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E.g., 09/03/2021
E.g., 09/03/2021
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
376-06 Saab Automobile Australia Pty Ltd
Saab - 9-3 Linear Sport Sedan - vapour trail - car travelling at speed along an empty highway with jet-stream effect
Dismissed 10/10/2006
384-06 TRUenergy
TRUenergy - man driving with megaphone stops near kids buying ice cream and asks if they'd like a free brochure
Dismissed 10/10/2006
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0319-15 Mitsubishi Motors Aust Ltd
One advert portrays a well dressed women fussing over a poodle telling a man to look after it. Three men in a car lower down on top of the dogs house, crushing it. The man excitedly asks the brand of the ute to which the driver replies "It's a Mitsy" and they drive off.
Dismissed Vehicle TV - Free to Air 12/08/2015
February 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
38-07 Meat & Livestock Australia Ltd
Meat & Livestock - pie chart - pie chart represents vegetables 90% and 10% lamb. Vegetable part labelled "Greens" - plate contains one lamb chop and vegetables replaced by small sliver of vegetables and lots of lamb chops
Dismissed Food/Bev Groceries 13/02/2007
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0323-16 Universal Pictures
The advertising was promoting the Jason Bourne movie and was on the side of a bus. The size of the advertisement was the full height and length of the bus. The advertisement depicted Jason Bourne's face and his arm outstretched holding a handgun. You could not see who he was aiming the gun at but his face was menacing as if he was about to pull the trigger.
Dismissed Entertainment Transport 10/08/2016
0327-16 Wesfarmers Kleenheat Pty Ltd
There are several different versions of this advertisement. In each, a man is telling us how we can save money. A man is standing on a road verge when a Giant holding a tree strikes him so hard that he flies through the air and lands flattened in a paddock. He gives a little 'twitch' and then lies still. The second man then says again "Just switch to Kleenheat Gas".
Dismissed House Goods Services TV - Free to Air 10/08/2016
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0001-11 Browne's Foods
A male voice over describes the benefits of drinking Chill – a flavoured milk – when performing various tasks, and we see accompanying footage of men performing these tasks. One description is that Chill “does the job when we’re polishing knobs” and we see a man polishing a door knob then drinking Chill. Another description states that Chill “hits the spot when we’re busy on top” and we see two men on a high building. The final shot is of a large truck with the words “Man Up” and an image of a carton of Chill on the side.
Dismissed Food/Bev Groceries 19/01/2011
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0331-15 Target Australia Pty Ltd
It a full sized billboard of about 5 ladies wearing bras shot from the waist up.
Dismissed Clothing Billboard 26/08/2015
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
393-09 Unilever Australasia
Unilever Rexona 393/09 TV ad featuring police officers laughing at a single black man for white marks under his arms.
Dismissed Toiletries 09/09/2009
399-09 Goodman Fielder Limited
Goodman Fielder - 399/09 TV ad promoting margarine as healthy alternative with dialogue from a cardiologist included.
Dismissed Food/Bev Groceries 09/09/2009
415-09 Australian Insurance Holdings
Australian Insurance Holdings (Budget Direct) TV ad involving a young French woman talking to a typical Aussie bloke about Budget Direct.
Dismissed Insurance 09/09/2009
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0009-11 Unit
Woman in black bikini and baseball cap sat astride a motorbike which is partly submerged in a swimming pool. The UNIT logo is on the bottom left of the advertisement.
Dismissed Clothing Poster 09/02/2011
0026-11 FOXTEL Management Pty Ltd
A group of four female friends are discussing the new FOXTEL on Xbox 360 service. One of the woman's flatmate walks in wearing a pair of board shorts and carrying a surf board. The women admire him as well as the Xbox and one of them asks, "Where can I get one of those?" whilst the others laugh.
Dismissed Entertainment 09/02/2011
August 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0339-17 Honda Australia Pty Ltd
The advertisement depicts Honda Civic vehicles driving in opposing circles on a dirt surface at speed sufficient to throw up dirt from the wheels.
Dismissed Vehicle TV - Free to Air 09/08/2017
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
402-05 Bugal Pty Ltd
Bugal - Mobilemojo - 4964370 - "Porn Star'
Dismissed Telecommunications Print 14/02/2006
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0343-15 Unicharm Australasia (VIC)
The advertisement for Sofy Befresh aims to promote their product by way of generalising the experience of those who menstruate. It shows that those who menstruate are at once fat, hostile and selfish. In the clip the person who has their period and is not using the Sofy Befresh product is mirrored by a their thinner and happier counterpart. Unicharm shows that a person on their period in an unfavourable context, and as such buys into common, negative assumptions about those who bleed and their disposition. This ultimately is fatphobic and shames those who bleed about their periods.
