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E.g., 22/01/2021
E.g., 22/01/2021
June 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
208-09 Wrigley Co Pty Ltd The
Wrigley Co P/L (208/09)TV - man with elephant-like beard picks up 'skittles' to put in his mouth and that of woman sitting opposite
Dismissed Food/Bev Groceries 10/06/2009
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0211-10 Energy Australia
The advertisement opens with a Coach standing in front of a whiteboard talking passionately about the tactics of the game of soccer and encouraging and revving up the team so they can win. There are the sounds of a cheering crowd in the background. As the camera pulls back, it is revealed that the Coach is surrounded by a group of disinterested children, who do not seem to be paying much attention to the Coach’s words of encouragement. The following words then appear: “Coach Allen wastes energy explaining the finer points of the game.”
Dismissed House Goods Services 26/05/2010
July 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
211-00 RockCity Event Marketing Pty Ltd
RockCity Event Marketing - Col Elliot
Dismissed Entertainment 11/07/2000
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
7-01 Columbian Cola Drink Company
Columbian Cola Drink Co - sexy girl
Dismissed 13/02/2001
May 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
109-04 Midland Brick
Midland Brick - man building retaining wall smothers himself in mulch to make it look like he's been working hard
Dismissed 11/05/2004
July 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
214-07 Roads & Traffic Authority
Roads & Traffic Authority - Pinkie (TV)- young men speeding or driving unlawfully are alluded to as having a small penis
Dismissed Community Awareness 10/07/2007
March 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
72-00 Sydney Morning Herald (The)
Sydney Morning Herald - Chris O'Halloran on technology and religion
Dismissed Media 14/03/2000
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
111-05 Ford Motor Co of Aust Ltd
Ford - Falcon BA II 6IX - shows theme for number 6, indicates it's a 6 speed vehicle. Door number flips from 9 to 6. It's 6.00pm on driver's watch; CDtrack 6 plays in the vehicle; Drives on Highway 6 and road shaped like a 6 to 6 Hills; 'Eye' has 6
Dismissed 10/05/2005
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
217-99 Kemalda Entertainment Pty Ltd
Kemalda - Rodney Rude - "Pauline Hanson"
Dismissed Entertainment 13/07/1999
149-99 adidas Australia Pty Ltd
adidas - "Take the local championship"
Dismissed 13/07/1999
March 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
74-99 Blacktown Motor World
Blacktown Motor World - "Small town service in the big city"
Dismissed Retail 09/03/1999
July 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
77-98 The Sunday Telegraph
Sunday Telegraph (The) - "Russian Dolls"
Dismissed Media 14/07/1998
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
117-09 Telstra Corporation Ltd
Telstra Corporation 117/09 - TV young girl talking to her Dad on the mobile while driving a car.
Dismissed Telecommunications 08/04/2009
99-09 Ramp 2 Ramp
Ramp 2 Ramp - TV images of shop stock with end catch phrase of "Have you got the balls?"
Dismissed Clothing 08/04/2009
January 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
8-09 Autobarn
Autobarn - man applies car engine oil to a pizza and two men with knives threaten sheep
Dismissed Retail 21/01/2009
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
120-01 Unilever Australasia
Unilever - Continental - Asian man spreadeagled over candle
Dismissed 12/06/2001
123-01 Just Jeans Group
Just Jeans - Snowman's nose becomes erect penis
Dismissed Clothing 12/06/2001
138-01 Unilever Australasia
Unilever - Lipton - Tea - man in underpants 'indicating a sex act'
Dismissed 12/06/2001
March 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
85-08 Hungry Jacks
Hungry Jacks - apprentice sent off to buy construction crew's lunch
Dismissed 12/03/2008
April 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
88-07 Tricon Restaurants International
Tricon - Pizza Hut - Cheesy Bites - Jessica Simpson pops cheesy bite into young boys mouth and singing "One of these days these bites are gonna pop right into you"
Dismissed 10/04/2007
September 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
129-98 SportsVision Australia Pty Ltd
SportsVision Australia - "AFL games - 100% Jesus"
Dismissed 08/09/1998
July 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
235-06 IKEA
IKEA - young boy bored at furniture store - now has play equipment and a café - later seen in back of car - apparrently not wearing seatbelt or in child restraint
Dismissed 11/07/2006
April 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
90-99 Women's Policy Office WA
Women's Policy Office WA - Freedom from Fear - TV, Radio, Print
Dismissed Community Awareness 13/04/1999
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
131-99 Toyota Motor Corp Aust Ltd
Toyota - Hilux - bugger
Dismissed 11/05/1999
146-99 Just Jeans Group
Just Jeans - Jay Jays - theft - Anzac Day
Dismissed Clothing 11/05/1999
December 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
238-98 Unilever Australasia
Unilever - Continental - Cup-A-Sauce - "Just like your sister's."
Dismissed 08/12/1998
May 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
135-00 Honda Australia Pty Ltd
Honda - Odyssey - baby driving car
Dismissed 09/05/2000
September 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
244-05 Carpet Court
Carpet Court - "shipload" of carpets spoken by court jester figure - onscreen text "shipload sale"
Dismissed 13/09/2005
August 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0258-13 Kellogg (Aust) Pty Ltd
This advertisement for Kellogg’s LCM “Split Stix” was broadcast during July 2013. It depicts a primary school-age boy in a typical school classroom at lunchtime. He takes an LCM Split Stix bar from his lunchbox and unwraps it, smiling quizzically at the product as he realises it is able to be split in two down the middle. He splits the LCM bar and takes a large, enthusiastic bite. He then picks up a paper plane from the desk in front of him and throws it out the open classroom window. The viewer follows the plane out the window as a joyful jingle begins.
