1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 08/03/2021
E.g., 08/03/2021
November 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0522-17 Zagame Automotive Group
"Would an affair with a German be as exciting?"(Image of car)1.9% P.A. Finance on the Alfa Romeo Giulia RangeFrom $59,990 Drive Away"
Dismissed Vehicle Print 22/11/2017
April 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0186-16 Jaguar Land Rover Australia Pty Ltd
David Pocock and Scott Sio (2 rugby players from the Brumbies of which Landrover is a sponsor of) are driving on an open road.
Dismissed Vehicle TV - Pay 27/04/2016
March 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0113-20 Nissan Motor Co. (Australia) Pty Ltd
This Youtube advertisement features a man stopped at an intersection looking both ways down the road. He sees a mud-covered mountain bike rider emerge from the bush ahead of him. He nods and drives his vehicle along the track.
Dismissed Vehicle Internet - Social - Other 25/03/2020
0084-20 Geeks2U Pty Limited
This radio advertisement features a voice over speaking to Eugene from Geeks 2 U.
Dismissed Information Technology Radio 25/03/2020
July 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0245-11 Volkswagen Group Australia Pty Limited
An image of a lady holding an inverted umbrella with a pipe leading down to her mouth so she can drink the collected rainwater is accompanied by the text, "Yumbrella. Say no to bottled water." The next image shows the woman in the same pose but stood next to a Volkswagen and the tagline reads, "Why be environ-mental when you can be environ-normal?"
Dismissed Vehicle Poster 27/07/2011
0272-11 Renault Australia
The Fluence vs Megane TV commercial highlights Renault's competitive spirit, which has driven Renault's progress since 1899. Two different cars, the Fluence and Megane are featured throughout in a fantasy environment designed to highlight the differences between the two vehicles.
Dismissed Vehicle 27/07/2011
February 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0040-19 Suzuki Australia Pty Limited
Advertisement for Suzuki Vitara.
Dismissed Vehicle TV - Free to Air 20/02/2019
March 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0061-12 Mitsubishi Motors Aust Ltd
Television commercial introduces three Mitsubishi 'Platinum Edition' vehicles. It then goes on the show individual features such as leather seats, reversing camera and Bluetooth as specific features of the Platinum range. In one scene we see a woman parking her Lancer outside an inner city café. She is admiring a good-looking guy who us walking down the pavement towards her. As he passes the Lancer, we see her subtly engage reverse gear activating the rear vision mirror so she can continue to admire his other side as she reverses.
Dismissed Vehicle 14/03/2012
December 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0494-10 Nissan Motor Co (Aust) Pty Ltd
Two families driving a Nissan X-TRAIL to their holiday destination. One family travels with surfboards to the beach, the other travels with a kayak and bikes to a campground.
Upheld - Modified or Discontinued Vehicle TV - Pay 08/12/2010
June 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0203-13 Nissan Motor Co (Aust) Pty Ltd
The ad showed a couple one of whom was pregnant timing their trip from home to the hospital in a car .The car gave the impression that it was speeding and when they arrived at the hospital the couple congratulated each other on the time they took as it was only a practice for the real event.
Upheld - Modified or Discontinued Vehicle TV - Pay 19/06/2013
June 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0183-20 BMW Group Australia
This television advertisement features the tagline "Joy to come" and depicts scenes including a man sitting in a dark room, a person viewed through a window as it rains, a man laying down using his phone, close up imagery of a vehicle, people hugging, a couple on a beach and in the water, people playing basketball, people sitting on the beach, a group of women laughing in a vehicle, a man and two children running through the woods, a vehicle parked on a cliff, and a person skareboarding down the centre of a road.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/06/2020
May 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0226-17 Volkswagen Group Australia Pty Limited
Promotion of the Volkswagon Amarok
Dismissed Vehicle TV - Free to Air 24/05/2017
August 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0327-15 Isuzu
They show in the add a D-max snatching another vehicle out of a bog hole.
Dismissed Vehicle TV - Free to Air 26/08/2015
November 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0379-13 Nissan Motor Co (Aust) Pty Ltd
The ad shows a child who is always left out, or not as important as other siblings, until he gets into the family car which is Nissan.
Dismissed Vehicle TV - Pay 13/11/2013
April 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0149-17 Holden Ltd
Holden trax. Made for mobile, so this ad was made with Mobil phones, showing making of ad with film crews and driving around.
Dismissed Vehicle TV - Free to Air 12/04/2017
September 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0272-19 General Motors Holden Australia NSC Ltd
This television advertisement features the Holden Trailblazer towing a caravan.
