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Ad Standards Community Panel Cases

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E.g., 20/01/2021
E.g., 20/01/2021
February 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0057-17 McDonald's Aust Ltd
Inside an office a woman and man are behind the desk. The man is eating a brown bread sandwich, the woman is eating a strop and whipped butter covered set of pancakes. The woman looks very happy eating the pancakes, over the moon. The man looks at her and sad to the brown (healthy) sandwich.
Dismissed Food/Bev Venue TV - Free to Air 08/02/2017
September 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0386-16 Live Nation Australia
The advertisement was a promotional clip for an upcoming concert. It contained scary and incredibly offensive images. The clip contained images of masked men, with blacked eyes and disfigured faces like something out of a horror movie.
Dismissed Entertainment TV - Free to Air 14/09/2016
March 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0069-15 AAMI
This is the tv advertisement for the AAMI Driver Rewards app/promotion/competition. In this ad the 2 men are competing to achieve the best score for their ability to drive economically.
Dismissed Insurance TV - Free to Air 11/03/2015
October 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0406-14 Hungry Jacks
Just a simple ad talking about a new burger that has a hash brown on it. Uses images of a block of cheese getting sliced. They use processed cheese slices. Misleading
Dismissed Food/Bev Venue TV - Free to Air 08/10/2014
March 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0081-15 Actron Air
The ad features people of different races wearing items of Australian national colours. Ie: asian man wearing green and gold hat with kangaroo on it with a voice over urging people to only buy Australian made and avoid purchasing inferior overseas goods masquerading as Australian. 
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 25/03/2015
October 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0410-15 Nando's Australia Pty Ltd
A woman and her friend are travelling in their car when one of the women receives a mobile phone call accidentally made by her partner. We hear the man and his male friend making comments. We see them eating Nandos chicken.
Dismissed Food/Bev Venue TV - Free to Air 28/10/2015
0427-15 William Hill
I am concerned about the latest William Hill advertisement, it begins with an attractive blonde woman speaking to the camera from the left of screen. A tall, well-dressed man steps into view on the right (closer to the camera so he looks even larger and more dominating) and starts speaking over her about William Hill. She looks surprised and mildly embarrassed and stands in the background, smiling inanely while he continues talking. He then presses a remote of some kind (I think) and she disappears and the background changes to something different - I didn't really see what it was.
Dismissed Gambling TV - Free to Air 28/10/2015
March 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0108-18 Suncorp
Advertisement promoting GIO car insurance.
Dismissed Insurance TV - Free to Air 07/03/2018
0082-18 Sanitarium Health Food Company
Ad for Weetbix minis with the tag line "toss them and catch them" and a video of a surfer tossing and catching weetbix minis in his mouth.
Dismissed Food/Bev Groceries TV - Free to Air 07/03/2018
November 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0454-15 Australian Pensioners Insurance Agency
Its a TVC in which a woman is being described by the word that appear behind her (its supposed to be about life experience)
Dismissed Insurance TV - Free to Air 25/11/2015
November 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0472-16 WorkSafe Victoria
This ad contains a man being crushed to death on a 4 wheel motorcycle. Including very graphic sounds and images.
Dismissed Community Awareness TV - Free to Air 09/11/2016
April 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0152-18 NSW EPA
2 dark skinned park goers are running away from rubbish that is magically stuck to them while 2 fair skinned ladies watch. The dark skinned park goers then realize that by throwing the rubbish in the bin, the rubbish will stop following them.
Dismissed Community Awareness TV - Free to Air 11/04/2018
November 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0494-18 BCF
The BCF ad sings “BCFing Gun”
Dismissed Sport and Leisure TV - Free to Air 14/11/2018
May 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0181-15 Wallet Wizard
WalletWizard ad for quick loans is in bad taste, it promotes animal cruelty. Please have this ad removed if you can. It created an unsettling mental image for me and I’m sure many others.
Dismissed Finance/Investment TV - Free to Air 13/05/2015
January 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0549-16 Muzz Buzz
Both ads have very poor messages of responsibilities and are shocking role models for the children they are targeting.The other shows a man punching through two paper cups of slush, spraying the contents everywhere. I have no idea what they are supposed to advertise (other than Muzz Buzz itself)..
