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E.g., 05/04/2020
E.g., 05/04/2020
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
237-09 Ultra Company
Ultra company (237/09) mobile phone 'Death calculator' PAY TV
Dismissed TV - Pay 10/06/2009
October 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
148-98 Goodman Fielder Baking Australia
Goodman Fielder - Naked man
Dismissed 13/10/1998
157-98 Roger David Stores Pty Ltd
Roger David Stores Pty Ltd - "Young men in a bar"
Dismissed 13/10/1998
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0272-12 Diageo Australia Ltd
The complaint refers to the official Smirnoff Facebook Page and the various comments and photographs uploaded by Smirnoff and members of the community.
Dismissed Alcohol Internet - Social - Other 11/07/2012
April 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
92-08 Coopers Brewery Ltd
Coopers Brewery - Pale Ale - two geishas, one playing instrument and one has glass of beer - first one wants the second to share, but the second drinks the whole glass - subtitle "selfish bitch"
Dismissed Alcohol 09/04/2008
98-08 OGLU Industries (Club Shoop)
OGLU - Club Shoop - young woman wearing only white briefs, kneeling and smiling towards camera
Dismissed Entertainment Outdoor 09/04/2008
July 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
151-02 Nestle Australia Ltd
Nestle - Smooth 'n' Creamy chocolate - group in situation similar to AA meeting "I'm a chocoholic"
Dismissed 09/07/2002
154-02 Audi Australia Pty Ltd
Audi - vehicle being driven across desert and rocky terrain - 'Make your own road.'
Dismissed 09/07/2002
163-02 Balfours Pty Ltd
Balfours - 3 ads for new resolutions to exercise, with sweet wrappers falling around
Dismissed 09/07/2002
August 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0276-13 Stihl Pty Ltd
Young boy wearing safety goggles holding chainsaw- looks as if he used it to build his tree house.
Dismissed Hardware/Machinery Print 14/08/2013
May 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
95-05 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - Use of the term "old housewives"
Dismissed 10/05/2005
October 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
243-01 SA Lotteries
SA Lotteries - Socks for Father's Day
Dismissed Gambling 09/10/2001
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0280-16 Gaura Venetian Plaster
Web home page
Dismissed House Goods Services Internet 13/07/2016
September 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
246-04 Sachi Australia Pty Ltd
Sachi - naked woman with legs in air, wearing only shoes
Dismissed Clothing Outdoor 14/09/2004
258-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - "Out with the old" - council workers collecting rubbish including Magna parked on kerb
Dismissed 14/09/2004
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0284-14 Apple
People exercising to apps with a soundtrack that's chorus was "go, you chicken fat, go" - JFK's fitness sing. Logos for Apple iPhone and Telstra.
Dismissed Mobile Phone or SMS TV - Pay 13/08/2014
0288-14 Advertising Standards Bureau
Rages on about advertising standards and sex ism - while continuously flashing Sexist images of half- naked women - in a style only present on those segments reserved for late night viewing. How hypocritical and ridiculous!
Dismissed Community Awareness TV - Pay 13/08/2014
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0209-19 Roadshow Films
This television advertisement is for the movie 'Child's Play'.
Dismissed Entertainment TV - Free to Air 10/07/2019
September 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
249-08 Adam Internet
Adam Internet - man appears naked throughout ad with strategically-placed items covering his genitals
Dismissed Telecommunications 10/09/2008
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
16-99 Mitsubishi Motors Aust Ltd
Mitsubishi - Mirage - "Two women in car"
Dismissed 09/02/1999
September 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
252-00 Kellogg (Aust) Pty Ltd
Kellogg - Special K Red Fruits
Dismissed 05/09/2000
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0292-11 World Mark Motor One
A male voice over introduces himself as Reginald and says he is a herpetologist used to read New Scientist and collect Star Trek figurines. His voice then becomes deeper as he says that since having Octane Tint put on his car he rents a penthouse, has a cocktail named after him and dates Swedish triplets. Another voice over then says, "Discover your dark side with Octane, the darkest legal tint. Tint a car protects best. Call one three tint."
Dismissed Other Radio 10/08/2011
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0289-19 Roadshow Films
This television advertisement is promoting the upcoming movie IT Chapter Two.
Dismissed Entertainment TV - Free to Air 11/09/2019
August 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
255-03 Australian Welder Technology
Australian Welder Technology - girl in bikini
Dismissed Hardware/Machinery 12/08/2003
July 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
166-01 All-Fect Distributors Ltd
All-Fect Distributors - Bon-o-Bon Chocolates - 'Border Crossing'
Dismissed 10/07/2001
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0296-10 Ultra Tune Australia
A female customer drives a vehicle into an Ultra Tune Centre for a service. The mechanics look on admiringly and advise the customer not to hurry back. They are then shown stroking the car appreciatively whilst a male voiceover says, "Ultra Tune. We love cars so much. That's why more people are getting their new car serviced at Ultra Tune ... And keeping their new car warranty. "
Dismissed Professional Services 14/07/2010
October 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0324-19 eBay Australia & New Zealand
This cinema advertisement depicts a delivery man in a lift with other women.
Dismissed Other Cinema 09/10/2019
May 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
169-06 Combe International
Combe International - Just For Men hair colour - man and woman in fencing suits duelling with swords when the male scores a "hit" the woman says "you nailed me"
Dismissed Toiletries 09/05/2006
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0299-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on Facebook (on the Cadbury Dairy Milk page at https://www.facebook.com/CadburyDairyMilkAustralia/?fref=ts)
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/07/2016
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0361-19 Alice Hospitality Supplies Pty Ltd
This television advertisement depicts two chefs in a kitchen making sauce, each getting progressively bigger dishes as they appear to challenge each other, until a woman walks past outside and gives them a look with her hand on her hip.
