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E.g., 16/01/2021
E.g., 16/01/2021
October 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
373-08 Zobel Loans
Zobel Loans - woman vacuuming "Finally I have my own house that I can lovingly prepare for my husband's arrival home from work. Now to get myself ready..."
Dismissed Finance/Investment 08/10/2008
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
380-09 Epiclinic
Epiclinic (380/09) - women walking around with paper bags on heads 'lose the bag'
Dismissed Health Products 26/08/2009
November 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
386-03 Tricon Restaurants International
Tricon - KFC - fountain breaks and water sprays everywhere.
Dismissed 11/11/2003
May 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
39-98 Foodworks Supermarket Group Ltd
Foodworks Supermarket - "Blowing Raspberries"
Dismissed Retail 12/05/1998
January 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0006-14 Rugs a Million
An actor dressed as Austin Powers saying he " got a SHAG for $60" and a woman saying that she also got a SHAG for sixty dollars. The voice over continues to say "sixty dollars" but is interspersed with the words SEXTY dollars.
Dismissed House Goods Services 15/01/2014
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0337-12 Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart.
Dismissed Media 22/08/2012
February 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
40-02 SSL Australia Pty Ltd
SSL - Saturn by Durex condoms - sperm blocked by condom - 'Saturn condoms by Durex for one hundred million reasons'
Dismissed Toiletries 12/02/2002
41-02 Ford Dealer Advertising Fund
Ford Dealer Advertising Fund - compressed air distorts face of racing driver
Dismissed Retail 12/02/2002
August 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0341-10 Mr Rental
Cartoon of a man watching TV whilst his wife is in the kitchen. He calls through to remind her that his friends are coming round the next evening to watch the footie. Then the TV 'blows up' and the man looks shocked. He is worried about what his friends will say when they find out his TV has broken. His wife then suggests he hires a TV from Mr Rental because they can deliver within 24 hours. Then man obviously does this because the next scene shows him sat watching his new TV just as his ordered pizza arrives and his wife leaves to go out.
Dismissed House Goods Services 11/08/2010
December 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
404-07 Estee Lauder Group of Companies
Estee Lauder - TV - Sean John's Unforgivable Woman fragrance - black man in beige suit passionaltely caressing woman against a wall, then seen in bedroom in sexual embraces
Dismissed Toiletries 11/12/2007
January 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0014-14 Meat & Livestock Australia Ltd
Sam Kekovich and his Lambassador 2014 ad.
Dismissed Food/Bev Groceries 24/01/2014
September 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
415-09 Australian Insurance Holdings
Australian Insurance Holdings (Budget Direct) TV ad involving a young French woman talking to a typical Aussie bloke about Budget Direct.
Dismissed Insurance 09/09/2009
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0022-13 Pacific Brands Holdings Pty Ltd
The advertisment shows scenes of women bouncing on exercise balls in order to show the effective support offered by the Berlei sports bra.
Dismissed Clothing 13/02/2013
February 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0026-11 FOXTEL Management Pty Ltd
A group of four female friends are discussing the new FOXTEL on Xbox 360 service. One of the woman's flatmate walks in wearing a pair of board shorts and carrying a surf board. The women admire him as well as the Xbox and one of them asks, "Where can I get one of those?" whilst the others laugh.
Dismissed Entertainment 09/02/2011
February 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
427-99 Lowes Menswear
Lowes Menswear - "Men playing cricket"
Dismissed Retail 08/02/2000
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0364-11 Roadshow Film Distributors Pty Ltd
The television commercial is for the comedy film 'Horrible Bosses'. It shows various scenes from the movie and in one scene a male character claims he cannot go to jail as he would "get raped like crazy".
Dismissed Entertainment 28/09/2011
0368-11 Kraft Foods Ltd
The infomercial, using the Adverlife masthead opens on a female presenter asking whether you have high cholesterol and if you do you’ve probably had to cut down on cheese as a result. She then suggests you can try Kraft liveactive – as one mini-tub of cream cheese or two slices of cheese a day can help reduce your cholesterol by up to 10 per cent over three weeks. The closing frame then has a tight pack-shot of the Kraft liveactive products with a super that states Australia’s first cheese proven to lower cholesterol – Kraft liveactive.
Dismissed Food/Bev Groceries 28/09/2011
October 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
438-09 Snack Brands Australia
Snackbrands - Kettle - (438/09) - TV Angas Sampson pool side with women relating the hare and the tortoise tale to selling potato chips.
Dismissed Food/Bev Groceries 28/10/2009
October 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
448-09 McDonald's Aust Ltd
McDonald's - (448/09) Maths on line TV 'some old hags just can't hide their age' written on whiteboard
Dismissed Food/Bev Groceries 14/10/2009
March 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
46-99 Civic Theatre Restaurant
Civic Theatre Restaurant - Toy Boyz
Dismissed Entertainment 09/03/1999
76-99 Cuddles 'N Mum
Cuddles 'N' Mum - "Sleeping baby"
Dismissed Retail 09/03/1999
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0058-13 Department of Health (formerly ANPHA)
The ad is a scene of a man sitting in a hospital waiting room waiting for test results about a shadow on the lung. We hear the man’s worries through his thoughts. It is promoting lung cancer.
