1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 27/09/2020
E.g., 27/09/2020
October 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
265-04 Rivers (Aust) Pty Ltd
Rivers - ad for men's shirts begins with man on toilet
Dismissed Clothing 12/10/2004
August 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
268-99 Adelaide Cleaning Equipment Pty Ltd
Adelaide Cleaning Equipment (Jet Fire Heater) No.2
Dismissed 10/08/1999
270-99 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - "Where's the water?" - towed snowboard rider
Dismissed 10/08/1999
September 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
274-03 McDonald's Aust Ltd
McDonald's - Salads - man eats hamburger while woman makes 'healthy' choice.
Dismissed 09/09/2003
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
277-06 Kellogg (Aust) Pty Ltd
Kellogg - Crunchy Nut - birthday cake - woman blowing out candles, leaning forward with breasts exposed
Dismissed Food/Bev Groceries 08/08/2006
December 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0429-13 Campbell's Australia
Arnotts are currently running a TV campaign for thier product Cruskits. Their assertion in the advert is that there are "60% less carbs in Cruskits than in bread" The very small print then states that this is comparing two Cruskits with two slices of bread. Note this claim is also currently made on the Arnotts/Cruskits website
Dismissed Food/Bev Groceries 11/12/2013
March 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
28-03 Kellogg (Aust) Pty Ltd
Kellogg - K-Time Fruit Bars - girl steals bar from colleague.
Dismissed 11/03/2003
34-03 Coca-Cola South Pacific Pty Ltd
Coca-Cola - 'You know you want it' - man appearing drugged in bath; crowd surfing.
Dismissed 11/03/2003
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
282-05 Motorola Australia
Motorola - man at football game holding signs relating to woman (referred to as "the hot babe") sitting next to him, for his mates across the field to see - they then make sexual gestures to her. She is annoyed and physically assaults the man
Dismissed Telecommunications 11/10/2005
September 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
290-07 Simplot Aust Pty Ltd
Simplot - I&J Battered Fish - woman batters fish with cricket bat
Dismissed Food/Bev Groceries 11/09/2007
November 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
294-01 Victorian Smoking and Health Program
Victorian Smoking and Health Program - man in hospital, wife and daughter visiting
Dismissed Community Awareness 13/11/2001
April 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0124-11 McCain Australia and New Zealand
The advertisement features Samantha Stouser, a well known Australian Tennis player, who after finishing a tennis match returns home, grabs a McCain Healthy Choice meal from the freezer and places it in the microwave to cook. Whilst it cooks, Samantha reads the ingredients on the back on the pack. Once it’s ready she sits down at the table and begins to eat when at the same time she receives a call from her Dad, she answers and re-assures him that yes she is looking after herself.
Dismissed Food/Bev Groceries 27/04/2011
November 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
297-04 Goodyear Tyres
Goodyear Tyres - Ducaro GA cars speeding over wet surface of Great Alpine Rd, then flat dry plains at Leigh Creek, with semitrailers passing at speed, the rainforest drive
Dismissed Retail 09/11/2004
December 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0458-12 Combe International
The ad begins with three young women, one is standing in front of the other two, and the two at the back are looking slightly disproving. A voiceover, presumably that of the girl in the front, says 'I learned the hard way' then something to the effect that 'regular washing doesn't get rid of all odours'. Then the product is advertised - vagisil feminine wash - and then the end of the ad involves the woman walking away with the two other women and everyone is smiling.
Dismissed Toiletries 12/12/2012
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
3-06 Blue Haven Pools & Spas Pty Ltd
Blue Haven Pools & Spas - elephant in pool lying on a float and bobbing in the water
Dismissed 14/02/2006
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0131-12 Volkswagen Group Australia Pty Limited
Various models of Volkswagen cars are shown as well as people or animals imitating the different noises the cars make. In the final scene we see a man reverse park his car using Volkswagen technology instead of his hands. A young girl and her grandfather are watching from a nearby cafe table and the girl exclaims, "well beep me". The car horn beeps as she says the word "beep". Her grandfather looks at her and then the words, "The Germans have a word for it" appear on screen followed by the VW logo and the words, "Das Auto".
