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E.g., 08/03/2021
E.g., 08/03/2021
November 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
431-08 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - baby bath solution - baby's cot has bumpers
Upheld - Modified or Discontinued TV - Pay 12/11/2008
438-08 Advertising Advantage
Advertising Advantage - Girls Gone Wild - girl puts hand down front of her underwear
Dismissed 12/11/2008
February 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
442-99 McDonald's Aust Ltd
McDonald's - McFlurry - schoolboy and mother
Dismissed 08/02/2000
November 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
453-06 Holden Ltd
Holden - Captiva - car speeding over rooftops, buildings, in a reckless and menacing fashion - seven occupants bail out to safety
Dismissed 14/11/2006
February 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
46-10 Super Cheap Auto Pty Ltd
Super Cheap Auto (46/10)TV. Bullying, pushing children out of way during Christmas advertisements
Dismissed 10/02/2010
June 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
177-03 Buccaneer Pools & Spas
Buccaneer Pools - child jumps into pool and wrestles blow-up crocodile.
Dismissed 10/06/2003
June 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
180-00 eVentures Holdings Pty Ltd
eVentures (buy.com)
Dismissed 13/06/2000
August 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
183-04 Hans Continental Smallgoods Pty Ltd
Hans Smallgoods - Fine Sliced Ham - woman steals a whole tray of ham offered for tasting
Dismissed 10/08/2004
200-04 SCA Hygiene Australasia
SCA Hygiene - Tena - budgie poops in tea cup - pad used to soak up tea
Dismissed 10/08/2004
November 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
522-09 Adroit Panels
Adroit Panels (522/09) Radio girlfried attacks boyfriends car after finding he has been cheating 'oh please babe not the car'
Upheld - Modified or Discontinued Radio 25/11/2009
April 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
57-05 ACP Publishing Pty Ltd
ACP Publishing - Madison magazine launch based on detective series, uses words "God damned"
Dismissed 12/04/2005
January 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
585-09 Glamour Shots
Glamour Shots Posters 585/09. Women wearing lingerie and revealing clothing in sexual poses.
Dismissed Poster 20/01/2010
April 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
60-01 Kellogg (Aust) Pty Ltd
Kellogg - Special K - 'making love with the light on'
Dismissed 10/04/2001
68-01 Night Train Theatre Restaurant
Night Train Theatre Restaurant
Dismissed 10/04/2001
June 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
203-06 Toyota Motor Corp Aust Ltd
Toyota - Landcruiser - Food Chain - fly eaten by spider, spider eaten by gecko, gecko eaten by snake, snake eaten by dingo, crocodile appears but stops when 4WD emerges from waves and driver steps out wearing crocodile boots
Dismissed 13/06/2006
206-06 Tint Professor
Tint Professor - guy on phone talking to lady in sexy lingerie, in style of late night phone sex ads
Dismissed 13/06/2006
March 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
61-99 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - "Another Magna to the showroom"
Dismissed 09/03/1999
72-99 GT Interactive Software Aust Pty Ltd
GT Interactive Software - Oddworld - "Space creature"
Dismissed Outdoor 09/03/1999
March 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
65-02 Meat & Livestock Australia Ltd
Meat & Livestock - butchers chanting and passing out leaflets aka Hare Krishna 'Red Meat. Feel Good.'
Dismissed 12/03/2002
April 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0117-11 Strangeloves
Strangeloves Wine Bar exterior wall showing aerosol spray art depicting Peter Sellers as Dr Strangelove holding a lit cigarette. The words "Wine Bar" are written down the sides of the advertisement.
Dismissed Billboard 13/04/2011
July 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
215-08 Adriatic Furniture
Adriatic Furniture - woman has to 'take her valium'
Dismissed 09/07/2008
March 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
78-09 Sabrands Pty Ltd
CLR Cleaner - Sabrands - Model reaises bowl of cleaner above her head to clean shower rose.