Dismissed Toiletries Internet 09/09/2015
December 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
408-03 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Veet Wax Strips - girls push one of their group down on bed and wax legs.
Dismissed Toiletries 09/12/2003
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0347-12 Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart.
Dismissed Media Cinema 22/08/2012
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0020-17 Australian Insurance Holdings
Captian risky had crashed something into a lone tree in the outback and was hanging from a tree [ hanging upside down ] stuck in the tree. he was asking a lone kangaroo for help , but it showed the last long distance vision of him hanging in the tree which depicted a person had committed suicide and and was hanging there because of the crash.
Dismissed Insurance TV - Free to Air 08/02/2017
0029-17 Super Cheap Auto Pty Ltd
4X4 vehicles are air lifted onto a beach similar to the Gold Coast. They speed up the beach ripping up the sand. They then steer towards a security area and ignore the security guard who attempts to raise a safety barrier The guard has to dive out of the way as the 4x4 s smash their way into the property.
Dismissed Automotive TV - Free to Air 08/02/2017
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
413-08 Volvo Car Aust Pty Ltd
Volvo - S80 - car without number plate is driven on wrong side of road
Dismissed 30/10/2008
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0022-13 Pacific Brands Holdings Pty Ltd
The advertisment shows scenes of women bouncing on exercise balls in order to show the effective support offered by the Berlei sports bra.
Dismissed Clothing 13/02/2013
0046-13 Fosters Australia, Asia & Pacific
A poster at the Kings Cross Railway Station with an older male (probably in his 70's and representing a grandfather). The person has a look of, I suppose disgust, on his face. Advertisement is for Dirty Granny cider.
Dismissed Alcohol Billboard 13/02/2013
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0352-14 Yum Restaurants International
The top of a burger bun is cropped to look like buttocks. The picture is captioned "KFCOHYEAH ANACONDA" and sub captioned "Parental Advisory Explicit Content" "Don't one none unless you got buns hun" and "#NickiMinaj"
Dismissed Food/Bev Venue Internet - Social - Other 10/09/2014
0356-14 Alcoholics Anonymous
The ad showed a woman and a man. The man was leaving the house. The ad implied that the man and the woman had had sex, and while focussing on the woman the ad displayed the caption "does drinking cause you shame"
Dismissed Community Awareness TV - Free to Air 10/09/2014
March 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
42-99 The University of Southern Queensland
University of Southern Queensland - "Computer image of man's head"
Dismissed Education Print 09/03/1999
46-99 Civic Theatre Restaurant
Civic Theatre Restaurant - Toy Boyz
Dismissed Entertainment 09/03/1999
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
427-99 Lowes Menswear
Lowes Menswear - "Men playing cricket"
Dismissed Retail 08/02/2000
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0360-14 Sportsbet
Guy showing he has 1 minute if battery life left decides to place a bet and shows his wife calls phone dies and he shows he doesn't care about taking his wife's call it was more important to use his last battery life of his mobile to place a bet.
Dismissed Gambling TV - Free to Air 24/09/2014
0379-14 Evocca College
A young man jumping off a jetty into a dam / river - Advertisement for Evocca College
Dismissed Education TV - Free to Air 24/09/2014
0383-14 Hair Free Centre
A woman sings about her 'hair free cha cha' followed by a chorus of men singing as well.
Dismissed Beauty Salon Radio 24/09/2014
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0033-15 Sportsbet
Featuring two young men in a gym. One is spotting his mate on a bench press. He looks up at the gym tv, sees a sporting event and becomes distracted, he leaves his mate on the bench press. Walks to the tv picks up his phone and places a bet. Meanwhile his mate is seen in the background struggling with the weight if his lift, requiring the assistance of an alert stranger to recover the weights off his chest.
Dismissed Gambling TV - Free to Air 11/02/2015
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
431-09 Jeans West Corporation
Jeans West Corporation - Poster. Honour the Denim. Group of Japanese girls kneeling in front of a caucasian girl.
Dismissed Clothing Print 23/09/2009
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0364-11 Roadshow Film Distributors Pty Ltd
The television commercial is for the comedy film 'Horrible Bosses'. It shows various scenes from the movie and in one scene a male character claims he cannot go to jail as he would "get raped like crazy".