Dismissed Other TV - Free to Air 13/11/2019
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
260-09 Liquor Marketing Group SA
Liquor Marketing Group - Thirsty 260/09 - TV ad man yelling out the window of a vehicle, "all I want is a bottle shop"
Dismissed Alcohol 24/06/2009
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
171-05 Regent Cinemas
Regent Cinemas - man in an overcoat standing with this back to audience, he holds front of coat wide open. "Expose yourself to advertising"
Dismissed Entertainment Cinema 12/07/2005
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0303-11 RACQ
A man speaks directly to camera while affectionately and subconsciously tapping his wife’s broken leg as he recounts the story of an emergency involving his wife whilst on an interstate trip. Each time he taps her leg we see her flinch slightly. Final voice over says, "RACQ Insurance. Wouldn't be without them."
Dismissed Insurance 24/08/2011
December 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0377-19 Honey Birdette
This poster advertiser features the caption 'Samantha, Hell Raiser!" A woman wearing red lingerie is sitting backwards on a chair leaning her arms on the backrest and resting her head on her hands.
Dismissed Lingerie Poster 11/12/2019
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
264-01 FOXTEL Management Pty Ltd
FOXTEL - FOX Footy Channel - 2 ads - footballer at confessional (3) and Pope's head on referee (1)
Dismissed Media Print 13/11/2001
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0306-17 Yum Restaurants International
Elderly people in wheelchairs out in some park with KFC.
Dismissed Food/Bev Venue TV - Free to Air 26/07/2017
0310-17 The Firm Gentlemens Club
Bottom half of a young girl in a g-string dancing around a pole. Advertising a gentlemans club in the city called the firm.
Dismissed Sex Industry TV - Free to Air 26/07/2017
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0007-20 Height 4 Hire
This radio advertisement states: G’day Allan Langer here. Did you know there’s a surgeon in Russia who will chop your legs off at the ankle and extend your Femurs by up to 6 inches? You’d have to be “barking” to go through all that for a crappy 6 inches. Stuff that for a game of marbles. Thanks to Height 4 Hire I’ve found a better way. Take her up boys! **(Scissor Lift beeping)** Need Height? Hire it right. Height 4 Hire. Call 1800 Height or go to Height 4 Hire dot com dot au.
Dismissed Hardware/Machinery Radio 22/01/2020
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
267-08 EzyGas Conversions Australia P/L
Ezy Gas - number plate in background DUM RSE
Dismissed Other 13/08/2008
April 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
27-98 Blue Haven Pools & Spas Pty Ltd
Blue Haven Pools & Spas - pool safety
Dismissed 14/04/1998
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0314-16 Lif3 Global
Short advert. Small boy child main character. White/light airy domestic background. Commentary on family members. Selling product Lif3 mobile phone device
Dismissed Telecommunications TV - Free to Air 10/08/2016
August 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
272-99 KIA Automotive Australia
KIA - Sportage - "Sorry, car park full"
Dismissed 10/08/1999
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0318-12 Sportsbet
The advertisement shows various scenes of people repeatedly tapping or poking something to simulate the use of a mobile phone for 'mobile betting'. In one scene a man taps the pump of a bottle of sun screen so that the cream spurts on the stomach of a bikini clad woman, in another scene spectators poke the helmet of a cricketer and in the final scene a man taps the window of a plane until it breaks and he is sucked out.
Dismissed Other TV - Pay 08/08/2012
0322-12 Roadshow Film Distributors Pty Ltd
The advertisment was for a movie called Magic Mike. The movie stars Channing Tatum and Matthew McConaughey and was released in Australian cinemas nationally on July 26. It features scenes of a man dancing on stage in front of a female audience as well of scenes depicting topless men.
Dismissed Entertainment 08/08/2012
September 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
276-07 Kellogg (Aust) Pty Ltd
Kellogg - Sustain - two young men in suits racing to catch a train urged on by talkback radio presenters
Dismissed Food/Bev Groceries 11/09/2007
October 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
279-04 Harvey Norman
Harvey Norman - "Feel like shooting the kids during school holidays? Go Digital!"
Dismissed Print 12/10/2004
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0326-13 ACON Inc.
Oh Yeah is printed in giant letters. Underneath is more text about ending HIV. Giant condoms over the O in Oh Yeah. The O is elongated and phallic shaped to accommodate the giant condom. The campaign appears on bus stops, other signage and banners around Sydney.
Dismissed Community Awareness Outdoor 25/09/2013
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0330-11 KIA Automotive Australia
The commercial shows a man driving along the road in a Kia Sportage singing to music that reminds him of the times he had as a younger man. He imagines having one of his favorite songs playing with the actual musicians in the car with him, his ideal fantasy. Upon arriving at home his partner reminds him that he was supposed to be buying nappies for his young child. We see the Kia logo and the text, "Sportage. Grow up, not old."
Dismissed Vehicle 14/09/2011
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
284-05 Advanced Medical Institute
AMI - Sniff n Stiff - two men in tuxedos standing behind grand piano - they drop pants and undies and start playing the piano with their penises - introduced by Max Rowley
Dismissed 11/10/2005
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0334-15 ANZ Banking Group Ltd
Insinuating that Women are disadvantaged in the business world when compared to men.
Dismissed Finance/Investment TV - Free to Air 26/08/2015

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