Advertising Standards Bureau

15.12.14

Most complained about ads for 2014

The 'ick' factor has been highlighted in this year's list of most complained about ads. more >

Ad Standards

The Advertising Standards Bureau administers a national system of advertising self-regulation through the Advertising Standards Board and the Advertising Claims Board.  The self-regulation system recognises that advertisers share a common interest in promoting consumer confidence in and respect for general standards of advertising.

The Advertising Standards Bureau is secretariat for the Advertising Standards Board and the Advertising Claims Board. The Bureau, based in Canberra, works to promote the work of the Boards and the role of the Advertising Standards Bureau in the system of advertising self-regulation. The Bureau is governed by a Board of Directors.

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