Dismissed Vehicle 11/04/2012
December 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
301-02 Holden Ltd
Holden - Commodore Utility - 'Crop circles' helicopters and news crews viewing scene - amused man leaning on bonnet of car
Dismissed 10/12/2002
August 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
308-08 Haggle co
Haggle Co - 'little person' called Little Mark - pun on furniture has a 'little mark'
Dismissed 13/08/2008
September 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
310-99 King Wally Car Sales
King Wally Car Sales - "All hail the king"
Dismissed Retail 14/09/1999
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0145-12 iiNet
A man is auditioning in a theatre and is asked by the casting director to portray how he would feel if he had no internet connection. The actor then pulls a face and makes a groaning noise and the casting director mutters, “How did he get in here?” A female voiceover then says that iinet can connect you faster.
Dismissed Telecommunications 24/04/2012
January 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0485-12 Murray Goulburn
The advert showed a father, a son and a mother in law, sitting on a couch discussing how long Devondale Longlife milk lasts.
Dismissed Food/Bev Groceries 16/01/2013
0507-12 Aspen Pharmacare
A Herron pain relief advertisement with 2 men, one small and one large causing each other pain so they could take the pain relief.
Dismissed Health Products 16/01/2013
September 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
317-06 City Finance Franchising Pty Ltd
City Finance - couple on couch - man struggling to undo woman's bra strap
Dismissed Finance/Investment 12/09/2006
February 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
32-10 Hungry Jacks
Hungry Jacks 32/10. TV ad promoting kids meal with free Simpsons couch toy offered.
Upheld - Modified or Discontinued Food/Bev Groceries 10/02/2010
January 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0494-11 Coca-Cola South Pacific Pty Ltd
The share a coke with Alex advertisement features a range of shots of people called Alex in different situations. In one scene we see a female Alex appearing as though she is about to strike a kangaroo.
Dismissed Food/Bev Groceries 04/01/2012
November 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
323-00 Just Jeans Group
Just Jeans - 'Hot Skirts'
Dismissed Clothing 14/11/2000
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
329-09 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith Kline - Panadol (329/09) people sneezing on each other
Dismissed Health Products 12/08/2009
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0166-13 Chrysler Australia Pty Ltd
Woman is taking her dog to a dog training class - this is the part two where the teacher is now a man.
Dismissed Vehicle 12/06/2013
0177-13 Bonds Industries Ltd
A very young looking girl (14-16) is skipping rope in a bra and pants, while different shots are shown of her wiggling her bottom in a suggestive way while skipping. At the end there is a very close-up shot of her girlish bottom.
Dismissed Clothing 12/06/2013
October 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
332-07 Ferrero Australia Pty Ltd (Ferrero Rocher)
Ferrero - Bueno - young woman in bubble bath says "I love Bueno because I like to please myself" - camera pans back and she seems to be masturbating under the bubbles
Dismissed Food/Bev Groceries 09/10/2007
May 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0170-11 Bonds Industries Ltd
Sarah Murdoch leads a group of dancers in a Busby Burkely style dance routine. All the female dancers are wearing Invisitails underwear.
Dismissed Clothing 25/05/2011
October 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
336-03 Austereo Pty Ltd
Austereo - Triple M - 'Freq Club' - man in leather, pretending to be donkey, being whipped by woman in lingerie.
Dismissed Media 14/10/2003
360-03 Porsche Cars Australia Pty Ltd
Porsche - Cayenne S - 'Have your Porsche and your family too' - no number plate.
