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E.g., 07/04/2020
E.g., 07/04/2020
June 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
202-06 Dodo Australia Pty Ltd
Dodo Mobile Phones - Charlie's Angels - three women posing in scanty costumes
Dismissed 13/06/2006
June 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
160-99 Procter & Gamble Australia Pty Ltd
Proctor & Gamble - Pringles
Dismissed 08/06/1999
April 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
61-01 Streets Ice Cream
Unilever - Streets - Blue Ribbon - Extras
Dismissed 10/04/2001
67-01 Ron Fawkes Mr
Ron Fawkes - 'Homosexuality - What Does God Say?'
Dismissed Other Print 10/04/2001
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0289-16 Ultra Tune Australia
This is in relation to two ads. I have just watched the second of two sexist ads tonight on network nine. This first ad two women in a car drive of a cliff and are rescued by Ultratune men in a helicopter - the last screen finishes with a shot of the women look up to the men in a gratuitous cleavage shot. The second ad are two women again depicting a 'dumb' stereotype accidentally getting soaked going through a car wash with the top down.
Dismissed Automotive TV - Free to Air 13/07/2016
July 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
205-07 Nissan Motor Co (Aust) Pty Ltd
Nissan - 350Z "Speed Hump" - now with a 230kw power bulge
Dismissed Outdoor 10/07/2007
214-07 Roads & Traffic Authority
Roads & Traffic Authority - Pinkie (TV)- young men speeding or driving unlawfully are alluded to as having a small penis
Dismissed Community Awareness 10/07/2007
July 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
164-01 Advanced Medical Institute
AMI - "malfunction in his engine room"
Dismissed Health Products 10/07/2001
167-01 Simplot Aust Pty Ltd
Simplot - Four n' Twenty Pies - 'Rabbit Food'
Dismissed 10/07/2001
April 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
64-03 Telstra - Sensis Pty Ltd
Telstra-Sensis - Yellow Pages - dog defecating.
Dismissed Telecommunications 08/04/2003
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0293-14 National Australia Bank Ltd
The advertisement was a fake letter addressed to me from "[my names]'s sensible side". In the letter it said that I should get a NAB credit card to enjoy retail therapy because it is sensible to get a deal at sale time. It says "the sensible thing to do now is to stop your impulsive side from missing out".
Dismissed Finance/Investment Mail 27/08/2014
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
208-09 Wrigley Co Pty Ltd The
Wrigley Co P/L (208/09)TV - man with elephant-like beard picks up 'skittles' to put in his mouth and that of woman sitting opposite
Dismissed Food/Bev Groceries 10/06/2009
226-09 Wicked Campers
Wicked Camper 226/09 - Success of Ageing
Dismissed Travel Transport 10/06/2009
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0297-12 A List Entertainment
Advertisment shows a segment of Kitty's stand up show on stage as she delivers some of her show. The voiceover then provides the details about where the show is on and the date and other relevant information.
Dismissed Entertainment 25/07/2012
July 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
211-00 RockCity Event Marketing Pty Ltd
RockCity Event Marketing - Col Elliot
Dismissed Entertainment 11/07/2000
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
17-06 S C Johnson & Son Pty Ltd
SC Johnson - Baygon - man using outdoor pesticide spray without safety mask or protective clothing - boy's pet spider (CGI) in jar terrified. Mother calls out to get rid of spider - the boy does so by emptying the jar out the window
Dismissed 14/02/2006
February 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
7-01 Columbian Cola Drink Company
Columbian Cola Drink Co - sexy girl
Dismissed 13/02/2001
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0300-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on YouTube in April 2016.
Dismissed Food/Bev Groceries Internet 27/07/2016
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
172-05 General Mills Australia Pty Ltd
General Mills - Betty Crocker Cake Mix - young boy is helping to make a cake, once it's baked he takes a piece and says "I like to shove it down my gob"
Dismissed 12/07/2005
March 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
72-00 Sydney Morning Herald (The)
Sydney Morning Herald - Chris O'Halloran on technology and religion
Dismissed Media 14/03/2000
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0304-13 Bonds Industries Ltd
Bonds lacy underwear, women dancing in underwear with umbrellas.
Dismissed Lingerie 11/09/2013
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
217-99 Kemalda Entertainment Pty Ltd
Kemalda - Rodney Rude - "Pauline Hanson"
Dismissed Entertainment 13/07/1999
August 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
175-01 Tourism Queensland
Tourism Qld - 'Say G'day' - Australian boy bows to Japanese woman
Dismissed Travel 14/08/2001
March 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
74-99 Blacktown Motor World
Blacktown Motor World - "Small town service in the big city"
Dismissed Retail 09/03/1999
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0308-10 Browne's Foods
We can hear girls giggling in the shower then a male voiceover says, "And now - two hot girls in the shower." The girls can then be heard saying the water is hot and that there are bubbles, before the voiceover continues with "That was awesome. Just like the great new taste of Brownes Choc Chill - now with added awesome."
Dismissed Food/Bev Groceries Radio 14/07/2010
April 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
22-98 Aussie Home Loans
Aussie Home Loans - mugshots - crim and banker
Dismissed Finance/Investment Print 14/04/1998
July 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
77-98 The Sunday Telegraph
Sunday Telegraph (The) - "Russian Dolls"
Dismissed Media 14/07/1998
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0312-10 Pole Perfect Dance Studio
Poster featuring images women performing various poses on a pole. The women are wearing underwear in some poses, gym clothing in others. There is also a picture of a fully clothed man wearing a t-shirt with a bow tie and shirt collars printed on it, and he has two woman either side of him wearing underwear, high heels and fishnet tights. The images are surrounded by text boxes describing the classes on offer at the Pole Perfect Dance Studio, along with details of parties they offer.
