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E.g., 11/12/2019
E.g., 11/12/2019
October 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
145-98 Just Jeans Group
Just Jeans - Button fly Jeans - Frog.
Dismissed Clothing 13/10/1998
148-98 Goodman Fielder Baking Australia
Goodman Fielder - Naked man
Dismissed 13/10/1998
157-98 Roger David Stores Pty Ltd
Roger David Stores Pty Ltd - "Young men in a bar"
Dismissed 13/10/1998
July 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
151-02 Nestle Australia Ltd
Nestle - Smooth 'n' Creamy chocolate - group in situation similar to AA meeting "I'm a chocoholic"
Dismissed 09/07/2002
154-02 Audi Australia Pty Ltd
Audi - vehicle being driven across desert and rocky terrain - 'Make your own road.'
Dismissed 09/07/2002
163-02 Balfours Pty Ltd
Balfours - 3 ads for new resolutions to exercise, with sweet wrappers falling around
Dismissed 09/07/2002
December 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
339-01 Nissan Motor Co (Aust) Pty Ltd
Nissan - X-Trail 4WD - croquet - 581 circular letters received
Dismissed 11/12/2001
December 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
345-05 AAMI
AAMI - child in car toddler seat uses remote control to raise & lower garage door which keeps hitting car bonnet as it comes down
Dismissed Insurance 13/12/2005
February 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
16-99 Mitsubishi Motors Aust Ltd
Mitsubishi - Mirage - "Two women in car"
Dismissed 09/02/1999
February 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
352-04 Eli Lilly Australia Pty Ltd
Eli Lilly - Erectile Dysfunction - "95% of erection problems can be cured" - couple ballroom dancing, and others in romantic situations
Dismissed Toiletries 08/02/2005
July 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
166-01 All-Fect Distributors Ltd
All-Fect Distributors - Bon-o-Bon Chocolates - 'Border Crossing'
Dismissed 10/07/2001
July 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0296-10 Ultra Tune Australia
A female customer drives a vehicle into an Ultra Tune Centre for a service. The mechanics look on admiringly and advise the customer not to hurry back. They are then shown stroking the car appreciatively whilst a male voiceover says, "Ultra Tune. We love cars so much. That's why more people are getting their new car serviced at Ultra Tune ... And keeping their new car warranty. "
Dismissed Professional Services 14/07/2010
October 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
356-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna AWD - vehicle travels at high speed, becomes airborne, does 4-wheel drifts and sudden turns.
Dismissed 14/10/2003
May 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
169-06 Combe International
Combe International - Just For Men hair colour - man and woman in fencing suits duelling with swords when the male scores a "hit" the woman says "you nailed me"
Dismissed Toiletries 09/05/2006
February 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
36-02 Bonds Industries Ltd
Bonds - Bras - Sarah O'Hare 'boasting' that ad is permitted on TV
Dismissed Clothing 12/02/2002
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0303-11 RACQ
A man speaks directly to camera while affectionately and subconsciously tapping his wife’s broken leg as he recounts the story of an emergency involving his wife whilst on an interstate trip. Each time he taps her leg we see her flinch slightly. Final voice over says, "RACQ Insurance. Wouldn't be without them."
Dismissed Insurance 24/08/2011
November 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
362-99 Dairy Farmers
Dairy Farmers - Dare - 'butt ugly'
Dismissed 09/11/1999
November 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
368-03 BHP Steel Ltd
BHP Steel - Colorbond - couple kiss on driveway while looking at roof.
Dismissed 11/11/2003
December 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
374-99 FNQ Broadcasters Townsville Pty Ltd
FNQ Broadcasters Townsville - Mix 106.3FM
Dismissed Media 07/12/1999
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0322-12 Roadshow Film Distributors Pty Ltd
The advertisment was for a movie called Magic Mike. The movie stars Channing Tatum and Matthew McConaughey and was released in Australian cinemas nationally on July 26. It features scenes of a man dancing on stage in front of a female audience as well of scenes depicting topless men.
Dismissed Entertainment 08/08/2012
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0330-11 KIA Automotive Australia
The commercial shows a man driving along the road in a Kia Sportage singing to music that reminds him of the times he had as a younger man. He imagines having one of his favorite songs playing with the actual musicians in the car with him, his ideal fantasy. Upon arriving at home his partner reminds him that he was supposed to be buying nappies for his young child. We see the Kia logo and the text, "Sportage. Grow up, not old."
Dismissed Vehicle 14/09/2011
September 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
391-09 Telstra Corporation Ltd
Telstra TV 391/09 Call Mum. Shows people calling Mum but no sign of Dad
Dismissed Telecommunications 09/09/2009
September 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0338-13 Vodafone Network Pty Ltd
Children were used in an inappropriate sexualised way to advertise vodafone. They were dressed up in glittering dresses and going to a night club.
Dismissed Telecommunications 25/09/2013
August 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0346-10 Hungry Jacks
A young woman is watching a tennis match. She opens up the wrapping of a burger and the sound of blues music is emitted. She quickly closes the wrapping and the music stops, and then starts again when she re-opens the wrapping. We hear the umpire calling for quiet. We then see a young man sat in a darkened cinema, also with a burger. The same thing happens when he opens the wrapping: blues music can be heard. A male voiceover then describes the burger as "..smooth new taste playing at Hungry Jack's" and goes on to describe the ingredients.
Dismissed Food/Bev Groceries 11/08/2010
December 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
418-03 Contiki Holidays (Aust) Pty Ltd
Contiki - three ads - 'Life ends at 36'.
