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E.g., 27/09/2020
E.g., 27/09/2020
March 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
9-98 Australian Ladies Masters Golf Tournament
Australian Ladies Masters Golf Tournament - woman teeing off from a man's face
Dismissed 10/03/1998
April 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
92-08 Coopers Brewery Ltd
Coopers Brewery - Pale Ale - two geishas, one playing instrument and one has glass of beer - first one wants the second to share, but the second drinks the whole glass - subtitle "selfish bitch"
Dismissed Alcohol 09/04/2008
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
95-05 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - Use of the term "old housewives"
Dismissed 10/05/2005
October 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
243-01 SA Lotteries
SA Lotteries - Socks for Father's Day
Dismissed Gambling 09/10/2001
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0137-12 Australian Fast Foods
The “Family Dinner Your Way” advertisement depicts a mother bringing a tray of Red Rooster products to the dinner table where her family is sitting down ready to eat. The voiceover says “You deserve a night off. Buy a Red Rooster roast chicken and choose four sides (garlic bread, large potato and gravy, 4 nuggets, 10 spicy bites, large chips or large peas shown on screen) for $10 more. Have the night off and eat well with Red Rooster’s family dinner, your way”.
Dismissed Other 11/04/2012
September 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
249-08 Adam Internet
Adam Internet - man appears naked throughout ad with strategically-placed items covering his genitals
Dismissed Telecommunications 10/09/2008
February 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0479-11 Ministry of Sound
Advertisement promoting the CD release "The 2012 Annual" from Ministry of Sound. Features imagery of a young girl with glossy lips drinking through a straw, moving her sunglasses and unzipping her jeans.
Dismissed Entertainment 08/02/2012
September 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
252-00 Kellogg (Aust) Pty Ltd
Kellogg - Special K Red Fruits
Dismissed 05/09/2000
August 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
255-03 Australian Welder Technology
Australian Welder Technology - girl in bikini
Dismissed Hardware/Machinery 12/08/2003
December 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0488-12 Woolworths Supermarkets
The advertisement is from Woolworths. It involves an Asian Woman that has broken English in conversation with her husband a white Australian man. The couple discuss prawns bought from Woolworths. The husband makes a joke of her accent which appears to be the most significant part of the advertisement.
Dismissed Food/Bev Groceries 12/12/2012
September 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
258-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - "Out with the old" - council workers collecting rubbish including Magna parked on kerb
Dismissed 14/09/2004
June 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
260-09 Liquor Marketing Group SA
Liquor Marketing Group - Thirsty 260/09 - TV ad man yelling out the window of a vehicle, "all I want is a bottle shop"
Dismissed Alcohol 24/06/2009
287-09 Vodafone Network Pty Ltd
Vodafone 287/09 TV. "Free weekends" Girl spends the next day calling friends etc to find out what she did the night before.
Dismissed Telecommunications 24/06/2009
May 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0161-14 Lion
Man coughs up his animated 'mouth' who complains about all the lies the body makes him say, then cuts to the man whispering 'I love you' in a woman's ear, the cuts to man drinking the beer - therefore 'giving his mouth a break'.
Dismissed Alcohol 14/05/2014
January 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0501-12 McDonald's Aust Ltd
Two elderly people with new drink product, sitting at a table. Man takes the drink as wife is looking away. Then he stands up with the drink and tries to walk away using a walking stick whilst acting in a childish manner, he twice tries to trick the woman to look away.
Dismissed Food/Bev Groceries 16/01/2013
August 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
267-08 EzyGas Conversions Australia P/L
Ezy Gas - number plate in background DUM RSE
Dismissed Other 13/08/2008
307-08 Holden Ltd
Holden - Astra - 'big where it counts'
Dismissed 13/08/2008
April 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0165-10 Unilever Australasia
The advertisement opens with image of the new Lynx Twist Threesome products, a silhouette image of a man and two females, and as each product is presented by the robotic arm, a different scene plays out in the background. First the wash is presented when we see two females soap up the man in the shower and then the man is sprayed all over his body and when things hot up the girls go to work spraying flirtatiously under the man’s arms. End image: the robotic arm presents the new Lynx Twist ‘dry’ antiperspirant with caption: shower, spray and play with new Lynx Twist”
Dismissed Toiletries 28/04/2010
April 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
27-98 Blue Haven Pools & Spas Pty Ltd
Blue Haven Pools & Spas - pool safety
Dismissed 14/04/1998
January 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0510-11 McDonald's Aust Ltd
The advertisment shows a man leaving a McDonald's outlet with a burger in hand. he disposes of the packaging and walks outside to bite into the burger. Scenes of a lit fuse is scene as it heads toward crates of peppers that explode as the fuse ignites them. There are shots of the chicken patty and the ingredients of the burger. The man chews his food and walks away nodding his head and with a pleased smile on his face.
Dismissed Food/Bev Groceries 18/01/2012
August 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
272-99 KIA Automotive Australia
KIA - Sportage - "Sorry, car park full"
Dismissed 10/08/1999
May 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0172-14 Specsavers Pty Ltd
There are a number of very drab, elderly people, seemingly in an aged nursing home, working out and exercising to a rhythmic voiceover that says a number of times: "I know that I'm sexy!"
