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E.g., 17/06/2022
E.g., 17/06/2022
January 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0007-13 BCF
I am writing to complain about an ad running on TV from the company BCF (Boating Camping Fishing). The ad depicts two men sitting in a boar. One man has an oce chest and the other has a portable fridge.
Dismissed 30/01/2013
February 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0023-13 Centrepoint Tamworth
Banner on side of building - 3/4 metres wide - showing a pair of breasts with the words "Double the fun" written across them.
Upheld - Modified or Discontinued Outdoor 13/02/2013
0041-13 Jamberoo Action Park
"Get Bitten By the Funnel Web" Jamberoo Recreation Park fun water ride for children.
Dismissed 13/02/2013
February 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0040-12 Super Retail Group
Scenes of a family camping scene at a bush campsite. Dad is ‘showing off’ the new air bed. Mum asks "Where’s the awesome foot pump". We then see Mum hit Dad with what looks like a hairbrush.
Dismissed 22/02/2012
March 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0051-12 Kulkyne Kampers
The advertisement says you can catch yabbies better if you use the Kulkyne pyramid net and shows a fishermen catching yabbies in the net and then emptying them in to buckets.
Dismissed 14/03/2012
0085-12 Nova 937
The advertisement describes Tiger Lil's, a Perth Bar, and features a voice with an Asian accent saying "You listen now to slick willie spokesman for inner city themed bar Tiger Lils". Another voiceover then goes on to talk about going to the bar at the weekend before the Asian accent returns to close the advert with "Tiger Lil’s. West End of Murray Street, City."
Dismissed Radio 14/03/2012
0088-12 Grosvenor Hotel
Image of woman in short skirt and cropped top and the text includes, "best buns".
Dismissed Poster 14/03/2012
0089-12 Grosvenor Hotel
Poster featuring image of woman and some food and the text "Get porked".
Dismissed Poster 14/03/2012
April 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0072-11 BCF
A man is in a dark room admiring something on his computer screen. As he is making appreciative noises, his wife enters the room, switches on the light and tells him that he "wouldn't know what to do with it". We then see what the man has been admiring: a fishing reel. A voice over then promotes BCF online shopping and the BCF logo appears on screen.
Dismissed 13/04/2011
0116-11 Accord Business Brokers
Image of woman sat on a piece of exercise equipment wearing workout gear consisting of a top and g string. The image is on a website advertising businesses for sale: www.realcommercial.com.au.
Dismissed Internet - Social - Other 13/04/2011
0117-11 Strangeloves
Strangeloves Wine Bar exterior wall showing aerosol spray art depicting Peter Sellers as Dr Strangelove holding a lit cigarette. The words "Wine Bar" are written down the sides of the advertisement.
Dismissed Billboard 13/04/2011
April 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0095-13 Spudbar
A clear coloured poster for the Spudbar restaurant which is dominated by the phrase in black type "why F#CK with a good thing". The Spudbar logo is at the bottom of the advertisement.
Dismissed Poster 10/04/2013
January 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
01-10 Cabots Australia
Cabot's TVC 01/10 - Woman in advertisement refers to "boys and their decks"
Dismissed 20/01/2010
April 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0135-11 Rugby World Cup LTD
The advertisement depicts one boy holding a counterfeit rugby ball, which is kicked by another boy. The ball lands and deflates, causing the boy who was holding the ball to look quizzically at the deflated ball and for the boy who kicked the ball to deflate in the same manner as the ball, accompanied by a hissing noise. The advertisement then shows counterfeit rugby jerseys hanging on a line, with the colour running from the fabric. The woman hanging up the jerseys deflates as per the initial ball and boy. Finally three men are shown attempting to pass through a stadium turnstile.
Dismissed TV - Pay 27/04/2011
April 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0135-12 BCF
Two men admire each other's camping chairs and then we see various outdoor scenes such as fishing, camping, driving on a beach and a scene where a four wheel drive vehicle is towing a caravan through some water.
Dismissed 11/04/2012
April 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0138-10 Fernwood Fitness Centres Aust Pty Ltd
The ad features young children jumping and moving about pulling faces whilst a child’s voiceover says "my mum's not perfect but she is working on it" and “my mum's a fox". This wording is also used on their t-shirts. The voiceover ends with 'Join Fernwood now and save $99 - call 1300 Fernwood now’.
Dismissed 14/04/2010
May 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0193-12 Strike Bowling Bar
Poster which reads, "It's all fun and games until you shoot your girlfriend" - Laser Skirmish coming soon to level 3 at Strike Melbourne Central.
Upheld - Modified or Discontinued Outdoor 23/05/2012
June 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0198-11 Steer Bar & Grill
Half page print advertisement which shows a pair of female legs with short skirt and high heels, and a meat tray. The accompanying text reads: 'Fancy a tasty bit of skirt'.
Upheld - Modified or Discontinued Print 22/06/2011
0199-11 Steer Bar & Grill
Postcard ad. Double sided. One side features female legs with short skirt and high heels with the text: 'Find a great bit of skirt at Steer.' Reverse side features a meat tray and a cooked steak with text detailing steak varieties etc available at Steer.
