1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 15/04/2021
E.g., 15/04/2021
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0537-14 McCain Australia and New Zealand
Healthy choice adConstruction workers are having lunch, blonde sandy haired man is eating healthy choice mealhe is thin and neat and superior the darker haired ethnic characters are exposing their flabby bellies like apes against a chain link wire fence and asking for food from the sandy haired blonde Anglo manhe says no to them saying he doesn't want to ruin their figures but it reads as they are begging him like caged animals for his food and he is refusing. It drags up a terrible racist stereotype of the mean nasty Anglo Australian not sharing or treating fellow Australians as equals.
Dismissed Food/Bev Groceries TV - Free to Air 10/12/2014
July 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0223-20 LNDR
This advertisement is displayed at a bus stop and depicts a woman from the side/behind wearing only sports tights and sneakers. Her arm is held across her breasts. Text on screen states "Buy less, good stuff".
Dismissed Clothing Billboard - Digital 22/07/2020
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0186-17 Westside Dermatology
A billboard at Brisbane Central Station for Westside Dermatology.
Dismissed Professional Services Billboard 10/05/2017
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
284-05 Advanced Medical Institute
AMI - Sniff n Stiff - two men in tuxedos standing behind grand piano - they drop pants and undies and start playing the piano with their penises - introduced by Max Rowley
Dismissed 11/10/2005
299-05 King Gee
King Gee - Worn Gs - workers approach new apprentice, with feathers, honey, rubber chicken and a goat for initiation - then they see he's wearing "worn" shorts and ask where the new guy is
Dismissed Clothing 11/10/2005
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0545-14 Subway Franchisee Advertising Fund
Titled "hand made for you're summer"
Dismissed Food/Bev Venue TV - Free to Air 14/01/2015
0565-14 South Road Cricket Club
http://www.gumtree.com.au/s-ad/edwardstown/sports-partners/stuck-at-home-lawns-to-mow-escape-it-all-come-play-cricket-/1058919722?utm_source=criteo&utm_medium=cpc&utm_campaign=LF-goods&mpch=adsThe ad featured in the above provided weblink focuses on a scantly clad woman in a bikini and is strongly sexist and offensive in nature by advertising something (in this case- membership of a local cricket club) which has no relation whatsoever to the image used. The ad therefore demonstrates a blatant display of sexual objectification.
Dismissed Sport and Leisure Internet 14/01/2015
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0190-18 Universal Pictures
Scary movie, scenes cutting to black eyes definitely not appropriate for screening this early!
Dismissed Entertainment TV - Free to Air 24/04/2018
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
287-09 Vodafone Network Pty Ltd
Vodafone 287/09 TV. "Free weekends" Girl spends the next day calling friends etc to find out what she did the night before.
Dismissed Telecommunications 24/06/2009
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0553-17 Kellogg (Aust) Pty Ltd
Webpage: https://www.kelloggs.com.au/en_AU/recipes/halloween.html 'Halloween 2017. Discover a FREE Trick or Treat experience in store this Halloween by picking up one of these packs in store!Kellogg’s partners with Shazam to provide a spooky augmented reality experience, making Halloween more fun for you and your family. Accompanied with childlike pictures and the cartoon spokes-characters from cereals in Halloween type outfits.
Dismissed Food/Bev Groceries Internet 19/12/2017
October 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0291-20 Fiat Chrysler Australia Pty Ltd
This television advertisement opens on an aerial shot of a remote petrol station in Australia. Two men stand out front of a petrol station discussing the new Jeep that has stopped at the petrol station. One man comments "What's a car like that doing in a place like this?".
Dismissed Automotive TV - Free to Air 07/10/2020
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0194-14 Energizer Australia Pty Ltd
https://www.facebook.com/SchickMenAu/app_1467699836793470Facebook app shows full page ad "get closer to a schick model now." The page includes a Youtube video of a woman writhing around on a couch, walking and running around a house seductively in underpants and a t-shirt. The t-shirt has a man's face pictured on the front. She lands on a bed and rips off her shirt, revealing another similar shirt (with a man's face pictured on the front.) Strip tease style, she progressively rips off more shirts, revealing others underneath.