Dismissed Food/Bev Groceries 14/08/2013
0262-13 Boost Tel Pty Ltd
No1 shows zombies in the supermarket and a woman on roller-skates trying to hit the zombie with a cricket bat. The zombies are bleeding in the supermarket.
Dismissed Mobile Phone or SMS 14/08/2013
April 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
140-06 Pepsico Australia Holdings Pty Ltd
Pepsico - Pepsi Max - man wears rabbit ears and tail and sent out to race in front of dogs - commentator remarks "What an ugly rabbit!"
Dismissed Food/Bev Groceries 11/04/2006
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
143-09 Nando's Australia Pty Ltd
Nando's Aust P/L (143/09) TV - big breasted girl asking waitress for her chips with double breasted burger which are hidden under her breast
Upheld - Modified or Discontinued Food/Bev Groceries 22/04/2009
February 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
25-99 Queensland Transport
Queensland Transport - man and woman - both inebriated
Dismissed Community Awareness 09/02/1999
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0266-10 Kimberly-Clark Aust Pty Ltd
This television advertisement features a series of vignettes with a young boy and young girl on different sides of a split screen. The advertisement shows the children playing with different toys, sleeping, dressing up in different outfits, reading books and getting messy in different ways. The advertisement then shows a boy and girl Huggies Nappy, demonstrating that Huggies Nappies have tailored absorbency for boys and girls. The advertisement finishes with the split screen disappearing to reveal both children coming together to hug their mum.
Dismissed Toiletries 22/06/2010
September 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
256-04 Keysun Laboratories Pty Ltd
Keysun - Lentheric - 648 muscles/41 breaths/109 beats/38.2 degrees etc as a woman is sexually aroused
Dismissed Toiletries 14/09/2004
June 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
155-03 Dodo Australia Pty Ltd
Dodo Internet - 'Your super fast broadband connection has saved me from Internet starvation' - overweight boy eating junk food (2 ads).
Dismissed Telecommunications 10/06/2003
October 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
265-04 Rivers (Aust) Pty Ltd
Rivers - ad for men's shirts begins with man on toilet
Dismissed Clothing 12/10/2004
July 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
162-01 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - People in vehicle having a 'fun time' and driver rocking to loud music.
Dismissed 10/07/2001
October 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
272-00 WA Dept of Premier & Cabinet
WA Dept of Premier & Cabinet - Office of Road Safety - toddlers on tricycles
Dismissed Community Awareness 17/10/2000
July 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
168-04 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - man climbs into ice freezer at garage bcs he misses the cold of Thredbo
Dismissed 13/07/2004
170-04 Toyota Motor Corp Aust Ltd
Toyota - Hilux - man joins feminist protest march wearing t-shirt saying "Make my dinner"
Dismissed 13/07/2004
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
275-05 George Weston Foods Limited
George Weston - Tip Top - Swirls Bread Movie Duets - Apple & Cinnamon - lady answers phone and deep raspy voice says "Eat me!" - then woman hypnotically transported to kitchen
Dismissed 11/10/2005
280-05 KIA Automotive Australia
KIA - Rio - "John Cleese" voiceover - "more legroom so you can have longer legs"; "improved styling to look better"; '"ncreased horsepower for more power"; in red and lots of other colours" etc. "The obvious choice has never been so bloody obvious"
Dismissed 11/10/2005
September 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
291-99 Hasbro Australia Ltd
Hasbro - Playskool Gloworm
Dismissed 14/09/1999
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
30-06 Stihl Pty Ltd
Stihl - Mr O'Brien - man infatuated with her asks female hardware assistant if she can see anything wrong with his chainsaw then she asks him "How's Mrs O'Brien?" which snaps the man back to reality, remembering he has a wife
Dismissed Hardware/Machinery 14/02/2006
January 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0006-14 Rugs a Million
An actor dressed as Austin Powers saying he " got a SHAG for $60" and a woman saying that she also got a SHAG for sixty dollars. The voice over continues to say "sixty dollars" but is interspersed with the words SEXTY dollars.
Dismissed House Goods Services 15/01/2014
September 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
302-07 Holeproof
Holeproof - Rio men's briefs - male wearing 7 pairs of hipster brief - take one off for each day of the week - when Sunday shows the last pair to be removed a Fifi Box says she likes Sundays
Dismissed Clothing 11/09/2007
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0337-12 Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart.
Dismissed Media 22/08/2012
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
306-06 Austereo Pty Ltd
Austereo - SAFM - Milly, Lehmo & Louie show - "We've been making waves across the world" - copycat shows all over - depicts German, Eskimo & Japanese people copying their format
Dismissed Media 08/08/2006
August 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0341-10 Mr Rental
Cartoon of a man watching TV whilst his wife is in the kitchen. He calls through to remind her that his friends are coming round the next evening to watch the footie. Then the TV 'blows up' and the man looks shocked. He is worried about what his friends will say when they find out his TV has broken. His wife then suggests he hires a TV from Mr Rental because they can deliver within 24 hours. Then man obviously does this because the next scene shows him sat watching his new TV just as his ordered pizza arrives and his wife leaves to go out.
Dismissed House Goods Services 11/08/2010

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