1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 18/01/2021
E.g., 18/01/2021
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
163-09 Dreams Gentlemen's Club
Dreams Gentlemen's Club (163/09) - billboard bright pink background with young woman in bikini with one arm up behind head and other covering her breasts.
Upheld - Modified or Discontinued Sex Industry Outdoor 22/04/2009
June 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
172-00 Heart Research Institute Ltd (The)
Heart Research Institute - 'forget schizophrenia'
Upheld - Modified or Discontinued Community Awareness Print 13/06/2000
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0307-15 Airtrain Brisbane
Ad with copy: "Don't worry about getting to the Gold Coast, only worry about your sick tan."
Upheld - Modified or Discontinued Travel Outdoor 12/08/2015
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0335-13 Murray Goulburn
A girl is shown though a series of situations to be a fluorescent, glowing green. Other children are cautious of her and she is used to light the bonnet of a car which has broken down. Her parents express concern. The words 'PRESERVATIVES HAVE CONSEQUENCES' appears on the screen.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 25/09/2013
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0008-15 Sinchies
Email sent out about smuggling alcohol in pouches from company that make them.
Upheld - Modified or Discontinued Retail Internet 28/01/2015
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0052-16 Sexyland
Billboard shows naked women's legs spread out with male legs in between and socks on. On the other side are items sold in the shop.
Upheld - Modified or Discontinued Sex Industry Billboard 24/02/2016
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0060-18 Chrysler Australia Pty Ltd
Various shots of a Jeep and summer activities such as surfing and canoeing.
Upheld - Modified or Discontinued Vehicle TV - Pay 21/02/2018
March 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
77-07 Medibank Private Ltd
Medibank Private - young girl ironing curly hair straight "We can't stop kids being kids"
Upheld - Modified or Discontinued Insurance Print 13/03/2007
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0115-14 Dollar Shave Club
A man walks through a warehouse, doing various things catches a tennis raquet in his left hand, hit a tennis ball, then gets on the front of a reversing forklift, then hold a box while a worker extends the tape while he hits it with a huge blade, then throws the box to a person wearing a bear suit, then walks alnong a pile of parcels. The ad is here http://au.dollarshaveclub.com/
Upheld - Modified or Discontinued Finance/Investment 23/04/2014
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0308-19 South Australian Tourism Commission
This television advertisement depicts an elderly man visiting tourist sites in South Australia.
Upheld - Modified or Discontinued Travel TV - Free to Air 25/09/2019
December 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0459-11 Pink Hotel
Banner includes the image of a woman kneeling on the sand with a black bikini bottom on and her hands covering her naked breasts.The text reads "Hot Hot Girls" and "If you want to see more come inside."
Upheld - Modified or Discontinued Other Outdoor 07/12/2011
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0095-20 Woolworths Group Limited
This Facebook advertisement is an approximately six minute long video titled ‘The World’s Biggest Beer Run Episode 5: Italy’. The part of the advertisement subject to the complaint is a scene (at 4:52) that depicts a person seated on a pallet being carried on a forklift which is being operated by another person.
Upheld - Modified or Discontinued Alcohol Internet - Social - Facebook 25/03/2020
April 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0114-20 Kayo Sports
This television advertisement has two versions and features people watching their phones when two football players engage in a tackle near them.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 08/04/2020
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0167-12 Symex
A steel knife in a plastic bag marked as evidence with the names of a victim of assault as well as the alleged perpetrator and the police officer in charge of the investigation. The words “Case Dismissed” are in small print below the corner of the plastic bag. An image of Sunlight Power dishwashing foam is also featured on the bottom right hand corner of the advertisement.
Upheld - Modified or Discontinued House Goods Services Print 23/05/2012
May 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0178-10 Choice Magazine
This Print advertisement depicts image of man sitting in fridge wearing a beenie and and white coat with caption "After testing 48 fridges, Petr has gone to all extremes to get you the best buy". A special subscription offer '4 issues for just $4' is featured with caption in small print 'Petr has been a Product Tester for 11 years'.
Upheld - Modified or Discontinued Media Print 12/05/2010
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0189-14 Kinki Gerlinki
The advertisement is for a 'flash' three day sale. It depicts a male Figure holding open his coat to a female figure who is facing him with her face covered by her hands.
Upheld - Modified or Discontinued Clothing Internet 11/06/2014
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0204-13 Nissan Motor Co (Aust) Pty Ltd
The New Nissan pulsar ad of two people speeding to a hospital - she's pretending she’s pregnant and his timing his effort to get her there.