Dismissed Food/Bev Venue TV - Free to Air 18/01/2017
June 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0227-15 Bingle Insurance
A magician cuts a lady with sword during the time she is geting the quote on her mobile!!!!
Dismissed Insurance TV - Free to Air 10/06/2015
July 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0225-19 Minerals Council of Australia
This television advertisement related to rehabilitating land after mining.
Dismissed Other TV - Free to Air 24/07/2019
June 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0266-16 Roadshow Film Distributors Pty Ltd
Horror and supernatural themes, advertising for a coming soon movie, The Conjuring 2.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 22/06/2016
July 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0278-16 The Beechworth Sweet Co
The logo of the advertiser depicts a golliwog.
Upheld - Modified or Discontinued Retail TV - Free to Air 13/07/2016
0282-16 Port Augusta Veterinary Service
The advertisement is to promote the business Port Augusta Veterinary service
Dismissed Professional Services TV - Free to Air 13/07/2016
January 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0017-20 Pretty Little Thing
This television advertisement opens on a Paris cityscape and features the band Little Mix. Scenes include: Montage of Little Mix posing around carousel in various outfits; Montage of Little Mix posing around decadent dining room in various outfits; Montage of Little Mix posing from viewpoint with Eiffel Tower; Group shot of Little Mix infront of Eiffel Tower.
Dismissed Clothing TV - Free to Air 22/01/2020
March 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0110-20 PharmaCare
This television advertisement depicts three children as a voiceover states "fussy eater" (little girl in pink shirt), "super active" (young boy wearing medal and holding soccer ball), "having a growth spurt" (little boy in green shirt). A woman comes is then depicted stating: "When kids need a vitamin boost they'll love, I trust Kids Smart Vita Gummies. Packing with healthy nutrition to help support healthy growth and development, immunity, thinking brains and strong bones. No matter how fussy they are, kids love Kids Smart Vita Gummies."
Dismissed Health Products TV - Free to Air 25/03/2020
April 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0143-20 Prime Video
This television advertisement features scenes from the comedy special 'All talk' by Celia Pacquola.
Dismissed Entertainment TV - Free to Air 22/04/2020
July 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0216-20 Amazon Prime Video
This television advertisement is a promotion for the program Last One Laughing in which a group of comedians are locked in a room together, and features scenes from the program interspersed with the comedians speaking to camera in an interview style.
Dismissed Entertainment TV - Free to Air 22/07/2020
August 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0251-20 McDonald’s Australia Limited
This television advertisement depicts a family on a busy weekend morning, getting ready, stopping for coffee and then going to a child's soccer match.
Dismissed Food/Bev Venue TV - Free to Air 26/08/2020
August 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0321-16 Brand Developers
To whom it may concern I was absolutely shocked to see the tv salesman walk under an SUV while it was resting on a ladder
Dismissed Hardware/Machinery TV - Free to Air 10/08/2016
0329-16 William Hill
It was comparing the differences of betting with William Hill as opposed to other betting agencies and telling people that they are the only agency where you get a credit even if you lose, it's misleading .
Dismissed Gambling TV - Free to Air 10/08/2016
December 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0371-20 Ubisoft
This television advertisement is for the video game Assassins Creed Valhalla.
Dismissed Toys and Games TV - Free to Air 16/12/2020
0371-20 Ubisoft
This television advertisement is for the video game Assassins Creed Valhalla.
Dismissed Toys and Games TV - Free to Air 16/12/2020
July 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0325-18 Best & Less
It was a Best & Less advert with women modeling underwear in a bedroom.
Dismissed Clothing TV - Free to Air 25/07/2018
August 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0333-18 McDonald's Aust Ltd
A man drives through the McCafe Drive through while trying to order a coffee from the drive-in teller however due to a child asleep in the vehicle he does not stop. He goes through the drive through several times and succeeds to purchase the coffee on about the fourth time.
Dismissed Food/Bev Venue TV - Free to Air 08/08/2018
August 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0341-17 Lexus Australia
The advertisement described the power and speed of the red Lexus sports car.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 09/08/2017
September 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0345-15 Youi Car Insurance
A car full of young people and the passengers are distracting the driver by using a mobile phone in the back seat.