Dismissed Travel 09/12/2003
November 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
429-08 Austereo Pty Ltd
Austereo 2 Day FM Kyle & Jackie O - version 2 -characterisation of 'aussie' woman criticises Kyle & Jackie
Dismissed Entertainment 12/11/2008
February 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0035-11 Vodafone Network Pty Ltd
The Advertisement opens with a shot of an elderly lady polishing a cricket ball on her leg in the style of a cricketer. The voice over artist reads a statement from “John”, a Vodafone customer, who boasts “My Nan could bowl out Watson” (these words also appear on screen in quotation marks).
Dismissed Telecommunications 09/02/2011
February 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
433-99 Seaworld Pty Ltd
Seaworld Pty Ltd (Red Herring Surf)
Dismissed Clothing 08/02/2000
444-99 Toyota Motor Corp Aust Ltd
Toyota - Bugger of a sale - TV, radio (9) and print (10)
Dismissed 08/02/2000
November 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0365-13 Hungry Jacks
Train passing a rail crossing with a femail driver contemplating jumping over the train using a ramp in the scene.
Dismissed Food/Bev Venue 13/11/2013
0369-13 Betfair Australia
A man is in a pool room and by the beach talking about power and gambling. "when you have power, you can do whatever you want, with whoever you want."
Dismissed Gambling 13/11/2013
March 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
44-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Pajero - speeding over desert track.
Dismissed 11/03/2003
October 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0373-11 Medibank Private Ltd
Two women are in the kitchen discussing health insurance - one is confused (and who is looking through various health insurance documents, trying to work it out), and the other one is very clear on how much she’ll get back (and who is casually waiting for some food to cook in the microwave). As they discuss the issue, the woman who is waiting for her food to cook mistakes the sound of the microwave as the doorbell.
Dismissed Insurance 12/10/2011
March 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
45-05 Australian Pensioners Insurance Agency
APIA - Prostate - women saying "Be a man" to encourage men to see medical advice for prostate cancer
Dismissed Insurance 08/03/2005
February 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
456-03 Subway Sandwiches & Salads
Subway - Cubic Zirconia-wife doesn't know ring is cubic zirconia
Dismissed 17/02/2004
November 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0388-13 Yum Restaurants International
KFC Boneless
Dismissed Food/Bev Venue 27/11/2013
March 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0067-13 Dick Smith Foods
Dick Smith advertising his own range of Australian grown foods.
Dismissed Food/Bev Groceries 13/03/2013
0071-13 Nestle Australia Ltd
During the above program, I was distressed to view a commercial for a biscuit and cheese snack whereby the scenario was a child visiting a zoo/animal park who was eating said snack. The child was enjoying the snack in the view of a monkey who looked enviously at the snack. The child was then shown to drop a biscuit into the animal enclosure at which point the monkey came over to retrieve said biscuit. The child was then shown to lean over into the enclosure and offer the biscuits and cheese to the monkey.
Dismissed Food/Bev Groceries 13/03/2013
December 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
491-08 Nutricia Australasia Pty Ltd
Nutricia - Karicare Gold for toddlers - woman & child in park. Woman talks of benefits of formula
Dismissed Food/Bev Groceries 10/12/2008
October 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0400-11 Campari
Four men are stood at the bar of a pub when one of them spots Jimmy Barnes and says to his mates that he is going to give Jimmy 'the bird'. His mates look worried as we see the man call out to Jimmy and start raising his arm and then they relax when they see he is holding up a bottle of Wild Turkey. Jimmy acknowledges the man and comes over to join the four men at the bar and the final shot is of all the men talking and holding a bottle of Wild Turkey each.
Dismissed Alcohol 26/10/2011
March 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
51-00 WorkCover New South Wales
WorkCover NSW - 'He didn't give a stuff about his employees'
Dismissed Community Awareness 14/03/2000
June 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
181-03 BHP Steel Ltd
BHP Steel - Colorbond - man in underwear collecting newspaper.
Dismissed 10/06/2003
January 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
518-06 Sanitarium Health Food Company
Sanitarium - Weetbix - 3 boys eating Weetbix tell Mum they're going outside to play cricket - "look out Poms" - Aussie test players have grown up on Weetbix
Dismissed Food/Bev Groceries 16/01/2007
July 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
184-07 Jamba! GmbH
Jamba - Jamster sexy ringtones - women doing aerobics and dancing in provocative manner from music video clips
Dismissed 10/07/2007
December 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0412-13 Virgin Money (Australia) Pty Limited
I have seen many sexist and degrading advertisements in my time but this one takes the cake. This advertisement depicts a "gold-digging" female discussing her excitement for life insurance as her 80-year old husband sits quietly next to her.
Dismissed Insurance 11/12/2013
March 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0091-13 Chrysler Australia Pty Ltd
Fiat vehicle driving with fog lights on and there is no indication off raining or fog.
Dismissed Vehicle 27/03/2013
January 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
546-08 BCF
BCF - TVC - Josh thinks Batman would beat Spiderman .. he spends nights beating dragons on his computer
Dismissed 21/01/2008
August 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
193-02 Unilever Australasia
Unilever - Streets - Blue Ribbon Carnival - child asks Dad to pass potatos, elderly woman ushered away from dinner table after saying "He's not your Dad. We never knew who your Dad was"
Dismissed 12/08/2002
March 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
56-02 Wrigley Co Pty Ltd The
Wrigley - PK - girls feign difficulties in swimming pool to attract lifesavers "Your breath stinks. You need PK"
Dismissed 12/03/2002
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
196-99 Pacific Access Pty Ltd
Pacific Access - Yellow Pages - "Two large pizzas?"
Dismissed Telecommunications 13/07/1999

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