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E.g., 22/01/2021
E.g., 22/01/2021
April 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0096-13 Sussex Media
The "Bioshock" Television advertisement promotes an animated digital game for various game consoles. There is an image of a girl sitting on a horse with a noose around her neck.
Dismissed Toys and Games TV - Pay 10/04/2013
December 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0488-10 Headstart International Pty Ltd
We see a real dog, wearing goggles, addressing some Rescue Pets puppies and telling them that they have to learn to swim. We then see these toy dogs in a swimming pool with a couple of young girls. A female voiceover says, "Always swim with an adult present".
Dismissed Toys and Games 08/12/2010
January 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0530-10 Ugames
A male voice over describes a board game called Smart Ass and we see a group of people playing the game, as well as an animated Donkey (Ass) on the screen.
Dismissed Toys and Games 19/01/2011
February 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0044-18 ZURU Toys
The advert was for Water balloons that you fill multiple at one time.
Dismissed Toys and Games TV - Pay 07/02/2018
November 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0421-12 Bethesda
The advertisement has the figure of a creature (man like) with a skeleton face holding a sword with blood on the end.
Dismissed Toys and Games Transport 14/11/2012
December 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0471-15 Sony Computer Entertainment Aust Pty Ltd
The playstation AU account promoted a tweet that showed a video for an R18+ game. The video shows a women being punched in the face and killed. There is no R18+ The twitter account has multiple tweets about this game showing other videos with no R18+ rating anywhere near it.
Dismissed Toys and Games Internet - Social - Other 09/12/2015
August 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0331-14 ZURU Toys
The advertisement is performed by Ann-Maree Biggar. It is advertising a toy called the 'TAMAGO'.
Dismissed Toys and Games TV - Free to Air 27/08/2014
0289-14 Sexy Scissors
Hair salon for men in Winellie, Darwin called Sexy Scissors with pictures of females dressed in sexy fantasy costumes.
Dismissed Beauty Salon TV - Free to Air 27/08/2014
July 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0239-13 Sony Computer Entertainment Aust Pty Ltd
The product is a video game called "The Last of Us".
Dismissed Toys and Games 24/07/2013
July 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0263-14 Woolworths Supermarkets
The ad has a take on Austin Powers with young kids dressed up as Mini Me and the like.A stuffed animal is shown in a chair ... which gets blown up.The lead role speaks like Mini Me and has the same aggressive characters as the Austin Powers movies. The other kids in view are also dressed and acting out in this manner.The purpose of the commercial is to sell toys ... okay?
Dismissed Toys and Games TV - Free to Air 23/07/2014
September 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0383-14 Hair Free Centre
A woman sings about her 'hair free cha cha' followed by a chorus of men singing as well.
Dismissed Beauty Salon Radio 24/09/2014
December 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0504-16 The Beauty Door
Objectifying and sexualisation of women in public places, which promotes gender inequality, reduces women to object and promotes unhealthy body images.
Dismissed Beauty Salon Poster 07/12/2016
February 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0068-18 Ella Bache
Photo of naked women.I do not like to be confronted with a large poster of naked women whenever I go through town
Dismissed Beauty Salon Poster 21/02/2018
April 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0096-19 Amanda Johnston Body Waxing and Tanning Specialist
A very large poster of a photo of a woman naked from the waist up, (covering her breasts with her arm), is displayed out the front of the shop
Dismissed Beauty Salon Poster 03/04/2019
July 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0228-13 Essential Beauty Franchising
Essential Beauty are advertising for people to buy a franchise but they have also in the past advertised their products.
Dismissed Beauty Salon 10/07/2013
June 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0263-18 Charli & Kate
I don’t know exactly what is was advertising, hair product. It showed attractive girls dancing around, showing a lot of cleavage. It’s very sexualised.
