Ad Standards have a new website, and we’d love to hear your feedback. The new website features an inbuilt blog , RSS feed , information pages on specific products and issues and link to our Twitter account . Let us know what you think of the new look in the comments below. Is there anything that you don’t think works? We...
Language, discrimination and sex, sexuality and nudity are the three main issues in the most complained about ads so far this year. The most complained about ad featured a young boy mimicking his father and using the phrase ‘bloody caravans’. Complainants were concerned about the child swearing, however the Board found...
Statistics from the 2014 Review of Operations show that the ASB received 5,735 complaints, almost double the number of complaints (2,773) in 2013 and the highest number of complaints since the establishment of the ASB. The previous highest number of complaints was recorded in 2006, with 4,044. From the 5,735 complaints the...
Recently the Advertising Standards Bureau (ASB) has received a large number of complaints about an advertisement from the Australian Marriage Forum. ASB has decided not to bring this to the Board for adjudication as this advertisement falls under the scope of political advertising, and does not fall within the scope of the...
Preliminary statistics show that around 5600 complaints about advertisements were received in 2014 by the Advertising Standards Bureau. The most complained about ads from this year were: 1. 0307/14 Ashley Madison - Avid Life TV ad featuring married men singing ‘I'm looking for someone other than my wife’. Dismissed. Number...
One of the major consequences of advertising in the digital and social media sphere is the elevation of the issue surrounding the blurring of advertising and content. The Australian Advertising Standards Bureau (ASB) was one of the first advertising self-regulation complaints handling bodies in the world to clearly...
Long-serving Board members Barbara David, Khoa Do, Sibylla Budd and John Lee (pictured) were farewelled from the Advertising Standards Board at a recent function. Also retiring from the Board were Jo Tiddy, Nathan Hindmarsh and Jaime Phillips. Khoa, Sibylla, John and Jo had served on the Board since August 2006, while...
The APEC advertising standards forum and mentoring workshop held as part of the APEC’s SOM3 meeting in Beijing on 8-9 August was successful in bringing participants from 16 APEC Economies together to discuss advertising standards and regulations. The experience and enthusiasm of all participants helped to make the event a...
Statistics for the most complained about ads so far in 2014 are in stark contrast to last year. In 2013 there were just 65 complaints about the year’s most complained about ad. Already in 2014 there have been five cases which have received well over 65 complaints. The two most complained about ads this year were from the...
You can find a range of interesting stats in the Advertising Standards Bureau – Review of Operations 2013 . Stats cover the 2,773 complaints received by Ad Standards in 2013, a decrease from the 3,640 in 2012. This is the lowest amount since 2007 (2,602 complaints). From the complaints received in 2013 the Board considered...

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