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E.g., 28/01/2021
E.g., 28/01/2021
October 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0463-17 Universal Pictures
Movie trailer for 'Happy Death Day' movie .Description From IMDB.com "A college student relives the day of her murder with both its unexceptional details and terrifying end until she discovers her killer's identity"This content is apparent in the advertising.
Dismissed Entertainment TV - Free to Air 25/10/2017
November 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0477-16 Lion
The advert describes people drinking alcohol and pressing a red button to have exhilarating experience, flying in air, jumping out of plane with a parachute.
Dismissed Alcohol TV - Free to Air 23/11/2016
April 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0149-17 Holden Ltd
Holden trax. Made for mobile, so this ad was made with Mobil phones, showing making of ad with film crews and driving around.
Dismissed Vehicle TV - Free to Air 12/04/2017
November 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0495-14 S C Johnson & Son Pty Ltd
Mr Muscle cleaning ad where the boy develops Mr Muscle so his mum can spend less time on cleaning and more time playing with him.
Dismissed House Goods Services TV - Free to Air 26/11/2014
May 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0163-15 Tatts Lotteries
The ad features and animated cat walking along a brightly coloured animated street talking about a new type of game, Luckies Lottery. He talks about how fun the game is and describes the nature of the game (you can play every day, winner takes all).
Dismissed Gambling TV - Free to Air 13/05/2015
December 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0504-14 Cars Guide
A young lady standing on the right of screen in front of a purple background and an older man standing on the left side in front of a white background. A man is hit in the head and groin by a ball or by bees.
Dismissed Automotive TV - Free to Air 10/12/2014
January 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0513-15 Cricket Australia
The advertisements for Brisbane Heat is marketing family fun. It is full of "boing, boing" sound effects. This tv adversisement has plenty of family and kids images of fun at the cricket. This advertisement includes 2 slim, very pretty women, in tight garments, standing and jumping up and down. One in a tight blue dress and the other in a tied shirt.These women are jumping up and down with well-timed "boing boing" sound effects.
Dismissed Sport and Leisure TV - Free to Air 20/01/2016
December 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0520-16 Reckitt Benckiser (Aust) Pty Ltd
Young females in their under wear stroking their bodies in the genial area / vagina also with the hair removal product several times. This was shown in a provocative and titillating way.
Dismissed Toiletries TV - Free to Air 07/12/2016
0508-16 Favworld
Advertisement for a baby pillow, which is a large stuffed elephant. Picture of newborn sleeping with face snuggled into elephant.
Upheld - Modified or Discontinued Toys and Games Internet - Social - Facebook 07/12/2016
December 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0542-17 Sportsbet
Promoting deals on horse racing
Dismissed Gambling TV - Free to Air 06/12/2017
May 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0189-17 Kleenheat
A man and a woman are cooking sauceages at a kids sporting function.
Dismissed House Goods Services TV - Free to Air 10/05/2017
0200-17 St. John's Qld
A lady is crying/emotional giving resuscitation to her husband.
Dismissed Community Awareness TV - Free to Air 10/05/2017
January 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0595-16 Comparethemarket.com.au
 The first ad shows the employee, Tom, strapped to a lie detector by his employer, who then interrogates him about how the company makes its money. The second ad shows Tom's employer offering him a cup of coffee, which the employer has put truth serum in. Again, the employer interrogates Tom about how the company makes its' money.
Dismissed Insurance TV - Free to Air 18/01/2017
June 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0243-16 iSelect Pty Ltd
A woman double tapping a TV and the TV worked. Then she does the same thing but double taps the fish tank and then she double taps the wall and a guy’s couch starts to shake, then she taps the wall and then he gets naked on the couch!
Dismissed Insurance TV - Free to Air 08/06/2016
0247-16 GlaxoSmithKline Consumer Healthcare Australia
This advertisement shows a large shaggy dog running into the family house leaving footprints and dirt on the floors. The father in the family drags the dog along the floor by its forearms and into the bathroom for a wash. Consequently the man ends up with muscle soreness.
Dismissed Health Products TV - Free to Air 08/06/2016
July 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0263-14 Woolworths Supermarkets
The ad has a take on Austin Powers with young kids dressed up as Mini Me and the like.A stuffed animal is shown in a chair ... which gets blown up.The lead role speaks like Mini Me and has the same aggressive characters as the Austin Powers movies. The other kids in view are also dressed and acting out in this manner.The purpose of the commercial is to sell toys ... okay?
