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E.g., 16/01/2021
E.g., 16/01/2021
November 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
459-08 Quit Victoria
Quit Victoria - young child left at station - begins to cry - imagine how he'll feel if you die from smoking
Dismissed Community Awareness 12/11/2008
July 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0297-12 A List Entertainment
Advertisment shows a segment of Kitty's stand up show on stage as she delivers some of her show. The voiceover then provides the details about where the show is on and the date and other relevant information.
Dismissed Entertainment 25/07/2012
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
17-06 S C Johnson & Son Pty Ltd
SC Johnson - Baygon - man using outdoor pesticide spray without safety mask or protective clothing - boy's pet spider (CGI) in jar terrified. Mother calls out to get rid of spider - the boy does so by emptying the jar out the window
Dismissed 14/02/2006
November 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
468-08 Statewide Steel
Statewide Steel - Scantily clad girl & voice over uses rhyming slang "dean glass" and "darren cox"
Upheld - Modified or Discontinued Hardware/Machinery 26/11/2008
July 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
172-05 General Mills Australia Pty Ltd
General Mills - Betty Crocker Cake Mix - young boy is helping to make a cake, once it's baked he takes a piece and says "I like to shove it down my gob"
Dismissed 12/07/2005
182-05 Kellogg (Aust) Pty Ltd
Kellogg - Just Right - man throwing a dart at a revolving globe of the world with no regard to where it lands. The dart hits the globe and is propelled towards a lamp and then into space.
Dismissed 12/07/2005
September 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0304-13 Bonds Industries Ltd
Bonds lacy underwear, women dancing in underwear with umbrellas.
Dismissed Lingerie 11/09/2013
August 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
175-01 Tourism Queensland
Tourism Qld - 'Say G'day' - Australian boy bows to Japanese woman
Dismissed Travel 14/08/2001
198-01 Sexpo Pty Ltd
AdultShop.com Sexpo
Dismissed Other 14/08/2001
July 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
176-04 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Vicks Formula 44 Cough Syrup - man coughing in office - woman drops pot plant on his head
Dismissed Health Products 13/07/2004
December 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
501-08 BUPA Australia Health Pty Ltd
BUPA - HBA insurance - man dressed in green - stereotype of irish man
Dismissed Insurance 10/12/2008
June 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
185-08 Peugeot Automobiles Australia
Peugeot Automobiles - two lady birds make car bounce
Dismissed 11/06/2008
March 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
53-03 Colgate Palmolive Pty Ltd
Colgate-Palmolive - Cold Power - torpedoes being fired from submarines.
Dismissed 11/03/2003
28-03 Kellogg (Aust) Pty Ltd
Kellogg - K-Time Fruit Bars - girl steals bar from colleague.
Dismissed 11/03/2003
January 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0001-11 Browne's Foods
A male voice over describes the benefits of drinking Chill – a flavoured milk – when performing various tasks, and we see accompanying footage of men performing these tasks. One description is that Chill “does the job when we’re polishing knobs” and we see a man polishing a door knob then drinking Chill. Another description states that Chill “hits the spot when we’re busy on top” and we see two men on a high building. The final shot is of a large truck with the words “Man Up” and an image of a carton of Chill on the side.
Dismissed Food/Bev Groceries 19/01/2011
March 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
55-07 Skin Ski & Surf
Skin Ski & Surf - children in sexy poses, sexy voices and sexual connotations
Dismissed Clothing 13/03/2007
January 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
599-09 Nestle Australia Ltd
Nestle - Uncle Toby's TV 599/09. People eating foods that are rich in Omega 3 and not enjoying them.
Dismissed Food/Bev Groceries 20/01/2010
June 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
202-06 Dodo Australia Pty Ltd
Dodo Mobile Phones - Charlie's Angels - three women posing in scanty costumes
Dismissed 13/06/2006
April 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
61-01 Streets Ice Cream
Unilever - Streets - Blue Ribbon - Extras
Dismissed 10/04/2001
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
64-03 Telstra - Sensis Pty Ltd
Telstra-Sensis - Yellow Pages - dog defecating.
Dismissed Telecommunications 08/04/2003
September 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0355-12 Sanofi Aventis
We can see a young woman diving off a 5 metres ledge into a river. We then see bottles of Nature's Own fish oil supplements on the riverbank. At the end of the advertisement we can see her swimming in the river and the male voice-over says "Nature's Own, What does your body want?".
Dismissed Health Products 12/09/2012
0378-12 McDonald's Aust Ltd
A male voiceover describes McDonald’s new product: the Serious Lamb Taster. We see the ingredients of the Lamb Taster being compiled and the voiceover starts quoting from the nursery rhyme 'Mary had a little lamb': "For only $3 you can afford one for the master, one for the dame and one for the little boy who lives down the lane".
