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E.g., 16/01/2021
E.g., 16/01/2021
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0330-11 KIA Automotive Australia
The commercial shows a man driving along the road in a Kia Sportage singing to music that reminds him of the times he had as a younger man. He imagines having one of his favorite songs playing with the actual musicians in the car with him, his ideal fantasy. Upon arriving at home his partner reminds him that he was supposed to be buying nappies for his young child. We see the Kia logo and the text, "Sportage. Grow up, not old."
Dismissed Vehicle 14/09/2011
March 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
63-02 Australian Grand Prix Corporation
Australian Grand Prix Corp - 2002 Foster's Australian Grand Prix - 2 ads - 'Grand Prix is God' and 'There's a place where it always rains on the fourth day'
Dismissed 12/03/2002
September 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0338-13 Vodafone Network Pty Ltd
Children were used in an inappropriate sexualised way to advertise vodafone. They were dressed up in glittering dresses and going to a night club.
Dismissed Telecommunications 25/09/2013
July 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
213-03 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Clairol Herbal Essences - woman with male colleague hears sounds of apparent orgasm coming from inside house.
Dismissed Toiletries 08/07/2003
April 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
71-01 Roadshow Film Distributors Pty Ltd
Roadshow - "The Exorcist - Director's Cut"Television and Radio
Dismissed Entertainment 10/04/2001
74-01 Subaru (Aust) Pty Ltd
Subaru - Impreza
Dismissed 10/04/2001
August 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0346-10 Hungry Jacks
A young woman is watching a tennis match. She opens up the wrapping of a burger and the sound of blues music is emitted. She quickly closes the wrapping and the music stops, and then starts again when she re-opens the wrapping. We hear the umpire calling for quiet. We then see a young man sat in a darkened cinema, also with a burger. The same thing happens when he opens the wrapping: blues music can be heard. A male voiceover then describes the burger as "..smooth new taste playing at Hungry Jack's" and goes on to describe the ingredients.
Dismissed Food/Bev Groceries 11/08/2010
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
216-99 Ballarat Truck Centre Pty Ltd
Ballarat Truck Centre - deaf elderly lady confusing 'truck' with 'fuck'
Dismissed Retail 13/07/1999
September 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
222-01 Medical Benefits Fund of Australia Ltd
Medical Benefits Fund - bouncing bed and husband groping wife's bottom
Dismissed Health Products 11/09/2001
March 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
79-07 Tricon Restaurants International
Tricon - KFC - mother serves chicken and family mesmerised - father hoses down concrete driveway
Dismissed 13/03/2007
March 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
81-08 HBF
HBF - Potty - small boy being toilet trained - accidentaly wees on floor while waiting in a public queue "Not ready for kids?"
Dismissed Insurance 12/03/2008
August 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
229-00 Amazing Clean
Amazing Clean - Scots accent - 'Fuckers'/'Suckers'
Dismissed 08/08/2000
February 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0035-11 Vodafone Network Pty Ltd
The Advertisement opens with a shot of an elderly lady polishing a cricket ball on her leg in the style of a cricketer. The voice over artist reads a statement from “John”, a Vodafone customer, who boasts “My Nan could bowl out Watson” (these words also appear on screen in quotation marks).
Dismissed Telecommunications 09/02/2011
March 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
84-10 RACV Insurance
RACV 84/10. TV ad promoting insurance as part of the "call Jason" campaign and has Jason in a call centre.
Dismissed Insurance 10/03/2010
November 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0365-13 Hungry Jacks
Train passing a rail crossing with a femail driver contemplating jumping over the train using a ramp in the scene.
Dismissed Food/Bev Venue 13/11/2013
0369-13 Betfair Australia
A man is in a pool room and by the beach talking about power and gambling. "when you have power, you can do whatever you want, with whoever you want."