Dismissed Community Awareness 27/02/2013
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
49-06 Dow Agrosciences Australia Ltd
Dow Agrosciences - Garlon 600 - high powered revolver is opened and a bullet loaded, closed, and shot at a target placed on a watermelon
Dismissed Other 14/02/2006
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
5-01 Collins Foods Group Pty Ltd
Collins Foods Group - Sizzler - 'Working Mum'
Dismissed 13/02/2001
December 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
506-08 Toyota Motor Corp Aust Ltd
Toyota - Hilux - Unbreakable Ute - stereotype of oceanic islanders portrayed as naive
Dismissed 10/12/2008
August 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
180-01 Accor Asia Pacific Australia
Accor Asia Pacific - Novotel Vines Resort, Perth - 7 Deadly Sins Packages - confessional
Dismissed Travel 14/08/2001
January 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
514-06 IAG Insurance
IAG Insurance - SGIC - woman drivers are better than men
Dismissed Insurance 16/01/2007
523-06 Big Mobile Pty Ltd
Big Mobile - Wild Chat - woman in pants & bra holding phone & writhing on bed moaning as if simulating sex
Dismissed 16/01/2007
March 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0082-12 Austar Entertainment Pty Ltd
The advertisement features a typical family picnic scenario, with a group of family members playing a game of football. At one point, the ball is passed to an elderly man, who is running with the ball until he is tackled enthusiastically by a younger man, at which point the other players all stare in surprise.
Dismissed Media 14/03/2012
July 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
186-07 ING Australia Ltd
ING - Billy Connolly - A Walk in the park - Billy doing various activities in the background - silly walks, playing guitar, imitating Michael Jackson's moonwalk and crotch-grabbing
Dismissed Insurance 10/07/2007
203-07 Coca-Cola South Pacific Pty Ltd
Coca-Cola - implies drinking Coke Zero will produce psychedelic/schizophrenic effects - "hits" synomymous with drug-taking
Dismissed Food/Bev Groceries 10/07/2007
November 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0411-11 Coopers Brewery Ltd
We open on black and white line animation of a suburban house. We cut to DIY Dennis banging a nail into a wall. He then hangs a painting on the nail.
Dismissed Alcohol 09/11/2011
July 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
192-00 Boots Healthcare Australia Pty Ltd
Boots - Strepsils
Dismissed Health Products 11/07/2000
December 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
553-09 Parmalat Australia Ltd
Parmalat - Ice Break: Milk (553/09) TV. High speed unsafe driving to break into back of truck to get milk
Dismissed Food/Bev Groceries 09/12/2009
586-09 Richgro
Richgro TV 586/09. Image of a woman applying a spray product without protective clothing and in the presence of children.
Dismissed 09/12/2009
November 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
195-98 Mitsubishi Motors Aust Ltd
Mitsubishi - 'You'll be mad if you miss it'.
Dismissed 10/11/1998
August 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
200-05 Crazy John's
Crazy John's - in RC confessional, supplient's mobile rings, priest asks "is that from Crazy John's?"
Dismissed Telecommunications 09/08/2005
March 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
60-02 Roadshow Film Distributors Pty Ltd
Roadshow - "Harry Potter and the Philospopher's Stone" - 'bloody'
Dismissed Entertainment 12/03/2002
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0109-14 Capri Body Fashions
A group of Women walking down a street in their underwear
Dismissed Lingerie 23/04/2014
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
65-03 Battlefield Sports
Battlefield Sports - Laser Skirmish
Dismissed 08/04/2003
70-03 Cunningham's Warehouse Sales Pty Ltd
Cunningham's - Cenovis - 'Hey, fatties '
Dismissed Retail 08/04/2003
September 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
212-02 Sancella Pty Ltd
Sancella - Libra Tampons - 2 ads - spotted and tartan packs.
Dismissed Toiletries 10/09/2002
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0121-12 Sealy
The TVC is called ‘Apartment’: the camera pans through the floors of an apartment building and we see people engaged in various activities centred around their bed and bedroom. The text on screen asks, “What do we do in bed?” and we see a man playing a guitar, a woman using the bed to store guests’ coats, children playing and a man and woman starting to kiss before switching out the light.
Dismissed House Goods Services 11/04/2012
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
215-99 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - statue of virgin Mary starts crying as she's lonely when it's not ski season
Upheld - Modified or Discontinued Travel 13/07/1999
219-99 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - Bastards
Dismissed Travel 13/07/1999
March 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
73-00 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - impotent man
Dismissed 14/03/2000
March 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
79-08 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Napisan Oxy Action- mother notices stain on schoolboy's shirt - uses Napisan
Dismissed 12/03/2008
July 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
84-98 Coca-Cola South Pacific Pty Ltd
Coca-Cola - men playing rugby with watermelon
Dismissed 14/07/1998
August 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
231-07 Ford Motor Co of Aust Ltd
Ford - Falcon Utility XR8 - Utopia - two blokes watching world fill with what blokes want - beer fountains, street full of toolshops - sign says "police targetting metrosexuals" and they see police pulling over male drivers
Dismissed 14/08/2007
November 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0475-10 Ford Motor Co of Aust Ltd
A woman is driving a red Ford Fiesta over a bridge. She uses a touch screen on the dashboard to select music, which starts playing. We see large bubbles containing people floating around the outside of the car, then the driver says, "Lucas" and on the touch screen the following words are shown: "Phone Dialling Lucas". We then see a bubble with a man in it who has just answered his phone. The car stops and one of the bubbles lands on the ground with a pop.
Dismissed Vehicle 24/11/2010

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