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E.g., 25/02/2021
E.g., 25/02/2021
September 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
247-04 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Powerade - men on bikes avoiding opera singer
Dismissed 14/09/2004
June 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
261-09 Custom Security Services
Custom Security Services - Billboard with image of woman's breasts and phrase "protect your assests"
Upheld - Modified or Discontinued Outdoor 24/06/2009
August 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
264-99 Ultra Tune (SA) Pty Ltd
Ultra Tune - "People speaking in other languages"
Dismissed 10/08/1999
March 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0088-12 Grosvenor Hotel
Image of woman in short skirt and cropped top and the text includes, "best buns".
Dismissed Poster 14/03/2012
September 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
270-07 BP Australia Pty Ltd
BP - Ultimate - video game with two cars trying to push each other out of the way; two cars in tug-of-war attempting to drag each other into a hole
Dismissed Internet 11/09/2007
November 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
282-02 Ford Motor Co of Aust Ltd
Ford - Falcon - 'What it is to be alive and not just survive'.
Dismissed Print 12/11/2002
November 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
290-04 Unilever Australasia
Unilever - Streets - Cornetto - Asian sushi chef knife-wielding, kung-fu chopping character being laughed at by tanned young people in swimsuits
Dismissed 09/11/2004
September 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
300-99 Australian Institute of Management
Australian Institute of Management - "Ops Manager Kim Daley"
Dismissed Print 14/09/1999
April 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0138-10 Fernwood Fitness Centres Aust Pty Ltd
The ad features young children jumping and moving about pulling faces whilst a child’s voiceover says "my mum's not perfect but she is working on it" and “my mum's a fox". This wording is also used on their t-shirts. The voiceover ends with 'Join Fernwood now and save $99 - call 1300 Fernwood now’.
Dismissed 14/04/2010
November 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
308-05 Wrigley Co Pty Ltd The
Wrigley - Eclipse - "Smoke cigar blow kisses" with image of pack of mints
Dismissed Outdoor 08/11/2005
October 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
317-03 Ateco Automotive Pty Limited
Ateco - Alfa Romeo - 147 GTA - 'propels you to 100km/h in a mere 6.3 seconds'
Dismissed Print 14/10/2003
February 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
32-07 Sunshine Toyota
Sunshine Toyota - "bugger" used in take off of cricket commentators
Dismissed 13/02/2007
October 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
335-99 Bonlac Foods Ltd
Bonlac Foods - Wave - "Some men will do anything for a wave"
Dismissed 12/10/1999
December 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
342-04 Vehicle Distributors Australia Pty Ltd
Vehicle Distributors - Renault Megane Coupe Cabriolet - little boys on bus looking through car's sunroof and perving on girls' thighs
Dismissed 07/12/2004
346-04 Sony Computer Entertainment Aust Pty Ltd
Sony Computer Entertainment - Playstation - "Getaway" computer game
Dismissed 07/12/2004
March 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
35-05 Smith's Snackfood Co Ltd The
Smith's Snackfood - Twisties Corn Puffs - Simpsons' Tazos Bowlerama - grandmother gives grandson chores to do around her house while he is visiting her home. The corn puffs are a reward for his work.
Dismissed 08/03/2005
43-05 Ferndale Confectionery P/L
Ferndale Confectionery - Jila Mints - Young couple in bed, guy apologises for not being able to "perform" woman reaches for Jila Mints "smooth, long-lasting and hard till the very end"
Dismissed 08/03/2005
December 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
353-05 Ford Motor Co of Aust Ltd
Ford - Falcon Utility XR8 - dogs following Ute down country street a la 357/04 where it was young women - male passenger says "I think we should give them a lift" and driver replies "Nah mate - they're dogs".
Dismissed 13/12/2005
February 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
364-00 Simplot Aust Pty Ltd
Simplot - Leggo Stir Through Sauces - Italian speaking Gough Whitlam
Dismissed 13/02/2001
372-00 evoucher.com.au
evoucher.com.au - Scotsman
Dismissed Print 13/02/2001
February 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
10-05 Agfaphoto Australia
Agfaphoto - "thousands are captured all over the world every day, men, women, children, pets…. The guilty are among us "free your memories - print your digital photos"
Dismissed 08/02/2005
December 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
375-99 Ford Motor Co of Aust Ltd
Ford - Falcon - man giving a driving lesson to young boy
Dismissed 07/12/1999
March 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
38-04 Suzuki Australia Pty Limited
Suzuki - adults & kids jumping from jetty
Dismissed 09/03/2004
May 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
114-03 Arnott's Biscuits Ltd
Arnott's - Shapes - boy trying to talk supposedly without tongue.