Upheld - Modified or Discontinued Vehicle Cinema 19/06/2013
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0247-13 Mondelez Australia Pty Ltd
The advertisement is for Oreo chocolate biscuits. The advertisement shows a bright blue background with animated Oreo cookies arranged neatly in even rows, as if ready for a game. As the catchy “wonder filled” theme jingle begins, Oreos flip over in time with the music to show their white filling, and the word “wonder” appears on the screen, with an Oreo for the ‘o’. An animated sequence then begins with a cartoon hand holding an Oreo zooming through the sky spelling out words in time with the jingle.
Upheld - Modified or Discontinued Food/Bev Groceries 24/07/2013
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0278-17 Paramount Pictures Australia
The ad is for the film Baywatch
Upheld - Modified or Discontinued Entertainment TV - Free to Air 21/06/2017
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
159-08 Nando's Australia Pty Ltd
Nando's - F word ineffectively bleeped
Upheld - Modified or Discontinued Radio 19/05/2008
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
161-09 Meat & Livestock Australia Ltd
MLA - Print ad 161/09 for Red Meat - we were meant to eat it.
Upheld - Modified or Discontinued Food/Bev Groceries Print 27/05/2009
January 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
442-07 Global One Mobile Entertainment
Global One - My Happy Ending - SMS COME to 1970 6666 - amateur women "come" on your mobile
Upheld - Modified or Discontinued 16/01/2008
444-07 Rugby WA
Rugby WA - Sydneysider tells WA "Your Emirates Western Force has less support than my 12 year old daughter's training bra"
Upheld - Modified or Discontinued 16/01/2008
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
452-08 Statewide Steel
Statewide Steel - scantily clad girl and voice over uses rhyming slang 'stop holding your dick johnson'
Upheld - Modified or Discontinued Hardware/Machinery 26/11/2008
August 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0351-17 Honey Birdette
Slideshow of still images of women in lengerie in erotic poses.
Upheld - Modified or Discontinued Lingerie Billboard 23/08/2017
April 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
23-98 Wild FM
Wild FM - "Can't dance? Don't listen"
Upheld - Modified or Discontinued Entertainment Print 14/04/1998
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0406-16 HTH Group
A tradesman is depicted cutting his salad role with a drop saw while not watching what he is doing, using an overly aggressive and rapid motion while advertising the brand and paying far more attention to the camera crew and laughing throughout the entire stunt.
Upheld - Modified or Discontinued Hardware/Machinery TV - Free to Air 28/09/2016
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0191-19 Brand Developers
This is about the advertisement of the "Sunshine Blade Instant Heater".
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 10/07/2019
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0108-19 Fiat Chrysler Australia Pty Ltd
A red Alfa Romeo is seen on a country road being driven at  speed around sharp bends. Below is the caption: Overseas model shown. Professional drivers on closed course. Do not attempt. The sound is to emulate a vehicle accelerating rapidly and being driven at high speed.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 17/04/2019
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
262-08 IKEA (WA)
IKEA WA - woman changes light globe without turning off power
Upheld - Modified or Discontinued 13/08/2008
October 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0454-17 Ozmosis (Rip Curl Group)
The signage reads "Pay with pain, show us your scars for a chance to win a $5000 Ozmosis kit." This is accompanied by photos of a male with a very scraped and bloody shoulder that deeply disturbed my four year old cousin.
Upheld - Modified or Discontinued Clothing Poster 25/10/2017
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0133-12 Suzuki Australia Pty Limited
The TVC shows a Swift Sport at a car park boom gate, with a couple inside. The car then enters the car park, driving up the ramp. Whilst driving, the car parks sprinklers go off. The car parks and the couple get out, with sprinklers going off behind them.
Upheld - Modified or Discontinued Vehicle TV - Pay 11/04/2012
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0140-12 Nena & Pasadena
Short video on the Nena and Pasadena website which opens on a newspaper featuring a naked woman on one page. We then see a male model walking around a derelict building, smoking a cigarette and spraying graffiti on the walls. There are also close ups of the newspaper and we see a man and woman pictured on one page apparently engaged in oral sex.
Upheld - Modified or Discontinued Clothing Internet - Social - Other 24/04/2012
January 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0505-15 Honey Birdette
An extremely sexualised image of a woman in lingerie and stockings, with Santa next to her having fainted on the ground.
