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E.g., 25/02/2021
E.g., 25/02/2021
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0167-12 Symex
A steel knife in a plastic bag marked as evidence with the names of a victim of assault as well as the alleged perpetrator and the police officer in charge of the investigation. The words “Case Dismissed” are in small print below the corner of the plastic bag. An image of Sunlight Power dishwashing foam is also featured on the bottom right hand corner of the advertisement.
Upheld - Modified or Discontinued House Goods Services Print 23/05/2012
May 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0178-10 Choice Magazine
This Print advertisement depicts image of man sitting in fridge wearing a beenie and and white coat with caption "After testing 48 fridges, Petr has gone to all extremes to get you the best buy". A special subscription offer '4 issues for just $4' is featured with caption in small print 'Petr has been a Product Tester for 11 years'.
Upheld - Modified or Discontinued Media Print 12/05/2010
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0191-19 Brand Developers
This is about the advertisement of the "Sunshine Blade Instant Heater".
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 10/07/2019
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0189-14 Kinki Gerlinki
The advertisement is for a 'flash' three day sale. It depicts a male Figure holding open his coat to a female figure who is facing him with her face covered by her hands.
Upheld - Modified or Discontinued Clothing Internet 11/06/2014
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
262-08 IKEA (WA)
IKEA WA - woman changes light globe without turning off power
Upheld - Modified or Discontinued 13/08/2008
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0204-13 Nissan Motor Co (Aust) Pty Ltd
The New Nissan pulsar ad of two people speeding to a hospital - she's pretending she’s pregnant and his timing his effort to get her there.
Upheld - Modified or Discontinued Vehicle Cinema 19/06/2013
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0095-20 Woolworths Group Limited
This Facebook advertisement is an approximately six minute long video titled ‘The World’s Biggest Beer Run Episode 5: Italy’. The part of the advertisement subject to the complaint is a scene (at 4:52) that depicts a person seated on a pallet being carried on a forklift which is being operated by another person.
Upheld - Modified or Discontinued Alcohol Internet - Social - Facebook 25/03/2020
April 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0114-20 Kayo Sports
This television advertisement has two versions and features people watching their phones when two football players engage in a tackle near them.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 08/04/2020
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0247-13 Mondelez Australia Pty Ltd
The advertisement is for Oreo chocolate biscuits. The advertisement shows a bright blue background with animated Oreo cookies arranged neatly in even rows, as if ready for a game. As the catchy “wonder filled” theme jingle begins, Oreos flip over in time with the music to show their white filling, and the word “wonder” appears on the screen, with an Oreo for the ‘o’. An animated sequence then begins with a cartoon hand holding an Oreo zooming through the sky spelling out words in time with the jingle.
Upheld - Modified or Discontinued Food/Bev Groceries 24/07/2013
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0278-17 Paramount Pictures Australia
The ad is for the film Baywatch
Upheld - Modified or Discontinued Entertainment TV - Free to Air 21/06/2017
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
159-08 Nando's Australia Pty Ltd
Nando's - F word ineffectively bleeped
Upheld - Modified or Discontinued Radio 19/05/2008
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0334-10 Pharmacare Laboratories
Three young men are loading surboards in to a camper van next to the beach when one of them spots an attractive woman heading their way wearing a bikini. He makes the other two men aware of her, and they all make appreciative noises whilst the camera slowly pans up the woman's body. The next scene shows a man sitting in a red convertible, playing a guitar and singing a song about spotting attractive women and sharing the sight with your mates.
Upheld - Modified or Discontinued Toiletries 11/08/2010
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0007-12 Leading Edge Telecoms
The advertisement opens with a close up of a woman’s chest. She is wearing a white t-shirt with the words, “Do you know where your assets are?” emblazoned across the front. The camera pans out and we see the woman is standing next to a blue ute with the words, “Leading Edge Telecoms” written on the side. A male voice over talks about how the Navman Wireless asset tracker can help cut costs.
Upheld - Modified or Discontinued Telecommunications 08/02/2012
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0345-16 Lebara mobile
2 people on a motorbike. Learn mobile plan showing their plan price and data inclusions
Upheld - Modified or Discontinued Mobile Phone or SMS Poster 24/08/2016
October 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0349-13 COUGERLIFE.COM
The ad is 'advertising' that older women ('cougers') make better dating partners for younger men.
Upheld - Modified or Discontinued Sex Industry 09/10/2013
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0023-13 Centrepoint Tamworth
Banner on side of building - 3/4 metres wide - showing a pair of breasts with the words "Double the fun" written across them.
Upheld - Modified or Discontinued Outdoor 13/02/2013
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0039-11 Wicked Campers
White sticker with red splatter marks and red lettering reading, "Kangaroo's [sic]. Run the fuckers down. wickedcampers.com."