Dismissed Professional Services 28/05/2014
September 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
276-07 Kellogg (Aust) Pty Ltd
Kellogg - Sustain - two young men in suits racing to catch a train urged on by talkback radio presenters
Dismissed Food/Bev Groceries 11/09/2007
November 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
281-04 Holden Ltd
Holden - Ute - ute engulfed in grey smoke and stormclouds with sounds of tyre burnouts, music "Highway To Hell", slogan "Power to burn"
Upheld - Modified or Discontinued 09/11/2004
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
284-05 Advanced Medical Institute
AMI - Sniff n Stiff - two men in tuxedos standing behind grand piano - they drop pants and undies and start playing the piano with their penises - introduced by Max Rowley
Dismissed 11/10/2005
299-05 King Gee
King Gee - Worn Gs - workers approach new apprentice, with feathers, honey, rubber chicken and a goat for initiation - then they see he's wearing "worn" shorts and ask where the new guy is
Dismissed Clothing 11/10/2005
September 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
292-99 Gill & Co Pty Ltd
Gill & Co - "Beautiful timber"
Dismissed Retail 14/09/1999
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0198-13 Sunshine Coast Daily Newspaper
New commercial on TV, Sunshine Coast Daily newspaper advertising their news, up-to-date stories, articles, media services. In the content of the advert, there are a few headlines like from the newspaper articles supported by a video of what's in the headlines.. Particularly, one of them says: Russian expat on a lookout for older men.. Supported by a video of a blonde middle age woman in skinny jeans is sitting down on the park bench next to a man, she tries to flirt with him in a "cougar" style or something..
Dismissed Media 26/06/2013
November 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
296-01 Simplot Aust Pty Ltd
Simplot - Leggo Stir Through Sauces - Italian-speaking Kerri-Ann Kennerley
Dismissed 13/11/2001
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
1-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pea-Beu - One Shot - two cockroaches - man sprays alternative on one then Pea Beu on the other, and places paper cups over both of them
Dismissed Other 14/02/2006
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0206-10 L'Oreal Australia Pty Ltd
The advertisement opens with cyclone warning alarm and sound playing and depiction of young girl alarmed to discover her complexion is not as clear as she would like. Voiceover details the effectiveness of NEW Garnier PureActive scrub with suggestion for those with acne-prone skin “to take instant action” to remove blackheads and their marks. She is then depicted happily with a group of her friends with end caption: Take care. GARNIER
Dismissed Toiletries 12/05/2010
October 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
300-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - X Trail 4WD - vehicle being driven at speed over rocks, through water and on sand dunes.
Dismissed 14/10/2003
316-03 Volkswagen Group Australia Pty Limited
Volkswagen - Bora - 'surprisingly quick' (print)
Dismissed 14/10/2003
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
105-03 Mazda Australia Pty Limited
Mazda - Mazda 6 - boy rides bike without helmet in flashback sequence.
Dismissed 08/04/2003
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0225-13 Missguided
Women's clothing. Women dancing around wearing swimsuits and big shoes getting into cars out in the desert.
Dismissed Clothing 10/07/2013
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
116-09 Motor Accident Commission SA
Motor Accident Commission SA - TV Anti Drink Driving Campaign. Young man says he loves to take the "piss" out of his friends.
Dismissed Community Awareness 08/04/2009
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0229-13 Sony Australia Pty Ltd
Sony make.believe. Loud music is playing and people have headphones on enjoying the music and presumably Sony's technology.
Dismissed House Goods Services 24/07/2013
February 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
12-00 Moonlight Cinema
Moonlight Cinema - male disco dancer shot - 'From Saturday Night Fever to The Godfather'
Dismissed Entertainment 08/02/2000
14-00 Career One
careerone.com.au - 'Unequal Opportunity'
Dismissed Employment 08/02/2000
July 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
319-09 Kellogg (Aust) Pty Ltd
Kellogg - Nutrigrain - (319/09) TV young boy depicted running on farm pretending to surf on land in training for Cold Coast iron man (Brisbane)SEE FILE FOR FULL COMPLAINT TEXT
Dismissed Food/Bev Groceries 08/07/2009
May 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
122-02 Boehringer Ingelheim Pty Limited
Boehringer Ingelheim - Buscopan - talking navels discussing merits of Buscopan
Dismissed Health Products 14/05/2002
November 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
322-00 Taubmans Pty Ltd
Taubmans - couple kssing while male painters hold hands
Dismissed 14/11/2000
June 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
125-05 Nova 106.9 Brisbane
Nova 106.9 - 'Sounds Different' launched in Brisbane. A couple in bed presumably making love bed springs sound like bullets firing
Dismissed Media 14/06/2005
December 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
325-01 Universal Music Aust Ltd
Universal Music - Afroman - 'The Good Times' - 'Because I Got High'
Dismissed Entertainment 11/12/2001
339-01 Nissan Motor Co (Aust) Pty Ltd
Nissan - X-Trail 4WD - croquet - 581 circular letters received
Dismissed 11/12/2001
May 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
128-07 Yum Restaurants International
Yum - KFC - Bacon Double Cheeseburger - men at drive-thru are condescending to girl taking order
Dismissed 08/05/2007
September 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
328-06 Suncorp
Suncorp - GIO - family car backing out of driveway into home next door - no indicator, or brake lights on trailer
Dismissed Insurance 12/09/2006
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
130-99 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mount Franklin
Dismissed 11/05/1999
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
134-01 Goodman Fielder Baking Australia
Goodman Fielder - Buttercup Big Bite Muffins - 'fit more on, moron!'
Dismissed 12/06/2001
July 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0257-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games 27/07/2011

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