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E.g., 17/02/2020
E.g., 17/02/2020
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0226-18 Ubisoft P/L
Advertising for Far Cry 5 on side of bus. Looks like the Last Supper but with characters from the game.
Dismissed Entertainment Transport 09/05/2018
August 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
268-99 Adelaide Cleaning Equipment Pty Ltd
Adelaide Cleaning Equipment (Jet Fire Heater) No.2
Dismissed 10/08/1999
270-99 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - "Where's the water?" - towed snowboard rider
Dismissed 10/08/1999
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
117-09 Telstra Corporation Ltd
Telstra Corporation 117/09 - TV young girl talking to her Dad on the mobile while driving a car.
Dismissed Telecommunications 08/04/2009
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0230-15 Centrefold Lounge/Men's Gallery
The whole car is covered in advertising including large photo of a woman bending over, from behind with g string only on.
Dismissed Bars/Clubs Transport 10/06/2015
June 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
120-01 Unilever Australasia
Unilever - Continental - Asian man spreadeagled over candle
Dismissed 12/06/2001
123-01 Just Jeans Group
Just Jeans - Snowman's nose becomes erect penis
Dismissed Clothing 12/06/2001
138-01 Unilever Australasia
Unilever - Lipton - Tea - man in underpants 'indicating a sex act'
Dismissed 12/06/2001
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0234-14 Electrodry
Advertisement displaying a couple on a couch reading the newspaper commenting on a 14 day satisfaction guarantee.
Dismissed House Goods Services TV - Free to Air 09/07/2014
0242-14 Dainty Group
Miley Cyrus new Australian tour Bangerz features Miley dancing and rolling around in sexually suggestive poses.
Dismissed Entertainment TV - Free to Air 09/07/2014
September 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
274-03 McDonald's Aust Ltd
McDonald's - Salads - man eats hamburger while woman makes 'healthy' choice.
Dismissed 09/09/2003
August 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
277-06 Kellogg (Aust) Pty Ltd
Kellogg - Crunchy Nut - birthday cake - woman blowing out candles, leaning forward with breasts exposed
Dismissed Food/Bev Groceries 08/08/2006
June 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
126-05 Trims Finance Pty Ltd
Trims - Levi's zip sweat, loose fit surf jean (him), Levis Long sleeved baby rid tee, loose fit surf jean (her) - girl backed up to a tree her legs straddled around a guy, he is open mouthed against her neck
Dismissed Clothing Print 14/06/2005
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
28-03 Kellogg (Aust) Pty Ltd
Kellogg - K-Time Fruit Bars - girl steals bar from colleague.
Dismissed 11/03/2003
September 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
129-98 SportsVision Australia Pty Ltd
SportsVision Australia - "AFL games - 100% Jesus"
Dismissed 08/09/1998
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0246-15 Department of Health and Ageing
There were three different ads about Ice awareness. These might have run several times during the program we were watching however we switched off.
Dismissed Community Awareness TV - On Demand 24/06/2015
0250-15 Darwin Red Devil Fishing Charters
Fishing charters a shark is being caught and a women is screaming loudly.
Dismissed Sport and Leisure TV - Free to Air 24/06/2015
0254-15 Jim's Mowing SA
The cartoon version of Jim's Mowing and garden maintenance.
Dismissed House Goods Services TV - Free to Air 24/06/2015
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
282-05 Motorola Australia
Motorola - man at football game holding signs relating to woman (referred to as "the hot babe") sitting next to him, for his mates across the field to see - they then make sexual gestures to her. She is annoyed and physically assaults the man
Dismissed Telecommunications 11/10/2005
May 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
131-99 Toyota Motor Corp Aust Ltd
Toyota - Hilux - bugger
Dismissed 11/05/1999
146-99 Just Jeans Group
Just Jeans - Jay Jays - theft - Anzac Day
Dismissed Clothing 11/05/1999
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
285-08 Brisbane Marketing
Brisbane Marketing - (Internet) - image of naked couple in trapeze harness
Dismissed Entertainment Internet 13/08/2008
308-08 Haggle co
Haggle Co - 'little person' called Little Mark - pun on furniture has a 'little mark'
Dismissed 13/08/2008
May 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
135-00 Honda Australia Pty Ltd
Honda - Odyssey - baby driving car
Dismissed 09/05/2000
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
288-98 Westfish - Seafood Marketing Group of WA
Westfish - Seafood Marketing Group of WA - "Mussels"
Dismissed Print 09/02/1999
August 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0258-13 Kellogg (Aust) Pty Ltd
This advertisement for Kellogg’s LCM “Split Stix” was broadcast during July 2013. It depicts a primary school-age boy in a typical school classroom at lunchtime. He takes an LCM Split Stix bar from his lunchbox and unwraps it, smiling quizzically at the product as he realises it is able to be split in two down the middle. He splits the LCM bar and takes a large, enthusiastic bite. He then picks up a paper plane from the desk in front of him and throws it out the open classroom window. The viewer follows the plane out the window as a joyful jingle begins.
Dismissed Food/Bev Groceries 14/08/2013
0262-13 Boost Tel Pty Ltd
No1 shows zombies in the supermarket and a woman on roller-skates trying to hit the zombie with a cricket bat. The zombies are bleeding in the supermarket.
