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E.g., 23/02/2020
E.g., 23/02/2020
October 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
265-04 Rivers (Aust) Pty Ltd
Rivers - ad for men's shirts begins with man on toilet
Dismissed Clothing 12/10/2004
June 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0203-14 Chrysler Australia Pty Ltd
A woman is running through an orchard being flirtatious with a man. She sees another man buying fruit from a roadside stall and gets in the car with him and drives off. The fruit vendor implies that she left with a stranger because he has a luxury car.
Dismissed Vehicle 11/06/2014
August 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
268-99 Adelaide Cleaning Equipment Pty Ltd
Adelaide Cleaning Equipment (Jet Fire Heater) No.2
Dismissed 10/08/1999
270-99 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - "Where's the water?" - towed snowboard rider
Dismissed 10/08/1999
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0207-13 Toyota Motor Corp Aust Ltd
Toyota Kluger - woman talks to receptionist about buying one
Dismissed Vehicle 10/07/2013
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0211-10 Energy Australia
The advertisement opens with a Coach standing in front of a whiteboard talking passionately about the tactics of the game of soccer and encouraging and revving up the team so they can win. There are the sounds of a cheering crowd in the background. As the camera pulls back, it is revealed that the Coach is surrounded by a group of disinterested children, who do not seem to be paying much attention to the Coach’s words of encouragement. The following words then appear: “Coach Allen wastes energy explaining the finer points of the game.”
Dismissed House Goods Services 26/05/2010
September 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
274-03 McDonald's Aust Ltd
McDonald's - Salads - man eats hamburger while woman makes 'healthy' choice.
Dismissed 09/09/2003
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
277-06 Kellogg (Aust) Pty Ltd
Kellogg - Crunchy Nut - birthday cake - woman blowing out candles, leaning forward with breasts exposed
Dismissed Food/Bev Groceries 08/08/2006
May 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
109-04 Midland Brick
Midland Brick - man building retaining wall smothers himself in mulch to make it look like he's been working hard
Dismissed 11/05/2004
March 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
28-03 Kellogg (Aust) Pty Ltd
Kellogg - K-Time Fruit Bars - girl steals bar from colleague.
Dismissed 11/03/2003
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
111-05 Ford Motor Co of Aust Ltd
Ford - Falcon BA II 6IX - shows theme for number 6, indicates it's a 6 speed vehicle. Door number flips from 9 to 6. It's 6.00pm on driver's watch; CDtrack 6 plays in the vehicle; Drives on Highway 6 and road shaped like a 6 to 6 Hills; 'Eye' has 6
Dismissed 10/05/2005
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
282-05 Motorola Australia
Motorola - man at football game holding signs relating to woman (referred to as "the hot babe") sitting next to him, for his mates across the field to see - they then make sexual gestures to her. She is annoyed and physically assaults the man
Dismissed Telecommunications 11/10/2005
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
117-09 Telstra Corporation Ltd
Telstra Corporation 117/09 - TV young girl talking to her Dad on the mobile while driving a car.
Dismissed Telecommunications 08/04/2009
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
120-01 Unilever Australasia
Unilever - Continental - Asian man spreadeagled over candle
Dismissed 12/06/2001
123-01 Just Jeans Group
Just Jeans - Snowman's nose becomes erect penis
Dismissed Clothing 12/06/2001
138-01 Unilever Australasia
Unilever - Lipton - Tea - man in underpants 'indicating a sex act'
Dismissed 12/06/2001
September 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
290-07 Simplot Aust Pty Ltd
Simplot - I&J Battered Fish - woman batters fish with cricket bat
Dismissed Food/Bev Groceries 11/09/2007
November 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
294-01 Victorian Smoking and Health Program
Victorian Smoking and Health Program - man in hospital, wife and daughter visiting
Dismissed Community Awareness 13/11/2001
November 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
297-04 Goodyear Tyres
Goodyear Tyres - Ducaro GA cars speeding over wet surface of Great Alpine Rd, then flat dry plains at Leigh Creek, with semitrailers passing at speed, the rainforest drive
Dismissed Retail 09/11/2004
September 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
129-98 SportsVision Australia Pty Ltd
SportsVision Australia - "AFL games - 100% Jesus"
Dismissed 08/09/1998
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
3-06 Blue Haven Pools & Spas Pty Ltd
Blue Haven Pools & Spas - elephant in pool lying on a float and bobbing in the water
Dismissed 14/02/2006
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
131-99 Toyota Motor Corp Aust Ltd
Toyota - Hilux - bugger
Dismissed 11/05/1999
146-99 Just Jeans Group
Just Jeans - Jay Jays - theft - Anzac Day
Dismissed Clothing 11/05/1999
December 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
301-02 Holden Ltd
Holden - Commodore Utility - 'Crop circles' helicopters and news crews viewing scene - amused man leaning on bonnet of car
Dismissed 10/12/2002
May 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
135-00 Honda Australia Pty Ltd
Honda - Odyssey - baby driving car
Dismissed 09/05/2000
August 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0258-13 Kellogg (Aust) Pty Ltd
This advertisement for Kellogg’s LCM “Split Stix” was broadcast during July 2013. It depicts a primary school-age boy in a typical school classroom at lunchtime. He takes an LCM Split Stix bar from his lunchbox and unwraps it, smiling quizzically at the product as he realises it is able to be split in two down the middle. He splits the LCM bar and takes a large, enthusiastic bite. He then picks up a paper plane from the desk in front of him and throws it out the open classroom window. The viewer follows the plane out the window as a joyful jingle begins.
