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E.g., 04/03/2021
E.g., 04/03/2021
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
400-06 Di Bella Coffee
Di Bella Coffee - naked woman's torso with her hands gripping sides of brief underwear and stretching waistband. She is wearing navel jewellry and has a tattoo "Di Bella coffee" and logo on pubic bone
Dismissed Food/Bev Groceries Print 10/10/2006
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0137-12 Australian Fast Foods
The “Family Dinner Your Way” advertisement depicts a mother bringing a tray of Red Rooster products to the dinner table where her family is sitting down ready to eat. The voiceover says “You deserve a night off. Buy a Red Rooster roast chicken and choose four sides (garlic bread, large potato and gravy, 4 nuggets, 10 spicy bites, large chips or large peas shown on screen) for $10 more. Have the night off and eat well with Red Rooster’s family dinner, your way”.
Dismissed Other 11/04/2012
December 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
406-03 Stiletto
Stiletto - 'Fancy a ruck?' - side view of lower part of naked woman.
Dismissed Other Transport 09/12/2003
April 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0140-16 Liquor Alliance (VIC)
Promotion of driving pints of alcohol around in a fast car.
Dismissed Alcohol Radio 13/04/2016
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
410-09 The Boardroom of Melbourne
The Boardroom Transport vehicle with a picture of a woman offering intimate services.
Dismissed Sex Industry Transport 09/09/2009
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0143-19 ALDI Australia
It shows two grey haired men - one who has reduced the height of his doorway - claiming by 2feet - his friend almost knocks himself out
Dismissed Food/Bev Groceries TV - Free to Air 12/06/2019
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
419-99 Dairy Farmers
Dairy Farmers - Dare - sexual athlete - 'I'll bet you always come first'
Dismissed 08/02/2000
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0148-17 Nissan Motor Co (Aust) Pty Ltd
A 4 WD Ute drives through a herd of cattle. They scatter. It's rips up the creek bank. A small child in the car is apparently taught that this is “fun ".
Dismissed Vehicle TV - Free to Air 12/04/2017
0155-17 Doughnut Time
A poster outside of the Doughnut Time store located by the busy Town Hall station in Sydney. The brightly coloured poster had a picture of a doughnut that resembled the cartoon character ‘Jake the dog’ from Cartoon Network’s ‘Adventure Time’ and also an image of ‘Finn the Human’. There was text in large print stating ‘IT’S ALWAYS ADVENTURE TIME’ and ‘HERE FOR A LIMITED TIME ONLY! It’s always a good time’. The logo of Doughnut time and the logo of the Cartoon Network was at the bottom of the poster. 
Dismissed Food/Bev Groceries Poster 12/04/2017
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0485-12 Murray Goulburn
The advert showed a father, a son and a mother in law, sitting on a couch discussing how long Devondale Longlife milk lasts.
Dismissed Food/Bev Groceries 16/01/2013
0507-12 Aspen Pharmacare
A Herron pain relief advertisement with 2 men, one small and one large causing each other pain so they could take the pain relief.
Dismissed Health Products 16/01/2013
November 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
425-06 Diageo Australia Ltd
Diageo - Guinness - "Scarlet Johansson or Angelina Jolie?" or "Silicone - a work of genius or just a brilliant idea?"
Dismissed Alcohol Outdoor 14/11/2006
451-06 Pepsico Australia Holdings Pty Ltd
Pepsico - Pepsi Max - animated toy clown wielding chainsaw is demonstrated at a board meeting, then cuts itself out of Christmas present and begins to cut down Christmas tree singing "be my friend, be my friend"
Dismissed Food/Bev Groceries 14/11/2006
December 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0490-10 We Are Signs
The layout of the sign in the complaint is a black and white image of a woman with what an “amazed” look on her face. Her hands are placed on her cheek to emphasise this. Attached are the words “We Blow Our Clients - Away! with Amazing signs!”
Dismissed Professional Services Poster 08/12/2010
February 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
43-08 ACP Publishing Pty Ltd
ACP Publishing - Women's Weekly - "Four fabulous crash diets to drop a dress size by Saturday!"
