1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 08/03/2021
E.g., 08/03/2021
November 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
491-09 Hocking Communications
Hocking Communications -30Seconds Outdoor cleaner (491/09) TVC. Narrator promoting this outdoor cleaner lampooning the way Asians speak
Dismissed 25/11/2009
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
50-06 Honda Australia Pty Ltd
Honda - CRV - condition of country roads discussed at meeting - it's decided not to repair them as most of them own Honda CRV and suitable for all conditions
Dismissed 14/02/2006
June 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
178-09 Drummond Golf
Drummond Golf - man hits golf ball and it hits Easter Bunny
Dismissed 10/06/2009
March 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0075-13 Global Shop Direct
Schticky is a roller type of product which is advertised to adhere to fluff from clothes, hence attracts the fluff making the clothes appear fluff free. Available at globalshop.com.au.
Dismissed Retail 13/03/2013
March 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
51-01 Tricon Restaurants International
Tricon - KFC - woman floating in pool eating chips
Dismissed 13/03/2001
August 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
181-04 North Coast Christian Media Council Inc
North Coast Christian Media Council - Wiggles-type characters used to advise children "Jesus Loves You"
Dismissed Other 10/08/2004
201-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - 3 cars on dirt track-describes how each car would perform under "unpredictable conditions"
Upheld - Modified or Discontinued 10/08/2004
June 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
184-08 Fantastic Snacks Australia
Fantastic Snacks - Delites - female licks males face
Dismissed Food/Bev Groceries 11/06/2008
December 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
526-09 iiNet
iiNet - 526/09 TV Broadband in a box promotion choir sings "hallelujah"
Dismissed Telecommunications 09/12/2009
546-09 Toyota Motor Corp Aust Ltd
Toyota - (546/09) RAV4SUV a couple met and behaved in passionate way with male removing his jacket
Dismissed 09/12/2009
575-09 Sartso
Sartso - Kevlar Jeans (575/09)TV. Motocycle being ridden in dangerous manner
Dismissed Clothing 09/12/2009
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0087-14 Johnson & Johnson Pacific Pty Ltd
Various scenes of woman describing embarrasing stories experienced because of using pads. One scene has a pad floating in a pool and in another, a girl types into an online search engine, "am I putting it in the right hole."
Dismissed Toiletries 09/04/2014
0095-14 Aldi Australia
Aldi commercial about cheese. Depicted as a group in a Church service and the announcer is a Minister in a church.
Dismissed Retail 09/04/2014
November 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0416-12 SCA Hygiene Australasia
One woman wakes the other up to go to Boot Camp. The one in bed says she has her period. The first throws a packet of tampons at her and tells her to 'come on'.Next scene, they're sitting in a car, watching men at the boot camp, while drinking coffee.
Dismissed Toiletries 14/11/2012
0424-12 Hasbro Australia Ltd
The advertisement shows animated robot-type toys with large guns on their shoulders and is animated to appear as if the robots are moving and shooting. They then turn into cars and other transport and then turn back into the gun-wielding robots. The voice over says things such as, "More Destruction" and "Annihilation."
Dismissed Toys and Games 14/11/2012
October 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0420-10 Australian Education Union
A teacher speaks about a number of students in her class, and their different needs in terms of education. The teacher makes the case that if the class size was smaller, then she would have more time to spend with each individual student, and that each student would then be better able to be educated according to his or her specific needs. For one of the students, the teacher comments, "Dominic is not engaged.
Dismissed Education 27/10/2010
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
56-03 Swift & Moore Pty Ltd
Swift & Moore - Canadian Club Whisky - men spray-paint polar bears.
Dismissed Alcohol 08/04/2003
March 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0099-12 Energy Watch
The fictitious Carbon Tax collector approaches Betty (Grandma) asking her to “Pay Up”. Betty states she doesn’t make any carbon in which the carbon tax collector prompts her to pay up again. Ben Polis (Founder-CEO of EnergyWatch) appears explaining that EnergyWatch cannot stop the Carbon Tax however they can help lower power bills. The final 5 seconds is tailored per state (VIC & NSW) addressing what offer is available.