Dismissed Food/Bev Groceries 14/08/2013
0262-13 Boost Tel Pty Ltd
No1 shows zombies in the supermarket and a woman on roller-skates trying to hit the zombie with a cricket bat. The zombies are bleeding in the supermarket.
Dismissed Mobile Phone or SMS 14/08/2013
August 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
308-08 Haggle co
Haggle Co - 'little person' called Little Mark - pun on furniture has a 'little mark'
Dismissed 13/08/2008
April 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
140-06 Pepsico Australia Holdings Pty Ltd
Pepsico - Pepsi Max - man wears rabbit ears and tail and sent out to race in front of dogs - commentator remarks "What an ugly rabbit!"
Dismissed Food/Bev Groceries 11/04/2006
September 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
310-99 King Wally Car Sales
King Wally Car Sales - "All hail the king"
Dismissed Retail 14/09/1999
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
143-09 Nando's Australia Pty Ltd
Nando's Aust P/L (143/09) TV - big breasted girl asking waitress for her chips with double breasted burger which are hidden under her breast
Upheld - Modified or Discontinued Food/Bev Groceries 22/04/2009
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0266-10 Kimberly-Clark Aust Pty Ltd
This television advertisement features a series of vignettes with a young boy and young girl on different sides of a split screen. The advertisement shows the children playing with different toys, sleeping, dressing up in different outfits, reading books and getting messy in different ways. The advertisement then shows a boy and girl Huggies Nappy, demonstrating that Huggies Nappies have tailored absorbency for boys and girls. The advertisement finishes with the split screen disappearing to reveal both children coming together to hug their mum.
Dismissed Toiletries 22/06/2010
September 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
317-06 City Finance Franchising Pty Ltd
City Finance - couple on couch - man struggling to undo woman's bra strap
Dismissed Finance/Investment 12/09/2006
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
149-99 adidas Australia Pty Ltd
adidas - "Take the local championship"
Dismissed 13/07/1999
February 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
32-10 Hungry Jacks
Hungry Jacks 32/10. TV ad promoting kids meal with free Simpsons couch toy offered.
Upheld - Modified or Discontinued Food/Bev Groceries 10/02/2010
November 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
323-00 Just Jeans Group
Just Jeans - 'Hot Skirts'
Dismissed Clothing 14/11/2000
June 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
155-03 Dodo Australia Pty Ltd
Dodo Internet - 'Your super fast broadband connection has saved me from Internet starvation' - overweight boy eating junk food (2 ads).
Dismissed Telecommunications 10/06/2003
December 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
330-00 Telstra Corporation Ltd
Telstra - Paralympics Parade
Dismissed Telecommunications 12/12/2000
344-00 Seven Network Ltd (i7)
Seven Network - i7 - cabbage in bra as nipple soother
Dismissed 12/12/2000
351-00 Berri Ltd
Berri Ltd - Berri Plus - grandmother's shoe laces tied together
Dismissed 12/12/2000
July 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
162-01 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - People in vehicle having a 'fun time' and driver rocking to loud music.
Dismissed 10/07/2001
October 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
333-99 Advanced Hair Studio
Advanced Hair Studio (Ronald Biggs)
Dismissed 12/10/1999
July 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
168-04 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - man climbs into ice freezer at garage bcs he misses the cold of Thredbo
Dismissed 13/07/2004
170-04 Toyota Motor Corp Aust Ltd
Toyota - Hilux - man joins feminist protest march wearing t-shirt saying "Make my dinner"
Dismissed 13/07/2004
November 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
354-99 Defense Shield
Defense Shield
Dismissed 09/11/1999
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
361-09 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex Beaver 361/09. Man lying on the ground and woman talking about what she would take to a deserted island.
Dismissed Toiletries 12/08/2009
April 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
37-98 Ford Motor Co of Aust Ltd
Ford - Explorer 4WD - baby
Dismissed 14/04/1998
January 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0006-14 Rugs a Million
An actor dressed as Austin Powers saying he " got a SHAG for $60" and a woman saying that she also got a SHAG for sixty dollars. The voice over continues to say "sixty dollars" but is interspersed with the words SEXTY dollars.
Dismissed House Goods Services 15/01/2014
October 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
373-08 Zobel Loans
Zobel Loans - woman vacuuming "Finally I have my own house that I can lovingly prepare for my husband's arrival home from work. Now to get myself ready..."
Dismissed Finance/Investment 08/10/2008
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0337-12 Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart.
Dismissed Media 22/08/2012

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