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E.g., 12/04/2021
E.g., 12/04/2021
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0256-10 NRMA Ltd
Brisbane Broncos are shown working in an NRMA Call Centre, performing different office tasks. The advertisement begins with the Broncos at a staff meeting, then shows one of the Broncos answering a phonecall, another pushing a tea trolley and another pushing a vending machine until chocolate falls out. The ad ends with the Broncos in the the lift and a voiceover states "Lowest Price Car Insurance or we'll beat it by 10%"
Upheld - Modified or Discontinued Insurance 22/06/2010
December 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
241-98 Barbeques Galore (Aust.) Pty Ltd
Barbeques Galore - 2 women and man in back yard
Dismissed 08/12/1998
July 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
139-02 Carter Holt Harvey Tissue Aust Pty Ltd
Carter Holt Harvey - Sorbent - man getting comfortable puts head on gitl's shoulder, then her breast - "Nothing else feels soft anymore"
Dismissed Toiletries 09/07/2002
August 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
248-99 Centenary Institute of Cancer Medicine & Cell Biol
Centenary Institute of Cancer Medicine & Cel Biology
Dismissed Community Awareness 10/08/1999
October 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
251-01 Toyota Motor Corp Aust Ltd
Toyota - LandCruiser Prado Turbo Diesel - 'Sports Day'
Dismissed 09/10/2001
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
147-99 Kellogg (Aust) Pty Ltd
Kellogg - "Folate in breakfast cereal"
Dismissed 11/05/1999
June 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
150-00 Blackmores Ltd
Blackmores - Hyperiforte - happy cartoon face
Dismissed Health Products 13/06/2000
July 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0275-11 ACTTAB Ltd
A re-enactment of ten jockeys lining up for a horse race under starters orders. Three of the jockeys in the race are wearing sheik's robes, although it is clear they are not in fact sheiks. The voiceover, as the race starts, suggests that pre-Flexibet, you almost had to "own an oil well" to make a combination bet with ACTTAB, while the jockeys dressed as sheiks jump to the front of the race almost immediately followed by the Flexibet logo and ACTTAB logo and slogan.
Dismissed Gambling 27/07/2011
July 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
153-04 Just Jeans Group
Just Jeans - Denim Blend - Young man hops out of bed with a young woman, then walking through the house is affectionate to several different woman. Leaves the house and hop on a motorbike, with two woman hugging him.
Dismissed Clothing 13/07/2004
168-04 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - man climbs into ice freezer at garage bcs he misses the cold of Thredbo
Dismissed 13/07/2004
170-04 Toyota Motor Corp Aust Ltd
Toyota - Hilux - man joins feminist protest march wearing t-shirt saying "Make my dinner"
Dismissed 13/07/2004
January 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
26-09 National Australia Day Council
National Australia Day Council - (TV) Exercise your democratic right to give dead-arms (while tongue in checck) is suggesting that you punch someone so hard that their arm goes numb
Dismissed Community Awareness 21/01/2009
October 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
263-00 Just Jeans Group
Just Jeans - 'Stretch is Sex'
Dismissed Clothing 17/10/2000
272-00 WA Dept of Premier & Cabinet
WA Dept of Premier & Cabinet - Office of Road Safety - toddlers on tricycles
Dismissed Community Awareness 17/10/2000
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
16-01 Glenfords Tool Centres
Glenfords Tool Centres - - Jeff Thomson - bleeped out word
Dismissed Retail 13/02/2001
375-00 None
Kemalda - Rodney Rude - 'Ya' Mums Bum' - 'You come too quick'
Dismissed Entertainment 13/02/2001
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
266-05 Bank of South Australia
Bank of SA - female hardware store employee dreams of own home and sees male customer as potential husband, but his partner arrives, so employee feels dumped and approaches the man and slaps him in the face
Dismissed Finance/Investment 11/10/2005
275-05 George Weston Foods Limited
George Weston - Tip Top - Swirls Bread Movie Duets - Apple & Cinnamon - lady answers phone and deep raspy voice says "Eat me!" - then woman hypnotically transported to kitchen
Dismissed 11/10/2005
280-05 KIA Automotive Australia
KIA - Rio - "John Cleese" voiceover - "more legroom so you can have longer legs"; "improved styling to look better"; '"ncreased horsepower for more power"; in red and lots of other colours" etc. "The obvious choice has never been so bloody obvious"
Dismissed 11/10/2005
July 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
162-01 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - People in vehicle having a 'fun time' and driver rocking to loud music.