Dismissed House Goods Services 28/03/2012
February 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
2-05 HGC Administrative Services Pty Ltd
HGC - Club X - Intimate Shaver (TV) "keeping pussies clean shaven" - cat on couch approached with shaver, sounds of distressed cat, then reappears hairless
Dismissed Toiletries 08/02/2005
June 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
59-98 Woolstore Furniture Centre
Woolstore Furniture Centre - "bloody disaster."
Dismissed Retail 09/06/1998
March 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
63-03 Jim Beam Brands Australia Pty Ltd
Jim Beam - man throws cans out of office window.
Dismissed Alcohol 11/03/2003
November 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
207-98 Federal Chamber of Automotive Industries
Federal Chamber of Automotive Industries (Sydney Motor Show) - man on aeroplane
Dismissed 10/11/1998
April 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
66-04 Red Bull Aust Pty Ltd
Red Bull - pigeon poops on guy's head - he shoots with catapult then kicks bird
Dismissed 13/04/2004
September 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
210-02 Australian Paper
Australian Paper - Reflex copy paper - older woman being shown around office, then being hit by ball kicked by staff member playing football
Dismissed 10/09/2002
September 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
213-04 Subaru (Aust) Pty Ltd
Subaru - Award Fast Start- sedan leaving ground over hilly road, speeding across expanse of water
Dismissed 14/09/2004
255-04 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - man shakes dandruff from hair onto photos to remind him of snow
Dismissed 14/09/2004
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0122-14 Horticulture Australia Limited
Advertisement about bananas and it had as the catch line NA NA and another rhyming word which i didn't get written down in time.At the end of the ad, the camera pulled back and they were playing the jingle and from the left hand side of the screen a great big very red boxing glove came out and hit a person in the head...with the words on a piece of wood or something, saying no bone bananas.
Dismissed Food/Bev Groceries 23/04/2014
March 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
71-02 Kellogg (Aust) Pty Ltd
Kellogg - Nutri Grain - 'Mother of a Job' - woman giving birth, various scenes of boy growing up. Nutrician speaking from inside pantry, mum closes door on her. Iron Man Food
Dismissed 12/03/2002
74-02 Unilever Australasia
Unilever - SunSilk - Maximum Shine shampoo - woman comments in head about another woman's hair. Sees hairdresser Joh Bailey "I like the look of him. I wonder if he's. Joh says "Yeah, sorry, I am"
Dismissed Toiletries 12/03/2002
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
219-99 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - Bastards
Dismissed Travel 13/07/1999
March 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
76-99 Cuddles 'N Mum
Cuddles 'N' Mum - "Sleeping baby"
Dismissed Retail 09/03/1999
March 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
79-08 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Napisan Oxy Action- mother notices stain on schoolboy's shirt - uses Napisan
Dismissed 12/03/2008
July 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
84-98 Coca-Cola South Pacific Pty Ltd
Coca-Cola - men playing rugby with watermelon
Dismissed 14/07/1998
August 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
231-07 Ford Motor Co of Aust Ltd
Ford - Falcon Utility XR8 - Utopia - two blokes watching world fill with what blokes want - beer fountains, street full of toolshops - sign says "police targetting metrosexuals" and they see police pulling over male drivers
Dismissed 14/08/2007
November 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0475-10 Ford Motor Co of Aust Ltd
A woman is driving a red Ford Fiesta over a bridge. She uses a touch screen on the dashboard to select music, which starts playing. We see large bubbles containing people floating around the outside of the car, then the driver says, "Lucas" and on the touch screen the following words are shown: "Phone Dialling Lucas". We then see a bubble with a man in it who has just answered his phone. The car stops and one of the bubbles lands on the ground with a pop.