Dismissed Beauty Salon TV - Free to Air 06/06/2018
May 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0151-20 georgiemane
This Instagram advertisement is a two minute video post/story by influencer Ashy Bines. The advertisement depicts Ms Bines in a home setting discussing the benefits of the hair mask product.
Dismissed Beauty Salon Internet - Social - Instagram 13/05/2020
October 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0378-15 Rejuvenate Wellness Centre Rockhampton
A lady walks down the street and a man wolf whistles at her, then it changes to images of the beauty/massage treatments
Dismissed Beauty Salon TV - Free to Air 14/10/2015
March 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0107-20 Naked Tan
This television advertisement depicts a woman in a peach coloured bikini using an ourdoor shower at the beach. Voiceover states "Every 45seconds a woman is having a Naked Tan. Visit Naked Tan website and use code (REF) to receive a 25% discount."
Dismissed Beauty Salon TV - Free to Air 25/03/2020
November 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0445-15 Body Bare Beauty
Naked woman squatting down from behind.
Dismissed Beauty Salon Billboard 25/11/2015
August 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0356-18 Essential Beauty Franchising
Female athlete advertising Essential Beauty hair removal services (waxing, IPL etc)
Dismissed Beauty Salon TV - Free to Air 08/08/2018
February 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0030-14 Enhance Clinic
It has a nude woman on it with a single line of the word Enhance across the nipple of the breast and her hand slightly over the vagina area.
Upheld - Modified or Discontinued Beauty Salon Billboard 12/02/2014
0029-14 Enhance Clinic
It has a nude woman on it with a single line of the word Enhance across the nipple of the breast and her hand slightly over the vagina area.The cars have breasts over the bonnet with just finger tips covering the nipple.
Dismissed Beauty Salon Transport 12/02/2014
January 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0586-17 Nova Entertainment
Female voice describing the cost of breast enlargement:"from as little as $6999".
Dismissed Beauty Salon Radio 24/01/2018
0575-17 MECCA Brands Pty Ltd
The poster which promotes the beauty product and which is displayed at eye height of a 6-year-old on a stand next to the product reads as follows: "I see a hot, man in your future." I sense he will come in to your life, soon.He used to meet babes online, but now he's out in the real world.It will start with a coffee date, like all good romances do.He'll keep you on your toes with his dirty jokes. But he'll work his smooth moves on you, too. You'll spend a lot of time in the bathroom together.
Dismissed Beauty Salon Poster 24/01/2018
0576-17 Southern Cross Austereo
The advertisement featured wolf whistles, revving of engines and cat calls, as well as lines of copy such as "Make the boys think you are really attractive with your long luscious locks" and something about walking into a bar and making the boys stop in their tracks.
Dismissed Beauty Salon Radio 24/01/2018
August 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0324-15 Go Transit
The whole-side-of-bus advertisement depicted an attractive underwear-clad lady in heavy makeup reclining suggestively, sized to fill the entire advertising space.
Dismissed Beauty Salon Transport 26/08/2015
October 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0413-16 Allaro Homes
TV advert for home builders
Dismissed Real Estate TV - Free to Air 12/10/2016
July 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
206-07 realestate.com.au
realestate.com.au - man strips down to underpants and aims hair dryer down the front
Dismissed Real Estate Internet 10/07/2007
October 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
319-99 Raine & Horne Pty Ltd (Darwin)
Raine & Horne Ltd (Darwin) - "Woman's lips"
Dismissed Real Estate Outdoor 12/10/1999
February 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0030-19 Metricon Homes
The ad displayed a naked woman in the bath tub cleaning her shoulder. 
Dismissed Real Estate TV - Free to Air 06/02/2019
March 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
87-06 David Booth Real Estate Pty Ltd
David Booth Real Estate - sweeping shots of Evolution apartment block units with bikini-clad female by a swimming pool
Dismissed Real Estate 14/03/2006
June 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0249-12 RPM Real Estate
The billboard is located on Plenty Rd, Mernda and depicts a woman in a pool, wearing a sun hat and a swimsuit surrounded by the Mandalay logo, with the caption “Make a refreshing move”. A map detailing where the estate is located and a land from price is also shown.
