1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 22/01/2021
E.g., 22/01/2021
June 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0196-14 Llewellyn Motors
The advertisement focuses on a jingle "we won't be beaten" relating to price etc.
Upheld - Modified or Discontinued Vehicle Radio 11/06/2014
July 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0215-13 Boost Tel Pty Ltd
Boost mobile ad: A person on a motorbike having to get petrol during a zombie apocalypse, who then turns on a radio with a baby crying, and then cuts down and shoots the zombies with an arrow, and drives over them.
Upheld - Modified or Discontinued Mobile Phone or SMS Internet 10/07/2013
September 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
414-09 Advanced Medical Institute
AMI Print 414/09. Mail delivered in yellow envelope with pamphlet enclosed with text "Want longer lasting Sex" in large blue type.
Upheld - Modified or Discontinued Print 16/09/2009
March 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
123-10 Red Bull Aust Pty Ltd
This television advertisement is animated. It depicts a boy feeding Red Bull to his pigs. The boy is then seen with his mother in the kitchen. He asks his mother if he can go to a strip club. The Mother replies 'when pigs fly' and looks out the window to see that the product has given the pigs wings and they are flying. The mother drops her plate in horror. The final scene depicts the boy at a strip club. Strip style music is playing. The boy is at the stage looking up at the stripper. The strippers legs are visible, wearing stockings, she removes a boa and throws it to the boy.
Upheld - Modified or Discontinued Food/Bev Groceries 24/03/2010
June 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0238-17 Sportsbet
Sportsbet'a new android app
Upheld - Modified or Discontinued Gambling Radio 07/06/2017
February 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
441-99 Icon Clothing Pty Ltd
Icon Clothing - Lee Jeans - girl running thru cemetery to escape zombies
Upheld - Modified or Discontinued Clothing Cinema 08/02/2000
August 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0274-11 Emerald Star Hotel
Banner depicting the figure of a woman wearing a brief bikini. The woman is on all fours, with left breast partially showing, backside thrust up in the air facing the public view and legs slightly apart. There is a caption on the banner that says “Skimpy Girls here".
Upheld - Modified or Discontinued Other Outdoor 10/08/2011
0299-11 Good Vibrations
Close up of a woman's spread legs, from the thighs to the shoes. There is a champagne bottle on the floor between the legs and as it pops a female voice over says, "It's coming". A male voice over then continues, "Good Vibrations adult erotica mega store". We see a hand clenching a white sheet and the words "Good Vibrations adult erotica mega store 1170 South Road, Clovelly Park" appear on screen.
Upheld - Modified or Discontinued Sex Industry 10/08/2011
July 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0278-15 L'Oreal Australia Pty Ltd
A woman walks through an office, people in the office say "F'n'L" in reference to the product "Full n Lucious" - it sounds as though they are saying "effn Hell"
Upheld - Modified or Discontinued Toiletries TV - On Demand 08/07/2015
December 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
511-08 Big Flower Super Nursery
Big Flower Super Nursery - Naked dark-skinned woman
Upheld - Modified or Discontinued Print 10/12/2008
February 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0005-16 Entertainment One
Preview of upcoming movie release 'Dirty Grandpa'.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 10/02/2016
June 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
223-09 Wicked Campers
Wicked Campers - 223/09 Aussie Culture
Upheld - Modified or Discontinued Travel Print 10/06/2009
September 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0347-17 Ferrero Australia Pty Ltd
It was an interactive game available on two of the touch-screen kiosks. Play button and then
Upheld - Modified or Discontinued Food/Bev Groceries Billboard 13/09/2017
July 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0232-19 Tasmanian Bakeries
This television advertisement depicts a car doing multiple laps of a city block and shows a woman hanging out the window. Voiceover also states to "stick a pie in your national pie hole".
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 24/07/2019
June 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
265-09 Vodafone Network Pty Ltd
Vodafone - 265/09 Lead Brand Television ads. Various scenarios including a priest handing our condoms and a man resigning over a supermarket microphone.
Upheld - Modified or Discontinued Telecommunications 24/06/2009
October 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0410-14 Builders Academy Australia
Builder seen using nail guns without safety lock.
Upheld - Modified or Discontinued Education TV - Free to Air 08/10/2014
November 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0418-11 Eskanders Betstar Pty Ltd
The landing page for the betstar.com.au Facebook site (https://www.facebook.com/BETSTAR.COM.AU) from the 2nd September, 2011 until the 21st October, 2011. It features an image of a horse with a cricket bat, football, racquet, rugby ball and then a man all balanced on its back. The main text reads, "Like betting? Like Betstar" and in the descriptive text underneath it says, "Isn't the internet incredible? Not only does it help you stalk your ex. you can also have a punt....Or just get back to your stalking. It really is a victimless crime."