Upheld - Modified or Discontinued Mail 22/06/2011
May 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0221-10 Sportsbet
The history of sport is illustrated by cavemen playing soccer, using a massive stone and injuring themselves kicking it. The history of betting shows 17th Century Englishmen betting on a duel. The next scene introduces the internet and shows a man in front of a computer screen looking at a women in a bikini top holding a drill, then quickly changing the screen to show a spice rack when he realises he is being watched. Voiceover states that Sportsbet.com.au is the place to bet on sports on the internet.
Dismissed 26/05/2010
July 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0233-11 Little River Paint Ball
Image of a person wearing protective clothing with red paint splattered on the face mask. The accompanying text reads, "Are they my paint balls on your face. World series paintball. Little River - Oakleigh."
Dismissed Billboard 13/07/2011
July 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0254-12 Lingerie Football League
A voiceover talks about the forthcoming Lingerie Football All Star Game being played in Brisbane on 2nd June and we see footage of the women playing lingerie football as well as shots of women in their playing attire but not playing the game.
Dismissed 11/07/2012
February 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
03-03 Electronic Arts Inc.
Electronic Arts - 'Need for Speed - Hot Pursuit 2' - game featuring two youths enticing police to chase them by urinating on police car.
Dismissed 11/02/2003
July 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0302-10 96.5 Wave FM
A man and a woman are heard talking about the woman being "ready to do this" with the man noting that it is her "first time". A male voice over then says, "Lose your virginity at Thredbo. Home of Australia's best beginner's area. Thredbo. Are you in?"
Dismissed Radio 14/07/2010
0303-10 96.5 Wave FM
Two females discuss how long they 'went down' for in breathless voices. Then a male voice over says, "Go down for longer at Thredbo. Home of Australia's longest runs. Thredbo. Are you in?"
Dismissed Radio 14/07/2010
0309-10 Kosciusko Thredbo Pty Ltd
Two men, wearing red trousers, approach two young women in the street. One of the men asks them, "Excuse me, just wondering if you could do this?" Music starts playing and both men atre shown doing exaggerated hip thrusts.The men are then shown doing the hip thrusts with other people, some of whom join in. The women are told "You're in" and are handed a small slip of paper. One man gets shown being told he is not in. We then see the two men surrounded by women, all doing the hip thrusts, and when the camera pans down we see that the two men are on skis.
Dismissed Cinema 14/07/2010
July 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0312-10 Pole Perfect Dance Studio
Poster featuring images women performing various poses on a pole. The women are wearing underwear in some poses, gym clothing in others. There is also a picture of a fully clothed man wearing a t-shirt with a bow tie and shirt collars printed on it, and he has two woman either side of him wearing underwear, high heels and fishnet tights. The images are surrounded by text boxes describing the classes on offer at the Pole Perfect Dance Studio, along with details of parties they offer.
Dismissed Poster 28/07/2010
August 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0328-10 All Boat Business
A woman in a bikini with a tattoo of a logo (Tattoo Boats) partly shown from her bikini top, and the text "Need a bigger rod?" written in bold red lettering next to her. The women is asking the public if they need a bigger rod, or to increase the size of their fishing tackle, to grab next Saturday's West Australian Newspaper to see the All Boat Business lift out which promotes the opening of the new fishing tackle department and the new range of fishing boats named "Tattoo Boats".
Dismissed Print 11/08/2010
0339-10 Fernwood Fitness Centres Aust Pty Ltd
The TVC features close-ups of women working out, exercising and dancing to an upbeat latin inspired music track. While they are working out words such as feisty, foxy and fit come up on the screen.
Dismissed 11/08/2010
August 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0351-10 Scotty's Beach House
Advert for Mission Beach which features three cartoon depictions alongside text: a person falling through the air next to Get HIGH, two people paddling a canoe next to Get WET, and a person lying in bed next to Get LAID. Underneath is the text "...at Mission Beach! Call: 1800 SWEET AS - TURN LEFT 7km"
Dismissed Billboard 25/08/2010
September 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0361-11 Auscarts Racing
The theme of the commercial was that at Auscarts you can drive the way you can’t drive on the road in a safe and secure environment. Essentially we are saying you have to drive safely on the road but not necessarily at Auscarts where you can have a bit of fun. It positions Auscarts as the safe place to go have fun on four wheels.
Dismissed Radio 28/09/2011
September 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0385-12 Roseleigh Manor
Poster style advertisement on the advertiser's website which features a cast ensemble photograph for "sinderz. Who said Fairy Tales were for children". There are eight adults in the photograph wearing fancy dress costume and the text below reads, "Join us on a journey to the town of Wetwank, where you will be Entertained by the delightful sisters, Orgasma and Clit – Toris. Where Dick, Dez and Prince Big Thing battle it out for the hand (and everything else) Of the vaguely virginal Sinderz."