Dismissed Media 13/02/2008
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0494-11 Coca-Cola South Pacific Pty Ltd
The share a coke with Alex advertisement features a range of shots of people called Alex in different situations. In one scene we see a female Alex appearing as though she is about to strike a kangaroo.
Dismissed Food/Bev Groceries 04/01/2012
December 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
436-06 Saab Automobile Australia Pty Ltd
Saab - 9-3 Manual Sports Sedan - "Pilots Wanted - jet fighter aircraft flying and turning quickly before turning into Saab - car is left with tyre/jet skid marks behind it indicating it has been travelling at high speed
Dismissed Internet 12/12/2006
487-06 Australian Showgirls
Australian Showgirls - young blond woman wearing white bra, white g-string and white thigh-high stockings lying on her side facing camera
Dismissed Sex Industry Outdoor 12/12/2006
496-06 Suntory (Aust) Pty Ltd
Suntory - Frangelico Essenza - woman holding a hazelnut nut in her lips as it drips the Frangelico liqueur into a glass with ice and slices of lime
Dismissed Alcohol Outdoor 12/12/2006
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0159-11 Sportsbet
A Christ-like figure is shown surfing, with the accompanying text, "We're now betting on surfing...it'll take someone to walk on water to beat Slater."
Dismissed Gambling Print 25/05/2011
0170-11 Bonds Industries Ltd
Sarah Murdoch leads a group of dancers in a Busby Burkely style dance routine. All the female dancers are wearing Invisitails underwear.
Dismissed Clothing 25/05/2011
November 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0498-14 COUGARLIFE.COM
A bunch of women running along the beach wearing white togs chasing a man.
Dismissed Sex Industry TV - Pay 26/11/2014
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
440-09 Target Australia Pty Ltd
Target - (440/09) TV T-shirt slogans about vegetarians
Dismissed Clothing 14/10/2009
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0162-15 McDonald's Aust Ltd
As discussed I have serious concerns of one of the McDonalds Restaurant commercial played last night during the news around 6.45pm. The commercial, which I only saw once, as I turned on the set, was showing drivers in various scenes with food in their hands, or the most concerning scene was a female driver beating time on the steering wheel without a secure grip on the steering wheel.
Dismissed Food/Bev Venue TV - Free to Air 13/05/2015
0184-15 Urban Purveyor Group
'Wunderbra." Advertising campaign featuring close ups of women's breasts and jugs of beer, features an image of women in low cut tops with "wunderbra" written underneath.
Dismissed Food/Bev Venue Billboard 13/05/2015
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0502-18 Carlton and United Breweries
A Yak is wading in water at the beach with exposed hindquarters facing the viewers. The hindquarters look like human female buttocks. The caption says something like “its getting wild out here”
Dismissed Alcohol Billboard 28/11/2018
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
446-09 Rollformers QLD
Rollformers QLD - (446/09) Billboard text "need more length" with scantily clad woman in suggestive pose
Dismissed Hardware/Machinery Outdoor 28/10/2009
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0166-13 Chrysler Australia Pty Ltd
Woman is taking her dog to a dog training class - this is the part two where the teacher is now a man.
Dismissed Vehicle 12/06/2013
0177-13 Bonds Industries Ltd
A very young looking girl (14-16) is skipping rope in a bra and pants, while different shots are shown of her wiggling her bottom in a suggestive way while skipping. At the end there is a very close-up shot of her girlish bottom.
Dismissed Clothing 12/06/2013
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0512-10 Totally Natural Products
Female voiceover talks about an 'aphrodisiac formula which may help awaken your Sexual Mojo". She then goes on to say how Male Mojo could help you have the best sex of your life.
Dismissed Health Products Radio 19/01/2011
0540-10 Patties Foods Pty Ltd
The scence opens on a children’s birthday party. Family and friends are in the backyard celebrating. A man has wandered back into the house. He sees on the food table there is only one Patties Pie left on a platter. At exactly the same time we see a man and a young boy reach for the pie and grab hold of it. They take one look at each other refuse to let go and look away trying not to make a scene. The man threatens to tell everyone that the boy has been opening the birthday boy's presents, and then licks his fingers which he then spreads over the pie.
