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E.g., 04/03/2021
E.g., 04/03/2021
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
329-09 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith Kline - Panadol (329/09) people sneezing on each other
Dismissed Health Products 12/08/2009
October 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
332-07 Ferrero Australia Pty Ltd (Ferrero Rocher)
Ferrero - Bueno - young woman in bubble bath says "I love Bueno because I like to please myself" - camera pans back and she seems to be masturbating under the bubbles
Dismissed Food/Bev Groceries 09/10/2007
September 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0378-12 McDonald's Aust Ltd
A male voiceover describes McDonald’s new product: the Serious Lamb Taster. We see the ingredients of the Lamb Taster being compiled and the voiceover starts quoting from the nursery rhyme 'Mary had a little lamb': "For only $3 you can afford one for the master, one for the dame and one for the little boy who lives down the lane".
Dismissed Other 12/09/2012
October 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
336-03 Austereo Pty Ltd
Austereo - Triple M - 'Freq Club' - man in leather, pretending to be donkey, being whipped by woman in lingerie.
Dismissed Media 14/10/2003
360-03 Porsche Cars Australia Pty Ltd
Porsche - Cayenne S - 'Have your Porsche and your family too' - no number plate.
Dismissed 14/10/2003
March 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0053-11 Yum Restaurants International
A man is cleaning out his pool when his wife calls out that dinner is ready. He asks what it is and she replies, "Monday's meatloaf". The man's alter ego then says to him that he should not have to eat leftovers for dinner and suggests he drive over to KFC and pick up the new Streetwise Dinner for $19.95.
Dismissed Food/Bev Groceries 09/03/2011
October 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0382-11 Virbac Australia
The advertisement in question is for Multimin injection for Cattle and depicts a singing cartoon bull, various cartoon cows and calves and features the closing line “who’s your daddy?”
Dismissed Professional Services 12/10/2011
March 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
34-03 Coca-Cola South Pacific Pty Ltd
Coca-Cola - 'You know you want it' - man appearing drugged in bath; crowd surfing.
Dismissed 11/03/2003
November 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
342-07 Suzuki Australia Pty Limited
Suzuki - SX4 - Surveillance - investigaters in car following another vehicle, which keep changes its appearance into hatch, then AWD and then a rally car spinning on a wet road
Dismissed 13/11/2007
346-07 Global Shop Direct
Global Shop Direct - Leg Magic - women using exercise equipment
Dismissed Retail 13/11/2007
369-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Nicotinell - (TV) - revised 23/07 version features B&W photos from previous campaign
Upheld - Modified or Discontinued Health Products 13/11/2007
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0061-13 Global Shop Direct
A guy driving in his car showing how to use the Gripgo, a mobile phone holder that is stuck on the windscreen. They show other drivers using their phone in the car, in various scenarios.
Upheld - Modified or Discontinued Mobile Phone or SMS 27/02/2013
February 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
35-09 Environmental Protection Agency
Qld state government - has an overweight man watching tv with 'noone'written on his t-shirt
Dismissed 11/02/2009
September 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
353-08 Hybrid Television Services (ANZ) Pty Ltd
Hybrid Television Services - TiVo - TV your way - people marching victoriously towards camera with remote control - female snatches remote from male, and he says "Sorry love..."
Dismissed Telecommunications 16/09/2008
November 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0401-13 Volkswagen Group Australia Pty Limited
I find the new Volkswagen car ad very stigmatising towards our elderly population, references to hair growing on upper lips, plastic hips, an elderly lady judging her what seems to be gay grandson, and a few other references ... Honestly our elderly population already have to deal with stigma and discrimination on a daily basis, do we really need to see it now on our television ads also?