Dismissed Entertainment 28/09/2011
0368-11 Kraft Foods Ltd
The infomercial, using the Adverlife masthead opens on a female presenter asking whether you have high cholesterol and if you do you’ve probably had to cut down on cheese as a result. She then suggests you can try Kraft liveactive – as one mini-tub of cream cheese or two slices of cheese a day can help reduce your cholesterol by up to 10 per cent over three weeks. The closing frame then has a tight pack-shot of the Kraft liveactive products with a super that states Australia’s first cheese proven to lower cholesterol – Kraft liveactive.
Dismissed Food/Bev Groceries 28/09/2011
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0038-12 Nestle Australia Ltd
Billboard advertisement for Nestle Peters MAXIBON ice cream product featuring a muscle-bound man holding a Maxibon in one hand and his other hand is raised in a fist as though to punch. The tagline reads, "Do you have the Jawceps to conquer Maxibon? Find out at man-chew.com.au".
Dismissed Food/Bev Groceries Billboard 22/02/2012
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
438-09 Snack Brands Australia
Snackbrands - Kettle - (438/09) - TV Angas Sampson pool side with women relating the hare and the tortoise tale to selling potato chips.
Dismissed Food/Bev Groceries 28/10/2009
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0042-15 Country Racing Victoria
I have a concern with a current advertisement being aired by your channel over recent weeks. I refer to the linking of children to Country Racing as an enjoyable event. The aim, in my opinion, is for children to encourage parents to take them to Country Horse Racing Events or, to promote the entertainment focussing on children's attractions and enjoyment. The horse racing and associated gambling and betting, which will ensue from accompanying adults, is a secondary, but important, issue related to the advertising.
Dismissed Sport and Leisure TV - Free to Air 25/02/2015
February 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
443-03 Debtless
Debtless - 'Bloody debt'.
Dismissed Finance/Investment Print 17/02/2004
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0371-18 Youfoodz
During the commercial, one lady is heard to say to the effect “Woopty (beep) do”. There is a slight sound of her saying “F” between the two words where the beep is inserted.
Dismissed Food/Bev Groceries TV - Free to Air 22/08/2018
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
448-09 McDonald's Aust Ltd
McDonald's - (448/09) Maths on line TV 'some old hags just can't hide their age' written on whiteboard
Dismissed Food/Bev Groceries 14/10/2009
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0375-17 BMW Group Australia
The advertisements in question are a series of commercials for BMW M-series cars. These are played as YouTube pre-roll ads which play before a YouTube video begins to play.BMW M3 Sedan Too Immature - https://www.youtube.com/watch?v=ek2J3FT70og
Dismissed Vehicle Internet 13/09/2017
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0050-13 Unilever Australasia
The advertisement is for "Lipton New Virgin Cocktail" drinks, specifically the "Pina Colada cocktail" line. It has images of young females riding bikes and the tag line "enjoy irresponsibly".
Dismissed Food/Bev Groceries Billboard 27/02/2013
0058-13 Department of Health (formerly ANPHA)
The ad is a scene of a man sitting in a hospital waiting room waiting for test results about a shadow on the lung. We hear the man’s worries through his thoughts. It is promoting lung cancer.
Dismissed Community Awareness 27/02/2013
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0054-16 Seek.com.au
The billboard said something along the lines of whilst you are sitting in traffic on Parramatta Road we could be looking for your next dream job. I took we to mean you and seek.com.au. Next to the phrase there was a picture of a mobile phone with a sick icon and at two new alerts icon.
Dismissed Employment Billboard 24/02/2016
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
47-10 Tartarus Pty Ltd
Tartaurus - Billboard (47/10)Go to Hell
Dismissed Food/Bev Groceries Outdoor 10/02/2010
September 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0387-12 SBS Corporation
The advertisement is for the television program Go Back To Where You Came From and features Angry Anderson in front of a background depicting a rocky and rough coastline. He has his arms folded and a frown on his face. The text reads "I don’t accept the boat people at all"
Dismissed Entertainment Poster 26/09/2012
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
48-09 FOXTEL Management Pty Ltd
FOXTEL - young naked woman and man kissing in swimming pool
Dismissed Telecommunications Transport 11/02/2009
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0390-18 Roadshow Films
Promotion for new movie Mile 22
Dismissed Entertainment TV - Free to Air 12/09/2018
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-12 Three Monkeys Bar
Advertisement includes various images including a group photo of six women in bikinis, a woman holding a bottle of Cuervo tequila and cartoon images of three monkeys in the bottom right corner.
Dismissed Other Print 14/03/2012

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