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E.g., 19/01/2021
E.g., 19/01/2021
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0121-12 Sealy
The TVC is called ‘Apartment’: the camera pans through the floors of an apartment building and we see people engaged in various activities centred around their bed and bedroom. The text on screen asks, “What do we do in bed?” and we see a man playing a guitar, a woman using the bed to store guests’ coats, children playing and a man and woman starting to kiss before switching out the light.
Dismissed House Goods Services 11/04/2012
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
309-09 Rheem Hot Water
Rheem TV - images of children showering with voice over
Dismissed 08/07/2009
November 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0450-16 AHM Health Insurance
Image of hetero couple with woman taking cash out of mans back pocket in facebook feed ad.
Dismissed Insurance Internet - Social - Facebook 09/11/2016
0459-16 Microsoft Pty Ltd
Ad showed cars racing at high speed, side by side on a winding road. One car on the wrong side of the road.
Dismissed Toys and Games TV - Free to Air 09/11/2016
0495-16 Volkswagen Group Australia Pty Limited
An advertisement that promotes the Tiguan as so good that you forget that it is a family car. Segments depict a child in the back seat with her parents in the front talking as if they have forgotten the child is there. Well-made and funny segments.
Dismissed Vehicle TV - Pay 09/11/2016
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
312-01 Australian Polish Review
Australian Polish Review - planes into World Trade Centre
Dismissed Other 13/11/2001
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0455-12 Suntory Australia
The advertisement features a woman standing with her back to the camera, looking over her shoulder. She is wearing shorts. The advertisement states: "Midori. Best mixed with short shorts."
Dismissed Alcohol Billboard 28/11/2012
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0128-18 Honey Birdette
A poster of a woman wearing harness- and choker-style fetish lingerie with suspenders in a highly sexualised posed with her rear-end pushed out behind her in what is referred to as 'presenting' when talking of animals. The image can be seen at 
Dismissed Lingerie Poster 21/03/2018
February 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
315-02 Mitsubishi Motors Aust Ltd
Mitsubishi - Triton Ute - 'Ken Beauty' (radio).
Dismissed Radio 11/02/2003
321-02 Simon de Winter
Simon de Winter - Kayser Perfects - image of woman from calf to waist in black lace underpants - competition to win a year's worth of bras and briefs
Dismissed Clothing Print 11/02/2003
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0132-14 Mayo Hardware
Women running to answer door with towel on looses towel by dog grabbing it runs out front naked
Dismissed House Goods Services 23/04/2014
October 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
318-07 Virgin Money (Aust) Pty Ltd
Virgin Money - Print - Everlasting Love - elderly couple semi-naked kissing while outdoors clipping hedge "long term familiarity"
Dismissed Finance/Investment Print 09/10/2007
April 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0136-10 Ateco Automotive Pty Limited
This TV advertisement by Ateco Automotive Pty Ltd for the new MiTo Alfa Romeo (overseas model was shown) opens with text “You were born screaming. What Happened”? below image of distressed baby crying. The next sound is of a revving car and fast-paced guitar music with image of red car travelling through rocky, mountainous terrain which sprayed dirt as it skidded around a corner and then drove into a tunnel. Voiceover - Introducing the new MiTo from Alpha Romeo “Know you’re Alive” and end scene of Alfa Romeo logo.
Dismissed Vehicle 28/04/2010
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0139-15 MPM Marketing Services
Large banners at point of sale highlighting the environmental benefits of their products."Eco-Smart Hot Cup Lids, truly biodegradable plasticTruly biodegradable plastic - the smart choice for sustainabilityEco-Smart allows plastic to biodegrade through a series of chemical and biological processes when disposed of in a microbe-rich landfill environment.Eco-smart allows microorganisms to break down the plastic into natural bi-products
Dismissed Other Poster 29/04/2015
December 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
324-01 Unilever Australasia
Unilever - Streets - Magnum - Strawberry Blonde Magnum Cone - schoolteacher licks man's hand
Dismissed 11/12/2001
December 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0473-12 Nissan Motor Co (Aust) Pty Ltd
I saw this ad on TV during the X Factor final on channel 7 the other night, and it shows the car skidding around and driving erratically on the road. I found it on youtube here: http://www.youtube.com/watch?v=DTuYiLT9oMw
Dismissed Vehicle 12/12/2012
November 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
327-05 Pepsico Australia Holdings Pty Ltd
Pepsico - Monkey/Taxi - young man in back seat of taxi to airport. While drinking Pepsi Max, he sees front passenger show driver pic of aeroplane. When young man realises driver is monkey he asks "Are you sure?" "Don't worry - there's no sugar"
Dismissed 08/11/2005
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0477-17 General Pants Group
Kids shop here. Primary school kids and toddlers. There is a poster of an adult male with his middle finger up. Why? 
Dismissed Clothing Poster 22/11/2017
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0146-13 Misschu
The chain misschu offers delivery of their food and uses the slogan "you ling we bling". It is uses all over their website (inc. social media) as well as being used on their delivery scooters.
Dismissed Food/Bev Venue Internet 22/05/2013
0153-13 Global Shop Direct
The commercial was for a knife sharpener called “Edge of Glory”, no big deal I thought UNTIL they demonstrated that you can use this same sharpener to sharpen your credit card. They then demonstrated how a ‘blunt’ credit card could not cut a tomato, but a sharpened one worked you like a razor.
Dismissed House Goods Services TV - Pay 22/05/2013
0160-13 Expedia
Online advertising for getting hotel accommodation via phone apps. A male and woman meet up in an elevator and have implied sex only to be caught by a family.