Dismissed Vehicle 24/11/2010
April 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0144-10 Good Vibrations
A fully clothed woman is sitting on a hill with "Good Vibrations" written across the screen. A female voiceover lists various locations then shows a woman's hand picking up some car keys and a handbag, and the voiceover says "What are you waiting for, get into Good Vibrations". "Are you coming?" End image: Good Vibrations adult erotica. Adult toys, dvds, games, lingerie, magazines and novelties
Dismissed Sex Industry 28/04/2010
March 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
87-06 David Booth Real Estate Pty Ltd
David Booth Real Estate - sweeping shots of Evolution apartment block units with bikini-clad female by a swimming pool
Dismissed Real Estate 14/03/2006
February 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
9-99 Woolworths Supermarkets
Woolworths - two young men supermarket shopping looking at frozen carrots - salesgirl asks "You do know how to..?"
Dismissed Retail 09/02/1999
December 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
237-98 Australian Dairy Corporation
Australian Dairy Corporation - Victor Chang Inst - belching fridge.
Dismissed 08/12/1998
April 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
24-98 Collins Foods Group Pty Ltd
Collins Foods Group - Sizzler - "Jesus - loaves and fishes scene"
Dismissed 14/04/1998
April 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
95-07 Castrol Lubricants
Castrol - GTX - cricketer Adam Gilcrist's car overtaken by Barmy Army cricket fans - shown as overweight and pale skinned and sunburnt and described as "mollecular intelligence"
Dismissed 10/04/2007
October 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
243-02 The Quit Campaign
Quit Victoria - ad introduces viewer to "your oncologist", "your surgeon", "your chemo nurse" and "your palliative care nurse" - "nice people - but you wouldn't want to meet them" - 30 second version.
Dismissed Community Awareness 10/10/2002
September 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
246-05 McDonald's Aust Ltd
McDonald's - Cajun Nuggets (snowdome) - people looking for water to drink after eating very spicy nuggets - drink liquid from a snowdome ornament
Dismissed 13/09/2005
258-05 Unilever Australasia
Unilever - Continental - Pasta Sauce - actress Mena Suvari at dinner is told by boyfirend she's intelligent and beautiful but they have to break up bcs he expects more now, with Continental Pasta Sauce - explains "it's not me, it's you"
Dismissed 13/09/2005
December 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0497-10 Drug and Alcohol Office Western Australia
A glass of red wine is shown being spilt on to a white tablecloth. The wine shows the spread of alcohol through the body, forming bodily organs to eventually form a human body. The voiceover describes alcohol as a carcinogen, the parts of the body where alcohol causes cancer and then provides a recommendation on how to stay at low risk of alcohol caused cancer and other diseases.
Dismissed Community Awareness 08/12/2010
July 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
249-09 Girls Gone Wild
Girls Gone Wild TV (249/09)for phone downloads with highly sexual content. Girl on girl action.
Upheld - Modified or Discontinued Sex Industry 08/07/2009
May 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0165-11 Nissan Motor Co (Aust) Pty Ltd
Male voice over describes powerful tradies and we see various tradies performing tasks which highlight their strength: one throws a lawnmower over a fence, another uses a leaf blower to dry his hair and another bends a metal rod over his knees. We then see the new Nissan Navara Tradie which is described as the most powerful tradie there is.
Dismissed Vehicle 25/05/2011
October 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
252-02 SPC Ardmona Operations Limited
SPC Ardmona - Spaghetti - young girl playing with doll says "wee wee wee" ; young boy hums "bum bum bum" - mother says 'I'll wash your mouth out';
Dismissed 08/10/2002
January 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0506-10 Gucci Australia Pty Ltd
Golden doors with Gucci written on them open to reveal a futuristic city with a bridge running through the centre of highrise buildings. There is a woman driving a car across the bridge and as she accelerates we see flames emitting from the rear of the car. The car stops, the woman gets out and then closes her eyes as though thinking of something. We then see the same woman in a bedroom with a man and they are kissing and removing their clothing. We see them in bed together and the woman is straddling the man and flicking her hair. We then cut back to the woman standing by the car.
Dismissed Toiletries 19/01/2011
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0176-13 Pfizer Australia Pty Ltd
Two females and two males are playing tennis and one female is asking the other why she is so fit.
Dismissed Health Products 12/06/2013

Pages