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Ad Standards Community Panel Cases

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E.g., 16/12/2019
E.g., 16/12/2019
December 2018
Case number Ad Standards description Determination Category Media Determination datesort ascending
0515-18 Munchkin Inc
The ad shows cows roaming free and the manufacturer is saying their formula is 100% grass fed cows. But it’s insinuating that the cows shown are the cows that the milk is from. When in actual fact the milk comes from cows that are mass produced and are used and abused. They are impregnated with a rape tools and are not happy and free roaming cows as per portrayed.
Dismissed Food/Bev Groceries TV - Free to Air 12/12/2018
0522-18 Wicked Campers
The Wicked camper vehicle with SA registration S646BTA had the slogan "Would a man know his way around a woman's clitoris....even if he had a GPS?"
Upheld - Not Modified or Discontinued Travel Transport 12/12/2018
0532-18 Wicked Campers
Wicked van with QLD registration "229XUM'. Text states "You're not a woman until humans come out of your vagina and trample on your dreams". 
Upheld - Not Modified or Discontinued Travel Transport 12/12/2018
0530-18 Wicked Campers
Wicked van with SA registration "S604BTD". Text states "Lets play a game of fuck-off. You go first"
Upheld - Not Modified or Discontinued Travel Transport 12/12/2018
0513-18 Skoda
The lyrics of the song on the ad ("Stone Cold Classic" by AKA George) includes the line "I goddamn have it"
Dismissed Vehicle TV - Free to Air 12/12/2018
0537-18 The Firm Gentlemens Club
Creative execution displaying women with very little clothing, along with the copy, "The Firm. Buck's Nights".
Dismissed Sex Industry Poster 12/12/2018
0518-18 Telstra Corporation Ltd
Many gadgets for christmas. Use of drone by children too close to parents kissing under mistletoe.
Dismissed Telecommunications TV - Free to Air 12/12/2018
0498-18 Kittens
The billboard is of a young women who is in her underwear in a sexually explicit pose supposedly offering to wash your car.
Upheld - Not Modified or Discontinued Sex Industry Billboard 12/12/2018
0535-18 Honey Birdette
Advertisement with a woman in white lingerie and the text "Leave Santa a treat" - Jessica Set
Dismissed Lingerie Poster 12/12/2018
0533-18 Yum Restaurants International
The advert shows a child at a dinner table. He is playing with the food while an older adult watches on. Person comes in with large bucket of KFC. Child says "bucket" and grabs the KFC out of the bucket
Dismissed Food/Bev Venue TV - Pay 12/12/2018
0531-18 Carlton and United Breweries
Television advertisement depicting a woman as a beer. Shows her in an esky. 
Dismissed Alcohol TV - Free to Air 12/12/2018
0512-18 Remedy Kombucha Pty Ltd
Enormous sign around building facing both Springvale Rd. & High St.Road with the word GET FRUCT.
Dismissed Food/Bev Groceries Billboard 12/12/2018
0538-18 Crazy Horse Revue Pty Ltd
Creative execution displaying women with very little clothing, along with the copy, "Crazy Horse. Buck's Night". 
Dismissed Sex Industry Poster 12/12/2018
0519-18 World Animal Protection
Encouraging viewers to help protect abused animals by showing footage of animals including bears, elephants and dogs being treated cruelly.
Dismissed Community Awareness TV - Free to Air 12/12/2018
0529-18 Gun World Australia
It is a large billboard featuring a hand gun wrapped in Christmas paper under a Christmas tree with the slogan "Whats under your tree this Christmas" It also features a target with an outline of Australia.
Upheld - Modified or Discontinued Sport and Leisure Billboard 12/12/2018
0536-18 Honey Birdette
Woman in red one piece underwear with the text "Unwrap me" - Chloe Bodysuit
Upheld - Not Modified or Discontinued Lingerie Poster 12/12/2018
0524-18 Grill'd
The ad makes reference to a Motherfaker and Motherlover, too obviously close to being a Motherfucker.
Dismissed Food/Bev Venue Poster 12/12/2018
0539-18 David Jones Ltd
Large photo of a lady wearing a bra and pants only.
Dismissed Lingerie Transport 12/12/2018
0534-18 Sports Locker
Picture of a male using his middle finger at the front of the store.
Dismissed Retail Poster 12/12/2018
November 2018
Case number Ad Standards description Determination Category Media Determination datesort ascending
0505-18 Carlton and United Breweries
An adult male is used to represent a bottle of Carlton Dry. He is taken from a beer fridge and slid across a bar to a customer. The customer then walks through the bar carrying the male as if he was a bottle of beer. They pass a 'stereotypical' German in Bavarian costume to highlight the difference in the beers.
Dismissed Alcohol TV - Free to Air 28/11/2018
0502-18 Carlton and United Breweries
A Yak is wading in water at the beach with exposed hindquarters facing the viewers. The hindquarters look like human female buttocks. The caption says something like “its getting wild out here”
Dismissed Alcohol Billboard 28/11/2018
0520-18 Cotton On
Email - Subject line states "Broke AF? 45-75% off starts now"
Dismissed Clothing Email 28/11/2018
0508-18 IAG Insurance
Man rides motorcycle to shops repeating milk and toilet paper over and over, then stops to urinate on a tree before continuing to ride to shops.
Dismissed Insurance TV - Free to Air 28/11/2018
0504-18 HSV
There was a picture of a black Chevrolet Camaro with associated logos etc.Text in white located at the bottom left of the billboard stated:'Keep Left whilst it overtakes you'
Dismissed Vehicle Billboard 28/11/2018
0525-18 Honey Birdette
Poster featuring a reclining model in a sleigh wearing lingerie with large slogan TAKE A RIDE and smaller print Honey B's guide to Christmas. Displayed in front store window in a family thoroughfare. Madame Set.