Dismissed 11/03/2009
July 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
83-98 McDonald's Aust Ltd
McDonald's - Puccini's music
Dismissed 14/07/1998
March 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
89-06 Ateco Automotive Pty Limited
Ateco - Fiat Ducato - European man says "My cousin Theo, he says 'Why did you choose the Fiat Ducato?' Theo's reasons include the car horn - beep beep sound heard
Dismissed Radio 14/03/2006
94-06 Advanced Medical Institute
AMI - "do it like an animal" series featuring words such as "erect doodles" "Year of Dog" "make love like a rabbit or horny Tasmanian Devil" "ferrets can folk dance for an hour" "turn men into frisky ferrets"
Dismissed Radio 14/03/2006
September 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
245-05 McDonald's Aust Ltd
McDonald's - Cajun Nuggets (vase) - people looking for water to drink after eating very spicy nuggets - woman drinks from a vase of flowers
Dismissed 13/09/2005
September 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
251-00 Clarkes Pies
Clarkes Pies - tastes like (inaudible) shit
Dismissed 05/09/2000
254-00 Tyrepower Marketing (Region A) Ltd
Tyrepower - screeching tyres
Dismissed Radio 05/09/2000
October 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
266-04 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Napisan Oxy Action - "so easy even a man can do it"
Dismissed 12/10/2004
278-04 Nestle Australia Ltd
Nestle - Peters Drumstick - Loaded - man fast forwarding thru video of his life- underwear-clad girl walks into bedroom, voiceover "just the best bits"
Dismissed 12/10/2004
280-04 Mercedes-Benz Aust/Pacific P/L
DaimlerChrysler - Mercedes Benz - Karma - Buddist monks driving, swerving to avoid killing insects
Upheld - Modified or Discontinued 12/10/2004
August 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
269-99 Toyota Motor Corp Aust Ltd
Toyota - Hilux - Various sporting scenes.
Dismissed 10/08/1999
271-99 Kellogg (Aust) Pty Ltd
Kellogg - LCM Bars - woman in greenhouse gets eaten by Venus flytrap plant; man hanging out washing gets swooped away by giant bird
Dismissed 10/08/1999
May 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0193-12 Strike Bowling Bar
Poster which reads, "It's all fun and games until you shoot your girlfriend" - Laser Skirmish coming soon to level 3 at Strike Melbourne Central.
Upheld - Modified or Discontinued Outdoor 23/05/2012
April 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
100-06 Oz Spy
Oz Spy - surveillance equipment - image portrays an ethnic man assumed to be burglar
Dismissed Cinema 11/04/2006
127-06 Jamba! GmbH
Jamba - Jamster - naked girls rubbing bodies, blonde in shower with water nozzle caressing breasts.
Upheld - Modified or Discontinued 11/04/2006
June 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
104-02 Land Rover Australia
Land Rover - Discovery "Spear" - man in river fly-fishing, another man naked, carries a spear. "Been anywhere interesting lately?" Landrover travelling through water'
Dismissed 11/06/2002
May 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
107-04 Tricon Restaurants International
Tricon - KFC Twister Wrap - women break up with boyfriends in favour of Twister Wraps
Dismissed 11/05/2004
February 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
11-03 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Mortein - Fly says 'Jeez'.
Dismissed 11/02/2003
March 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
30-05 Volkswagen Group Australia Pty Limited
Volkswagen - Golf 1.6 Trendline - crowd of people in a stationary car "Now everyone can get into a Volkswagen"
Dismissed Print 08/03/2005
May 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
121-02 Nestle Australia Ltd
Nestle - Kit Kat - 'The biggest finger yet'.
Dismissed Outdoor 14/05/2002
May 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
124-03 Ricoh Australia Pty Ltd
Ricoh - pregnant black woman, with white man and coloured child "Colour should be shared - all naked
Dismissed Print 13/05/2003
August 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
309-08 Barkley's Advertising
Barkley's - Fone Works - Girl in black & white maids apron on phone in a kitchen shows buttocks with just g-string
Dismissed 13/08/2008
June 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
139-01 Melbourne Museum
Melbourne Museum - naked man lying down (tram posters)
Dismissed Transport 12/06/2001
November 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
324-00 TMCA Daihatsu Division
Daihatsu - Terios - 'for the woman who wants to be on top'
Dismissed 14/11/2000
February 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
327-04 Blackbutt Hotel
Blackbutt Hotel - waiter advises no smoking in one bistro, but you CAN smoke in the other
Dismissed 08/02/2005
July 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
333-09 Solahart
Solahart TVC Naked woman in shower with her back facing viewer with side of her breast clearly shown.
Dismissed 22/07/2009
June 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
156-05 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Harpic - mother with newborn baby, visitors come over to see new baby, one visiting woman goes to the toilet and notices the toilet is clean. "What does your loo say about you?"
Dismissed 14/06/2005
October 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
343-99 Ric's Pizza Bar
Ric's Pizza Bar - "Get stuffed"
Dismissed 12/10/1999
December 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
348-04 Taubmans Pty Ltd
Taubmans - Print - images thru microscope of baby's bottom and teflon slide "It's the Teflon that makes walls silky smooth and easy to clean"
Dismissed Print 07/12/2004

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