Dismissed Other 12/09/2012
June 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
208-09 Wrigley Co Pty Ltd The
Wrigley Co P/L (208/09)TV - man with elephant-like beard picks up 'skittles' to put in his mouth and that of woman sitting opposite
Dismissed Food/Bev Groceries 10/06/2009
July 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
211-00 RockCity Event Marketing Pty Ltd
RockCity Event Marketing - Col Elliot
Dismissed Entertainment 11/07/2000
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
7-01 Columbian Cola Drink Company
Columbian Cola Drink Co - sexy girl
Dismissed 13/02/2001
July 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
214-07 Roads & Traffic Authority
Roads & Traffic Authority - Pinkie (TV)- young men speeding or driving unlawfully are alluded to as having a small penis
Dismissed Community Awareness 10/07/2007
March 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
72-00 Sydney Morning Herald (The)
Sydney Morning Herald - Chris O'Halloran on technology and religion
Dismissed Media 14/03/2000
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
217-99 Kemalda Entertainment Pty Ltd
Kemalda - Rodney Rude - "Pauline Hanson"
Dismissed Entertainment 13/07/1999
March 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
74-99 Blacktown Motor World
Blacktown Motor World - "Small town service in the big city"
Dismissed Retail 09/03/1999
July 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
77-98 The Sunday Telegraph
Sunday Telegraph (The) - "Russian Dolls"
Dismissed Media 14/07/1998
January 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
8-09 Autobarn
Autobarn - man applies car engine oil to a pizza and two men with knives threaten sheep
Dismissed Retail 21/01/2009
March 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0053-11 Yum Restaurants International
A man is cleaning out his pool when his wife calls out that dinner is ready. He asks what it is and she replies, "Monday's meatloaf". The man's alter ego then says to him that he should not have to eat leftovers for dinner and suggests he drive over to KFC and pick up the new Streetwise Dinner for $19.95.
Dismissed Food/Bev Groceries 09/03/2011
October 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0382-11 Virbac Australia
The advertisement in question is for Multimin injection for Cattle and depicts a singing cartoon bull, various cartoon cows and calves and features the closing line “who’s your daddy?”
Dismissed Professional Services 12/10/2011
March 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
85-08 Hungry Jacks
Hungry Jacks - apprentice sent off to buy construction crew's lunch
Dismissed 12/03/2008
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0061-13 Global Shop Direct
A guy driving in his car showing how to use the Gripgo, a mobile phone holder that is stuck on the windscreen. They show other drivers using their phone in the car, in various scenarios.
Upheld - Modified or Discontinued Mobile Phone or SMS 27/02/2013
April 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
88-07 Tricon Restaurants International
Tricon - Pizza Hut - Cheesy Bites - Jessica Simpson pops cheesy bite into young boys mouth and singing "One of these days these bites are gonna pop right into you"
Dismissed 10/04/2007
July 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
235-06 IKEA
IKEA - young boy bored at furniture store - now has play equipment and a café - later seen in back of car - apparrently not wearing seatbelt or in child restraint
Dismissed 11/07/2006
April 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
90-99 Women's Policy Office WA
Women's Policy Office WA - Freedom from Fear - TV, Radio, Print
Dismissed Community Awareness 13/04/1999
December 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
238-98 Unilever Australasia
Unilever - Continental - Cup-A-Sauce - "Just like your sister's."
Dismissed 08/12/1998
November 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0401-13 Volkswagen Group Australia Pty Limited
I find the new Volkswagen car ad very stigmatising towards our elderly population, references to hair growing on upper lips, plastic hips, an elderly lady judging her what seems to be gay grandson, and a few other references ... Honestly our elderly population already have to deal with stigma and discrimination on a daily basis, do we really need to see it now on our television ads also?
Dismissed Vehicle 27/11/2013
September 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
244-05 Carpet Court
Carpet Court - "shipload" of carpets spoken by court jester figure - onscreen text "shipload sale"
Dismissed 13/09/2005
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
99-09 Ramp 2 Ramp
Ramp 2 Ramp - TV images of shop stock with end catch phrase of "Have you got the balls?"
Dismissed Clothing 08/04/2009
February 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
25-99 Queensland Transport
Queensland Transport - man and woman - both inebriated
Dismissed Community Awareness 09/02/1999
September 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
256-04 Keysun Laboratories Pty Ltd
Keysun - Lentheric - 648 muscles/41 breaths/109 beats/38.2 degrees etc as a woman is sexually aroused
Dismissed Toiletries 14/09/2004
December 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0429-13 Campbell's Australia
Arnotts are currently running a TV campaign for thier product Cruskits. Their assertion in the advert is that there are "60% less carbs in Cruskits than in bread" The very small print then states that this is comparing two Cruskits with two slices of bread. Note this claim is also currently made on the Arnotts/Cruskits website
Dismissed Food/Bev Groceries 11/12/2013
October 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
265-04 Rivers (Aust) Pty Ltd
Rivers - ad for men's shirts begins with man on toilet
Dismissed Clothing 12/10/2004
August 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
268-99 Adelaide Cleaning Equipment Pty Ltd
Adelaide Cleaning Equipment (Jet Fire Heater) No.2
Dismissed 10/08/1999
270-99 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - "Where's the water?" - towed snowboard rider
Dismissed 10/08/1999
September 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
274-03 McDonald's Aust Ltd
McDonald's - Salads - man eats hamburger while woman makes 'healthy' choice.
Dismissed 09/09/2003
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
277-06 Kellogg (Aust) Pty Ltd
Kellogg - Crunchy Nut - birthday cake - woman blowing out candles, leaning forward with breasts exposed
Dismissed Food/Bev Groceries 08/08/2006

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