Dismissed Food/Bev Groceries 19/01/2011
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
459-08 Quit Victoria
Quit Victoria - young child left at station - begins to cry - imagine how he'll feel if you die from smoking
Dismissed Community Awareness 12/11/2008
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0173-17 ABC Tissue Products Pty Ltd
The ad is for a paper towel used during house cleaning etc. A a woman pushes someone into a pool.
Dismissed House Goods Services TV - Free to Air 26/04/2017
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0518-16 BCF
an ad advertising fishing and camping gear
Dismissed Sport and Leisure TV - Pay 07/12/2016
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0525-14 First Home Buyers Direct
There have been two ads:1. Getting laid for the first time - about 'me and my brothers getting laid'
Dismissed Professional Services Radio 14/01/2015
0557-14 Ultra Tune Australia
I visited the Ultra Tune website to determine where my closest store is located. Once there, an advertisement popped up to saying "We do things strictly by the book. Talk to us about Manufacturer's Handbook Service to keep your warranty intact." Then a clickable button to find the closest Ultra Tune, or the option to close the advertisement.
Dismissed Automotive Internet 14/01/2015
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0180-19 Specsavers Pty Ltd
It was two women talking, the first one said she wasn't going to work as she'd heard about the sale and was going to take a sick day to go to it. The second woman then said she would have to take a sick day so she can go to the sale as well.
Dismissed Health Products Radio 26/06/2019
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0188-14 Bethesda
Wolfenstein new order video game 3 'Nazi type soldiers with machine gun
Dismissed Entertainment Outdoor 11/06/2014
July 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
176-04 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Vicks Formula 44 Cough Syrup - man coughing in office - woman drops pot plant on his head
Dismissed Health Products 13/07/2004
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0547-18 Moranbah Dental
There are two men in a red convertible sports car. They are ogling two women sitting at a bus stop. One of the men sneezes and his dentures fly out of his mouth.
Dismissed Professional Services TV - Free to Air 23/01/2019
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
501-08 BUPA Australia Health Pty Ltd
BUPA - HBA insurance - man dressed in green - stereotype of irish man
Dismissed Insurance 10/12/2008
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0192-12 Chatswood Hills Tavern
The advertisement is a poster with an image of a female holding up a football. The female is wearing a white sports crop top, a white wrist band and black bottoms. She also has black painted strokes under her eyes. There is a football stadium in the background. The slogan on the advertisement states “Friday Night Footy at the Chatty, Half Time Prize Draw with Cash Jackpot, Free Bar Snacks, Promo Girls.”
Dismissed Other Poster 23/05/2012
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
179-09 Calvin Klein Underwear
Calvin Klein print double page image of five people partly naked in sexual poses.
Dismissed Clothing Print 14/05/2009
March 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
51-99 Australian College of Journalism
Australian College of Journalism - cartoon of woman
Dismissed Education Print 09/03/1999
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0195-18 Microsoft Pty Ltd
Shooting type picture. Sunset Overdrive game
Dismissed Entertainment Transport 24/04/2018
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
182-05 Kellogg (Aust) Pty Ltd
Kellogg - Just Right - man throwing a dart at a revolving globe of the world with no regard to where it lands. The dart hits the globe and is propelled towards a lamp and then into space.
Dismissed 12/07/2005
January 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0571-17 Advanced Medical Institute
Ami oral strips for longer lasting sex. Merry sexmas
Dismissed Health Products Radio 24/01/2018
March 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
52-07 Thoroughbred Racing South Australia (SA) Limited
Thoroughbred Racing SA Club - Adelaide Cup 2007 (O/D) - woman holding horseshoes to look like handcuffs
Dismissed Outdoor 13/03/2007
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0199-15 Tom Ford Beauty
The AFR magazine is a mainstream publication, and adjust to a wide audience newspaper. The Tom Ford advertisement is pornographic and has no place in a main stream magazine/newspaper.
Dismissed Toiletries Print 27/05/2015
June 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
185-08 Peugeot Automobiles Australia
Peugeot Automobiles - two lady birds make car bounce
Dismissed 11/06/2008

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