1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 07/04/2020
E.g., 07/04/2020
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0479-11 Ministry of Sound
Advertisement promoting the CD release "The 2012 Annual" from Ministry of Sound. Features imagery of a young girl with glossy lips drinking through a straw, moving her sunglasses and unzipping her jeans.
Dismissed Entertainment 08/02/2012
September 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
252-00 Kellogg (Aust) Pty Ltd
Kellogg - Special K Red Fruits
Dismissed 05/09/2000
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0147-14 Quit Victoria
Child is left alone in what looks like a train station.
Dismissed Community Awareness TV - Free to Air 14/05/2014
0161-14 Lion
Man coughs up his animated 'mouth' who complains about all the lies the body makes him say, then cuts to the man whispering 'I love you' in a woman's ear, the cuts to man drinking the beer - therefore 'giving his mouth a break'.
Dismissed Alcohol 14/05/2014
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0289-19 Roadshow Films
This television advertisement is promoting the upcoming movie IT Chapter Two.
Dismissed Entertainment TV - Free to Air 11/09/2019
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0483-17 Virgin Australia Airlines Pty Ltd
It was showing 'excitement' in an aircraft - tagline "We never fly solo, we team up".
Dismissed Travel TV - Free to Air 08/11/2017
August 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
255-03 Australian Welder Technology
Australian Welder Technology - girl in bikini
Dismissed Hardware/Machinery 12/08/2003
October 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0324-19 eBay Australia & New Zealand
This cinema advertisement depicts a delivery man in a lift with other women.
Dismissed Other Cinema 09/10/2019
December 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0488-12 Woolworths Supermarkets
The advertisement is from Woolworths. It involves an Asian Woman that has broken English in conversation with her husband a white Australian man. The couple discuss prawns bought from Woolworths. The husband makes a joke of her accent which appears to be the most significant part of the advertisement.
Dismissed Food/Bev Groceries 12/12/2012
September 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
258-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - "Out with the old" - council workers collecting rubbish including Magna parked on kerb
Dismissed 14/09/2004
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0361-19 Alice Hospitality Supplies Pty Ltd
This television advertisement depicts two chefs in a kitchen making sauce, each getting progressively bigger dishes as they appear to challenge each other, until a woman walks past outside and gives them a look with her hand on her hip.
Dismissed Other TV - Free to Air 13/11/2019
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
260-09 Liquor Marketing Group SA
Liquor Marketing Group - Thirsty 260/09 - TV ad man yelling out the window of a vehicle, "all I want is a bottle shop"
Dismissed Alcohol 24/06/2009
287-09 Vodafone Network Pty Ltd
Vodafone 287/09 TV. "Free weekends" Girl spends the next day calling friends etc to find out what she did the night before.
Dismissed Telecommunications 24/06/2009
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0157-19 Honey Birdette
“Victoria” - woman in black bra, panties, garter and stocking. Bra is sheer with nipple almost entirely visible.
Dismissed Lingerie Poster 12/06/2019
December 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0377-19 Honey Birdette
This poster advertiser features the caption 'Samantha, Hell Raiser!" A woman wearing red lingerie is sitting backwards on a chair leaning her arms on the backrest and resting her head on her hands.
Dismissed Lingerie Poster 11/12/2019
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0496-18 Workwear Group
There is a black and white image of a  large, muscled man. The corresponding line reads "He asks for vents in his shirt. Would you argue with him?"
Dismissed Clothing Billboard 14/11/2018
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
264-01 FOXTEL Management Pty Ltd
FOXTEL - FOX Footy Channel - 2 ads - footballer at confessional (3) and Pope's head on referee (1)
Dismissed Media Print 13/11/2001
296-01 Simplot Aust Pty Ltd
Simplot - Leggo Stir Through Sauces - Italian-speaking Kerri-Ann Kennerley
Dismissed 13/11/2001
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0007-20 Height 4 Hire
This radio advertisement states: G’day Allan Langer here. Did you know there’s a surgeon in Russia who will chop your legs off at the ankle and extend your Femurs by up to 6 inches? You’d have to be “barking” to go through all that for a crappy 6 inches. Stuff that for a game of marbles. Thanks to Height 4 Hire I’ve found a better way. Take her up boys! **(Scissor Lift beeping)** Need Height? Hire it right. Height 4 Hire. Call 1800 Height or go to Height 4 Hire dot com dot au.
Dismissed Hardware/Machinery Radio 22/01/2020
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0501-12 McDonald's Aust Ltd
Two elderly people with new drink product, sitting at a table. Man takes the drink as wife is looking away. Then he stands up with the drink and tries to walk away using a walking stick whilst acting in a childish manner, he twice tries to trick the woman to look away.