Dismissed Toys and Games TV - Free to Air 23/07/2014
July 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0290-17 Nestle Australia Ltd
The new kit Kat ad takes place in a bathroom display shop. The manager approaches a bath with the employee laying in the bath eating a kit Kat. He states "your break is over" Then the kit Kat is snapped & then the employer states "move over" as he loosens his tie.
Dismissed Food/Bev Groceries TV - Free to Air 12/07/2017
0289-17 Frucor Beverages Australia
Depicting breasts with lemons.
Dismissed Food/Bev Groceries Internet - Social - Facebook 12/07/2017
July 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0301-18 McCain Australia and New Zealand
30 second ad depicting a child finding new ways to shake his fries packet
Dismissed Food/Bev Groceries TV - Free to Air 11/07/2018
August 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0340-18 McDonald's Aust Ltd
The advertisement shows a young girl sitting using her phone, her unseen mother calls out and asks if the she has walked the dog, she replies that she is doing it now, the dog is walking on a machine, mother and child then go to McDonalds to purchase what is considered by most to be unhealthy food.
Dismissed Food/Bev Venue TV - Free to Air 08/08/2018
August 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0344-16 Stuart Alexander & Co Pty Ltd
Werthers caramel sweets being advertised as 'no added sugar'
Dismissed Food/Bev Groceries TV - Free to Air 24/08/2016
July 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0233-19 Primo Foods
This television advertisement features a jingle about what meat to eat each day of the week.
Dismissed Food/Bev Groceries TV - Free to Air 24/07/2019
September 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0272-19 General Motors Holden Australia NSC Ltd
This television advertisement features the Holden Trailblazer towing a caravan.
Dismissed Vehicle TV - Free to Air 11/09/2019
0264-19 Downtown Brooklyn
This Facebook advertisement features an image of a Reece's Bowl (a dessert) and the text "REECE'S WHATTT? Get those Epipen's ready, because this is going to be worth it! Churro Bowls are out and Reece's Bowls are in! This giant Reece's Piece is sure to get the heart racing! Loaded with ice Cream and drizzled in Peanut Butter and Chocolate, it sure screams, get me to the hospital ASAP! Available for a limited time only!"
Dismissed Food/Bev Venue Internet - Social - Facebook 11/09/2019
February 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0025-19 Youfoodz
Youfoodz ad featuring people describing places where they have 'lost it'.
Dismissed Food/Bev Groceries TV - Free to Air 06/02/2019
February 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0037-18 ARN
Ad showing two host entering elevator . Girl has something in hair . Guy says bend over I will check .Looks like she is giving him a head job in elevator when door opens and another girl sees and seems uncomfortable to enter elevator and leaves
Dismissed Entertainment TV - Free to Air 07/02/2018
September 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0371-17 Carlton and United Breweries
Carlton Draught showing footballers around a table drinking Carlton Draught cans of beer and explaining that they are giving the clubs money.
Dismissed Alcohol TV - Free to Air 13/09/2017
September 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0375-16 Sony Pictures Releasing Pty Ltd
The advert for the film The Shallows shows shark attacks blood in the water, stabbing sharks and general shark attack imagery
Dismissed Entertainment TV - Free to Air 14/09/2016
March 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0103-20 Koala Sleep
This television advertisement depicts a man in a green shirt with question-marks on it sleeping in a bed. A toothbrush is shown on his nightstand. Halfway through the advertisement the camera zooms our to show the whole bed, and a woman and another man are shown kissing. The voiceover states “Say g’day to Koala, Australia’s highest rated mattress brand. It’s got zero-disturbance technology which means you can get a perfect night’s sleep without getting disturbed by your partner, no matter what they get up to, even if they are an absolute cheating pile of trash.
Dismissed House Goods Services TV - Free to Air 25/03/2020
July 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0208-20 Craveable Brands
This television advertisement features a male standing in front of a mirror. He says something in a squeaky voice, then eats one of the products, he then says the same thing in a much deeper voice.
Dismissed Food/Bev Groceries TV - Free to Air 08/07/2020
August 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0203-20 Dapco
This television advertisement features five women in red and white cheerleader uniforms. They each have a letter on the front of their uniform which spells 'DAPCO'.
Dismissed Automotive TV - Free to Air 26/08/2020
March 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0069-19 Nestle Australia Ltd
Advertising a new breakfast product - an oat breakfast bar. Consists of a father and son discussing in Scottish accents how to make porridge.
Dismissed Food/Bev Groceries TV - Free to Air 06/03/2019
September 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0280-20 George Western Foods
This television advertisement features a family in a kitchen making lunch using the advertised product. When the voiceover references the calorie count of the product the scene shows a teenage girl biting into her lunch.