Upheld - Modified or Discontinued Insurance TV - Free to Air 09/09/2015
February 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0034-15 Advanced Medical Institute
The ad contains a man playing a piano with his penis, and then after his treatment at the AMI premature ejaculation doctors he plays the piano again and the song lasts longer.
Dismissed Professional Services TV - Free to Air 11/02/2015
February 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0046-19 Parfums Christian Dior
Perfume advertisement for Dior featuring Charlize Theron.
Dismissed Toiletries TV - Free to Air 20/02/2019
September 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0376-14 McDonald's Aust Ltd
It's a McDonalds advertisement.
Dismissed Food/Bev Venue TV - Free to Air 24/09/2014
March 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0058-19 Molemap
The advertisement is brief, with narration asking the audience if they have ever been sunburnt or considered skin cancer. Moles are showed an question marks and the narrator suggests getting a mole map.
Dismissed Health Products TV - Free to Air 06/03/2019
September 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0399-17 SAHMRI
It's a marketing campaign that focuses on aboriginal and Torres Strait islanders being aware and being tested for the disease.
Dismissed Community Awareness TV - Free to Air 13/09/2017
September 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0403-17 ALDI Australia
Aldi having a child gaffe taped to a fridge door.
Dismissed Food/Bev Groceries TV - Free to Air 27/09/2017
March 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0094-17 Nestle Australia Ltd
The advertising suggests that a young person is failing to kick a ball over a goal but after drinking MILO the person succeeds.
Dismissed Food/Bev Groceries TV - Free to Air 08/03/2017
March 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0113-18 iSelect Pty Ltd
Choosing ISelect as a product due to rising costs of Health Insurance.
Upheld - Modified or Discontinued Insurance TV - Free to Air 21/03/2018
November 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0451-15 Golden Circle Ltd
A male adult with a child and the male slices a pineapple depicting the juice content. The impression is that these two are Australians cutting an Australian pineapple.
Dismissed Food/Bev Groceries TV - Free to Air 11/11/2015
December 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0469-15 Lion
Man cooking at backyard BBQ while appearing to be drinking XXXX Pale Ale beer and BBQ catches fire. He appeared to be thinking about whether to use this XXXX Pale Ale beer he was holding to dose the fire and decided not to do so and drank from it instead while allowing the fire to continue to blaze.
Dismissed Alcohol TV - Free to Air 09/12/2015
0478-15 Cancer Institute of NSW
Without any warning, vision of an autopsy on the body of a smoker is shown.
Dismissed Community Awareness TV - Free to Air 09/12/2015
November 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0474-14 Diageo Australia Ltd
Pyromaniac girl sets fire to building.
Dismissed Alcohol TV - Free to Air 12/11/2014
April 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0143-15 Australian Super
An elderly couple, the NAKED male in the shower, his silhouette viewed through a frosted glass screen, then he grabs his clothed wife and pulls her into the shower, on the provision of cutting costs, but it comes across that this old couple are going to have sex in the shower.
Dismissed Finance/Investment TV - Free to Air 29/04/2015
November 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0496-14 Best & Less
Mum dancing and trying on underwear in a change room. Child opens curtain and mum is embarrassed. Woman is seen completely in her underwear.
Dismissed Clothing TV - Free to Air 26/11/2014
June 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0160-19 Suzuki Australia Pty Limited
Advertisement for Suzuki with the slogan ‘for fun’s sake’. The ad features a car careering through water and mud, and circling a suburban roundabout. The ad begins by talking about driverless vehicles.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 12/06/2019
November 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0500-16 Marshall Batteries
Husband and pregnant wife stagger down steps and get into car, attempt to start the car to head to hospital, however car does not start. They call Marshal Battery replacement.
Dismissed Automotive TV - Free to Air 23/11/2016
December 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0509-16 Enably.com.au
The advertisement shows a man standing in a hallway with a ladder and a cat that he promised a banking authority he would teach to change a light bulb.
Dismissed Finance/Investment TV - Free to Air 07/12/2016

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