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E.g., 08/03/2021
E.g., 08/03/2021
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0216-11 Mars Confectionery
A yellow M&M asks a red M&M if he is making a voodoo doll. The red M&M says he is, and that it represents the new almond M&M. When he sticks pins in to the voodoo doll the yellow M&M reacts as though the pins have been stuck in to him and not the doll.
Dismissed Food/Bev Groceries 10/08/2011
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0384-19 Global Shop Direct
This Pay TV advertisement is for the Bionic Trimmer.
Dismissed Hardware/Machinery TV - Pay 27/11/2019
February 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
11-05 Living Well Health Club
Living Well Health Club - banner depicts person in bed under sheet, but with bum showing, and red heart written on it in lipstick
Dismissed Health Products Outdoor 08/02/2005
October 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
263-00 Just Jeans Group
Just Jeans - 'Stretch is Sex'
Dismissed Clothing 17/10/2000
272-00 WA Dept of Premier & Cabinet
WA Dept of Premier & Cabinet - Office of Road Safety - toddlers on tricycles
Dismissed Community Awareness 17/10/2000
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0220-12 Brand Developers
Infomercial style advertisement which features various women wearing bras in different situations. There are close images of ill-fitting bras as well as the advertised product, the Ahh bra. The female presenter talks about how many women are wearing bras that give them problems, and explains that the Ahh bra is comfortable to wear and provides a good fit.
Dismissed Clothing 13/06/2012
0224-12 Pacific Brands Holdings Pty Ltd
Black and white images of city skylines with women's legs in the foreground wearing hosiery. The text reads, "Use your Voodoo".
Dismissed Clothing Transport 13/06/2012
December 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0415-19 Woolworths Group Limited
This television advertisement highlights five Australian farms which grow produce for Woolworths.
Dismissed Food/Bev Groceries TV - Free to Air 11/12/2019
April 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
112-08 Telstra Corporation Ltd
Telstra - Bigpond Entertainment - girl on train escapes into fantasy while watching Bigpond on mobile phone - projected into news footage, an F1 race and video game - exits train doors just before they close
Dismissed Telecommunications 09/04/2008
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
266-05 Bank of South Australia
Bank of SA - female hardware store employee dreams of own home and sees male customer as potential husband, but his partner arrives, so employee feels dumped and approaches the man and slaps him in the face
Dismissed Finance/Investment 11/10/2005
275-05 George Weston Foods Limited
George Weston - Tip Top - Swirls Bread Movie Duets - Apple & Cinnamon - lady answers phone and deep raspy voice says "Eat me!" - then woman hypnotically transported to kitchen
Dismissed 11/10/2005
278-05 Kittens
Kittens - large bus painted black with near naked woman laying with head turned away imposed on the background
Dismissed Entertainment Transport 11/10/2005
280-05 KIA Automotive Australia
KIA - Rio - "John Cleese" voiceover - "more legroom so you can have longer legs"; "improved styling to look better"; '"ncreased horsepower for more power"; in red and lots of other colours" etc. "The obvious choice has never been so bloody obvious"
Dismissed 11/10/2005
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0043-20 McDonald's Australia Limited
This transport advertisement is promoting the Grand Big Mac.
Dismissed Food/Bev Venue Transport 22/01/2020
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
115-09 Coca-Cola South Pacific Pty Ltd
Coca Cola South pacific (115/09)Transport. Sprite ad claims that drinking sprite will not make you cool but will cool you down.
Dismissed Food/Bev Groceries Transport 08/04/2009
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
27-00 Energex Limited
Energex - Emergency Siren - Radio 1
Dismissed Community Awareness Radio 08/02/2000
May 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
119-00 Herald & Weekly Times Ltd (The)
Herald & Weekly Times - Herald Sun - dart thrown at footballer
Dismissed Media 09/05/2000
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0231-17 Telstra Corporation Ltd
Advertisement for telecommunications services
Dismissed Telecommunications TV - Free to Air 07/06/2017
0243-17 Roger David Stores Pty Ltd
A catalogue of suits apparently suitable for hire for school students, showing images of the suits they have available.
Dismissed Clothing Internet 07/06/2017
0247-17 Fonterra Brands (Australia) Pty Ltd
Perfect Italiano Perfect Pizza
Dismissed Food/Bev Groceries TV - Free to Air 07/06/2017
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0104-20 Prime Video
This television advertisment contains scenes of the TV program 'The Hunters'.
Dismissed Media TV - Free to Air 25/03/2020
May 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
121-03 St George Skin Cancer Clinic
St George Skin Cancer Clinic - 'Attention Product Recall'.
Dismissed Health Products Print 13/05/2003
April 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0137-20 Southern Cross Austereo
This television advertisement features a CGI lip-syncing giraffe dancing to the Whitesnake song 'Here I Go Again'.
Dismissed Other TV - Free to Air 22/04/2020
June 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
124-04 Queensland Small Business
Queensland IT - come for bloody good deal
Dismissed 08/06/2004
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0239-15 Urban Purveyor Group
"old but new" type slogan. Had the same female juxtaposed in 2 images: one old (classic Bavarian dress), the other new (boobs falling out of a partially unbuttoned blouse
Dismissed Bars/Clubs Transport 10/06/2015
May 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
127-07 McDonald's Aust Ltd
McDonald's - China - children digging hole in sand at beach to get thru to a McDonald's in China
Dismissed 08/05/2007
July 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0209-20 Horizon Plastic Surgery
This billboard advertisement features an image of a middle aged woman wearing glasses who is frowning. The text above the image reads "HOME + SCHOOLING =".
