1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 17/01/2021
E.g., 17/01/2021
July 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
194-03 Honda Motorcycle Power Equipment Pty Ltd
Honda - MPE TRX 350/450 - swear words cut off by other words.
Dismissed Radio 08/07/2003
223-03 Australian Therapeutic Supplies Pty Ltd
Australian Therapeutic Supplies - Four Seasons Condoms - women talk about sex using condoms.
Dismissed Health Products Radio 08/07/2003
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0053-11 Yum Restaurants International
A man is cleaning out his pool when his wife calls out that dinner is ready. He asks what it is and she replies, "Monday's meatloaf". The man's alter ego then says to him that he should not have to eat leftovers for dinner and suggests he drive over to KFC and pick up the new Streetwise Dinner for $19.95.
Dismissed Food/Bev Groceries 09/03/2011
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0382-11 Virbac Australia
The advertisement in question is for Multimin injection for Cattle and depicts a singing cartoon bull, various cartoon cows and calves and features the closing line “who’s your daddy?”
Dismissed Professional Services 12/10/2011
August 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
198-01 Sexpo Pty Ltd
AdultShop.com Sexpo
Dismissed Other 14/08/2001
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0386-10 Status Anxiety
A man dressed like a homeless person, lying on some cardboard with a status anxiety wallet in his hand.
Dismissed Retail Print 27/10/2010
February 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
20-05 Polaroid Aust Pty Ltd
Polaroid - Eyewear - sunglasses with words on lenses "Brazillian" and "Tasmanian" referring to fashionable pubic hair shaving
Dismissed Clothing Outdoor 08/02/2005
January 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
599-09 Nestle Australia Ltd
Nestle - Uncle Toby's TV 599/09. People eating foods that are rich in Omega 3 and not enjoying them.
Dismissed Food/Bev Groceries 20/01/2010
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0389-15 Bank of Western Australia Ltd (Bankwest)
John McEnroe shouting at a female member of the banks' staff.
Dismissed Finance/Investment TV - Free to Air 14/10/2015
June 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
202-06 Dodo Australia Pty Ltd
Dodo Mobile Phones - Charlie's Angels - three women posing in scanty costumes
Dismissed 13/06/2006
March 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0064-19 Ubisoft P/L
On demand television advertisement for Far Cry game which featured the lyrics 'it's raining men' and vision of women shooting men in a bar.
Dismissed Entertainment TV - On Demand 06/03/2019
April 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
61-01 Streets Ice Cream
Unilever - Streets - Blue Ribbon - Extras
Dismissed 10/04/2001
67-01 Ron Fawkes Mr
Ron Fawkes - 'Homosexuality - What Does God Say?'
Dismissed Other Print 10/04/2001
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0393-14 General Pants Group
Girls dressed in swimmers with the words "Wet Dreams".
Dismissed Clothing Internet - Social - Other 08/10/2014
0397-14 AAMI
A man sitting in a bath with a big dog.
Dismissed Insurance TV - Free to Air 08/10/2014
July 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
205-07 Nissan Motor Co (Aust) Pty Ltd
Nissan - 350Z "Speed Hump" - now with a 230kw power bulge
Dismissed Outdoor 10/07/2007
214-07 Roads & Traffic Authority
Roads & Traffic Authority - Pinkie (TV)- young men speeding or driving unlawfully are alluded to as having a small penis
Dismissed Community Awareness 10/07/2007
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0068-17 Nestle Australia Ltd
It was about using this product to lose weight and how this was achieved. References made to ketosis.
Dismissed Food/Bev Groceries TV - Free to Air 22/02/2017
April 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
64-03 Telstra - Sensis Pty Ltd
Telstra-Sensis - Yellow Pages - dog defecating.
Dismissed Telecommunications 08/04/2003
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
208-09 Wrigley Co Pty Ltd The
Wrigley Co P/L (208/09)TV - man with elephant-like beard picks up 'skittles' to put in his mouth and that of woman sitting opposite
Dismissed Food/Bev Groceries 10/06/2009
226-09 Wicked Campers
Wicked Camper 226/09 - Success of Ageing
Dismissed Travel Transport 10/06/2009
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0401-13 Volkswagen Group Australia Pty Limited
I find the new Volkswagen car ad very stigmatising towards our elderly population, references to hair growing on upper lips, plastic hips, an elderly lady judging her what seems to be gay grandson, and a few other references ... Honestly our elderly population already have to deal with stigma and discrimination on a daily basis, do we really need to see it now on our television ads also?
Dismissed Vehicle 27/11/2013
July 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
211-00 RockCity Event Marketing Pty Ltd
RockCity Event Marketing - Col Elliot
Dismissed Entertainment 11/07/2000
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0076-15 Frucor Beverages Australia
The advertisement was for a sports drink called Maximus. It is bottled in a 1 litre bottle, and the billboard explicitly imply masturbation. They lube up their hands and shake the bottle before the bottle cap pops off.The punchline was something like you need a big grip, can you handle the size?
Dismissed Food/Bev Groceries Billboard 11/03/2015
February 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
7-01 Columbian Cola Drink Company
Columbian Cola Drink Co - sexy girl
Dismissed 13/02/2001
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-18 Bras n' Things
It was basically the beginning of a bedroom scene.I was shocked when I glanced over to the shop and was confronted with a large poster in front of the shop of a girl in "sexy" lingerie laying down with a man behind her with his hand across her waist.If people want to think about raunchy bedroom scenes, they can do it on their own time. We don't need it forced on us and our small children while out grocery shopping.I know they've been in trouble for this kind of thing very recently. They only care about sales not the public.