Dismissed 10/07/2001
September 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
291-99 Hasbro Australia Ltd
Hasbro - Playskool Gloworm
Dismissed 14/09/1999
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
30-06 Stihl Pty Ltd
Stihl - Mr O'Brien - man infatuated with her asks female hardware assistant if she can see anything wrong with his chainsaw then she asks him "How's Mrs O'Brien?" which snaps the man back to reality, remembering he has a wife
Dismissed Hardware/Machinery 14/02/2006
January 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0006-14 Rugs a Million
An actor dressed as Austin Powers saying he " got a SHAG for $60" and a woman saying that she also got a SHAG for sixty dollars. The voice over continues to say "sixty dollars" but is interspersed with the words SEXTY dollars.
Dismissed House Goods Services 15/01/2014
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0337-12 Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart.
Dismissed Media 22/08/2012
September 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
302-07 Holeproof
Holeproof - Rio men's briefs - male wearing 7 pairs of hipster brief - take one off for each day of the week - when Sunday shows the last pair to be removed a Fifi Box says she likes Sundays
Dismissed Clothing 11/09/2007
August 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0341-10 Mr Rental
Cartoon of a man watching TV whilst his wife is in the kitchen. He calls through to remind her that his friends are coming round the next evening to watch the footie. Then the TV 'blows up' and the man looks shocked. He is worried about what his friends will say when they find out his TV has broken. His wife then suggests he hires a TV from Mr Rental because they can deliver within 24 hours. Then man obviously does this because the next scene shows him sat watching his new TV just as his ordered pizza arrives and his wife leaves to go out.
Dismissed House Goods Services 11/08/2010
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
306-06 Austereo Pty Ltd
Austereo - SAFM - Milly, Lehmo & Louie show - "We've been making waves across the world" - copycat shows all over - depicts German, Eskimo & Japanese people copying their format
Dismissed Media 08/08/2006
January 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0014-14 Meat & Livestock Australia Ltd
Sam Kekovich and his Lambassador 2014 ad.
Dismissed Food/Bev Groceries 24/01/2014
July 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
309-09 Rheem Hot Water
Rheem TV - images of children showering with voice over
Dismissed 08/07/2009
November 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
312-01 Australian Polish Review
Australian Polish Review - planes into World Trade Centre
Dismissed Other 13/11/2001
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0022-13 Pacific Brands Holdings Pty Ltd
The advertisment shows scenes of women bouncing on exercise balls in order to show the effective support offered by the Berlei sports bra.
Dismissed Clothing 13/02/2013
February 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0026-11 FOXTEL Management Pty Ltd
A group of four female friends are discussing the new FOXTEL on Xbox 360 service. One of the woman's flatmate walks in wearing a pair of board shorts and carrying a surf board. The women admire him as well as the Xbox and one of them asks, "Where can I get one of those?" whilst the others laugh.
Dismissed Entertainment 09/02/2011
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0364-11 Roadshow Film Distributors Pty Ltd
The television commercial is for the comedy film 'Horrible Bosses'. It shows various scenes from the movie and in one scene a male character claims he cannot go to jail as he would "get raped like crazy".