Dismissed Vehicle 27/11/2013
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
357-09 Wyeth Consumer Healthcare Pty Ltd
Wyeth 357/09 - Toddler formula with "important nutrients your child needs for every stage of development"
Dismissed Food/Bev Groceries 13/05/2010
October 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
376-06 Saab Automobile Australia Pty Ltd
Saab - 9-3 Linear Sport Sedan - vapour trail - car travelling at speed along an empty highway with jet-stream effect
Dismissed 10/10/2006
384-06 TRUenergy
TRUenergy - man driving with megaphone stops near kids buying ice cream and asks if they'd like a free brochure
Dismissed 10/10/2006
February 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
38-07 Meat & Livestock Australia Ltd
Meat & Livestock - pie chart - pie chart represents vegetables 90% and 10% lamb. Vegetable part labelled "Greens" - plate contains one lamb chop and vegetables replaced by small sliver of vegetables and lots of lamb chops
Dismissed Food/Bev Groceries 13/02/2007
December 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0429-13 Campbell's Australia
Arnotts are currently running a TV campaign for thier product Cruskits. Their assertion in the advert is that there are "60% less carbs in Cruskits than in bread" The very small print then states that this is comparing two Cruskits with two slices of bread. Note this claim is also currently made on the Arnotts/Cruskits website
Dismissed Food/Bev Groceries 11/12/2013
November 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
389-07 McDonald's Aust Ltd
McDonalds - Driving Test - boy passes driving test and takes a carload of mates to McDonalds - parks too far from drive-thru window and parks crookedly in space
Upheld - Modified or Discontinued 19/11/2007
September 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
393-09 Unilever Australasia
Unilever Rexona 393/09 TV ad featuring police officers laughing at a single black man for white marks under his arms.
Dismissed Toiletries 09/09/2009
399-09 Goodman Fielder Limited
Goodman Fielder - 399/09 TV ad promoting margarine as healthy alternative with dialogue from a cardiologist included.
Dismissed Food/Bev Groceries 09/09/2009
December 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
408-03 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Veet Wax Strips - girls push one of their group down on bed and wax legs.
Dismissed Toiletries 09/12/2003
April 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0124-11 McCain Australia and New Zealand
The advertisement features Samantha Stouser, a well known Australian Tennis player, who after finishing a tennis match returns home, grabs a McCain Healthy Choice meal from the freezer and places it in the microwave to cook. Whilst it cooks, Samantha reads the ingredients on the back on the pack. Once it’s ready she sits down at the table and begins to eat when at the same time she receives a call from her Dad, she answers and re-assures him that yes she is looking after herself.
Dismissed Food/Bev Groceries 27/04/2011
October 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
413-08 Volvo Car Aust Pty Ltd
Volvo - S80 - car without number plate is driven on wrong side of road
Dismissed 30/10/2008
December 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0458-12 Combe International
The ad begins with three young women, one is standing in front of the other two, and the two at the back are looking slightly disproving. A voiceover, presumably that of the girl in the front, says 'I learned the hard way' then something to the effect that 'regular washing doesn't get rid of all odours'. Then the product is advertised - vagisil feminine wash - and then the end of the ad involves the woman walking away with the two other women and everyone is smiling.
Dismissed Toiletries 12/12/2012
February 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
419-99 Dairy Farmers
Dairy Farmers - Dare - sexual athlete - 'I'll bet you always come first'
Dismissed 08/02/2000
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0131-12 Volkswagen Group Australia Pty Limited
Various models of Volkswagen cars are shown as well as people or animals imitating the different noises the cars make. In the final scene we see a man reverse park his car using Volkswagen technology instead of his hands. A young girl and her grandfather are watching from a nearby cafe table and the girl exclaims, "well beep me". The car horn beeps as she says the word "beep". Her grandfather looks at her and then the words, "The Germans have a word for it" appear on screen followed by the VW logo and the words, "Das Auto".
Dismissed Vehicle 11/04/2012
February 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
43-08 ACP Publishing Pty Ltd
ACP Publishing - Women's Weekly - "Four fabulous crash diets to drop a dress size by Saturday!"
Dismissed Media 13/02/2008
October 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
440-09 Target Australia Pty Ltd
Target - (440/09) TV T-shirt slogans about vegetarians
Dismissed Clothing 14/10/2009
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0145-12 iiNet
A man is auditioning in a theatre and is asked by the casting director to portray how he would feel if he had no internet connection. The actor then pulls a face and makes a groaning noise and the casting director mutters, “How did he get in here?” A female voiceover then says that iinet can connect you faster.
Dismissed Telecommunications 24/04/2012
January 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0485-12 Murray Goulburn
The advert showed a father, a son and a mother in law, sitting on a couch discussing how long Devondale Longlife milk lasts.