Dismissed Lingerie Poster 07/03/2018
March 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
72-00 Sydney Morning Herald (The)
Sydney Morning Herald - Chris O'Halloran on technology and religion
Dismissed Media 14/03/2000
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0409-18 Lion
The Instagram post dated June 28th 2018 (https://www.instagram.com/p/BkjtA0UHMao/?taken-by=brisbanegirlsabroad) depicts two young women holding bottles of XXXX Summer Bright Lager. The post is from Brisbane Girls Abroad’s Instagram page that has 7,399 followers (https://www.instagram.com/brisbanegirlsabroad/) and is captioned: “When you lug a picnic up the mountain only for it to pour rain as soon as you sit down ????????We’ve always wanted to picnic at the top of Ngungun...didn’t quite turn out how we expected ???????
Dismissed Alcohol Internet - Social - Instagram 26/09/2018
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
217-99 Kemalda Entertainment Pty Ltd
Kemalda - Rodney Rude - "Pauline Hanson"
Dismissed Entertainment 13/07/1999
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0084-16 Adam & Eve
The TV advertisement is for “JO” brand personal lubricants and “adam&eve”, a company which sells the products. The advertisement footage consists of 12 consecutive frames. Frame 1 shows a topless woman lying face down on top of a topless man, who is lying on his back. Both the woman and the man are wearing black underpants. The woman’s underpants are revealing. The left-half of the woman’s left breast is exposed.Frame 2 shows footage of a woman’s torso. The woman’s face is not shown. The woman is wearing a bra and underpants. The woman is lying on her back.
Dismissed Sex Industry TV - Free to Air 09/03/2016
0092-16 FOXTEL Management Pty Ltd
Two woman were sitting in a small and sparse kitchen - one was giving another a gift. It was a matryoshka doll. One woman explain how it went - then said it costs $50The voiceover then came in an said 'Australians would prefer to spend their money on this (or something of that nature) and it then advertised Foxtel.
Dismissed Entertainment TV - Free to Air 09/03/2016
March 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
74-99 Blacktown Motor World
Blacktown Motor World - "Small town service in the big city"
Dismissed Retail 09/03/1999
October 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0413-16 Allaro Homes
TV advert for home builders
Dismissed Real Estate TV - Free to Air 12/10/2016
April 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
22-98 Aussie Home Loans
Aussie Home Loans - mugshots - crim and banker
Dismissed Finance/Investment Print 14/04/1998
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0088-15 Mars Confectionery
The advertisement for Maltesers has two women eating maltesers and then putting their sleeping boyfriends in a sexual/suggestive position and then laughing at them. The advertisement perpetuates the idea that being gay is something to be ridiculed.
Dismissed Food/Bev Groceries TV - Free to Air 25/03/2015
July 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
77-98 The Sunday Telegraph
Sunday Telegraph (The) - "Russian Dolls"
Dismissed Media 14/07/1998
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0417-14 Krystal Adult World
Advertisement covers a purple van with a large (oversize) image of a woman wearing very little and holding a whip.
Dismissed Sex Industry Transport 22/10/2014
0433-14 Brown Forman Australia
Young men drinking. Spurts of alcohol. Edit's to young woman's face being drenched..
Dismissed Alcohol TV - Free to Air 22/10/2014
January 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
8-09 Autobarn
Autobarn - man applies car engine oil to a pizza and two men with knives threaten sheep
Dismissed Retail 21/01/2009
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0421-15 Ubet
Gambling ad
Dismissed Gambling TV - Free to Air 28/10/2015
April 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
83-00 Sara Lee Apparel Group
Sara Lee Apparel - Wonderbra - 3 advertisements: 'Get off here', 'Am I keeping you up?', 'By the way, my eyes are blue'
Dismissed Clothing Outdoor 11/04/2000
December 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0425-13 Warner Village Theme Parks
An internet ad on the side bar of the smh.com homepage showing youing girls coming down a slide at a water park.
Dismissed Tourist Attractions Internet 11/12/2013
0429-13 Campbell's Australia
Arnotts are currently running a TV campaign for thier product Cruskits. Their assertion in the advert is that there are "60% less carbs in Cruskits than in bread" The very small print then states that this is comparing two Cruskits with two slices of bread. Note this claim is also currently made on the Arnotts/Cruskits website
Dismissed Food/Bev Groceries 11/12/2013
February 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
23-02 Digital Audio Group
Digital Audio Group - copulating couple - 'DB dynamics loudspeakers really get you pumping'
Dismissed Print 12/02/2002
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0100-12 THQ Asia Pacific Pty Ltd
A poster advertising the release of the videogame, UFC Undisputed 3, that was placed on bus and tram panels. The image is of a man kicking another man in the face and the text reads, "UFC 3... Your move."
Dismissed Entertainment Transport 28/03/2012
0104-12 My Dental Team
A voice which sounds like a young boy describes why he likes My Dental Team at Shellharbour with one of the reasons given as because the dental nurse holds his hand and is hot.
Dismissed Professional Services Radio 28/03/2012
March 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
85-08 Hungry Jacks
Hungry Jacks - apprentice sent off to buy construction crew's lunch
Dismissed 12/03/2008
July 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
232-06 Optus Communications
Optus - octopus with tentacles on mobile phone and other tentacles making different statements with references to "sweet sweet" and "golden frothy" beer. "Who says men can't multitask?"
Dismissed Print 11/07/2006
235-06 IKEA
IKEA - young boy bored at furniture store - now has play equipment and a café - later seen in back of car - apparrently not wearing seatbelt or in child restraint
Dismissed 11/07/2006
April 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
88-07 Tricon Restaurants International
Tricon - Pizza Hut - Cheesy Bites - Jessica Simpson pops cheesy bite into young boys mouth and singing "One of these days these bites are gonna pop right into you"
Dismissed 10/04/2007

Pages