Upheld - Not Modified or Discontinued Lingerie Poster 28/11/2018
0501-18 Sportsbet
Provides information on how to place a bet on footy and horse racing. Features the phrase 'BS Responsibly"
Dismissed Gambling TV - Pay 28/11/2018
0507-18 Department of Social Services
A Father, Young son and daughter are in a car and the son mentions detention for lifting a girls skirt. The father makes a comment in disbelief. The little girl then speaks about how she is already going to accept that in the future she will be harassed and possibly abused.
Dismissed Community Awareness TV - Free to Air 28/11/2018
0521-18 Cotton On
Women wearing pink bra and g string - life size pictures. frontal view and large view from rear of bent over bottom.
Dismissed Clothing Poster 28/11/2018
0503-18 Bras n' Things
The shop was in the shopping centre and had a large poster covering the window with three women in their underwear.
Upheld - Modified or Discontinued Lingerie Poster 28/11/2018
0514-18 BizCover
This ad shows a dirty and neglected foot with severely overgrown pixelated toenails which are in the  process of being clipped. The intended message being rather than watching something like this one should go to Bizcover's website and make us of their products.
Dismissed Finance/Investment TV - Free to Air 28/11/2018
0506-18 Sexyland
Billboard for Sexyland with girl with tattoos and message 'delivering Sexy Fun for holiday'.
Dismissed Sex Industry Billboard 28/11/2018
0509-18 Hanes Brands Inc
Bonds television advertisement featuring an Australian white Christmas.
Dismissed Lingerie TV - Free to Air 28/11/2018
0527-18 Honey Birdette
A woman wearing a black bodysuit (Luna Bodysuit). Material is very sheer across the pubic region.
Upheld - Not Modified or Discontinued Lingerie Poster 28/11/2018
0499-18 Grill'd
The ad depicts a burger bordered with tomato vines. The caption to the image is "Don't be a motherfaker. Eat like a motherlover."
Dismissed Food/Bev Venue Internet - Social - Instagram 28/11/2018
November 2018
Case number Ad Standards description Determination Category Media Determination datesort ascending
0474-18 Wicked Campers
Wicked Camper van with slogan: “I don’t always give a woman an orgasm. But when I do she usually spits it out” on the rearSA registration: S636 BTA
Upheld - Not Modified or Discontinued Travel Transport 14/11/2018
0496-18 Workwear Group
There is a black and white image of a  large, muscled man. The corresponding line reads "He asks for vents in his shirt. Would you argue with him?"
Dismissed Clothing Billboard 14/11/2018
0480-18 Gifting Life
Advertisement on the Dying to Live website which promotes organ donation and features Jesus on the cross.
Upheld - Modified or Discontinued Community Awareness Internet 14/11/2018
0483-18 Reckitt Benckiser (Aust) Pty Ltd
The advertisement features both men and women sitting on the toilet in an advertisement for V.I.Poo
Dismissed Toiletries TV - Free to Air 14/11/2018
0492-18 Hanes Brands Inc
Television advertisement featuring Serena Williams and the song 'I touch myself' for breast cancer awareness.
Dismissed Lingerie TV - Free to Air 14/11/2018
0477-18 New Age Caravans
The large advertisement is across the entire bottom third of the page (I think it was Page 9, 11 or 13, right-hand side fairly close to the front); showing a large photo of a New Age Caravan Wayfinder camper parked (with no car attached) across two lanes of a country road, over double yellow lines. The heading is Escape The Ordinary.
Dismissed Automotive Print 14/11/2018
0495-18 Wicked Campers
Wicked Camper van with a large image of two Muppets characters, one appearing to smoke drugs, and the other appearing to be drug affected. The following text was included:"roll roll roll your joint,pass it down the line,take a toke, inhale the smokeand BLOW your fuckin' mind!"Vehicle registration was (SA) S801BAC.
Upheld - Not Modified or Discontinued Travel Transport 14/11/2018
0465-18 Wicked Campers
Wicked Campers Van - Rego: S758 BAB. "Nothing says romance like choking on a dick because You're choosing his penis over air. Now That's love."
Upheld - Not Modified or Discontinued Travel Transport 14/11/2018
0488-18 Rockstar Games
Red & black picture of Western looking man in hat holding & pointing a gun out toward audience
Dismissed Entertainment Billboard 14/11/2018
0479-18 Gifting Life
Facebook advertisement for the promotion of organ donation which features Jesus on the cross.
Upheld - Modified or Discontinued Community Awareness Internet - Social - Facebook 14/11/2018
0485-18 Coca-Cola South Pacific
Fanta's current campaign on their Facebook page is Halloween themed, specifically including a music video which has been designed to advertise their product and encourage including Fanta in trick or treating.
Dismissed Food/Bev Groceries Internet - Social - Facebook 14/11/2018
0482-18 Camel Rock Brewery
At the end of the ad is reference to the listener in the ad seeing a phsychiatrist.
Dismissed Food/Bev Venue Radio 14/11/2018
0491-18 Honey Birdette
The advertisement features two women in black lingerie, one standing and one crouching, and the text 'Cleo'.
Dismissed Lingerie Poster 14/11/2018
0494-18 BCF
The BCF ad sings “BCFing Gun”
Dismissed Sport and Leisure TV - Free to Air 14/11/2018
0481-18 Domayne
Domayne Kids Summer Launch Bedding 2018. Has a boy sitting on an unsecured tallboy. 
Dismissed House Goods Services Print 14/11/2018
0490-18 NEDS
The phrase "fluc up" is used in the advertisement.
Dismissed Gambling TV - Free to Air 14/11/2018

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