Upheld - Modified or Discontinued Lingerie Poster 20/01/2016
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0175-19 BelleLily
It was just a pop up ad with a a woman with her bum to the camera wearing knickers that didn’t cover much at all. They had a string up one cheek & a string up the other. It looked like porn. I screenshot it for this complaint I was so unimpressed.
Upheld - Modified or Discontinued Lingerie Internet 26/06/2019
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0522-14 Mattel Pty Ltd
Please add this toy to your letter to Santa on lettertosanta.com.au
Upheld - Modified or Discontinued Toys and Games TV - Pay 10/12/2014
December 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0529-18 Gun World Australia
It is a large billboard featuring a hand gun wrapped in Christmas paper under a Christmas tree with the slogan "Whats under your tree this Christmas" It also features a target with an outline of Australia.
Upheld - Modified or Discontinued Sport and Leisure Billboard 12/12/2018
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0544-16 Honey Birdette
Girl in red bra in shop front window in shopping mall. Nipples visible through garments pointed out to me by my eight year old daughter.
Upheld - Modified or Discontinued Lingerie Poster 18/01/2017
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
321-09 Nando's Australia Pty Ltd
Nando's - (321/09) gatecrashed the Bruno movie opening outside State Theatre
Upheld - Modified or Discontinued Entertainment Internet 26/08/2009
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0217-10 Sexpo Pty Ltd
Image on bus includes 3 women posing seductively in pink bikini's and a muscular male in red underwear also. One of the women has her thumb hooked into the front of her bikini bottoms pulling them down slightly and another with her thumbs hooked into both sides of the bikini pants.
Upheld - Modified or Discontinued Sex Industry Transport 25/06/2010
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-10 Kittens
This advertisement features a picture of a blonde woman in lingerie painted onto the side, front and back of a bus. The woman in the image is shown from the side, lying on her back, looking away and wearing only lingerie and high heels.
Upheld - Modified or Discontinued Sex Industry Outdoor 09/06/2010
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0232-15 Victorian Hearing
Advertising for very small / invisible hearing aids.
Upheld - Modified or Discontinued Health Products Transport 10/06/2015
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0284-11 Roger David Stores Pty Ltd
Image of a young girl with a union flag covered disc in her mouth. She is wearing a black sparkly singlet and is forming a heart with her hands in front of her chest. Below her are four images of a young man wearing different t-shirts. The text describes the New Love Club range now available at Roger David.
Upheld - Modified or Discontinued Clothing Internet 27/07/2011
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
462-08 Wicked Campers
Wicked Campers - FUCK on sides & rear of vehicle Reg No 013 HUQ
Upheld - Modified or Discontinued Travel Transport 12/11/2008
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0334-10 Pharmacare Laboratories
Three young men are loading surboards in to a camper van next to the beach when one of them spots an attractive woman heading their way wearing a bikini. He makes the other two men aware of her, and they all make appreciative noises whilst the camera slowly pans up the woman's body. The next scene shows a man sitting in a red convertible, playing a guitar and singing a song about spotting attractive women and sharing the sight with your mates.
Upheld - Modified or Discontinued Toiletries 11/08/2010
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0007-12 Leading Edge Telecoms
The advertisement opens with a close up of a woman’s chest. She is wearing a white t-shirt with the words, “Do you know where your assets are?” emblazoned across the front. The camera pans out and we see the woman is standing next to a blue ute with the words, “Leading Edge Telecoms” written on the side. A male voice over talks about how the Navman Wireless asset tracker can help cut costs.
Upheld - Modified or Discontinued Telecommunications 08/02/2012
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0345-16 Lebara mobile
2 people on a motorbike. Learn mobile plan showing their plan price and data inclusions
Upheld - Modified or Discontinued Mobile Phone or SMS Poster 24/08/2016
October 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0349-13 COUGERLIFE.COM
The ad is 'advertising' that older women ('cougers') make better dating partners for younger men.
Upheld - Modified or Discontinued Sex Industry 09/10/2013
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0023-13 Centrepoint Tamworth
Banner on side of building - 3/4 metres wide - showing a pair of breasts with the words "Double the fun" written across them.
Upheld - Modified or Discontinued Outdoor 13/02/2013
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0039-11 Wicked Campers
White sticker with red splatter marks and red lettering reading, "Kangaroo's [sic]. Run the fuckers down. wickedcampers.com."
Upheld - Modified or Discontinued Professional Services Transport 23/02/2011

Pages