Dismissed 14/10/2003
November 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
342-07 Suzuki Australia Pty Limited
Suzuki - SX4 - Surveillance - investigaters in car following another vehicle, which keep changes its appearance into hatch, then AWD and then a rally car spinning on a wet road
Dismissed 13/11/2007
346-07 Global Shop Direct
Global Shop Direct - Leg Magic - women using exercise equipment
Dismissed Retail 13/11/2007
369-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Nicotinell - (TV) - revised 23/07 version features B&W photos from previous campaign
Upheld - Modified or Discontinued Health Products 13/11/2007
January 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0540-10 Patties Foods Pty Ltd
The scence opens on a children’s birthday party. Family and friends are in the backyard celebrating. A man has wandered back into the house. He sees on the food table there is only one Patties Pie left on a platter. At exactly the same time we see a man and a young boy reach for the pie and grab hold of it. They take one look at each other refuse to let go and look away trying not to make a scene. The man threatens to tell everyone that the boy has been opening the birthday boy's presents, and then licks his fingers which he then spreads over the pie.
Dismissed Food/Bev Groceries 19/01/2011
February 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
35-09 Environmental Protection Agency
Qld state government - has an overweight man watching tv with 'noone'written on his t-shirt
Dismissed 11/02/2009
September 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
353-08 Hybrid Television Services (ANZ) Pty Ltd
Hybrid Television Services - TiVo - TV your way - people marching victoriously towards camera with remote control - female snatches remote from male, and he says "Sorry love..."
Dismissed Telecommunications 16/09/2008
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
357-09 Wyeth Consumer Healthcare Pty Ltd
Wyeth 357/09 - Toddler formula with "important nutrients your child needs for every stage of development"
Dismissed Food/Bev Groceries 13/05/2010
June 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0203-14 Chrysler Australia Pty Ltd
A woman is running through an orchard being flirtatious with a man. She sees another man buying fruit from a roadside stall and gets in the car with him and drives off. The fruit vendor implies that she left with a stranger because he has a luxury car.
Dismissed Vehicle 11/06/2014
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0207-13 Toyota Motor Corp Aust Ltd
Toyota Kluger - woman talks to receptionist about buying one
Dismissed Vehicle 10/07/2013
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0211-10 Energy Australia
The advertisement opens with a Coach standing in front of a whiteboard talking passionately about the tactics of the game of soccer and encouraging and revving up the team so they can win. There are the sounds of a cheering crowd in the background. As the camera pulls back, it is revealed that the Coach is surrounded by a group of disinterested children, who do not seem to be paying much attention to the Coach’s words of encouragement. The following words then appear: “Coach Allen wastes energy explaining the finer points of the game.”
Dismissed House Goods Services 26/05/2010
October 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
376-06 Saab Automobile Australia Pty Ltd
Saab - 9-3 Linear Sport Sedan - vapour trail - car travelling at speed along an empty highway with jet-stream effect
Dismissed 10/10/2006
384-06 TRUenergy
TRUenergy - man driving with megaphone stops near kids buying ice cream and asks if they'd like a free brochure
Dismissed 10/10/2006
May 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
109-04 Midland Brick
Midland Brick - man building retaining wall smothers himself in mulch to make it look like he's been working hard
Dismissed 11/05/2004
February 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
38-07 Meat & Livestock Australia Ltd
Meat & Livestock - pie chart - pie chart represents vegetables 90% and 10% lamb. Vegetable part labelled "Greens" - plate contains one lamb chop and vegetables replaced by small sliver of vegetables and lots of lamb chops
Dismissed Food/Bev Groceries 13/02/2007
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
111-05 Ford Motor Co of Aust Ltd
Ford - Falcon BA II 6IX - shows theme for number 6, indicates it's a 6 speed vehicle. Door number flips from 9 to 6. It's 6.00pm on driver's watch; CDtrack 6 plays in the vehicle; Drives on Highway 6 and road shaped like a 6 to 6 Hills; 'Eye' has 6
Dismissed 10/05/2005
November 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
389-07 McDonald's Aust Ltd
McDonalds - Driving Test - boy passes driving test and takes a carload of mates to McDonalds - parks too far from drive-thru window and parks crookedly in space
Upheld - Modified or Discontinued 19/11/2007
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
117-09 Telstra Corporation Ltd
Telstra Corporation 117/09 - TV young girl talking to her Dad on the mobile while driving a car.
Dismissed Telecommunications 08/04/2009

Pages