Upheld - Modified or Discontinued Other Internet 09/11/2011
March 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0093-12 Suzuki Australia Pty Limited
The TVC shows a Swift Sport at a car park boom gate, with a couple inside. The car then enters the car park, driving up the ramp. The car is shown driving round the multi-storey car park and setting off sprinklers. The female passenger appears to be hot and is shown fanning herself with her hand. The car then parks and the couple get out, with sprinklers going off behind them.
Upheld - Modified or Discontinued Vehicle 28/03/2012
November 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0435-12 American Apparel Inc
ALL Women's wear within the website. Images of ladies lying on beds in provocative poses, one lady with a horse, another woman in a handstand pose, all wearing lingerie. The rear of women is visible with only a g-string on.
Upheld - Modified or Discontinued Clothing Internet 28/11/2012
December 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0474-12 KIA Automotive Australia
The ad showed a silver coloured new Kia motor car travelling through a built up area, and then onto an open road. There are young adults depicted as playing the car like it is a musical instrument.
Upheld - Modified or Discontinued Vehicle 12/12/2012
0444-12 Betezy.com.au
A flyer advertising Betezy.com.au asking "Do you want to get laid?" with a young woman pulling down the shoulder of her top in a seductive pose.
Upheld - Modified or Discontinued Gambling Print 12/12/2012
October 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
330-06 Blinck Mobile
Blinck Mobile - silent ringtones for kids - "Fool your parents and your teachers"
Upheld - Modified or Discontinued 10/10/2006
May 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0150-14 Valvoline (Aust) Pty Ltd
Men driving round in cars doing burn outs/doughnuts.
Upheld - Modified or Discontinued Automotive 14/05/2014
January 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0496-12 RJ Graphics
A large poster on the rear panel of the bus. The featured image is of a man with glasses being punched in the face. Blood and saliva are spraying from his mouth.
Upheld - Modified or Discontinued Professional Services Transport 16/01/2013
May 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0160-18 Village Cinemas Australia
It was an ad for an upcoming movie titled "Blockers" which is rated MA 15+
Upheld - Modified or Discontinued Entertainment Radio 09/05/2018
November 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0514-17 Honey Birdette
A woman in a very seductive pose wearing nothing but scant-materially clad lingerie, mostly sheer with a little lace pattern.
Upheld - Modified or Discontinued Lingerie Poster 22/11/2017
April 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0175-17 Red Bull Aust Pty Ltd
Advertisement had audio of a GPS giving directions and then yawning. The driver then spoke to the GPS, saying that he did not think GPS could get tired. GPS replied that they don't but we've been driving for 7 hours and I can't stop for a Redbull like you can. Driver replies, well its true then that Redbull gives you wings.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 26/04/2017
May 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0186-12 Volvo Car Aust Pty Ltd
A black Volvo V60 being driven in a warehouse style environment. The vehicle is driven while music plays in the background and the text appears on screen, “Designed to turn heads. Engineered to perform. Plenty of room for pets. The Dynamic Volvo V60." It also shows a panther jumping into the back of the car.
Upheld - Modified or Discontinued Vehicle 17/05/2012
February 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
40-09 Target Australia Pty Ltd
Target (40/09) TV - denim nation jeans - people getting in and out of a clothes dryer to dry jeans.
Upheld - Modified or Discontinued Clothing 11/02/2009
June 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0240-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries Internet 27/06/2012
July 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0244-13 McDonald's Aust Ltd
Cartoon characters painting a wall and playing games and laughing in the tone of an excited child. The characters get paint on each other and one of them is in the shape of a McDonald's meal box. 
Upheld - Modified or Discontinued Food/Bev Venue 24/07/2013
August 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0302-15 New Pioneer Motors
The advertisement concerns new vehicle promotions of Holden. The conclusion of the advertisement shows two Holden utilities speeding and racing each other which is clearly in breach of the code of practice of not promoting speed as a feature.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 12/08/2015
April 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
65-09 Dreams Gentlemen's Club
Dreams Gentlemen's Club (65/09) O/D young woman pulling on black bikini bottoms
Upheld - Modified or Discontinued Sex Industry Outdoor 08/04/2009
July 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0325-17 Aqua Cleanse Pty Ltd
The advert is a very large billboard and reads as follows: "It’s ok to lose your sh*t sometimes because if you don't you'll end up full of sh*t" AquaHealth 1300-802-083"
Upheld - Modified or Discontinued Health Products Billboard 26/07/2017
February 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0011-12 Compare Insurance
Insurance geek extraordinaire character ‘Eugene’, heads off on holiday without travel insurance. He is featured in various holiday scenarios being menaced by a big guy representing ‘Big Risk’ – holidaying without travel insurance. Eugene cuts risk down to size in a comical Benny Hill way by chasing him across a field with a chainsaw. The same holiday scenarios are then featured as a more pleasurable holiday experience with a smaller guy representing ‘Little Risk’ – holidaying with travel insurance.
