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E.g., 15/04/2021
E.g., 15/04/2021
July 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0269-15 GlaxoSmithKline Australia Pty Ltd
Panadol
Dismissed Health Products TV - Free to Air 08/07/2015
0265-15 Mitchell's Quality Foods
And I quote "being thinner and healthier makes you a better mother".
Dismissed Slimming TV - Pay 08/07/2015
June 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
164-00 GlaxoSmithKline Australia Pty Ltd
Glaxo Wellcome - Zantac Relief - 'Down, boy'
Dismissed Health Products 13/06/2000
August 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0293-13 Sanofi Aventis
Male drinking a concoction of milk/vegetation from a boot.
Dismissed Health Products 28/08/2013
August 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0300-15 WA AIDS Council
Advertisement by Project X on Page 6 of the Perth Voice local newspaper (delivered free to all homes, circulation 31,000). The Advert promotes two information forums:1) Better Head and Orgasms2) A** Classincluding health rectum, anal sex, douching, giving and getting what most men dream of.
Upheld - Modified or Discontinued Health Products Print 12/08/2015
May 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
179-08 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Nurofen for children - flying babies
Dismissed Health Products 19/05/2008
March 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0056-19 Medibank Private Ltd
Channel 7 went to an adbreak from the news and immediately went to a Medibank Health Update which contained a reporter and an interviewee. A Channel 7 lower thirds chryon came up explaining upcoming news stories. It stayed on for a large duration of this advertorial. After it finished and the Channel 7 information went away a Medibank insurance ad came on as part of the normal ad break.
Upheld - Modified or Discontinued Health Products TV - Free to Air 06/03/2019
June 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
185-06 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Benefiber - very skinny young female model demonstrates how easy it is to take fibre - struts and bends over to display skinny rear
Dismissed Health Products 13/06/2006
March 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
64-02 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - NicabateCQ- cricketers watching local game, one giving up smoking and showing a patch on his arm. When his turn comes, he grabs a groin protector and says "You can never have enough protection"
Dismissed Health Products 12/03/2002
September 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0312-19 LifeStyles Healthcare
Skyn Lubricant - This TV on demand advertisement depicts various individuals’ hands caressing flowers, while the voice overs describe what they are looking for from their partners regarding their intimacy.
Dismissed Health Products TV - On Demand 25/09/2019
April 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0153-12 Reckitt Benckiser (Aust) Pty Ltd
A mum talks about how she wants her children to be healthy, happy and safe and so she used ‘Nurofen for children’ for her daughter's fever. We then see the mum holding her baby who is wearing a teething bead necklace.
Dismissed Health Products 24/04/2012
June 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0247-16 GlaxoSmithKline Consumer Healthcare Australia
This advertisement shows a large shaggy dog running into the family house leaving footprints and dirt on the floors. The father in the family drags the dog along the floor by its forearms and into the bathroom for a wash. Consequently the man ends up with muscle soreness.
Dismissed Health Products TV - Free to Air 08/06/2016
December 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0362-20 Laser Clinics Australia
This advertisement appeared on the Spotify app. There are several versions with different layout, however all contain an image of a woman's midsection. She is wearing a white crop tops and pants and is grasping her skin. The accompanying text states "Freeze away the bits that won't budge".
Dismissed Slimming App 16/12/2020
October 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
372-06 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - woman tells us friends say she's not fat but wants to lose some weight so she joined JC - lost 7kg in 8 weeks
Dismissed Slimming 10/10/2006
March 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0084-17 Weight Watchers
A collage of different people and scenarios. In one scene a woman chops some food and flicks it into a bowl with a large knife. The bowl is being held by a child.
Dismissed Slimming TV - Free to Air 08/03/2017
0111-17 Jenny Craig Weight Loss Centres Pty Ltd
Standard slimmer person showing off a nicer figure and stating how much weight loss they had achieved through the offices of Jenny Craig.
Dismissed Slimming TV - Free to Air 08/03/2017
August 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0231-20 One to One Diet
This television advertisement features an animated woman standing on a stage singing into a microphone about a new diet.
Dismissed Slimming TV - Free to Air 12/08/2020
March 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0058-16 Pharmacare Laboratories
Various pack shots of the 'Skinny' weight loss products with clips of skinny/very slim women dancing around (some of whom are sipping drinks from a straw) and male voices in the background singing 'I love em, I love em, I love em... skinny' repeated over and over.
Dismissed Slimming TV - Free to Air 09/03/2016
0066-16 Pharmacare Laboratories
Advertising a range of dieting supplements called Skinny from Slim Right - sold by Woolworths
Dismissed Slimming TV - Pay 09/03/2016
November 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
203-98 Gloria Marshall Australia
Gloria Marshall Australia - Young woman with her Mother.
Dismissed Slimming 10/11/1998
211-98 Gloria Marshall Australia
Gloria Marshall Australia - "Start re-shaping your love life"
Dismissed Slimming 10/11/1998
March 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
86-10 Pharmacare Laboratories
Pharmacare - Fat Blaster (86/10) TV. Womens torso to mid thigh in bikini bottons photoshopped to be even thinner
Dismissed Slimming 10/03/2010
August 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0253-19 Cosmetique
This radio advertisement features the voiceover “1, 2, skip a few, 99, 100. If you like taking shortcuts you might be interested in liposuction by Cosmetique, Australia’s leading cosmetic surgery clinic. Liposuction removes fat form various parts of the body including the tummy, hips, thighs, knees, ankles, upper arms and neck. Prices start from $1800. To book a consultation at your nearest Cosmetique clinic go to australiancosmetic.com”
Dismissed Slimming Radio 21/08/2019
July 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0163-20 Opti-Pharm Pty Ltd
This television advertisement opens with a black screen and the words “Studies show that being overweight can impair your immune system” followed by a montage of images.