Dismissed Toiletries Internet - Social - Other 11/06/2014
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
29-09 Domino's Pizza Australia Pty Ltd
Dominos - 8 Meats Pizza with Jim Beam Dbl Smoked BBQ sauce - internet
Dismissed Food/Bev Groceries Internet 11/02/2009
November 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0326-20 The Man Shake
This YouTube advertisement depicts former rugby league player Wally Lewis dressed as a king holding a football. He states, “They call me the King and I feel like a king thanks to the Man Shake. Time to get rid of tiered, cranky, hungry and that gut.” A man is shown eating a sandwich at a table, Wally Lewis throws a football at him, which hits him in the head and he falls backwards.
Dismissed Food/Bev Groceries Internet - Social - Other 11/11/2020
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0198-13 Sunshine Coast Daily Newspaper
New commercial on TV, Sunshine Coast Daily newspaper advertising their news, up-to-date stories, articles, media services. In the content of the advert, there are a few headlines like from the newspaper articles supported by a video of what's in the headlines.. Particularly, one of them says: Russian expat on a lookout for older men.. Supported by a video of a blonde middle age woman in skinny jeans is sitting down on the park bench next to a man, she tries to flirt with him in a "cougar" style or something..
Dismissed Media 26/06/2013
0217-13 South Australian Tourism Commission
Advert promoting Barossa Valley.
Dismissed Tourist Attractions Cinema 26/06/2013
September 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
292-99 Gill & Co Pty Ltd
Gill & Co - "Beautiful timber"
Dismissed Retail 14/09/1999
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0583-16 Nestle Australia Ltd
George Clooney at the Nespresso bar, talking to an attractive young woman. He is grabbed by 2 thugs who take him to the office of the husband of the woman who accuses George of "hitting" on his wife, implying if he gives up his Nespresso capsules all will be ok. George will not give them up and the next scene, a beaten up George is drinking a coffee.
Dismissed Food/Bev Groceries TV - Free to Air 18/01/2017
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0202-11 Guess - Busbrand Pty Ltd
Guess logo with on one side an image of a female wearing a stripy top with a large bag over her shoulder and one of her legs is kicked up so we can see her shoe. On the other side is an image of a female lying on her back with her legs bent. Her legs are bare and she is wearing strappy high heeled shoes.
Dismissed Clothing Billboard 22/06/2011
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
296-01 Simplot Aust Pty Ltd
Simplot - Leggo Stir Through Sauces - Italian-speaking Kerri-Ann Kennerley
Dismissed 13/11/2001
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
1-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pea-Beu - One Shot - two cockroaches - man sprays alternative on one then Pea Beu on the other, and places paper cups over both of them
Dismissed Other 14/02/2006
January 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0391-20 Hard Fizz
This Instagram advertisement features a woman in a white bikini and roller-skates from the neck down. A can of the product is at her feet.
Dismissed Alcohol Internet - Social - Instagram 20/01/2021
May 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0206-10 L'Oreal Australia Pty Ltd
The advertisement opens with cyclone warning alarm and sound playing and depiction of young girl alarmed to discover her complexion is not as clear as she would like. Voiceover details the effectiveness of NEW Garnier PureActive scrub with suggestion for those with acne-prone skin “to take instant action” to remove blackheads and their marks. She is then depicted happily with a group of her friends with end caption: Take care. GARNIER
Dismissed Toiletries 12/05/2010
April 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
101-07 Calvin Klein Underwear
Calvin Klein - couple wearing jeans but nothing above waist, with bodies touching
Dismissed Clothing Outdoor 10/04/2007
113-07 Domayne
Domayne - Voodoo Knife Block Set - knives are held in a pink wooden block shaped like a body, with knife slats in the head, heart, stomach, thigh and leg
Dismissed Retail Print 10/04/2007
March 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0048-21 KIA Automotive Australia
This television advertisement depicts a vehicle being driven at night, in the rain, on a racetrack.
Dismissed Vehicle TV - Free to Air 10/03/2021
May 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0209-16 ACT Government
guy pretending to be stereotypically gay wearing shiny shorts and headband putting things in recycling bin saying RECYCLING in stereotypically gay voice.
Dismissed House Goods Services TV - Free to Air 11/05/2016
October 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
300-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - X Trail 4WD - vehicle being driven at speed over rocks, through water and on sand dunes.
Dismissed 14/10/2003
313-03 Saab Automobile Australia Pty Ltd
Saab - 9-5 Aero Sedan and SportEstate - 'capable of 0-100 in just 6.9 seconds'.