Dismissed Health Products Billboard 08/07/2020
June 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
130-01 McDonald's Aust Ltd
McDonald's - girl germs
Dismissed 14/06/2001
November 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
283-04 Sachi Australia Pty Ltd
Sachi - naked woman lying on stomach wearing only shoes
Dismissed Clothing Outdoor 09/11/2004
298-04 Volkswagen Group Australia Pty Limited
Volkswagen - Golf - "Before it was quick. Now the new 100kw 2.0FSI with 6-speed manual gearbox accelerates from 0 - 100kph in just 8.8 seconds"
Dismissed Print 09/11/2004
June 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
133-02 ACP Publishing Pty Ltd
ACP Publishing - Cosmopolitan - sound of woman having orgasm, then it's revealed her sex partner is "Jessica". "Bi sexual sex confessions….in this month's Cosmo".
Dismissed Media Radio 11/06/2002
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
286-08 Brisbane Marketing
Brisbane Marketing - (Print) - image of naked couple in trapeze harness
Dismissed Entertainment Print 13/08/2008
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0252-10 Wotif.com
Outdoor poster in Central Station in Brisbane and shows a woman in her swimsuit on a beach, holding a pair of thongs in her hand, promoting the fact that Wotif.com has up to 60% off selected accommodation in Queensland until 6 June 2010.
Dismissed Travel Poster 22/06/2010
June 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
136-00 Premium Movie Partnership (The)
Premium Movie Partnership - Showtime & Encore
Dismissed Entertainment Cinema 13/06/2000
150-00 Blackmores Ltd
Blackmores - Hyperiforte - happy cartoon face
Dismissed Health Products 13/06/2000
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
289-09 Advanced Medical Institute
AMI 289/09 - Billboard Making Love - Do it Longer.
Dismissed Outdoor 08/07/2009
October 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0320-20 A City Free From Porn Toowoomba
This billboard advertisement features the text "Porn promotes violence against women" with an image of a fist. Text at the bottom of the advertisement states "A city free from porn".
Dismissed Sex Industry Billboard 21/10/2020
July 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
139-02 Carter Holt Harvey Tissue Aust Pty Ltd
Carter Holt Harvey - Sorbent - man getting comfortable puts head on gitl's shoulder, then her breast - "Nothing else feels soft anymore"
Dismissed Toiletries 09/07/2002
September 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
291-99 Hasbro Australia Ltd
Hasbro - Playskool Gloworm
Dismissed 14/09/1999
June 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0259-16 Pacific Brands Holdings Pty Ltd
The advert showed pictures of models in Bonds clothing.
Dismissed Clothing Email 22/06/2016
0263-16 Anyinginyi
There are many parents on the North Shore Of Sydney and the Outer Western Suburbs of ALL Ethnicity's, who have this F.A.S.D ,
Dismissed Community Awareness TV - Free to Air 22/06/2016
November 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0350-20 Genea
This TV On Demand advertisement for a fertility clinic features cartoon graphics relating to the reproduction process and the song "Let's talk about sex".
Dismissed Other TV - On Demand 25/11/2020
October 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
141-98 George Weston Foods Limited
George Weston - The White Stuff - pregnant woman holding bread behind her back. "It's amazing what 2 slices of the White Stuff will do" and "Planning a pregnancy, or in the first trimester of your pregnancy?"
Dismissed Print 13/10/1998
144-98 None
AOL Bertelsmann Online Services - spectacles
Dismissed Print 13/10/1998
December 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
295-02 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - group of men singing: 'A billion bottles of beer in the ute '.
Dismissed Radio 10/12/2002
January 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0379-20 Honey Birdette
There are two versions of this poster advertisement. The first version shows two women in red lingerie on either side of Santa. Santa is tied up with ropes. The second version shows a woman in red lingerie who has one hand resting on Santa. Santa is lying on the ground with ropes around him.
Dismissed Lingerie Poster 20/01/2021
August 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0267-13 Woolworths Supermarkets
Front page(s) of this weeks catalogues July 25-31
Dismissed Retail Print 14/08/2013
May 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
147-99 Kellogg (Aust) Pty Ltd
Kellogg - "Folate in breakfast cereal"
Dismissed 11/05/1999
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
30-06 Stihl Pty Ltd
Stihl - Mr O'Brien - man infatuated with her asks female hardware assistant if she can see anything wrong with his chainsaw then she asks him "How's Mrs O'Brien?" which snaps the man back to reality, remembering he has a wife
Dismissed Hardware/Machinery 14/02/2006
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0271-11 Cleos on Nile
Cut out coupon offering $30 of room hire placed on the back page of a coupon mail out to letter boxes in the south east Brisbane area. There is an image of a woman lying on her stomach and draped in a red satin like fabric. The accompanying text reads, "Cleos on Nile. Open 24/7. Brisbane's Finest Bordello."
Dismissed Sex Industry Print 27/07/2011

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