Dismissed Entertainment 28/09/2011
0368-11 Kraft Foods Ltd
The infomercial, using the Adverlife masthead opens on a female presenter asking whether you have high cholesterol and if you do you’ve probably had to cut down on cheese as a result. She then suggests you can try Kraft liveactive – as one mini-tub of cream cheese or two slices of cheese a day can help reduce your cholesterol by up to 10 per cent over three weeks. The closing frame then has a tight pack-shot of the Kraft liveactive products with a super that states Australia’s first cheese proven to lower cholesterol – Kraft liveactive.
Dismissed Food/Bev Groceries 28/09/2011
December 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
324-01 Unilever Australasia
Unilever - Streets - Magnum - Strawberry Blonde Magnum Cone - schoolteacher licks man's hand
Dismissed 11/12/2001
November 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
327-05 Pepsico Australia Holdings Pty Ltd
Pepsico - Monkey/Taxi - young man in back seat of taxi to airport. While drinking Pepsi Max, he sees front passenger show driver pic of aeroplane. When young man realises driver is monkey he asks "Are you sure?" "Don't worry - there's no sugar"
Dismissed 08/11/2005
December 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
330-00 Telstra Corporation Ltd
Telstra - Paralympics Parade
Dismissed Telecommunications 12/12/2000
344-00 Seven Network Ltd (i7)
Seven Network - i7 - cabbage in bra as nipple soother
Dismissed 12/12/2000
351-00 Berri Ltd
Berri Ltd - Berri Plus - grandmother's shoe laces tied together
Dismissed 12/12/2000
October 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
333-99 Advanced Hair Studio
Advanced Hair Studio (Ronald Biggs)
Dismissed 12/10/1999
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0058-13 Department of Health (formerly ANPHA)
The ad is a scene of a man sitting in a hospital waiting room waiting for test results about a shadow on the lung. We hear the man’s worries through his thoughts. It is promoting lung cancer.
Dismissed Community Awareness 27/02/2013
November 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
354-99 Defense Shield
Defense Shield
Dismissed 09/11/1999
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
361-09 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex Beaver 361/09. Man lying on the ground and woman talking about what she would take to a deserted island.
Dismissed Toiletries 12/08/2009
March 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0082-12 Austar Entertainment Pty Ltd
The advertisement features a typical family picnic scenario, with a group of family members playing a game of football. At one point, the ball is passed to an elderly man, who is running with the ball until he is tackled enthusiastically by a younger man, at which point the other players all stare in surprise.
Dismissed Media 14/03/2012
November 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0411-11 Coopers Brewery Ltd
We open on black and white line animation of a suburban house. We cut to DIY Dennis banging a nail into a wall. He then hangs a painting on the nail.
Dismissed Alcohol 09/11/2011
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0087-14 Johnson & Johnson Pacific Pty Ltd
Various scenes of woman describing embarrasing stories experienced because of using pads. One scene has a pad floating in a pool and in another, a girl types into an online search engine, "am I putting it in the right hole."
Dismissed Toiletries 09/04/2014
0095-14 Aldi Australia
Aldi commercial about cheese. Depicted as a group in a Church service and the announcer is a Minister in a church.
Dismissed Retail 09/04/2014
November 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0416-12 SCA Hygiene Australasia
One woman wakes the other up to go to Boot Camp. The one in bed says she has her period. The first throws a packet of tampons at her and tells her to 'come on'.Next scene, they're sitting in a car, watching men at the boot camp, while drinking coffee.
Dismissed Toiletries 14/11/2012
0424-12 Hasbro Australia Ltd
The advertisement shows animated robot-type toys with large guns on their shoulders and is animated to appear as if the robots are moving and shooting. They then turn into cars and other transport and then turn back into the gun-wielding robots. The voice over says things such as, "More Destruction" and "Annihilation."
Dismissed Toys and Games 14/11/2012
October 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0420-10 Australian Education Union
A teacher speaks about a number of students in her class, and their different needs in terms of education. The teacher makes the case that if the class size was smaller, then she would have more time to spend with each individual student, and that each student would then be better able to be educated according to his or her specific needs. For one of the students, the teacher comments, "Dominic is not engaged.
Dismissed Education 27/10/2010

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