Dismissed Internet 26/09/2012
0386-12 Roseleigh Manor
Poster style advertisement on the advertiser's website which features a cast ensemble photograph for "sinderz. Who said Fairy Tales were for children". There are eight adults in the photograph wearing fancy dress costume and the text below reads, "Join us on a journey to the town of Wetwank, where you will be Entertained by the delightful sisters, Orgasma and Clit – Toris. Where Dick, Dez and Prince Big Thing battle it out for the hand (and everything else) Of the vaguely virginal Sinderz."
Dismissed Outdoor 26/09/2012
October 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0403-12 BCF
Two men are fishing with a bait/tackle box between them. They both reach for the bait at the same time and touch hands.
Dismissed TV - Pay 24/10/2012
October 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0410-10 Newcastle United Jets FC
The advertisement, Sheets, depicts two young men in a suburban backyard taking white sheets off a clothesline as a dog barks at them. They climb over a fence and meet a third young man. A fourth also arrives on the scene with a floral patterned sheet, which causes the others to laugh and give him funny looks. The advertisement then cuts to crowd footage from a Newcastle Jets Hyundai A-League match showing fans waving large banners and flags, and a male voice over encourages support for the Jets at their forthcoming match.
Dismissed 13/10/2010
November 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0426-12 Narellan Pools
Advertising Narellan Pools- kids skipping over tiles next to a swimming pool.
Dismissed 14/11/2012
November 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0433-11 Victorian Fitness Academy
Radio advertisement for Victorian Fitness Academy "Best of Summer" Promotion which features the phrase "an F load of options".
Dismissed Radio 23/11/2011
November 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0442-11 Purl Bar
Promotion for a Melbourne Cup Afterparty at the Purl Bar in Subiaco. The image shows a woman on all fours on a bed with a saddle on her back.
Dismissed Internet 09/11/2011
November 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0449-10 Pole Princess
Image on the left hand side of the flyer shows a woman upside down holding a pole. She is wearing a purple leotard and high heeled Perspex shoes. She is holding the pole with both hands and has one leg bent and the other stretched out at 90 degrees to the pole. In the right hand corner of the flyer is a shadow image of a female on a pole, again upside down. This image is in black and behind it is a circle of light (white in the centre, yellow surrounding it). The text makes up most of the advertisement and reads, "Pole Princess. Bring this flyer and get a free class.
Dismissed Mail 10/11/2010
0455-10 Body Conquest
Image of a woman lying on her side on the beach with her back to the camera. She is visible from her lower back to her mid calves and is wearing red thong bikini bottoms. The text above her reads, "Like to look and feel a bit CHEEKY this Summer?" followed by details of how you can contact www.bodyconquest.com.au.
Dismissed Print 10/11/2010
November 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0449-12 BCF
Two men on a fishing boat.
Dismissed 28/11/2012
November 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0471-10 Fenix Fitness Club
Image of a girl in the bottom left corner of a billboard. She is sitting side-on, naked and has her knees bent . Her long hair covers her breasts and her private parts are not visible.
Dismissed Billboard 24/11/2010
December 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0472-11 Fantasea Cruises
Ad for night cruise to see coral spawning at the Great Barrier Reef. The main text at the top of the advertisement says, "Sex on the Reef!" and the remaining text provides information about Fantasea cruises to see the Coral Spawning. There is an MA+ Restricted box which reads, "Strong adult themes, graphic 'coral' sex scenes, possible nudity, lots of fun!!!"
Dismissed Print 07/12/2011
January 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0490-11 Beach Burrito Company
Day of the dead graphics featuring a skeleton draped in a blue hooded cloak with its hands clasped as if in prayer and four smaller skeletons at its feet playing musical instruments. There are roses in the background and two bird like skulls. www.beachburritocompany.com.
Dismissed Print 18/01/2012
January 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0537-10 Sportscene
The advertisement is a montage of audio-visual footage advertising the pre-Christmas prices of various sporting goods for sale at Sportscene stores at Port Pirie and Port Augusta. The advertisement contains images of Sportscene employees demonstrating various sports equipment that is on sale including a brief scene of an employee throwing a dart at a dart board held by another. The employees shown in the image are clearly adults.
Upheld - Modified or Discontinued 19/01/2011
February 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
06-04 Poseidon Dips Pty Ltd
Poseidon - Black Swan Dip - man sees woman wearing black thong underwear and remembers name of dip he had to buy
Dismissed 17/02/2004
February 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
1-01 Freedom Furniture Ltd
Freedom Furniture - burial of sofa
Dismissed 13/02/2001
January 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
1-09 Major Oak Theatre Restaurant
Major Oak Theatre Restaurant - man in riding chaps with buttocks exposed and lipstick kiss on buttock cheek
Dismissed Transport 21/01/2009
February 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
1-98 Cable Ski World
Cable Ski World - female in bikini
Dismissed Outdoor 10/02/1998
February 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
1-99 Officeworks Superstores Pty Ltd
Officeworks Superstores - "Hey Weenie"
Upheld - Modified or Discontinued Radio 09/02/1999

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