Dismissed Real Estate Outdoor 27/06/2012
February 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
55-08 Housing Industry of Australia
Housing Industry of Australia - "Dob A Dumper" - warning not to dump rubblish in building site hoppers as there is now a fine
Dismissed Real Estate Radio 13/02/2008
August 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
238-99 Iden Nominees Pty Ltd
Iden Nominees - "For Sale"
Dismissed Real Estate Print 10/08/1999
June 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0229-15 Whitford Property
A man's voice describing noisy neighbours so what about moving or buying a property from Whitford Property Geelong?
Dismissed Real Estate Radio 10/06/2015
December 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0391-19 Smart Homes for Living
This television advertisement talks about different 'kinds of smarts' being valued. It shows a man working late while a woman holds a baby, a woman crying to a female friend, a man cutting wood in a garage, a woman doing yoga, two women cooking together, a woman sewing, and a couple sitting with a sales rep with the father holding the baby.
Dismissed Real Estate TV - Free to Air 11/12/2019
May 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0145-14 Boettcher Realty - Rentals
Billboard contains the words "The Perfect Address for Exposure - Phone Darren Anytime for Inspection" with a LARGE photo of the rear view of a man in a raincoat holding the raincoat wide open - with the direct inference he is "exposing" full frontal nudity.
Upheld - Not Modified or Discontinued Real Estate Billboard 14/05/2014
July 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0227-11 Taylor Nicholas
A real estate agent's signboard on a property for lease.
Dismissed Real Estate Billboard 13/07/2011
August 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0348-17 Content Living
Four people are playing cards. A female of Western Asian appearance has drawn a home with no floor coverings etc. A male with a beard draws an average home. A smart-casually dressed male draws an average home with extras. A middle-class looking female draws a home with everything.
Dismissed Real Estate TV - Free to Air 09/08/2017
May 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
119-02 Devine Limited
Devine Ltd - Casino Towers - couple drinking coffee on balcony
Dismissed Real Estate Print 14/05/2002
August 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0342-16 LK Property Group Pty Ltd
It is a promotional pamphlet/ brochure
Dismissed Real Estate Promotional Material 24/08/2016
July 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
328-09 Professionals Burnie real estate
Professionals Burnie - Radio ad portraying renters negatively and refering to cat piss in the roof.
Dismissed Real Estate Radio 22/07/2009
May 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
175-06 Multiplex Living
Multiplex Living - B&W photo of woman dressed in silky attire sitting on sandy beach with waves in background - also colour shots of complex and location of Cotton Beach apartments
Dismissed Real Estate Print 09/05/2006
April 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0184-18 NGU Real Estate
NGU real estate agency selling a multi-million dollar house using near naked women with multiple references to sexual innuendos
Upheld - Modified or Discontinued Real Estate Internet 24/04/2018
April 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
106-09 Williams Real Estate
Williams Real Estate - Billboard. "Renovate or Detonate
Dismissed Real Estate Outdoor 08/04/2009
August 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0247-20 McGrath Estate Agents
This television advertisement is for a property development and features the on screen text "No BS" and the voiceover "This is a no bulls -BLEEP- t ad for apartments"
Dismissed Real Estate TV - Free to Air 26/08/2020
October 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0407-15 Distinct Property Management
Ad depicted a man who was upset/irrational- had PMS (property management stress)
Dismissed Real Estate TV - Free to Air 28/10/2015
June 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
160-03 Abigroup Limited
Abigroup - 'Northern exposure' - rear view of naked man and woman.
Dismissed Real Estate Outdoor 10/06/2003
December 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
235-98 Devine Limited
Devine Ltd - Pioneer Homes - "Making our Landlord rich"
Dismissed Real Estate 08/12/1998

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