Upheld - Modified or Discontinued Professional Services Transport 23/02/2011
0036-11 Coca-Cola Amatil
Commercial is set at a typical suburban primary school and opens on a bird in the schoolyard pecking away at a discarded apple. A boy takes a banana from his backpack on his shoulder and sneaks it into the backpack of the boy in front of him. A girl opens her locker and as she takes out her books she purposely knocks a pear out of her locker and casually kicks it under the locker. In the schoolyard where one boy bowls a mandarin to another boy with a cricket bat and he splatters it everywhere. Cuts to a girl sitting on a bench nearby eating an SPC Fruit Snack in Jelly.
Upheld - Modified or Discontinued Food/Bev Groceries 23/02/2011
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0047-12 7-Eleven Stores Pty Ltd
The advertisement features an image of a “Ginger Beer” flavoured SLURPEE drink on a sandy beach with the slogan “FLAVOURS OF SUMMER”. It is accompanied by the text: “Ginger was less popular than a redheaded step-child until some clever so-and-so turned it into a drink. Now that Ginger Beer is a Slurpee, it’s more popular than sizzling prawns on a barbie.”
Upheld - Modified or Discontinued Food/Bev Groceries Print 22/02/2012
January 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
444-07 Rugby WA
Rugby WA - Sydneysider tells WA "Your Emirates Western Force has less support than my 12 year old daughter's training bra"
Upheld - Modified or Discontinued 16/01/2008
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
462-08 Wicked Campers
Wicked Campers - FUCK on sides & rear of vehicle Reg No 013 HUQ
Upheld - Modified or Discontinued Travel Transport 12/11/2008
450-08 Wicked Campers
Wicked Campers - couple copulating drawn on vehicle roof - Reg No. ICOF 961
Upheld - Modified or Discontinued Travel Transport 12/11/2008
October 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0408-12 Burger Urge
Advertising pamphlet that arrived in my letterbox this week.
Upheld - Modified or Discontinued Food/Bev Groceries Mail 24/10/2012
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0423-17 Youfoodz
Child I believe to be impersonating Gordon Ramsey selling a ready made food.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/09/2017
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0439-12 Energy Australia
It’s about the energy company tracking consumers usage of power and features a man sitting inside a fridge.
Upheld - Modified or Discontinued House Goods Services 14/11/2012
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0133-12 Suzuki Australia Pty Limited
The TVC shows a Swift Sport at a car park boom gate, with a couple inside. The car then enters the car park, driving up the ramp. Whilst driving, the car parks sprinklers go off. The car parks and the couple get out, with sprinklers going off behind them.
Upheld - Modified or Discontinued Vehicle TV - Pay 11/04/2012
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0140-12 Nena & Pasadena
Short video on the Nena and Pasadena website which opens on a newspaper featuring a naked woman on one page. We then see a male model walking around a derelict building, smoking a cigarette and spraying graffiti on the walls. There are also close ups of the newspaper and we see a man and woman pictured on one page apparently engaged in oral sex.
Upheld - Modified or Discontinued Clothing Internet - Social - Other 24/04/2012
January 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0505-15 Honey Birdette
An extremely sexualised image of a woman in lingerie and stockings, with Santa next to her having fainted on the ground.
Upheld - Modified or Discontinued Lingerie Poster 20/01/2016
February 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
24-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Nicotinell (print) - young woman with cigarette in mouth and text "lose the smoke" - 2nd image of girl on motorcycle with text "keep the fire"
Upheld - Modified or Discontinued Health Products Print 13/02/2007
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0175-19 BelleLily
It was just a pop up ad with a a woman with her bum to the camera wearing knickers that didn’t cover much at all. They had a string up one cheek & a string up the other. It looked like porn. I screenshot it for this complaint I was so unimpressed.
Upheld - Modified or Discontinued Lingerie Internet 26/06/2019
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0522-14 Mattel Pty Ltd
Please add this toy to your letter to Santa on lettertosanta.com.au
Upheld - Modified or Discontinued Toys and Games TV - Pay 10/12/2014
September 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
249-05 Unitab Ltd
Unitab - TAB - "the more you practice the luckier you get"
Upheld - Modified or Discontinued Gambling Outdoor 13/09/2005
December 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0529-18 Gun World Australia
It is a large billboard featuring a hand gun wrapped in Christmas paper under a Christmas tree with the slogan "Whats under your tree this Christmas" It also features a target with an outline of Australia.
Upheld - Modified or Discontinued Sport and Leisure Billboard 12/12/2018
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0544-16 Honey Birdette
Girl in red bra in shop front window in shopping mall. Nipples visible through garments pointed out to me by my eight year old daughter.