Dismissed Vehicle TV - Free to Air 11/09/2019
June 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0178-13 Ford Motor Co of Aust Ltd
Ford Kuga ad - promoting features of the car
Dismissed Vehicle Internet 12/06/2013
June 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0231-16 Mercedes-Benz Aust/Pacific P/L
While driving at a sedate speed through picturesque mountains a couple reach a ferry stop. One character suggests to the other, 'if we take the ferry we could save an hour'. The suggestion is the ferry is an hour faster than how long it takes to drive the route. The other member of the couple accepts this as a challenge to shave an hour off the time and equal or beat the ferry , 'challenge accepted', and the couple race back to their car. The music speeds up, the car is shown at various swelling curves of the road, and the suggestion is that the race is on.
Dismissed Vehicle Internet 08/06/2016
September 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0298-13 Citroen Automobiles Australia
Shows a young girl riding a horse along a beach then cuts to a Citroen Cabrio.
Dismissed Vehicle 11/09/2013
0313-13 KIA Automotive Australia
Depicts a man giving a lift to a woman in his KIA Serrrato. The woman is asked whether she is expecting or when she is due.
Dismissed Vehicle 11/09/2013
February 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0019-12 Hewlett-Packard Australia Pty Ltd
A man wakes to noises in his house and goes down stairs to investigate. He finds two of his friends watch a scary movie. They are all frightened by the life-like quality of a zombie-like character that appears on the screen during the movie.
Dismissed Information Technology TV - Pay 08/02/2012
0017-12 Hewlett-Packard Australia Pty Ltd
A man wakes to noises in his house and goes down stairs to investigate. He finds two of his friends watch a scary movie. They are all frightened by the life-like quality of a zombie-like character that appears on the screen during the movie.
Dismissed Information Technology 08/02/2012
0029-12 Hewlett-Packard Australia Pty Ltd
A man wakes to noises in his house and goes down stairs to investigate. He finds two of his friends watch a scary movie. They are all frightened by the life-like quality of a zombie-like character that appears on the screen during the movie.
Dismissed Information Technology Cinema 08/02/2012
April 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0189-18 Squarespace Inc
It is in the category of internet. A man riding a motor bike in a reckless, illegal way on a public road!
Upheld - Modified or Discontinued Information Technology TV - Free to Air 24/04/2018
December 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0510-14 East Shores IT
It was advertising how to get your computer fixed but the voiceover used the word Mongrel.
Dismissed Information Technology Radio 10/12/2014
0505-14 Computer Troubleshooters
The advertising was promoting themselves as skilled I.t professionals. During the advertisement the F word is beeped out as someone gets frustrated with their computer not working properly.
Dismissed Information Technology Radio 10/12/2014
September 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0405-17 Navman Australia Pty Ltd
The wife criticising the husbands driving she is offensive and abusive.
Upheld - Modified or Discontinued Information Technology Radio 27/09/2017
August 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0321-10 Crazy Domains
The advertisement depicts two women (one being Pamela Anderson) dressed in bikinis. The imagery is heavily pixilated so the two women are not identifiable and their actions cannot be made out. Underneath the pixiliated imagery are a series of subtitles (the script of these subtitles is set out below).
Dismissed Information Technology 11/08/2010
August 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0313-16 Telstra Corporation Ltd
People traveling in and ON the roof of a yellow bus.
Dismissed Information Technology TV - Free to Air 10/08/2016
July 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0272-15 Crazy Domains
Set in a massage room, with the masseuse being a male dressed as a female (in no way is that the reason for my complaint)
Dismissed Information Technology TV - Free to Air 08/07/2015
May 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0156-20 VentraIP Australia
This advertisement is a blog post on the advertiser's website and features the text "Fuck COVID-19".
Upheld - Modified or Discontinued Information Technology Internet 13/05/2020
June 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0247-10 Gizmo Computer Repairs
The advertisement is for Gizmo home computer help. It starts with an anxious caller who has a computer emergency, calling an emergency line and asking for Gizmo. Gizmo assists the caller with the computer emergency and the caller expresses relief and thanks.
Dismissed Information Technology Radio 22/06/2010
August 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0282-14 Internode
Man sitting in front of tv eating popcorn who lifts shirt up to his chin exposing his abdomen and chest who then rubs his front and tips popcorn over himself.
Dismissed Information Technology TV - Free to Air 13/08/2014
May 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0143-13 Centrecom
A girl needs help buying a computer and then there are several different accented men talking in whats meant to be IT jargon at her till a lovely "aussie" from centrecom helps her.