Dismissed Food/Bev Groceries TV - Free to Air 23/09/2020
February 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0073-18 Unilever Australasia
The advertiser was trying make a link between using lynx body spray and the ability in helping males to get a date with girls.
Dismissed Toiletries TV - Free to Air 21/02/2018
October 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0319-20 Ferrero Australia Pty Ltd
This television advertisement features a boy and girl sitting together. The girl is wearing a fairy costume and the boy is wearing dinosaur pyjamas. They open Kinder Surprises. The girl opens a pink egg to find a fairy. The boy opens a blue egg to find a dinosaur.
Dismissed Food/Bev Groceries TV - Free to Air 21/10/2020
November 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0349-20 Beachport Caravan Park
This television advertisement begins with a scene of a person's bare feet on the dashboard of a car as it drives into town.Further scenes shows attractions of the town and the facilities of the advertised caravan park.
Dismissed Tourist Attractions TV - Free to Air 25/11/2020
March 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0081-19 Universal Pictures
This television advertisement is a trailer for a horror movie Us. It's about a family holiday that turns bad.
Dismissed Entertainment TV - Free to Air 20/03/2019
April 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0085-19 NEDS
The ad had a man looking at his phone making a comment about how footy players today were not that good. He commented he wished for the legends like Blocker Roach to return. Blocker Roach then appears. 
Dismissed Gambling TV - Free to Air 03/04/2019
October 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0418-16 Warner Village Theme Parks
Movie world promoting fright night.
Dismissed Entertainment TV - Free to Air 12/10/2016
March 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0093-18 Sanitarium Health Food Company
"Weet-Bix™ Cholesterol Lowering takes Australia’s No. 1 breakfast cereal and adds the functional benefit of cholesterol-lowering plant sterols. Weet-Bix™ Cholesterol Lowering is the only cereal product on the market to contain 2g of plant sterols in 1 serve, making it the ideal choice for those wanting to reduce their cholesterol."
Dismissed Food/Bev Groceries TV - Free to Air 07/03/2018
0097-18 The Smith Family
A blonde woman is seen driving a grey 4WD, with her child in the back. She stops the vehicle in a schoolzone, directly in front of a pedestrian crossing. The child starts to get out of the car, while the mother watches, first as a group of young children go skipping across the pedestrian crossing, without looking to see if any vehicles are approaching, then followed by a young, small child who also crosses the road (without stopping or looking, at all for oncoming traffic), looking very depressed. The mother looks very concerned and pensive.
Upheld - Modified or Discontinued Community Awareness TV - Free to Air 07/03/2018
October 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0426-16 Entertainment One
Ad for Girl on the Train movie
Dismissed Entertainment TV - Free to Air 26/10/2016
November 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0450-15 Global Shop Direct
Hello, today I was watching channel 10 (I think) in the morning and there was a disturbing ad for a laughing ball (a dog toy). The ball makes the sound of a human baby/toddler when it's bitten.
Dismissed Retail TV - Free to Air 11/11/2015
July 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0299-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on Facebook (on the Cadbury Dairy Milk page at https://www.facebook.com/CadburyDairyMilkAustralia/?fref=ts)
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/07/2016
February 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0051-17 Brand Collective
I am looking for back to school shoes for my kids not pornographic images with models wearing nothing but shoes.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 08/02/2017
December 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0361-20 Resume Results NQ
This Facebook advertisement is an image of a meme showing two construction workers and the text: BOSS: Know why I called you in here? ME: Because I accidently sent you a dick pic BOSS: (stops pouring 2 glasses of wine) Accidently?
Upheld - Not Modified or Discontinued Professional Service Internet - Social - Facebook 16/12/2020
April 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0141-18 ALDI Australia
It depicts smoking cigarettes in the advertisement.https://m.facebook.com/story.php?story_fbid=1919250404799118&id=290994417624733The above is a link to the original post.I also have a screenshot.
Dismissed Food/Bev Groceries Internet - Social - Facebook 11/04/2018
November 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0450-16 AHM Health Insurance
Image of hetero couple with woman taking cash out of mans back pocket in facebook feed ad.
Dismissed Insurance Internet - Social - Facebook 09/11/2016
August 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0257-19 Iggy Azalea Management
Facebook advertisements for Iggy Azalea's album "In My Defense" which includes the album cover, which has an image of the artist slumped against the side of a car as though she has been shot.
Dismissed Entertainment Internet - Social - Facebook 07/08/2019
August 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0353-17 Burger Biz
This weeks special Tha Mcklucka Muthafuka
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 09/08/2017

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