Dismissed Print 14/10/2003
316-03 Volkswagen Group Australia Pty Limited
Volkswagen - Bora - 'surprisingly quick' (print)
Dismissed 14/10/2003
April 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
105-03 Mazda Australia Pty Limited
Mazda - Mazda 6 - boy rides bike without helmet in flashback sequence.
Dismissed 08/04/2003
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0213-15 Sportsbet
The Sportsbet product Cash Out gives the user freedom. This freedom is depicted by the user throwing salad on the ground and eating steak with his hands, taking his pants off and walking around the house in his underpants, lifting the toilet seat up with his foot, and placing a drinking glass straight on a wooden table deliberately avoiding a coaster which is right in front of him.
Dismissed Gambling TV - Free to Air 10/06/2015
May 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
108-02 The Berlei Group
Berlei - Wonderbra - smiling female model wearing low-cut bra 'Yes, they're real'
Dismissed Clothing Outdoor 14/05/2002
122-02 Boehringer Ingelheim Pty Limited
Boehringer Ingelheim - Buscopan - talking navels discussing merits of Buscopan
Dismissed Health Products 14/05/2002
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
307-08 Holden Ltd
Holden - Astra - 'big where it counts'
Dismissed 13/08/2008
May 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
110-05 Lexus Australia
Lexus Australia - V8 GS430 - car is chained to the wall indicating power
Dismissed Outdoor 10/05/2005
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0221-14 Kellogg (Aust) Pty Ltd
The advertisement is for Kellogg’s Coco Pops breakfast cereal, and was broadcast recently on Australian free-to-air television. The ad shows an intricate animated mechanical contraption passing Coco Pops down a production line. We see Coco Pops being poured from tea cup to tea cup, rolling on a toy trolley and being knocked over by spoons attached to a magnet while wooden-looking cogs and pulleys operate. The soundtrack features tinkly mechanical sounds and musical tones. The word “yum” in large yellow letters appear on the contraption.
Dismissed Food/Bev Groceries TV - Free to Air 09/07/2014
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
31-09 Aussiebum
Aussiebum billboard with the back of a naked man with brand name 'aussiebum'
Dismissed Clothing Outdoor 25/02/2009
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-13 Missguided
Women's clothing. Women dancing around wearing swimsuits and big shoes getting into cars out in the desert.
Dismissed Clothing 10/07/2013
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
116-09 Motor Accident Commission SA
Motor Accident Commission SA - TV Anti Drink Driving Campaign. Young man says he loves to take the "piss" out of his friends.
Dismissed Community Awareness 08/04/2009
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0229-13 Sony Australia Pty Ltd
Sony make.believe. Loud music is playing and people have headphones on enjoying the music and presumably Sony's technology.
Dismissed House Goods Services 24/07/2013
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
12-00 Moonlight Cinema
Moonlight Cinema - male disco dancer shot - 'From Saturday Night Fever to The Godfather'
Dismissed Entertainment 08/02/2000
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0232-18 Unilever Australasia
Dancing people with music playing using deodorant.
Dismissed Toiletries TV - Free to Air 09/05/2018
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
319-09 Kellogg (Aust) Pty Ltd
Kellogg - Nutrigrain - (319/09) TV young boy depicted running on farm pretending to surf on land in training for Cold Coast iron man (Brisbane)SEE FILE FOR FULL COMPLAINT TEXT
Dismissed Food/Bev Groceries 08/07/2009
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0236-18 Campbell's Australia
The Advertisement encourages people to buy Arnotts biscuits by claiming they are "made by Australians for Australians"
Dismissed Food/Bev Groceries TV - Free to Air 23/05/2018
0240-18 Highgrove Bathrooms
Ayden and Jess turn their back on a child left in the bath, going against kid safe advice.
Dismissed House Goods Services TV - Free to Air 23/05/2018
November 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
322-00 Taubmans Pty Ltd
Taubmans - couple kssing while male painters hold hands
Dismissed 14/11/2000
June 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
125-05 Nova 106.9 Brisbane
Nova 106.9 - 'Sounds Different' launched in Brisbane. A couple in bed presumably making love bed springs sound like bullets firing
Dismissed Media 14/06/2005
December 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
325-01 Universal Music Aust Ltd
Universal Music - Afroman - 'The Good Times' - 'Because I Got High'
Dismissed Entertainment 11/12/2001
May 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
128-07 Yum Restaurants International
Yum - KFC - Bacon Double Cheeseburger - men at drive-thru are condescending to girl taking order
Dismissed 08/05/2007

Pages