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E.g., 27/09/2020
E.g., 27/09/2020
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
275-05 George Weston Foods Limited
George Weston - Tip Top - Swirls Bread Movie Duets - Apple & Cinnamon - lady answers phone and deep raspy voice says "Eat me!" - then woman hypnotically transported to kitchen
Dismissed 11/10/2005
280-05 KIA Automotive Australia
KIA - Rio - "John Cleese" voiceover - "more legroom so you can have longer legs"; "improved styling to look better"; '"ncreased horsepower for more power"; in red and lots of other colours" etc. "The obvious choice has never been so bloody obvious"
Dismissed 11/10/2005
May 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0175-11 Campbell's Australia
A male voice over says, "Real. It's more that just a word in our name..." and we see a farmer picking vegetables. His hands brush the soil off the vegetables. It then cuts to an image of someone walking towards a barn with chickens in the background. Viewers then see a hand carefully throw herbs and seasoning into a stockpot. The advertisement cuts to a big stockpot, with stock bubbling away. It then cuts to Real Stock being ladled into the stockpot, before cutting back to the opening Campbell’s Real Stock pack shots.
Dismissed Food/Bev Groceries 25/05/2011
May 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0182-12 WorkSafe Victoria
Series of Worksafe advertisments that show a variety of scenes in warehouses, outdoors, office and factory settings with a supervisor directing staff to undertake unsafe tasks with a definite risk of injury and/or death. The employee agrees in all cases but looks concerned and confused. Ending with tagline " Would you do what you ask your workers to do?”,
Dismissed Community Awareness 23/05/2012
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0193-13 SCA Hygiene Australasia
A group of girls are out when one receives a call for an impromptu job interview. The interview is required immediately. Her friend drives her to the interview while she "freshens up" in the back seat of the car.
Dismissed Toiletries 26/06/2013
September 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
291-99 Hasbro Australia Ltd
Hasbro - Playskool Gloworm
Dismissed 14/09/1999
June 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0197-12 Mars Confectionery
A train is careening out of control in the snow capped mountains that requires someone to climb onto the carriage to sever the brakes and save the day. Despite having a number of natural heroes onboard, everyone turns to the guy eating the Mars bar to step up to the challenge because with a Mars comes great responsibility.
Dismissed Food/Bev Groceries 13/06/2012
0220-12 Brand Developers
Infomercial style advertisement which features various women wearing bras in different situations. There are close images of ill-fitting bras as well as the advertised product, the Ahh bra. The female presenter talks about how many women are wearing bras that give them problems, and explains that the Ahh bra is comfortable to wear and provides a good fit.
Dismissed Clothing 13/06/2012
February 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
06-04 Poseidon Dips Pty Ltd
Poseidon - Black Swan Dip - man sees woman wearing black thong underwear and remembers name of dip he had to buy
Dismissed 17/02/2004
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
30-06 Stihl Pty Ltd
Stihl - Mr O'Brien - man infatuated with her asks female hardware assistant if she can see anything wrong with his chainsaw then she asks him "How's Mrs O'Brien?" which snaps the man back to reality, remembering he has a wife
Dismissed Hardware/Machinery 14/02/2006
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
104-03 Mazda Australia Pty Limited
Mazda - MX5/Mazda 6 - three cars in line.
Dismissed 08/04/2003
September 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
302-07 Holeproof
Holeproof - Rio men's briefs - male wearing 7 pairs of hipster brief - take one off for each day of the week - when Sunday shows the last pair to be removed a Fifi Box says she likes Sundays
Dismissed Clothing 11/09/2007
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
107-05 Capt'n Snooze
Capt'n Snooze - Woman declares "It doesn't take me much money to get into bed". She then continues to explain that the beds at Snooze are pretty cheap.
Dismissed 10/05/2005
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
306-06 Austereo Pty Ltd
Austereo - SAFM - Milly, Lehmo & Louie show - "We've been making waves across the world" - copycat shows all over - depicts German, Eskimo & Japanese people copying their format
Dismissed Media 08/08/2006
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0216-11 Mars Confectionery
A yellow M&M asks a red M&M if he is making a voodoo doll. The red M&M says he is, and that it represents the new almond M&M. When he sticks pins in to the voodoo doll the yellow M&M reacts as though the pins have been stuck in to him and not the doll.