Dismissed Food/Bev Groceries 16/01/2013
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
267-08 EzyGas Conversions Australia P/L
Ezy Gas - number plate in background DUM RSE
Dismissed Other 13/08/2008
April 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0165-10 Unilever Australasia
The advertisement opens with image of the new Lynx Twist Threesome products, a silhouette image of a man and two females, and as each product is presented by the robotic arm, a different scene plays out in the background. First the wash is presented when we see two females soap up the man in the shower and then the man is sprayed all over his body and when things hot up the girls go to work spraying flirtatiously under the man’s arms. End image: the robotic arm presents the new Lynx Twist ‘dry’ antiperspirant with caption: shower, spray and play with new Lynx Twist”
Dismissed Toiletries 28/04/2010
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0505-18 Carlton and United Breweries
An adult male is used to represent a bottle of Carlton Dry. He is taken from a beer fridge and slid across a bar to a customer. The customer then walks through the bar carrying the male as if he was a bottle of beer. They pass a 'stereotypical' German in Bavarian costume to highlight the difference in the beers.
Dismissed Alcohol TV - Free to Air 28/11/2018
April 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
27-98 Blue Haven Pools & Spas Pty Ltd
Blue Haven Pools & Spas - pool safety
Dismissed 14/04/1998
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0510-11 McDonald's Aust Ltd
The advertisment shows a man leaving a McDonald's outlet with a burger in hand. he disposes of the packaging and walks outside to bite into the burger. Scenes of a lit fuse is scene as it heads toward crates of peppers that explode as the fuse ignites them. There are shots of the chicken patty and the ingredients of the burger. The man chews his food and walks away nodding his head and with a pleased smile on his face.
Dismissed Food/Bev Groceries 18/01/2012
August 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
272-99 KIA Automotive Australia
KIA - Sportage - "Sorry, car park full"
Dismissed 10/08/1999
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0172-14 Specsavers Pty Ltd
There are a number of very drab, elderly people, seemingly in an aged nursing home, working out and exercising to a rhythmic voiceover that says a number of times: "I know that I'm sexy!"
Dismissed Professional Services 28/05/2014
December 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0515-18 Munchkin Inc
The ad shows cows roaming free and the manufacturer is saying their formula is 100% grass fed cows. But it’s insinuating that the cows shown are the cows that the milk is from. When in actual fact the milk comes from cows that are mass produced and are used and abused. They are impregnated with a rape tools and are not happy and free roaming cows as per portrayed.
Dismissed Food/Bev Groceries TV - Free to Air 12/12/2018
September 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
276-07 Kellogg (Aust) Pty Ltd
Kellogg - Sustain - two young men in suits racing to catch a train urged on by talkback radio presenters
Dismissed Food/Bev Groceries 11/09/2007
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0176-12 Pacific Brands Holdings Pty Ltd
The ad is large format outdoor billboard and features an image of a woman wearing a bra. The image is cropped, so the focus of the ad is on the woman's cleavage. The copy line that appears on the ad in question is 'Get your boobs done in your lunch hour' the logo/ positioning line Berlei Your Body appears at the bottom of the ad.
Dismissed Clothing Billboard 23/05/2012
0183-12 Cheap as Chips
Page 10 of Cheap as Chips Mother's day catalogue, on sale May 3rd 2012, features a pink tool set with the text, "ladies or low testosterone male pink tool set 6 piece".
Dismissed Hardware/Machinery Mail 23/05/2012
October 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
279-04 Harvey Norman
Harvey Norman - "Feel like shooting the kids during school holidays? Go Digital!"
Dismissed Print 12/10/2004
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0179-15 Universal Pictures
A poster advertising "TED 2" above the main entry to the cinema, which is advertising for the soon to be released movie.
Dismissed Entertainment Poster 13/05/2015
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0530-16 Icon Film Distribution Australia
Hacksaw ridge movie ad kept coming up on ads whilst we are watching kids shows regular show and adventure time
Dismissed Entertainment TV - Free to Air 07/12/2016
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0537-14 McCain Australia and New Zealand
Healthy choice adConstruction workers are having lunch, blonde sandy haired man is eating healthy choice mealhe is thin and neat and superior the darker haired ethnic characters are exposing their flabby bellies like apes against a chain link wire fence and asking for food from the sandy haired blonde Anglo manhe says no to them saying he doesn't want to ruin their figures but it reads as they are begging him like caged animals for his food and he is refusing. It drags up a terrible racist stereotype of the mean nasty Anglo Australian not sharing or treating fellow Australians as equals.