Dismissed Gambling 13/11/2013
June 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
231-06 Kellogg (Aust) Pty Ltd
Kellogg - Sustain - mature couples eating cereal and swinging on ropes from trees, and dropping into a river
Dismissed Food/Bev Groceries 13/06/2006
April 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
87-05 Australian Football League
AFL - background music to ad is Welsh national anthem "Land of our Fathers" - other ads have different countries' anthems
Dismissed 12/04/2005
March 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
9-98 Australian Ladies Masters Golf Tournament
Australian Ladies Masters Golf Tournament - woman teeing off from a man's face
Dismissed 10/03/1998
October 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0373-11 Medibank Private Ltd
Two women are in the kitchen discussing health insurance - one is confused (and who is looking through various health insurance documents, trying to work it out), and the other one is very clear on how much she’ll get back (and who is casually waiting for some food to cook in the microwave). As they discuss the issue, the woman who is waiting for her food to cook mistakes the sound of the microwave as the doorbell.
Dismissed Insurance 12/10/2011
April 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
92-08 Coopers Brewery Ltd
Coopers Brewery - Pale Ale - two geishas, one playing instrument and one has glass of beer - first one wants the second to share, but the second drinks the whole glass - subtitle "selfish bitch"
Dismissed Alcohol 09/04/2008
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
95-05 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - Use of the term "old housewives"
Dismissed 10/05/2005
October 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
243-01 SA Lotteries
SA Lotteries - Socks for Father's Day
Dismissed Gambling 09/10/2001
November 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0388-13 Yum Restaurants International
KFC Boneless
Dismissed Food/Bev Venue 27/11/2013
September 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
249-08 Adam Internet
Adam Internet - man appears naked throughout ad with strategically-placed items covering his genitals
Dismissed Telecommunications 10/09/2008
September 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
252-00 Kellogg (Aust) Pty Ltd
Kellogg - Special K Red Fruits
Dismissed 05/09/2000
March 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0067-13 Dick Smith Foods
Dick Smith advertising his own range of Australian grown foods.
Dismissed Food/Bev Groceries 13/03/2013
0071-13 Nestle Australia Ltd
During the above program, I was distressed to view a commercial for a biscuit and cheese snack whereby the scenario was a child visiting a zoo/animal park who was eating said snack. The child was enjoying the snack in the view of a monkey who looked enviously at the snack. The child was then shown to drop a biscuit into the animal enclosure at which point the monkey came over to retrieve said biscuit. The child was then shown to lean over into the enclosure and offer the biscuits and cheese to the monkey.
Dismissed Food/Bev Groceries 13/03/2013
August 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
255-03 Australian Welder Technology
Australian Welder Technology - girl in bikini
Dismissed Hardware/Machinery 12/08/2003
October 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0400-11 Campari
Four men are stood at the bar of a pub when one of them spots Jimmy Barnes and says to his mates that he is going to give Jimmy 'the bird'. His mates look worried as we see the man call out to Jimmy and start raising his arm and then they relax when they see he is holding up a bottle of Wild Turkey. Jimmy acknowledges the man and comes over to join the four men at the bar and the final shot is of all the men talking and holding a bottle of Wild Turkey each.
Dismissed Alcohol 26/10/2011
September 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
258-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - "Out with the old" - council workers collecting rubbish including Magna parked on kerb
Dismissed 14/09/2004
June 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
260-09 Liquor Marketing Group SA
Liquor Marketing Group - Thirsty 260/09 - TV ad man yelling out the window of a vehicle, "all I want is a bottle shop"
Dismissed Alcohol 24/06/2009
287-09 Vodafone Network Pty Ltd
Vodafone 287/09 TV. "Free weekends" Girl spends the next day calling friends etc to find out what she did the night before.
Dismissed Telecommunications 24/06/2009
December 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0412-13 Virgin Money (Australia) Pty Limited
I have seen many sexist and degrading advertisements in my time but this one takes the cake. This advertisement depicts a "gold-digging" female discussing her excitement for life insurance as her 80-year old husband sits quietly next to her.