Dismissed Food/Bev Groceries 16/01/2013
November 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
451-06 Pepsico Australia Holdings Pty Ltd
Pepsico - Pepsi Max - animated toy clown wielding chainsaw is demonstrated at a board meeting, then cuts itself out of Christmas present and begins to cut down Christmas tree singing "be my friend, be my friend"
Dismissed Food/Bev Groceries 14/11/2006
November 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
459-08 Quit Victoria
Quit Victoria - young child left at station - begins to cry - imagine how he'll feel if you die from smoking
Dismissed Community Awareness 12/11/2008
January 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0494-11 Coca-Cola South Pacific Pty Ltd
The share a coke with Alex advertisement features a range of shots of people called Alex in different situations. In one scene we see a female Alex appearing as though she is about to strike a kangaroo.
Dismissed Food/Bev Groceries 04/01/2012
November 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
468-08 Statewide Steel
Statewide Steel - Scantily clad girl & voice over uses rhyming slang "dean glass" and "darren cox"
Upheld - Modified or Discontinued Hardware/Machinery 26/11/2008
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
49-06 Dow Agrosciences Australia Ltd
Dow Agrosciences - Garlon 600 - high powered revolver is opened and a bullet loaded, closed, and shot at a target placed on a watermelon
Dismissed Other 14/02/2006
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
5-01 Collins Foods Group Pty Ltd
Collins Foods Group - Sizzler - 'Working Mum'
Dismissed 13/02/2001
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0171-13 Bayer Australia Ltd
An advertisement for Anti-fungal and anti-inflammatory cream (Canesten).
Dismissed Health Products 12/06/2013
December 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
506-08 Toyota Motor Corp Aust Ltd
Toyota - Hilux - Unbreakable Ute - stereotype of oceanic islanders portrayed as naive
Dismissed 10/12/2008
May 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0175-11 Campbell's Australia
A male voice over says, "Real. It's more that just a word in our name..." and we see a farmer picking vegetables. His hands brush the soil off the vegetables. It then cuts to an image of someone walking towards a barn with chickens in the background. Viewers then see a hand carefully throw herbs and seasoning into a stockpot. The advertisement cuts to a big stockpot, with stock bubbling away. It then cuts to Real Stock being ladled into the stockpot, before cutting back to the opening Campbell’s Real Stock pack shots.
Dismissed Food/Bev Groceries 25/05/2011
August 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
180-01 Accor Asia Pacific Australia
Accor Asia Pacific - Novotel Vines Resort, Perth - 7 Deadly Sins Packages - confessional
Dismissed Travel 14/08/2001
January 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
514-06 IAG Insurance
IAG Insurance - SGIC - woman drivers are better than men
Dismissed Insurance 16/01/2007
523-06 Big Mobile Pty Ltd
Big Mobile - Wild Chat - woman in pants & bra holding phone & writhing on bed moaning as if simulating sex
Dismissed 16/01/2007
May 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0182-12 WorkSafe Victoria
Series of Worksafe advertisments that show a variety of scenes in warehouses, outdoors, office and factory settings with a supervisor directing staff to undertake unsafe tasks with a definite risk of injury and/or death. The employee agrees in all cases but looks concerned and confused. Ending with tagline " Would you do what you ask your workers to do?”,
Dismissed Community Awareness 23/05/2012
July 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
186-07 ING Australia Ltd
ING - Billy Connolly - A Walk in the park - Billy doing various activities in the background - silly walks, playing guitar, imitating Michael Jackson's moonwalk and crotch-grabbing
Dismissed Insurance 10/07/2007
July 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
192-00 Boots Healthcare Australia Pty Ltd
Boots - Strepsils
Dismissed Health Products 11/07/2000
December 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
553-09 Parmalat Australia Ltd
Parmalat - Ice Break: Milk (553/09) TV. High speed unsafe driving to break into back of truck to get milk
Dismissed Food/Bev Groceries 09/12/2009
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0193-13 SCA Hygiene Australasia
A group of girls are out when one receives a call for an impromptu job interview. The interview is required immediately. Her friend drives her to the interview while she "freshens up" in the back seat of the car.
Dismissed Toiletries 26/06/2013

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