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E.g., 27/01/2021
E.g., 27/01/2021
November 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
398-09 EBBX
EBBX - Financial product on buses. Image of 3 women's bottoms with tag line "improve your bottom line"
Upheld - Modified or Discontinued Finance/Investment Transport 11/11/2009
May 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0237-17 Sportsbet
Ben Johnson promoting new Sportsbet app.
Upheld - Modified or Discontinued Gambling Internet 24/05/2017
June 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0246-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries TV - Pay 27/06/2012
November 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
450-08 Wicked Campers
Wicked Campers - couple copulating drawn on vehicle roof - Reg No. ICOF 961
Upheld - Modified or Discontinued Travel Transport 12/11/2008
April 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
137-09 Coca-Cola South Pacific Pty Ltd
Coca Cola Zero 137/09 - The break up, with pole dancers and sexy women.
Upheld - Modified or Discontinued Food/Bev Groceries 22/04/2009
159-09 Cafe Bella Vista
Cafe Bella Vista - radio ad referring to cows being dopey animals
Upheld - Modified or Discontinued Food/Bev Groceries Radio 22/04/2009
February 2002
Case number Ad Standards description Determinationsort ascending Category Media Determination date
17-02 Lois Lane Shoes
Lois Lane Shoes - woman uses mobile phone while driving and litters road
Upheld - Modified or Discontinued Retail 12/02/2002
May 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
174-09 Hastings Metal Mart
Hastings Metal Mart - Radio ad with 2 males talking with sounds of one being 'hit'by the other
Upheld - Modified or Discontinued Hardware/Machinery Radio 14/05/2009
118-09 Advanced Medical Institute
AMI-118/09 - Radio - "Great sex" on valentines Day
Upheld - Modified or Discontinued Health Products Radio 14/05/2009
June 1998
Case number Ad Standards description Determinationsort ascending Category Media Determination date
66-98 Paisley Park Hair
Paisley Park Hair - "Woman with gun"
Upheld - Modified or Discontinued Retail Print 09/06/1998
69-98 Smith's Snackfood Co Ltd The
Smith's Snackfood - Smith's Crisps - 'Smith Family' stick figures - 'Tour'
Upheld - Modified or Discontinued 09/06/1998
February 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0036-11 Coca-Cola Amatil
Commercial is set at a typical suburban primary school and opens on a bird in the schoolyard pecking away at a discarded apple. A boy takes a banana from his backpack on his shoulder and sneaks it into the backpack of the boy in front of him. A girl opens her locker and as she takes out her books she purposely knocks a pear out of her locker and casually kicks it under the locker. In the schoolyard where one boy bowls a mandarin to another boy with a cricket bat and he splatters it everywhere. Cuts to a girl sitting on a bench nearby eating an SPC Fruit Snack in Jelly.
Upheld - Modified or Discontinued Food/Bev Groceries 23/02/2011
October 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0331-19 Lack of Color
This internet advertisement is a product listing for a hat and depicts a woman next to a pool with a cigarette in her mouth.
Upheld - Modified or Discontinued Clothing Internet 09/10/2019
June 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
261-09 Custom Security Services
Custom Security Services - Billboard with image of woman's breasts and phrase "protect your assests"
Upheld - Modified or Discontinued Outdoor 24/06/2009
March 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0064-16 Marriage Alliance
An image with a depiction of a sad woman sitting at a desk with a noose around her neck, apparently about to commit suicide by hanging. The image is captioned 'Same sex marriage increases PC bullying in the workplace'. The image is currently available at https://twitter.com/MarriageAll/status/694826988427554816.
Upheld - Modified or Discontinued Religion/Beliefs Internet - Social - Other 09/03/2016
March 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0065-18 Universal Pictures
A movies advert for Fifty Shades of Grey Freed in which a couple is depicting moving though a highly adult themed relationship with scenes including being held hostage at knife point and a woman sitting on the floor in a leather corset, a man holding a leather whip to her neck, swimming seemingly naked together, etc.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 21/03/2018
0112-18 Turnstyles Exhibitions and Events
A car is being driven down a road. A woman in the passenger’s seat stands with her torso protruding out of the open sunroof. Operatic music plays.
Upheld - Modified or Discontinued Travel TV - Free to Air 21/03/2018
0116-18 Sportsbet
A man is seen from the waist up, naked with a razor buzzing going down, out of view of the camera. He is then seen ‘cutting ‘ himself after hearing whatever it is being promoted.
Upheld - Modified or Discontinued Gambling TV - Free to Air 21/03/2018
February 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0069-17 Trelly's Tackle World Shepparton
Trelly's Tackle World was advertising an Australia Day sale with an offer of 'free pork kebabs' with the subtitle 'Halal or Haram?' underneath. This is suppose to happen on the 27th February 2017.