Dismissed Insurance 11/12/2013
August 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
267-08 EzyGas Conversions Australia P/L
Ezy Gas - number plate in background DUM RSE
Dismissed Other 13/08/2008
307-08 Holden Ltd
Holden - Astra - 'big where it counts'
Dismissed 13/08/2008
April 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
27-98 Blue Haven Pools & Spas Pty Ltd
Blue Haven Pools & Spas - pool safety
Dismissed 14/04/1998
March 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0091-13 Chrysler Australia Pty Ltd
Fiat vehicle driving with fog lights on and there is no indication off raining or fog.
Dismissed Vehicle 27/03/2013
August 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
272-99 KIA Automotive Australia
KIA - Sportage - "Sorry, car park full"
Dismissed 10/08/1999
September 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
276-07 Kellogg (Aust) Pty Ltd
Kellogg - Sustain - two young men in suits racing to catch a train urged on by talkback radio presenters
Dismissed Food/Bev Groceries 11/09/2007
October 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0432-10 NIB Health Funds Limited
The advertisement opens with the word KISS on the screen which is described as standing for "Keep It Simple Stupid". Paul Harragon then goes on to talk about nib health insurance, with the focus of the advertisement being the "simplicity" of nib's product design and claiming process. The final screen shot has the text: "nib - it's worth it. 131463. nib.com.au".
Dismissed Insurance 27/10/2010
November 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
281-04 Holden Ltd
Holden - Ute - ute engulfed in grey smoke and stormclouds with sounds of tyre burnouts, music "Highway To Hell", slogan "Power to burn"
Upheld - Modified or Discontinued 09/11/2004
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
284-05 Advanced Medical Institute
AMI - Sniff n Stiff - two men in tuxedos standing behind grand piano - they drop pants and undies and start playing the piano with their penises - introduced by Max Rowley
Dismissed 11/10/2005
299-05 King Gee
King Gee - Worn Gs - workers approach new apprentice, with feathers, honey, rubber chicken and a goat for initiation - then they see he's wearing "worn" shorts and ask where the new guy is
Dismissed Clothing 11/10/2005
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0114-14 Pacific Brands Holdings Pty Ltd
Bonds - Three girls running running and jiggling in bras and underpants.
Dismissed Lingerie 23/04/2014
September 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
292-99 Gill & Co Pty Ltd
Gill & Co - "Beautiful timber"
Dismissed Retail 14/09/1999
November 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0452-10 Lexus Australia
A man driving in various on-road situations in a black Lexus IS 350. Throughout his journey the man has to be patient as he experiences various traffic-jam situations (peak hour traffic; railway crossing hold-up; sheep surrounding the vehicle on a country road; pedestrian crossings etc). The vehicle is stationary throughout the commercial until the very end. It finishes with the IS 350 using the overtaking lane to pass a 40km/h caravan. The voice over states "Isn't it funny how the more power you have the more patience you require? Introducing the incredibly powerful Lexus IS 350.
Dismissed Vehicle 10/11/2010
November 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
296-01 Simplot Aust Pty Ltd
Simplot - Leggo Stir Through Sauces - Italian-speaking Kerri-Ann Kennerley
Dismissed 13/11/2001
October 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
300-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - X Trail 4WD - vehicle being driven at speed over rocks, through water and on sand dunes.
Dismissed 14/10/2003
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0137-12 Australian Fast Foods
The “Family Dinner Your Way” advertisement depicts a mother bringing a tray of Red Rooster products to the dinner table where her family is sitting down ready to eat. The voiceover says “You deserve a night off. Buy a Red Rooster roast chicken and choose four sides (garlic bread, large potato and gravy, 4 nuggets, 10 spicy bites, large chips or large peas shown on screen) for $10 more. Have the night off and eat well with Red Rooster’s family dinner, your way”.
Dismissed Other 11/04/2012

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