Dismissed 13/05/2003
April 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
117-06 Suzuki Auto Co
Suzuki Auto Co - car being driven along beach and thru waves at twilight, spraying water
Dismissed Print 11/04/2006
September 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
122-98 Nestle Confectionery
Nestle - Nescafe - "You can be rich with no money to spend"
Dismissed 08/09/1998
June 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
126-02 Elgas Ltd
Elgas - hot water brochure - mother with towel approaching child playing with plastic ducks under the shower
Dismissed Print 11/06/2002
140-02 Castle Hill Mitsubishi
Castle Hill Mitsubishi - photos of man exercising, a woman in underwear, and a bare-breasted woman (nipples not exposed)
Dismissed Print 11/06/2002
October 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
412-08 BSR Group
BSR Group - Betta Electrical - elderly lady with hoola hoop & underwear slides down legs
Dismissed 30/10/2008
April 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
134-09 Colgate Palmolive Pty Ltd
Colgate Palmolive - Cuddly Fabric Softener using young children not even speaking in advertisement.
Dismissed 08/04/2009
July 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0254-12 Lingerie Football League
A voiceover talks about the forthcoming Lingerie Football All Star Game being played in Brisbane on 2nd June and we see footage of the women playing lingerie football as well as shots of women in their playing attire but not playing the game.
Dismissed 11/07/2012
May 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
149-06 Pixel Multimedia
Pixel Multimedia - Phunk Mobile - Babe of the Day - text "HOT" for images of women in bikinis and underwear which you can download as wallpaper for mobiles
Dismissed 09/05/2006
June 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
151-99 Sanitarium Health Food Company
Sanitarium - Weet Bix - "Nine children at table"
Dismissed 08/06/1999
June 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
155-00 History Trust of South Australia
History Trust of SA - National Motor Museum - 'Sex Drive' Exhibition
Dismissed 13/06/2000
168-00 Rinnai Australia Pty Ltd
Rinnai Aust - Energysaver Heater - 'Grandma won't like it!'
Dismissed Print 13/06/2000
May 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
160-08 Saab Automobile Australia Pty Ltd
Saab - Butterfly, German Shep, Killer Whale
Dismissed 19/05/2008
October 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
161-98 Eagle Boys Pizza
Eagle Boys Pizza - "Get your slice of pleasure"
Dismissed Radio 13/10/1998
164-98 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Orangutan
Dismissed 13/10/1998
March 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
49-03 Mazda Australia Pty Limited
Mazda - Astina SP20 - speeding around corners - seatbelt figure being thrown about.
Upheld - Modified or Discontinued 11/03/2003
August 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
177-01 IKEA
IKEA - series ridiculing people with disabilities and, specifically, pilot with squint seeing double
Dismissed 14/08/2001
176-01 S C Johnson & Son Pty Ltd
SC Johnson - Toilet Duck - 5 women discuss cleaning a lavatory
Dismissed 14/08/2001
January 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
505-06 Jaycar Electronics
Jaycar Electronics - Amazing Fly Gun - "rid the house of flies and have some fun too - the kids will love it"
Dismissed Print 16/01/2007
April 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
18-98 Nando's Australia Pty Ltd
Nando's - "Hero chicken"
Dismissed Radio 14/04/1998
July 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
170-01 None
Fireworks King (The) - 'More Bang for your bucks'
Dismissed 10/07/2000
November 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
512-09 Advanced Medical Institute
AMI - Radio(512/09)Radio - SMS TRY - Stud new nickname 'stud' inferring man no longer has erectile dysfunction
Dismissed Radio 11/11/2009
July 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0309-10 Kosciusko Thredbo Pty Ltd
Two men, wearing red trousers, approach two young women in the street. One of the men asks them, "Excuse me, just wondering if you could do this?" Music starts playing and both men atre shown doing exaggerated hip thrusts.The men are then shown doing the hip thrusts with other people, some of whom join in. The women are told "You're in" and are handed a small slip of paper. One man gets shown being told he is not in. We then see the two men surrounded by women, all doing the hip thrusts, and when the camera pans down we see that the two men are on skis.
Dismissed Cinema 14/07/2010
August 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
195-04 Ford Motor Co of Aust Ltd
Ford - Territory - high-rise city building with sand trickling and flowing down over it
Dismissed 10/08/2004
March 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
57-02 Lexus Australia
Lexus Australia - SC430 - convertible attracts young woman to older man "He's witty, charming, smart, really smart, knows a lot about music & art, incredably kind & generous, adventurous, sensitive, & sexy - man of my dreams" Caption "She's lying"
Dismissed 12/03/2002
September 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
200-02 Australian Laser Clinic Pty Ltd The
Australian Laser Clinic - several 'before and after' photos including female pubic hair.
Dismissed 10/09/2002
February 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
6-99 Barbeques Galore (Aust.) Pty Ltd
Barbeques Galore - admiring man - woman hits with spade
Dismissed 09/02/1999

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