Dismissed Food/Bev Groceries 10/08/2011
July 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
309-09 Rheem Hot Water
Rheem TV - images of children showering with voice over
Dismissed 08/07/2009
April 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
112-08 Telstra Corporation Ltd
Telstra - Bigpond Entertainment - girl on train escapes into fantasy while watching Bigpond on mobile phone - projected into news footage, an F1 race and video game - exits train doors just before they close
Dismissed Telecommunications 09/04/2008
November 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
312-01 Australian Polish Review
Australian Polish Review - planes into World Trade Centre
Dismissed Other 13/11/2001
May 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
119-00 Herald & Weekly Times Ltd (The)
Herald & Weekly Times - Herald Sun - dart thrown at footballer
Dismissed Media 09/05/2000
June 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
124-04 Queensland Small Business
Queensland IT - come for bloody good deal
Dismissed 08/06/2004
December 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
324-01 Unilever Australasia
Unilever - Streets - Magnum - Strawberry Blonde Magnum Cone - schoolteacher licks man's hand
Dismissed 11/12/2001
May 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
127-07 McDonald's Aust Ltd
McDonald's - China - children digging hole in sand at beach to get thru to a McDonald's in China
Dismissed 08/05/2007
November 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
327-05 Pepsico Australia Holdings Pty Ltd
Pepsico - Monkey/Taxi - young man in back seat of taxi to airport. While drinking Pepsi Max, he sees front passenger show driver pic of aeroplane. When young man realises driver is monkey he asks "Are you sure?" "Don't worry - there's no sugar"
Dismissed 08/11/2005
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
130-01 McDonald's Aust Ltd
McDonald's - girl germs
Dismissed 14/06/2001
December 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
330-00 Telstra Corporation Ltd
Telstra - Paralympics Parade
Dismissed Telecommunications 12/12/2000
344-00 Seven Network Ltd (i7)
Seven Network - i7 - cabbage in bra as nipple soother
Dismissed 12/12/2000
351-00 Berri Ltd
Berri Ltd - Berri Plus - grandmother's shoe laces tied together
Dismissed 12/12/2000
October 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
333-99 Advanced Hair Studio
Advanced Hair Studio (Ronald Biggs)
Dismissed 12/10/1999
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0256-10 NRMA Ltd
Brisbane Broncos are shown working in an NRMA Call Centre, performing different office tasks. The advertisement begins with the Broncos at a staff meeting, then shows one of the Broncos answering a phonecall, another pushing a tea trolley and another pushing a vending machine until chocolate falls out. The ad ends with the Broncos in the the lift and a voiceover states "Lowest Price Car Insurance or we'll beat it by 10%"
Upheld - Modified or Discontinued Insurance 22/06/2010
July 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
139-02 Carter Holt Harvey Tissue Aust Pty Ltd
Carter Holt Harvey - Sorbent - man getting comfortable puts head on gitl's shoulder, then her breast - "Nothing else feels soft anymore"
Dismissed Toiletries 09/07/2002
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
147-99 Kellogg (Aust) Pty Ltd
Kellogg - "Folate in breakfast cereal"
Dismissed 11/05/1999
June 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
150-00 Blackmores Ltd
Blackmores - Hyperiforte - happy cartoon face
Dismissed Health Products 13/06/2000
November 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
354-99 Defense Shield
Defense Shield
Dismissed 09/11/1999
July 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0275-11 ACTTAB Ltd
A re-enactment of ten jockeys lining up for a horse race under starters orders. Three of the jockeys in the race are wearing sheik's robes, although it is clear they are not in fact sheiks. The voiceover, as the race starts, suggests that pre-Flexibet, you almost had to "own an oil well" to make a combination bet with ACTTAB, while the jockeys dressed as sheiks jump to the front of the race almost immediately followed by the Flexibet logo and ACTTAB logo and slogan.
Dismissed Gambling 27/07/2011
July 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
153-04 Just Jeans Group
Just Jeans - Denim Blend - Young man hops out of bed with a young woman, then walking through the house is affectionate to several different woman. Leaves the house and hop on a motorbike, with two woman hugging him.
Dismissed Clothing 13/07/2004
168-04 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - man climbs into ice freezer at garage bcs he misses the cold of Thredbo
Dismissed 13/07/2004
170-04 Toyota Motor Corp Aust Ltd
Toyota - Hilux - man joins feminist protest march wearing t-shirt saying "Make my dinner"
Dismissed 13/07/2004
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
361-09 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex Beaver 361/09. Man lying on the ground and woman talking about what she would take to a deserted island.
Dismissed Toiletries 12/08/2009
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
16-01 Glenfords Tool Centres
Glenfords Tool Centres - - Jeff Thomson - bleeped out word
Dismissed Retail 13/02/2001
July 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
162-01 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - People in vehicle having a 'fun time' and driver rocking to loud music.
Dismissed 10/07/2001
April 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
37-98 Ford Motor Co of Aust Ltd
Ford - Explorer 4WD - baby
Dismissed 14/04/1998
October 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
373-08 Zobel Loans
Zobel Loans - woman vacuuming "Finally I have my own house that I can lovingly prepare for my husband's arrival home from work. Now to get myself ready..."
Dismissed Finance/Investment 08/10/2008
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
380-09 Epiclinic
Epiclinic (380/09) - women walking around with paper bags on heads 'lose the bag'
Dismissed Health Products 26/08/2009
November 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
386-03 Tricon Restaurants International
Tricon - KFC - fountain breaks and water sprays everywhere.
Dismissed 11/11/2003
December 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
391-99 Australian Dairy Corporation
Australian Dairy Corporation - butter - father burns tree at barbeque
Dismissed 07/12/1999
December 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
400-07 Telstra - Sensis Pty Ltd
Telstra-Sensis - Crackers The Clown - children jump on clown hired for a party, he goes to physio and told to get fit, at gym birthday boy recognises him and jumps him again
Dismissed Telecommunications 11/12/2007
November 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
406-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pine-O-Cleen - more germs on chopping board than toilet seat, germs on baby's highchair, coloured child in dog's basket, white child in clean environment
Dismissed 14/11/2006
December 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
411-03 Ford Motor Co of Aust Ltd
Ford - Falcon RTV Ute - ute and motorcycle racing.
Dismissed 09/12/2003
434-03 Simex Marketing Australia
Simex Tyres - man dressed in rubber suit.
Dismissed Retail 09/12/2003
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0346-11 Dodo Australia Pty Ltd
The ad shows a dance floor with an animated Dodo bird dancing with men and women to a song ("No Limit"). A voice over advertises an unlimited ADSL plan.
Dismissed Telecommunications 14/09/2011

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