1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 23/02/2020
E.g., 23/02/2020
July 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
233-06 Ford Motor Co of Aust Ltd
Ford - Fiesta (TV)- man/woman in white coats (doctors/scientists) rub a piece of clay in an orgasmic climax to produce a baby Fiesta - takeoff of "Ghost"
Dismissed 11/07/2006
July 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
236-07 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Diet Coke - female real estate agent removes "open for inspection" sign at house when man enters - words appear "time for a quickie?" - they are seen watching short film on a laptop
Dismissed Food/Bev Groceries 14/07/2008
July 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
91-98 Centrelink (Youth Allowance)
Centrelink - Youth Allowance
Dismissed Other 14/07/1998
December 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
239-98 Janssen Cilag Pty Ltd
Janssen Cilag - Nizoral
Dismissed Toiletries 08/12/1998
241-98 Barbeques Galore (Aust.) Pty Ltd
Barbeques Galore - 2 women and man in back yard
Dismissed 08/12/1998
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0171-13 Bayer Australia Ltd
An advertisement for Anti-fungal and anti-inflammatory cream (Canesten).
Dismissed Health Products 12/06/2013
April 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
94-07 Nestle Australia Ltd
Nestle - Cheerios - children hiding inside a box
Dismissed Food/Bev Groceries 10/04/2007
May 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0175-11 Campbell's Australia
A male voice over says, "Real. It's more that just a word in our name..." and we see a farmer picking vegetables. His hands brush the soil off the vegetables. It then cuts to an image of someone walking towards a barn with chickens in the background. Viewers then see a hand carefully throw herbs and seasoning into a stockpot. The advertisement cuts to a big stockpot, with stock bubbling away. It then cuts to Real Stock being ladled into the stockpot, before cutting back to the opening Campbell’s Real Stock pack shots.
Dismissed Food/Bev Groceries 25/05/2011
August 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
248-99 Centenary Institute of Cancer Medicine & Cell Biol
Centenary Institute of Cancer Medicine & Cel Biology
Dismissed Community Awareness 10/08/1999
May 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0182-12 WorkSafe Victoria
Series of Worksafe advertisments that show a variety of scenes in warehouses, outdoors, office and factory settings with a supervisor directing staff to undertake unsafe tasks with a definite risk of injury and/or death. The employee agrees in all cases but looks concerned and confused. Ending with tagline " Would you do what you ask your workers to do?”,
Dismissed Community Awareness 23/05/2012
October 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
251-01 Toyota Motor Corp Aust Ltd
Toyota - LandCruiser Prado Turbo Diesel - 'Sports Day'
Dismissed 09/10/2001
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0193-13 SCA Hygiene Australasia
A group of girls are out when one receives a call for an impromptu job interview. The interview is required immediately. Her friend drives her to the interview while she "freshens up" in the back seat of the car.
Dismissed Toiletries 26/06/2013
January 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
26-09 National Australia Day Council
National Australia Day Council - (TV) Exercise your democratic right to give dead-arms (while tongue in checck) is suggesting that you punch someone so hard that their arm goes numb
Dismissed Community Awareness 21/01/2009
June 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0197-12 Mars Confectionery
A train is careening out of control in the snow capped mountains that requires someone to climb onto the carriage to sever the brakes and save the day. Despite having a number of natural heroes onboard, everyone turns to the guy eating the Mars bar to step up to the challenge because with a Mars comes great responsibility.
Dismissed Food/Bev Groceries 13/06/2012
0220-12 Brand Developers
Infomercial style advertisement which features various women wearing bras in different situations. There are close images of ill-fitting bras as well as the advertised product, the Ahh bra. The female presenter talks about how many women are wearing bras that give them problems, and explains that the Ahh bra is comfortable to wear and provides a good fit.
Dismissed Clothing 13/06/2012
October 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
263-00 Just Jeans Group
Just Jeans - 'Stretch is Sex'
Dismissed Clothing 17/10/2000
272-00 WA Dept of Premier & Cabinet
WA Dept of Premier & Cabinet - Office of Road Safety - toddlers on tricycles
Dismissed Community Awareness 17/10/2000
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
266-05 Bank of South Australia
Bank of SA - female hardware store employee dreams of own home and sees male customer as potential husband, but his partner arrives, so employee feels dumped and approaches the man and slaps him in the face
Dismissed Finance/Investment 11/10/2005
275-05 George Weston Foods Limited
George Weston - Tip Top - Swirls Bread Movie Duets - Apple & Cinnamon - lady answers phone and deep raspy voice says "Eat me!" - then woman hypnotically transported to kitchen
Dismissed 11/10/2005
280-05 KIA Automotive Australia
KIA - Rio - "John Cleese" voiceover - "more legroom so you can have longer legs"; "improved styling to look better"; '"ncreased horsepower for more power"; in red and lots of other colours" etc. "The obvious choice has never been so bloody obvious"
Dismissed 11/10/2005
February 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
06-04 Poseidon Dips Pty Ltd
Poseidon - Black Swan Dip - man sees woman wearing black thong underwear and remembers name of dip he had to buy
Dismissed 17/02/2004
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
104-03 Mazda Australia Pty Limited
Mazda - MX5/Mazda 6 - three cars in line.
Dismissed 08/04/2003
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
107-05 Capt'n Snooze
Capt'n Snooze - Woman declares "It doesn't take me much money to get into bed". She then continues to explain that the beds at Snooze are pretty cheap.
Dismissed 10/05/2005
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0216-11 Mars Confectionery
A yellow M&M asks a red M&M if he is making a voodoo doll. The red M&M says he is, and that it represents the new almond M&M. When he sticks pins in to the voodoo doll the yellow M&M reacts as though the pins have been stuck in to him and not the doll.