Dismissed Information Technology Radio 01/05/2013
April 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0121-20 Apple
This Twitter advertisement begins with a hand of a person using an Apple Pencil to edit out a man from a photo on an iPad Pro of a man and a woman leaping into water. The advertisement zooms out to see the person holding the iPad Pro patting a dog and the caption “Perfecting your memories” superimposes over the scene. The words “Easy as iPad” appear on screen, the words “Easy as” are erased in the same way as the photo was edited by the Apple Pencil and ?nally “iPad” is replaced with the Apple logo.
Dismissed Information Technology Internet - Social - Twitter 08/04/2020
August 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0353-10 Adam Internet
The ad in question is one of four in a series that addresses the key problems often experienced by internet users. The ‘Internet’ is personified with a man wearing a top labelling him ‘Internet’. He is sitting with a lady on the couch and initially looks pleased to assist her with her internet activity which she asks him to perform. At which time the ‘Internet’ man in the t-shirt responds in an unstable manner and appears overwhelmed with the tasks being requested. It then cuts to voice over and image asking the viewer ‘Is your internet unstable?” ... just ask Adam.
Dismissed Information Technology 25/08/2010
July 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0214-20 Telstra
This television advertisement depicts a large floating geometric block, used to represent carbon.
Dismissed Information Technology TV - Free to Air 22/07/2020
September 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0363-15 Apple
Ad for Apple Watch - Ad is called closer - and is also available onlinehttp://images.apple.com/media/au/watch/2015/a718f271_b19c_47d8_928d_d108fc5d702a/tv-spots/closer/watch-closer-au-20150716_848x480.mp4
Dismissed Information Technology TV - Free to Air 23/09/2015
March 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0075-19 GoDaddy.com
Ray Meagher promoting how he built a website to sell fragrance. At 17 seconds he says "even an old bloke like me did it". 
Dismissed Information Technology TV - Free to Air 20/03/2019
April 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0132-11 Sites n Stores
A male voice over asks if your web designer works from his bedroom, if is he your cousin or if he lives in Delhi. The voice over then goes on to promote Sites N Stores and the prices they charge to create a website.
Dismissed Information Technology Radio 27/04/2011
May 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0200-15 Wix Web Builder
Every time I see this ad on Foxtel it offends me and disturbs me that a violent message is being given to young people. You see a teenage band recording in a studio and at the end the young guitarist smashes his guitar and then picks up the microphone stand and smashes the glass window of the recording studio. This is NOT funny and very aggressive.
Dismissed Information Technology TV - Pay 27/05/2015
July 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0221-13 The SEO Company Australia
The male voice over starts out by saying;"You can't get it up can you?""You poor bugger, you just can't get it up"Continues along this line and adds that they can help you get it up and get some Google loving.
Dismissed Information Technology Radio 10/07/2013
March 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0068-16 Aussie Broadband
A man with a dressed chicken taped to his back runs off and another person lets a Rottwheeler dag loose to chase him.
Dismissed Information Technology TV - Free to Air 09/03/2016
July 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0281-17 Harvey Norman
trying to show a reason to buy this product, we are shown bearded actors who supposedly have a bread? distribution business who rely on this product to expand their business and make it grow.
Dismissed Information Technology TV - Free to Air 12/07/2017
April 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0156-18 IBM
A black man is depicted with the words: "Be known for your breakthroughs, not your break-ins"
Dismissed Information Technology Internet 11/04/2018
February 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0023-16 Ultra Tune Australia
Ultra Tune advert
Dismissed Automotive Internet 10/02/2016
February 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0055-17 The BOSS Shop
Ad describes various products and services they provide.
Dismissed Automotive TV - Free to Air 08/02/2017
February 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0064-20 Wicked Campers
This transport advertisement features the text Slogan "I might have lost my virginity but I've still got the box it came in" on the back of the van. QLD Registration number 108 XUV.
Upheld - Not Modified or Discontinued Automotive Transport 26/02/2020
October 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0291-20 Fiat Chrysler Australia Pty Ltd
This television advertisement opens on an aerial shot of a remote petrol station in Australia. Two men stand out front of a petrol station discussing the new Jeep that has stopped at the petrol station. One man comments "What's a car like that doing in a place like this?".
Dismissed Automotive TV - Free to Air 07/10/2020
January 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0557-14 Ultra Tune Australia
I visited the Ultra Tune website to determine where my closest store is located. Once there, an advertisement popped up to saying "We do things strictly by the book. Talk to us about Manufacturer's Handbook Service to keep your warranty intact." Then a clickable button to find the closest Ultra Tune, or the option to close the advertisement.
Dismissed Automotive Internet 14/01/2015

Pages