Dismissed Food/Bev Groceries TV - Free to Air 10/12/2014
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
284-05 Advanced Medical Institute
AMI - Sniff n Stiff - two men in tuxedos standing behind grand piano - they drop pants and undies and start playing the piano with their penises - introduced by Max Rowley
Dismissed 11/10/2005
299-05 King Gee
King Gee - Worn Gs - workers approach new apprentice, with feathers, honey, rubber chicken and a goat for initiation - then they see he's wearing "worn" shorts and ask where the new guy is
Dismissed Clothing 11/10/2005
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0186-17 Westside Dermatology
A billboard at Brisbane Central Station for Westside Dermatology.
Dismissed Professional Services Billboard 10/05/2017
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0545-14 Subway Franchisee Advertising Fund
Titled "hand made for you're summer"
Dismissed Food/Bev Venue TV - Free to Air 14/01/2015
0565-14 South Road Cricket Club
http://www.gumtree.com.au/s-ad/edwardstown/sports-partners/stuck-at-home-lawns-to-mow-escape-it-all-come-play-cricket-/1058919722?utm_source=criteo&utm_medium=cpc&utm_campaign=LF-goods&mpch=adsThe ad featured in the above provided weblink focuses on a scantly clad woman in a bikini and is strongly sexist and offensive in nature by advertising something (in this case- membership of a local cricket club) which has no relation whatsoever to the image used. The ad therefore demonstrates a blatant display of sexual objectification.
Dismissed Sport and Leisure Internet 14/01/2015
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0190-18 Universal Pictures
Scary movie, scenes cutting to black eyes definitely not appropriate for screening this early!
Dismissed Entertainment TV - Free to Air 24/04/2018
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0553-17 Kellogg (Aust) Pty Ltd
Webpage: https://www.kelloggs.com.au/en_AU/recipes/halloween.html 'Halloween 2017. Discover a FREE Trick or Treat experience in store this Halloween by picking up one of these packs in store!Kellogg’s partners with Shazam to provide a spooky augmented reality experience, making Halloween more fun for you and your family. Accompanied with childlike pictures and the cartoon spokes-characters from cereals in Halloween type outfits.
Dismissed Food/Bev Groceries Internet 19/12/2017
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
29-09 Domino's Pizza Australia Pty Ltd
Dominos - 8 Meats Pizza with Jim Beam Dbl Smoked BBQ sauce - internet
Dismissed Food/Bev Groceries Internet 11/02/2009
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0194-14 Energizer Australia Pty Ltd
https://www.facebook.com/SchickMenAu/app_1467699836793470Facebook app shows full page ad "get closer to a schick model now." The page includes a Youtube video of a woman writhing around on a couch, walking and running around a house seductively in underpants and a t-shirt. The t-shirt has a man's face pictured on the front. She lands on a bed and rips off her shirt, revealing another similar shirt (with a man's face pictured on the front.) Strip tease style, she progressively rips off more shirts, revealing others underneath.
Dismissed Toiletries Internet - Social - Other 11/06/2014
September 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
292-99 Gill & Co Pty Ltd
Gill & Co - "Beautiful timber"
Dismissed Retail 14/09/1999
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0198-13 Sunshine Coast Daily Newspaper
New commercial on TV, Sunshine Coast Daily newspaper advertising their news, up-to-date stories, articles, media services. In the content of the advert, there are a few headlines like from the newspaper articles supported by a video of what's in the headlines.. Particularly, one of them says: Russian expat on a lookout for older men.. Supported by a video of a blonde middle age woman in skinny jeans is sitting down on the park bench next to a man, she tries to flirt with him in a "cougar" style or something..
Dismissed Media 26/06/2013
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0583-16 Nestle Australia Ltd
George Clooney at the Nespresso bar, talking to an attractive young woman. He is grabbed by 2 thugs who take him to the office of the husband of the woman who accuses George of "hitting" on his wife, implying if he gives up his Nespresso capsules all will be ok. George will not give them up and the next scene, a beaten up George is drinking a coffee.
Dismissed Food/Bev Groceries TV - Free to Air 18/01/2017
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0202-11 Guess - Busbrand Pty Ltd
Guess logo with on one side an image of a female wearing a stripy top with a large bag over her shoulder and one of her legs is kicked up so we can see her shoe. On the other side is an image of a female lying on her back with her legs bent. Her legs are bare and she is wearing strappy high heeled shoes.
Dismissed Clothing Billboard 22/06/2011
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
1-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pea-Beu - One Shot - two cockroaches - man sprays alternative on one then Pea Beu on the other, and places paper cups over both of them
Dismissed Other 14/02/2006
May 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0206-10 L'Oreal Australia Pty Ltd
The advertisement opens with cyclone warning alarm and sound playing and depiction of young girl alarmed to discover her complexion is not as clear as she would like. Voiceover details the effectiveness of NEW Garnier PureActive scrub with suggestion for those with acne-prone skin “to take instant action” to remove blackheads and their marks. She is then depicted happily with a group of her friends with end caption: Take care. GARNIER
Dismissed Toiletries 12/05/2010

Pages