Dismissed Food/Bev Groceries 10/08/2011
April 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
112-08 Telstra Corporation Ltd
Telstra - Bigpond Entertainment - girl on train escapes into fantasy while watching Bigpond on mobile phone - projected into news footage, an F1 race and video game - exits train doors just before they close
Dismissed Telecommunications 09/04/2008
May 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
119-00 Herald & Weekly Times Ltd (The)
Herald & Weekly Times - Herald Sun - dart thrown at footballer
Dismissed Media 09/05/2000
September 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
291-99 Hasbro Australia Ltd
Hasbro - Playskool Gloworm
Dismissed 14/09/1999
June 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
124-04 Queensland Small Business
Queensland IT - come for bloody good deal
Dismissed 08/06/2004
May 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
127-07 McDonald's Aust Ltd
McDonald's - China - children digging hole in sand at beach to get thru to a McDonald's in China
Dismissed 08/05/2007
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
130-01 McDonald's Aust Ltd
McDonald's - girl germs
Dismissed 14/06/2001
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
30-06 Stihl Pty Ltd
Stihl - Mr O'Brien - man infatuated with her asks female hardware assistant if she can see anything wrong with his chainsaw then she asks him "How's Mrs O'Brien?" which snaps the man back to reality, remembering he has a wife
Dismissed Hardware/Machinery 14/02/2006
September 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
302-07 Holeproof
Holeproof - Rio men's briefs - male wearing 7 pairs of hipster brief - take one off for each day of the week - when Sunday shows the last pair to be removed a Fifi Box says she likes Sundays
Dismissed Clothing 11/09/2007
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0256-10 NRMA Ltd
Brisbane Broncos are shown working in an NRMA Call Centre, performing different office tasks. The advertisement begins with the Broncos at a staff meeting, then shows one of the Broncos answering a phonecall, another pushing a tea trolley and another pushing a vending machine until chocolate falls out. The ad ends with the Broncos in the the lift and a voiceover states "Lowest Price Car Insurance or we'll beat it by 10%"
Upheld - Modified or Discontinued Insurance 22/06/2010
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
306-06 Austereo Pty Ltd
Austereo - SAFM - Milly, Lehmo & Louie show - "We've been making waves across the world" - copycat shows all over - depicts German, Eskimo & Japanese people copying their format
Dismissed Media 08/08/2006
July 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
139-02 Carter Holt Harvey Tissue Aust Pty Ltd
Carter Holt Harvey - Sorbent - man getting comfortable puts head on gitl's shoulder, then her breast - "Nothing else feels soft anymore"
Dismissed Toiletries 09/07/2002
July 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
309-09 Rheem Hot Water
Rheem TV - images of children showering with voice over
Dismissed 08/07/2009
November 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
312-01 Australian Polish Review
Australian Polish Review - planes into World Trade Centre
Dismissed Other 13/11/2001
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
147-99 Kellogg (Aust) Pty Ltd
Kellogg - "Folate in breakfast cereal"
Dismissed 11/05/1999
June 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
150-00 Blackmores Ltd
Blackmores - Hyperiforte - happy cartoon face
Dismissed Health Products 13/06/2000
July 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0275-11 ACTTAB Ltd
A re-enactment of ten jockeys lining up for a horse race under starters orders. Three of the jockeys in the race are wearing sheik's robes, although it is clear they are not in fact sheiks. The voiceover, as the race starts, suggests that pre-Flexibet, you almost had to "own an oil well" to make a combination bet with ACTTAB, while the jockeys dressed as sheiks jump to the front of the race almost immediately followed by the Flexibet logo and ACTTAB logo and slogan.
Dismissed Gambling 27/07/2011
July 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
153-04 Just Jeans Group
Just Jeans - Denim Blend - Young man hops out of bed with a young woman, then walking through the house is affectionate to several different woman. Leaves the house and hop on a motorbike, with two woman hugging him.
Dismissed Clothing 13/07/2004
December 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
324-01 Unilever Australasia
Unilever - Streets - Magnum - Strawberry Blonde Magnum Cone - schoolteacher licks man's hand
Dismissed 11/12/2001
November 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
327-05 Pepsico Australia Holdings Pty Ltd
Pepsico - Monkey/Taxi - young man in back seat of taxi to airport. While drinking Pepsi Max, he sees front passenger show driver pic of aeroplane. When young man realises driver is monkey he asks "Are you sure?" "Don't worry - there's no sugar"
Dismissed 08/11/2005
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
16-01 Glenfords Tool Centres
Glenfords Tool Centres - - Jeff Thomson - bleeped out word
Dismissed Retail 13/02/2001
October 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
331-03 Just Jeans Group
Just Jeans - Jay Jays - watermelons and fish being catapulted.
Dismissed Clothing 14/10/2003
335-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - Pulsar-TV- 'The pricing department hasn't done a bloody thing'
Dismissed 14/10/2003
339-03 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast - man acts as vacuum cleaner.
Dismissed Health Products 14/10/2003
June 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
163-03 Freedom Furniture Ltd
Freedom Furniture - Song - 'We are nothing but mammals'.
Dismissed 10/06/2003
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0296-11 Crawford Productions Pty Ltd
A male voice over says, "Kidnapped. Nine innocent children and their teacher" and we see a man in a chicken mask holding a gun and herding children and a female teacher in to the back of a transit van. We then see some scenes from the Fortress movie which include more men in different masks and children screaming.
Dismissed Media 24/08/2011
June 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
169-07 McDonald's Aust Ltd
McDonald's - Happy Meals - cat/aliens - girl rescues cat from tree and aliens take her to McD, picking up father on the way
Upheld - Modified or Discontinued 12/06/2007

Pages