Upheld - Modified or Discontinued Insurance Cinema 08/02/2012
January 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0022-19 Ultra Tune Australia
TV advertisement for Ultra Tune featuring Charlie Sheen
Upheld - Modified or Discontinued Automotive TV - Free to Air 23/01/2019
January 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0030-13 Tremonti Jewellery
Ad opens with 3 sets of women’s legs displayed, legs crossed at the ankles. The next scene shows 3 hands with jewellery boxes over the legs. The next shot then shows the jewellery boxes with rings displayed and the woman’s legs open wide.
Upheld - Modified or Discontinued Retail Cinema 30/01/2013
February 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0038-18 Amaysim Australia PtyLtd
A man is sitting on a ride -on- mower and drives it out to the front of his house. He then pours petrol? On the vehicle and sets it alight. He then stands back to watch it.
Upheld - Modified or Discontinued Mobile Phone or SMS TV - Free to Air 07/02/2018
November 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0376-13 Victorian Responsible Gambling Foundation
"Kid Bet" advert, portrays children betting on various sporting codes.
Upheld - Modified or Discontinued Community Awareness 13/11/2013
September 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0315-19 Roadshow Films
This advertisement has two versions. One features a white face with red lines running down over the eyes and covering the mouth. The other features only the eyes.
Upheld - Modified or Discontinued Entertainment Transport 25/09/2019
February 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0070-16 Caputo and Sons
I would like to complain regards the TV ad for Capputua Sons fish market Pf Pirie South Australia.
Upheld - Modified or Discontinued Retail TV - Free to Air 24/02/2016
September 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0399-16 My Alibi
A woman pulling a g-string down
Upheld - Modified or Discontinued Sex Industry Outdoor 28/09/2016
February 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0086-17 Flat Rate Now
The advertisement is an image of a very large breasted woman holding an ipad just between her breasts with a message about next generation flat rate pricing, cloud table based pricing catalogue for selling, quoting and invoicing with messages about being in control. It is a paper flyer being placed in household letter boxes.
Upheld - Modified or Discontinued House Goods Services Poster 22/02/2017
October 2020
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0294-20 Domino's Pizza Enterprises Ltd
This voucher features a black background with balls, the heading 'Hot shot sports award' on the image of a prize ribbon and states that the child has won 'One free large traditional pizza'.
Upheld - Modified or Discontinued Food/Bev Venue Promotional Material 07/10/2020
April 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0106-11 Neo Property
Advertisement for a propery for sale through Neo Property. The address is 15 Queen Anne Court, Sovereign Island and features a women in black underwear tied to a chair in the property. She rings emergency services and then proceeds to describe the property using familiar estate agent descriptions. She is finally rescued by a SWAT team who arrive by helicopter, and then two members of Neo Property are shown along with the web address of neoproperty.com.au.
Upheld - Modified or Discontinued Real Estate Internet 13/04/2011
April 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0137-18 Sportsbet
A man is shaving around his genitals when his is interrupted by a vuce and 'apparently' injures himself.
Upheld - Modified or Discontinued Gambling TV - Pay 11/04/2018
October 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0475-17 NEDS
We wish to complain about the content of the gambling ads that are currently being linked on the Neds website to youtube.(https://www.youtube.com/watch?v=OxFCRwRoP4o&index=5&list=PL9vqqUWHE29KerpCxRaLJE_wH87Fb-tfP)Neds is a new entrant in the online gambling space and is advertising heavily including on social media.The Neds ads of concern are:1. The Neds Telemarketer Trick – The husband is having a family dinner with his partner and his in-laws.
Upheld - Modified or Discontinued Gambling Internet 25/10/2017
May 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0158-15 Tom Ford Beauty
It is a banner poster approx 1 metre high x 2 metres wide in the cosmetics area of Myer Bourke Street, displayed in a prominent position above head height in the central area. It shows a totally naked woman laying in a pool of water with her buttocks presented.
Upheld - Modified or Discontinued Toiletries Poster 13/05/2015
December 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0517-14 Clean and Fit Wear
A paper flyer containing six photographs of the back of muscular males wearing items of clothing, including a t-shirt with writing on it stating: "I come fuck shit up and leave" and a jumper with writing on it stating: "No pain no gain so shut the fuck up and train."
Upheld - Modified or Discontinued Clothing Print 10/12/2014
June 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0180-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements. The first advertisement, entitled ‘Stegosaurus’ opens with a young boy in school uniform sitting in the school yard. He produces an LCM bar from his lunchbox and reads in a sceptical tone: “a stegosaurus’s brain was the size of a walnut”. He glances around to see another school boy pushing on a door clearly marked ‘pull’.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013

Pages