Upheld - Modified or Discontinued Retail Print 08/02/2017
March 2020
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0096-20 Woolworths Group Limited
This internet advertisement is an approximately six minute long video titled ‘The World’s Biggest Beer Run Episode 5: Italy’. The part of the advertisement subject to the complaint is a scene (at 4:52) that depicts a person seated on a pallet being carried on a forklift which is being operated by another person.
Upheld - Modified or Discontinued Alcohol Internet 25/03/2020
April 2020
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0115-20 Kayo Sports
This Facebook advertisement features a commuter seated at a bus stop watching NRL on her phone. Commentary of the game, “Keary runs the ball down”, is heard as two NRL players, Alex Glenn and Luke Keary, appear in front of the bus stop. Keary attempts to side-step Glenn before he’s tackled through the bus stop glass. At the moment of impact, further commentary, “huge hit by Alex Glenn”, is heard from the phone. A super comes up saying “Nowhere is safe from footy”.
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 08/04/2020
December 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0430-13 Hungry Jacks
Ad for crunchy burgers where there are 4 people in an open top jeep reversing into a car park, and the girl in the front seat crunches on the burger.
Upheld - Modified or Discontinued Food/Bev Venue 11/12/2013
0434-13 Australian Therapeutic Supplies
A condom Ad. This commercial demonstrates a naked couple having sex in 5 different positions, trying out the various kinds of condoms. They are seen naked in front of pharmacy staff… and even while the female is on the phone to her mother. The sex positions a quite explicit.
Upheld - Modified or Discontinued Toiletries Cinema 11/12/2013
April 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0135-16 AdultShop.com Ltd
A female voice describes the new and improved "womaniser" sex toy, stating that it no longer goes "rrrrrrr", but now makes simulated kissy noises, "using air pressure to pleasure". The ad then indicates that it is "like Channing Tatum kissing and sucking (me)...." to the point of ecstasy. The female concludes by saying, "At least, that is what it feels like to me" and giggles.
Upheld - Modified or Discontinued Sex Industry Radio 13/04/2016
0142-16 Sir Walter Premium Lawn Turf
People are gathered at a back yard barbecue. One of the guests approaches the host with a handful of grass. The guest then proceeds to push the grass into the host's mouth and rub it in while all the other guests stand by and watch. The guest asks if it's Sir Walter and once the host has spit out the grass he shamefacedly says no. All guests drop their plates and rush out of the back yard.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 13/04/2016
December 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0482-10 Nestle Australia Ltd
The advertisement is a shortened 15 second version of the advertisement produced by Nestle to advertise generally its Drumstick ice cream product. We open on the Kiosk in the same vein as in the brand commercial. A group of men and women walk towards the Kiosk. Many hands are seen pulling Choc Shocs from a freezer. The ad then moves to the water’s edge where a line of bathers sit, each with a Choc Shoc – and in perfectly unison each swing their leg into pool. A group of people on stairs with a multitude of towels laid out beside them.
Upheld - Modified or Discontinued Food/Bev Groceries 08/12/2010
January 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0495-11 Totally Natural Products
A window advertisement promoting sports protein powder. The advertisement includes images of the product, as well as an image of a male body builder using arm resistance to show his muscles and a female in red lingerie with her thumb hooked in her underwear pulling the string side down.
Upheld - Modified or Discontinued Health Products Poster 18/01/2012
April 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0181-18 Charlotte Pass Alpine Resort
A radio ad for Charlottes pass alpine resort that “jokes” that a blonde snowman takes longer to “build because you need to hollow out the head”.
Upheld - Modified or Discontinued Travel Radio 24/04/2018
April 1999
Case number Ad Standards description Determinationsort ascending Category Media Determination date
103-99 Sunshine Coast Boat Show
Sunshine Coast Boat Show - "Person with legs hanging over front of boat"
Upheld - Modified or Discontinued 13/04/1999
April 2002
Case number Ad Standards description Determinationsort ascending Category Media Determination date
107-02 Ford Motor Co of Aust Ltd
Ford - Escape - beach soccer
Upheld - Modified or Discontinued 22/04/2002
September 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
403-09 General Pants Group
General Pants Internet 403/09 Images of female with her mouth sewn/stitched shut.
Upheld - Modified or Discontinued Clothing Internet 09/09/2009
February 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
46-07 Hyundai Motor Company Australia Pty Ltd
Hyundai - Santa Fe - Next Generation - toddler climbs out of cot, grabs car keys & picks up baby girl hitchhiking - drives on roads and sand dunes then surfs waves
Upheld - Modified or Discontinued 13/02/2007
June 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0267-10 Pharmacare Laboratories
Three young men are loading surboards in to a camper van next to the beach when one of them spots an attractive woman heading their way wearing a bikini. He makes the other two men aware of her, and they all make appreciative noises whilst the camera slowly pans up the woman's body. The next scene shows a man sitting in a red convertible, playing a guitar and singing a song about spotting attractive women and sharing the sight with your mates.