Dismissed Travel Internet 22/05/2013
December 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
330-00 Telstra Corporation Ltd
Telstra - Paralympics Parade
Dismissed Telecommunications 12/12/2000
344-00 Seven Network Ltd (i7)
Seven Network - i7 - cabbage in bra as nipple soother
Dismissed 12/12/2000
351-00 Berri Ltd
Berri Ltd - Berri Plus - grandmother's shoe laces tied together
Dismissed 12/12/2000
November 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0482-14 Nupipe Plumbing
They are advertising a plumbing service that uses a camera to inspect and locate a problem in the sewer pipe. The voiceover in the advertisement has an Irish accent.
Dismissed House Goods Services Radio 26/11/2014
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0149-18 Billabong International Limited
Photo of Children exposing their bottom cheeks in a surf advertisement on an outside window the size of the entire shop wall
Dismissed Clothing Poster 11/04/2018
October 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
333-99 Advanced Hair Studio
Advanced Hair Studio (Ronald Biggs)
Dismissed 12/10/1999
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0486-17 Coca-Cola South Pacific
The ad describes coffee roasting "in the sun" with roasted beans lying on deck chairs.
Dismissed Food/Bev Groceries TV - Pay 08/11/2017
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
337-09 Ssangyong Motors Australia
Ssangyong print 337/09 - You can throw your tools in the back, and the missus.
Dismissed Print 22/07/2009
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0156-19 Aston Martin
The ad features an Aston Martin on an asphalt road. 
Dismissed Vehicle Print 12/06/2019
December 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
340-04 Bendon Ltd
Bendon - Elle Macpherson Intimates - print - woman in underwear standing behind schoolboy playing piano
Dismissed Clothing Print 07/12/2004
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
05-10 RHS Australia Pty Ltd
RHS Australia 05/10 Poster of a woman standing naked with her arms over her breasts and leaves covering her body.
Dismissed Clothing Poster 10/02/2010
April 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0163-16 VISA International
The TV Advertisement overtly focuses on a male actor in "budgie smugglers" walking along the beach to a food & drink stand where the actor uses his wrist watch to pay for a drink.
Dismissed Finance/Investment TV - Out of Home 27/04/2016
0167-16 Ubet
Training school for gambling
Dismissed Gambling TV - Free to Air 27/04/2016
December 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
348-05 Hearts Abroad
Hearts Abroad - introduction agency "are you looking for a beautiful devoted Russian wife?" and "find love in Russia" - feature girl Olga Kulikova
Dismissed Other Print 13/12/2005
366-05 Target Australia Pty Ltd
Target - Underwear for everyday - lacy bra for "get lucky day"
Dismissed Clothing Print 13/12/2005
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0504-16 The Beauty Door
Objectifying and sexualisation of women in public places, which promotes gender inequality, reduces women to object and promotes unhealthy body images.
Dismissed Beauty Salon Poster 07/12/2016
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0171-13 Bayer Australia Ltd
An advertisement for Anti-fungal and anti-inflammatory cream (Canesten).
Dismissed Health Products 12/06/2013
November 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
354-99 Defense Shield
Defense Shield
Dismissed 09/11/1999
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0175-11 Campbell's Australia
A male voice over says, "Real. It's more that just a word in our name..." and we see a farmer picking vegetables. His hands brush the soil off the vegetables. It then cuts to an image of someone walking towards a barn with chickens in the background. Viewers then see a hand carefully throw herbs and seasoning into a stockpot. The advertisement cuts to a big stockpot, with stock bubbling away. It then cuts to Real Stock being ladled into the stockpot, before cutting back to the opening Campbell’s Real Stock pack shots.
Dismissed Food/Bev Groceries 25/05/2011
February 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
359-00 Tigerlily Swimwear
Tigerlily - evangelists - young man and woman in underwear
Dismissed Clothing Cinema 13/02/2001
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0520-18 Cotton On
Email - Subject line states "Broke AF? 45-75% off starts now"
Dismissed Clothing Email 28/11/2018
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0178-14 Menulog
Encouraging to download an app called menulog to locate and order food for home delivery that portrays Jesus with his disciples at the last supper.
Dismissed Professional Services TV - Free to Air 28/05/2014
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
361-09 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex Beaver 361/09. Man lying on the ground and woman talking about what she would take to a deserted island.
Dismissed Toiletries 12/08/2009
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0528-14 Procter & Gamble Australia Pty Ltd
Quote from ad- 'You're not born glamorous- you create it'
Dismissed Toiletries TV - Free to Air 10/12/2014
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0182-12 WorkSafe Victoria
Series of Worksafe advertisments that show a variety of scenes in warehouses, outdoors, office and factory settings with a supervisor directing staff to undertake unsafe tasks with a definite risk of injury and/or death. The employee agrees in all cases but looks concerned and confused. Ending with tagline " Would you do what you ask your workers to do?”,
Dismissed Community Awareness 23/05/2012
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0535-10 Retail Zoo
Janine Allis, the founder of Boost, talks about how hard her staff work and thanks them. She then goes on to say that she does not see them in the same way as the media generally portrays them – as lazy Gen-Ys, but as optimistic, energetic and enthusiastic. Janine Allis finishes by asking the viewer to smile the next time one of the Boost staff asks you how you are because “it won’t kill you” and then we see the Boost logo.
Dismissed Food/Bev Groceries Cinema 19/01/2011
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0185-17 Sexpo Pty Ltd
SEXPO bus ad WA
Dismissed Sex Industry Transport 26/04/2017
April 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
37-98 Ford Motor Co of Aust Ltd
Ford - Explorer 4WD - baby
Dismissed 14/04/1998
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0542-18 Yum Restaurants International
BucketLive a little
Dismissed Food/Bev Venue Transport 23/01/2019

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