Upheld - Modified or Discontinued Lingerie Poster 18/01/2017
December 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0375-19 Honey Birdette
This poster advertisement features the caption 'Carter' and two women standing in black lingerie one facing forward and the other standing side-on and holding a black leather flogger over her shoulder.
Upheld - Modified or Discontinued Lingerie Poster 11/12/2019
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0217-10 Sexpo Pty Ltd
Image on bus includes 3 women posing seductively in pink bikini's and a muscular male in red underwear also. One of the women has her thumb hooked into the front of her bikini bottoms pulling them down slightly and another with her thumbs hooked into both sides of the bikini pants.
Upheld - Modified or Discontinued Sex Industry Transport 25/06/2010
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-10 Kittens
This advertisement features a picture of a blonde woman in lingerie painted onto the side, front and back of a bus. The woman in the image is shown from the side, lying on her back, looking away and wearing only lingerie and high heels.
Upheld - Modified or Discontinued Sex Industry Outdoor 09/06/2010
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0232-15 Victorian Hearing
Advertising for very small / invisible hearing aids.
Upheld - Modified or Discontinued Health Products Transport 10/06/2015
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
321-09 Nando's Australia Pty Ltd
Nando's - (321/09) gatecrashed the Bruno movie opening outside State Theatre
Upheld - Modified or Discontinued Entertainment Internet 26/08/2009
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0284-11 Roger David Stores Pty Ltd
Image of a young girl with a union flag covered disc in her mouth. She is wearing a black sparkly singlet and is forming a heart with her hands in front of her chest. Below her are four images of a young man wearing different t-shirts. The text describes the New Love Club range now available at Roger David.
Upheld - Modified or Discontinued Clothing Internet 27/07/2011
February 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
17-02 Lois Lane Shoes
Lois Lane Shoes - woman uses mobile phone while driving and litters road
Upheld - Modified or Discontinued Retail 12/02/2002
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
174-09 Hastings Metal Mart
Hastings Metal Mart - Radio ad with 2 males talking with sounds of one being 'hit'by the other
Upheld - Modified or Discontinued Hardware/Machinery Radio 14/05/2009
November 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
398-09 EBBX
EBBX - Financial product on buses. Image of 3 women's bottoms with tag line "improve your bottom line"
Upheld - Modified or Discontinued Finance/Investment Transport 11/11/2009
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0064-16 Marriage Alliance
An image with a depiction of a sad woman sitting at a desk with a noose around her neck, apparently about to commit suicide by hanging. The image is captioned 'Same sex marriage increases PC bullying in the workplace'. The image is currently available at https://twitter.com/MarriageAll/status/694826988427554816.
Upheld - Modified or Discontinued Religion/Beliefs Internet - Social - Other 09/03/2016
March 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-14 Oporto Franchising Pty Ltd
This ad portrays violence - Mexican drug cartel kidnapping and violence. One character is tied to a chair and has a sack bag over his head and another has a butcher's chopping knife while another is intimidating the victim.
Upheld - Modified or Discontinued Food/Bev Venue 26/03/2014
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0092-13 Sure Deal
Advertisement for Shisha pipes: “Keep your wallet (and your health) from going up in smoke with Tobacco free E-Shish pipes.Highlights:• Tobacco-Free, Nicotine-Free Fruity E-Shisha Pipes!• Check Out the Video Below!• Zero Tar or Toxins Make them a Great Smoking Alternative!• MASSIVE Sensation Across U.S.
Upheld - Modified or Discontinued Other Internet 27/03/2013
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0425-10 Unit
A topless woman wearing pink bikini bottoms is sat astride a BMX bike. She is wearing a baseball cap with the Unit logo. Her long blond hair and the handlebar of the bike are covering her nipples although the outline of her breasts is visible.
Upheld - Modified or Discontinued Clothing Poster 27/10/2010
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0115-15 Signco Brisbane
It is a sign attached to a fence next to the footpath (facing the main road) advertising Signco Brisbane. It has a picture of Tigger standing with his back to Winnie the Pooh who is aiming a rifle at Tigger's back
Upheld - Modified or Discontinued Professional Services Poster 29/04/2015
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0123-15 Amaysim Australia PtyLtd
Description as per email promotion: "Here at amaysim, we know you're a bunch of mobile addicts. In fact, recent research found that the average Aussie would rather live without their TV than their phone. With so many of you using your mobiles for entertainment on the go, we wanted to give you more of it. That's why we've asked Aussies what absurd, funny and scary entertainment makes them happiest, so we can give it all to you - in a snappy two minute video."
Upheld - Modified or Discontinued Mobile Phone or SMS Internet 15/04/2015
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0457-18 Volkswagen Group Australia Pty Limited
Emphasises power and 4wd ability of VW Amarock - including a scene suggesting a car narrowly overtakes two trucks.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/10/2018

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