Upheld - Modified or Discontinued Toiletries 22/06/2010
March 2003
Case number Ad Standards description Determinationsort ascending Category Media Determination date
49-03 Mazda Australia Pty Limited
Mazda - Astina SP20 - speeding around corners - seatbelt figure being thrown about.
Upheld - Modified or Discontinued 11/03/2003
July 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0286-17 Asahi Premium Beverages
The advertisement is an Instagram post by Vodka Cruiser from the username ‘vodka cruiser’. It depicts the face of a girl who appears to be a young teenager, with star-shaped glitter underneath her eyes. The caption reads “How to cover your dark eye circles the morning after.” Other Vodka Cruiser Instagram posts also appear to be directed to children.
Upheld - Modified or Discontinued Alcohol Internet - Social - Instagram 12/07/2017
February 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
72-10 Mitsubishi Motors Aust Ltd
Mitsubishi Motors 72/10. TVC shows people warerskiing and people on the boat not wearing life jackets.
Upheld - Modified or Discontinued 24/02/2010
July 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
220-08 Wicked Campers
Wicked Campers - 'Women are like banks - once you withdraw you loose interest'
Upheld - Modified or Discontinued Other Transport 09/07/2008
September 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0340-16 City Chic
There are various women posing on beds and wearing underwear, some were sliding their hand up their thigh or down their chest. There is a horse statue, and seductive movements.
Upheld - Modified or Discontinued Clothing TV - Out of Home 14/09/2016
March 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
83-09 Jamba! GmbH
Jamba Jamster 83/09 - TV mobile phone ring tone that uses phrase "jizz in my pants"
Upheld - Modified or Discontinued 11/03/2009
April 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
91-08 Wotif.com
Wotif.com - Squid Festival - man bites into squid and ink spurts everywhere
Upheld - Modified or Discontinued Travel 09/04/2008
February 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0037-15 Subaru (Aust) Pty Ltd
All New Subaru Outback Value uses the term Corroborree.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 25/02/2015
June 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
250-09 Youi Car Insurance
Youi insurance (250/09) TV car insurance for people with mental illness (obsessive compulsive disorder)- man cleaning his glasses over and over
Upheld - Modified or Discontinued Insurance 10/06/2009
September 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0371-15 Target Australia Pty Ltd
Catalogue Hip flask
Upheld - Modified or Discontinued Retail Mail 23/09/2015
February 2020
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0072-20 WWWave Corporation
This app advertisement is cartoon comic style. Two images appear. The one on the left has an image of a girl with a hand patting her head and the speech bubble "Good girl". The image on the right depicts a man in a white shirt with apparent sweat on his brow and text stating "pant". The speech bubble next to him states "...You finally opened up". The girls head can be seen towards his lap. The whole image has a header stating "My stepfather is..."
Upheld - Modified or Discontinued Other Internet 26/02/2020
April 2020
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0135-20 Brisbane City Council
This online video advertisement is promoting Brisbane City Council building five new green bridges. It features animated scenes with cyclists and pedestrians, and animated maps and footage of the Brisbane river, including two cyclists using an existing bridge.
Upheld - Modified or Discontinued Community Awareness Internet 22/04/2020
March 2005
Case number Ad Standards description Determinationsort ascending Category Media Determination date
29-05 Adelaide City Council
Adelaide City Council - a skateboarder is shown performing a jump without a helmet
Upheld - Modified or Discontinued 08/03/2005
November 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0478-18 Gifting life
Youtube advertisment for Dying to Live which features Jesus on the cross.
Upheld - Modified or Discontinued Community Awareness Internet - Social - Other 14/11/2018
May 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0168-15 Citroen Automobiles Australia
The ad starts off saying that their van is "f(beep)ing perfect for plumbers", then repeated the same sentence in regards to electricians etc..
Upheld - Modified or Discontinued Vehicle Radio 13/05/2015
June 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0179-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013
January 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0564-16 Super Cheap Auto Pty Ltd
Father told son do not touch my car while I'm away. Some takes the car for a joyride type weekend away, driving recklessly with friends and getting the car really messy/dirty. Dad texts to say he's coming home early so son rushes to clean car using products from Supercheap Auto but although the car is clean the dad catches him out because the driveway is dirty.
Upheld - Modified or Discontinued Automotive TV - Pay 18/01/2017

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