Dismissed Poster 28/07/2010
July 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
223-03 Australian Therapeutic Supplies Pty Ltd
Australian Therapeutic Supplies - Four Seasons Condoms - women talk about sex using condoms.
Dismissed Health Products Radio 08/07/2003
January 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
8-09 Autobarn
Autobarn - man applies car engine oil to a pizza and two men with knives threaten sheep
Dismissed Retail 21/01/2009
July 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0315-18 Moon Active
All ads were created in collaboration with Australian YouTube channel superwog1, known for comedic sketches of a sometimes offensive nature.One ad depicted a husband and wife in bed, both played by male actors, fighting over the husband playing a mobile game. The wife is aggressive and asking for a divorce, so the husband swears under his breath and presses a button in the game which makes the wife get electrocuted and disappear into smoke, something the husband is clearly happy about.
Dismissed Entertainment Internet - Social - Other 25/07/2018
April 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
83-00 Sara Lee Apparel Group
Sara Lee Apparel - Wonderbra - 3 advertisements: 'Get off here', 'Am I keeping you up?', 'By the way, my eyes are blue'
Dismissed Clothing Outdoor 11/04/2000
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0319-15 Mitsubishi Motors Aust Ltd
One advert portrays a well dressed women fussing over a poodle telling a man to look after it. Three men in a car lower down on top of the dogs house, crushing it. The man excitedly asks the brand of the ute to which the driver replies "It's a Mitsy" and they drive off.
Dismissed Vehicle TV - Free to Air 12/08/2015
February 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
23-02 Digital Audio Group
Digital Audio Group - copulating couple - 'DB dynamics loudspeakers really get you pumping'
Dismissed Print 12/02/2002
March 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
85-08 Hungry Jacks
Hungry Jacks - apprentice sent off to buy construction crew's lunch
Dismissed 12/03/2008
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0323-16 Universal Pictures
The advertising was promoting the Jason Bourne movie and was on the side of a bus. The size of the advertisement was the full height and length of the bus. The advertisement depicted Jason Bourne's face and his arm outstretched holding a handgun. You could not see who he was aiming the gun at but his face was menacing as if he was about to pull the trigger.
Dismissed Entertainment Transport 10/08/2016
0327-16 Wesfarmers Kleenheat Pty Ltd
There are several different versions of this advertisement. In each, a man is telling us how we can save money. A man is standing on a road verge when a Giant holding a tree strikes him so hard that he flies through the air and lands flattened in a paddock. He gives a little 'twitch' and then lies still. The second man then says again "Just switch to Kleenheat Gas".
Dismissed House Goods Services TV - Free to Air 10/08/2016
July 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
232-06 Optus Communications
Optus - octopus with tentacles on mobile phone and other tentacles making different statements with references to "sweet sweet" and "golden frothy" beer. "Who says men can't multitask?"
Dismissed Print 11/07/2006
235-06 IKEA
IKEA - young boy bored at furniture store - now has play equipment and a café - later seen in back of car - apparrently not wearing seatbelt or in child restraint
Dismissed 11/07/2006
April 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
88-07 Tricon Restaurants International
Tricon - Pizza Hut - Cheesy Bites - Jessica Simpson pops cheesy bite into young boys mouth and singing "One of these days these bites are gonna pop right into you"
Dismissed 10/04/2007
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0001-11 Browne's Foods
A male voice over describes the benefits of drinking Chill – a flavoured milk – when performing various tasks, and we see accompanying footage of men performing these tasks. One description is that Chill “does the job when we’re polishing knobs” and we see a man polishing a door knob then drinking Chill. Another description states that Chill “hits the spot when we’re busy on top” and we see two men on a high building. The final shot is of a large truck with the words “Man Up” and an image of a carton of Chill on the side.
Dismissed Food/Bev Groceries 19/01/2011
April 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
90-99 Women's Policy Office WA
Women's Policy Office WA - Freedom from Fear - TV, Radio, Print
Dismissed Community Awareness 13/04/1999
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0331-15 Target Australia Pty Ltd
It a full sized billboard of about 5 ladies wearing bras shot from the waist up.
Dismissed Clothing Billboard 26/08/2015
December 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
238-98 Unilever Australasia
Unilever - Continental - Cup-A-Sauce - "Just like your sister's."
Dismissed 08/12/1998
240-98 Lyn White Furniture World
Lyn White Furniture World - "Bloody"
Dismissed Radio 08/12/1998
March 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
93-07 Thoroughbred Racing South Australia (SA) Limited
Thoroughbred Racing SA - Adelaide Cup 2007 (Print) - woman holding whip
Dismissed Print 13/03/2007
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0009-11 Unit
Woman in black bikini and baseball cap sat astride a motorbike which is partly submerged in a swimming pool. The UNIT logo is on the bottom left of the advertisement.
Dismissed Clothing Poster 09/02/2011
April 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
96-06 David Jones Ltd
David Jones - Simone Perele lingerie - woman wearing bra and panty set, lying sideways on a bed of yellow flowers
Dismissed Clothing Outdoor 11/04/2006
August 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0339-17 Honda Australia Pty Ltd
The advertisement depicts Honda Civic vehicles driving in opposing circles on a dirt surface at speed sufficient to throw up dirt from the wheels.
Dismissed Vehicle TV - Free to Air 09/08/2017
September 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
244-05 Carpet Court
Carpet Court - "shipload" of carpets spoken by court jester figure - onscreen text "shipload sale"
Dismissed 13/09/2005

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