Dismissed Slimming TV - Free to Air 08/07/2020
September 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
326-08 Weight Watchers
Weight Watchers - woman wearing pink lacy underpants with jeans around her thighs on ebay website "feel bullied by your clothes?"
Dismissed Slimming Internet 16/09/2008
November 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
414-08 Dr Tim's Success
Dr Tim's Success - young woman shown with cartoon bite marks in body - 'eats away your body fat'
Dismissed Slimming 12/11/2008
April 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
88-99 Weight Watchers
Weight Watchers - "Woman smashing scales"
Dismissed Slimming 13/04/1999
September 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0373-16 Hypoxi Head Office
Female voice over describes that she needs to lose weight in order to regain her self-confidence and look good in a bridesmaid dress.
Dismissed Slimming Radio 14/09/2016
February 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0026-21 WW Australia & New Zealand
This advertisement features a mix of members discussing their favourite features in the app. One is exercising in a living room, one is seen making dinner for two young boys, one is seen using the app from bed with her baby resting on her chest before cutting to a shot of her holding her baby in the air, and one is seen enjoying dinner with friends.
Dismissed Slimming TV - Free to Air 24/02/2021
0027-21 WW Australia & New Zealand
This advertisement features a mix of members discussing their favourite features in the app. One is exercising in a living room, one is seen making dinner for two young boys, one is seen using the app from bed with her baby resting on her chest before cutting to a shot of her holding her baby in the air, and one is seen enjoying dinner with friends.
Dismissed Slimming TV - On Demand 24/02/2021
January 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0563-14 Pharmabrand Labs
Weight loss product, women on a beach talking about losing weight.
Dismissed Slimming TV - Free to Air 28/01/2015
February 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0025-15 Pharmabrands Labs
Advertisement begins with a healthy sized person scoffing food and a voice over says "are you disgusted with how much weight you've put on over the holiday season". It follows with some pictures of people eating food and the voice over says "do you wish you'd stop stop stopped". The advertisement then introduces Rapid Loss as a means of weight loss.
Dismissed Slimming TV - Pay 11/02/2015
November 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0358-19 WeightLoss Solutions Australia
This radio advertisement features the a woman stating "I've never been on a date but a friend, he's just invited me to drinks".
Dismissed Slimming Radio 13/11/2019
October 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0288-20 Chemist Warehouse
This television advertisement for Optifast features various scenes of a woman interspersed with a spokesman
Dismissed Slimming TV - Free to Air 07/10/2020
July 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0257-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games 27/07/2011
0256-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games TV - Pay 27/07/2011
November 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0459-16 Microsoft Pty Ltd
Ad showed cars racing at high speed, side by side on a winding road. One car on the wrong side of the road.
Dismissed Toys and Games TV - Free to Air 09/11/2016
December 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0508-16 Favworld
Advertisement for a baby pillow, which is a large stuffed elephant. Picture of newborn sleeping with face snuggled into elephant.
Upheld - Modified or Discontinued Toys and Games Internet - Social - Facebook 07/12/2016
May 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0200-18 Diandian Interactive
Pre-role ad was served promoting a Game called Guns Of Glory depicting a massacre of an army with violent sound effects.
Dismissed Toys and Games Internet - Social - Other 09/05/2018
May 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0125-13 All Interactive Entertainment
The ad is for a new video game called Dead Island Riptide and it shows a segment of the game where a couple are being attacked by zombies and they commit suicide (create an explosion) in order to escape them. The final shot of the ad shows a man hanging by his neck from a tree.
Upheld - Modified or Discontinued Toys and Games TV - Pay 01/05/2013
June 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0221-15 Machine Zone
Game of War computer game.
Dismissed Toys and Games TV - Pay 10/06/2015
November 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0424-12 Hasbro Australia Ltd
The advertisement shows animated robot-type toys with large guns on their shoulders and is animated to appear as if the robots are moving and shooting. They then turn into cars and other transport and then turn back into the gun-wielding robots. The voice over says things such as, "More Destruction" and "Annihilation."
Dismissed Toys and Games 14/11/2012
July 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0307-10 All Interactive Distribution
The advertisment starts with animated toy Bears having a party and having fun but naughty bear was not invited. He is shown gathering various weapons and begins to attack the other bears with knives, guns and a baseball bat. He violently beats and kills them.
Dismissed Toys and Games TV - Pay 14/07/2010
January 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0506-12 Ubisoft P/L
The advertisement was for the video game Far Cry. The rating of this game is MA 15+. It is distributed by the company Ubisoft.
Dismissed Toys and Games 16/01/2013
April 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0166-16 Machine Zone
A cartoon character of Arnold Schwarzenegger using his mobile phone to blow up property
Dismissed Toys and Games TV - Free to Air 27/04/2016
September 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0397-17 Candy Crush Saga
It's an ad promoting the mobile game Candy Crush Saga
Dismissed Toys and Games Radio 13/09/2017
May 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0175-15 Warner Home Entertainment
A masked character with no eyes
Dismissed Toys and Games Outdoor 13/05/2015
December 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0475-15 Bethesda
Scenes of a man with a gun & German Shepherd. Included extreme violence
Dismissed Toys and Games TV - Pay 09/12/2015
October 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0458-17 Crayola
Crayola silly scents - flavoured markers. The children sniff and the flavours come out of their noses.
Dismissed Toys and Games TV - Free to Air 25/10/2017
May 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0157-13 Mattel Pty Ltd
Mattel Monster High dolls are shown with their names and close ups of their scary faces. Names include Scaris.
Dismissed Toys and Games 22/05/2013

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