Dismissed Mobile Phone or SMS 14/08/2013
September 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
290-07 Simplot Aust Pty Ltd
Simplot - I&J Battered Fish - woman batters fish with cricket bat
Dismissed Food/Bev Groceries 11/09/2007
April 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
140-06 Pepsico Australia Holdings Pty Ltd
Pepsico - Pepsi Max - man wears rabbit ears and tail and sent out to race in front of dogs - commentator remarks "What an ugly rabbit!"
Dismissed Food/Bev Groceries 11/04/2006
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
294-01 Victorian Smoking and Health Program
Victorian Smoking and Health Program - man in hospital, wife and daughter visiting
Dismissed Community Awareness 13/11/2001
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0266-10 Kimberly-Clark Aust Pty Ltd
This television advertisement features a series of vignettes with a young boy and young girl on different sides of a split screen. The advertisement shows the children playing with different toys, sleeping, dressing up in different outfits, reading books and getting messy in different ways. The advertisement then shows a boy and girl Huggies Nappy, demonstrating that Huggies Nappies have tailored absorbency for boys and girls. The advertisement finishes with the split screen disappearing to reveal both children coming together to hug their mum.
Dismissed Toiletries 22/06/2010
November 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
297-04 Goodyear Tyres
Goodyear Tyres - Ducaro GA cars speeding over wet surface of Great Alpine Rd, then flat dry plains at Leigh Creek, with semitrailers passing at speed, the rainforest drive
Dismissed Retail 09/11/2004
June 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0269-16 Roadshow Film Distributors Pty Ltd
hearing parts of the horror movie . And unnerving , scary voices and wording
Dismissed Entertainment Radio 22/06/2016
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
3-06 Blue Haven Pools & Spas Pty Ltd
Blue Haven Pools & Spas - elephant in pool lying on a float and bobbing in the water
Dismissed 14/02/2006
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
149-99 adidas Australia Pty Ltd
adidas - "Take the local championship"
Dismissed 13/07/1999
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0273-14 Sony Pictures Releasing Pty Ltd
The advertisement contains the images of a male and a female. The male appears to be in a running pose fully clothed while the female is in a Jumping Jack position in underwear. Behind the people in large red lettering are the words "SEX TAPE". At the top of the advert appears the names Cameron Diaz and Jason Segel.
Dismissed Entertainment Transport 13/08/2014
December 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
301-02 Holden Ltd
Holden - Commodore Utility - 'Crop circles' helicopters and news crews viewing scene - amused man leaning on bonnet of car
Dismissed 10/12/2002
July 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
152-02 Windsor Smith Pty Ltd
Windsor Smith - 'Wicked' - man sitting on bed putting on his shoes, with two tousled women behind him.
Dismissed Clothing Outdoor 09/07/2002
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0277-16 Pretty Little Thing
Skinny girlsSkimpy clothes
Dismissed Clothing TV - Pay 13/07/2016
0289-16 Ultra Tune Australia
This is in relation to two ads. I have just watched the second of two sexist ads tonight on network nine. This first ad two women in a car drive of a cliff and are rescued by Ultratune men in a helicopter - the last screen finishes with a shot of the women look up to the men in a gratuitous cleavage shot. The second ad are two women again depicting a 'dumb' stereotype accidentally getting soaked going through a car wash with the top down.
Dismissed Automotive TV - Free to Air 13/07/2016
October 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
305-03 Cottons Pty Ltd
Cottons - images of sanitary pads moving across screen.
Dismissed Toiletries Cinema 14/10/2003
314-03 Saab Automobile Australia Pty Ltd
Saab - 9-3 Series - 'Aerotic'.
Dismissed Print 14/10/2003
June 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
155-03 Dodo Australia Pty Ltd
Dodo Internet - 'Your super fast broadband connection has saved me from Internet starvation' - overweight boy eating junk food (2 ads).
Dismissed Telecommunications 10/06/2003
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0281-18 Jaguar Land Rover Australia Pty Ltd
Its is the dragon challenge in which an Asian professional driver showcases the "climbing" capability of a landrover on stairs. There is no possible way that a person who buys the car would ever be allowed to do this.
Dismissed Vehicle TV - Pay 20/06/2018
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
158-09 Big W
Big W - Print ad for Kayser underwear with models topless with only their hands covering their breasts.
Dismissed Clothing Print 22/04/2009
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0285-17 Chemist Warehouse
An advertisement for Chemist Warehouse appeared on TV showing two women of Asian descent fighting over the last bottle of Fish Oil on the shelf. A pharmacy assistant then goes over to the two Asian women to stop them from fighting and shows them there is plenty more stock behind them. 
Dismissed Health Products TV - Free to Air 12/07/2017
September 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
310-99 King Wally Car Sales
King Wally Car Sales - "All hail the king"
Dismissed Retail 14/09/1999
June 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
160-99 Procter & Gamble Australia Pty Ltd
Proctor & Gamble - Pringles
Dismissed 08/06/1999
July 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
164-01 Advanced Medical Institute
AMI - "malfunction in his engine room"
Dismissed Health Products 10/07/2001
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0293-14 National Australia Bank Ltd
The advertisement was a fake letter addressed to me from "[my names]'s sensible side". In the letter it said that I should get a NAB credit card to enjoy retail therapy because it is sensible to get a deal at sale time. It says "the sensible thing to do now is to stop your impulsive side from missing out".
Dismissed Finance/Investment Mail 27/08/2014

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