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E.g., 24/01/2021
E.g., 24/01/2021
September 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
436-09 Brothers Ink Pty Ltd
Brothers Ink - Skinny Blonde Internet, staring competition and girl removes bikini top.
Upheld - Modified or Discontinued Alcohol Internet 23/09/2009
418-09 Advanced Medical Institute
AMI - (418/09) TV SMS TRY
Upheld - Modified or Discontinued 23/09/2009
July 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0293-17 Apple
The television commercial promoted a Telstra product and featured Delta Goodrum riding in the passenger seat of a vintage BMW. It was broadcast during The Voice on Channel 9 on Sunday evening.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 12/07/2017
October 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0359-13 Heaven's Hell Industries
During the advertisement which sounded very sexual the background music was a recitation of an Islamic call to pray which is very holly in the Islamic community.
Upheld - Modified or Discontinued Alcohol Radio 23/10/2013
February 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
23-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer health - Nicotinell (TV) - young woman shown smoking in various situations then told yopu'd never know how great you'd be not smoking, until you quit - shown riding motorcycle and smiling with excitement
Upheld - Modified or Discontinued Health Products 13/02/2007
5-07 Just Fitness
Just Fitness - woman standing on forklift pallet in warehouse
Upheld - Modified or Discontinued 13/02/2007
July 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0224-19 Global Shop Direct
This television advertisement is for a product which is designed to fix phone onto car dash.
Upheld - Modified or Discontinued Automotive TV - Pay 24/07/2019
November 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0321-19 Universal Pictures
This advertisement is for the film "Good Boys".
Upheld - Modified or Discontinued Entertainment Internet - Social - Other 13/11/2019
October 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0410-12 De Rucci Bedding
Billboard displays a picture of an elderly gentleman with a smoking pipe in his mouth. The image in front & below is a bed.
Upheld - Modified or Discontinued Retail Billboard 24/10/2012
0415-12 Hungry Jacks
A male voice is threatening to hit another person for not returning some money. The money is to be used to buy a food product. The male then hits other person and then threatens further violence.
Upheld - Modified or Discontinued Food/Bev Groceries Radio 24/10/2012
April 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0092-19 ALDI Australia
The front page and page 6 of the catalogue features a man riding the Crane E-bike in a public place. In both cases the rider is not wearing a helmet
Upheld - Modified or Discontinued Sport and Leisure Print 03/04/2019
May 2020
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0156-20 VentraIP Australia
This advertisement is a blog post on the advertiser's website and features the text "Fuck COVID-19".
Upheld - Modified or Discontinued Information Technology Internet 13/05/2020
March 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0104-15 Australian Insurance Holdings
The company shows “Captain Risky” bathing in a hot tub with innumerable electric extension leads plugged in an ad apparently “live”. He suffers no effects of electrocution even though the expansion boards and leads are sparking when water from the hot tub splashes over the side directly onto them whilst he is still in the hot tub.
Upheld - Modified or Discontinued Insurance TV - Free to Air 25/03/2015
0082-15 Actron Air
The Advertisement is promoting Actron Air, as an all Australian Brand. It's male actors shot on a white backdrop and portrays an Asian man wearing an Australian hat and depicted as being "fake"
Upheld - Modified or Discontinued House Goods Services TV - Pay 25/03/2015
October 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0433-17 Sony Pictures Releasing Pty Ltd
The movie trailer for the movie "flatliners" was shown with adult themes.
Upheld - Modified or Discontinued Entertainment TV - On Demand 11/10/2017
0442-17 Honey Birdette
The electronic billboard visible at the shop front contains an image called "Paris" that is highly sexually explicit.The womans nipples are both visible in the photo.
Upheld - Modified or Discontinued Lingerie Poster 11/10/2017
December 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0454-11 Unilever Australasia
Animated advertisement for the Bubble Gum Berry Lava Paddle Pop and the Hero or Villain Choc Orange Paddle Pop. The advertisement is set in a jungle and the voice over describes the products.
Upheld - Modified or Discontinued Food/Bev Groceries 07/12/2011
September 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
336-06 George Gross/Harry Who
George Gross/Harry Who - Summer 2006 catalogue - model appears to be smoking a cigarette and wearing clothing to simulate a cigarette
Upheld - Modified or Discontinued Clothing Print 12/09/2006
April 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0184-18 NGU Real Estate
NGU real estate agency selling a multi-million dollar house using near naked women with multiple references to sexual innuendos
Upheld - Modified or Discontinued Real Estate Internet 24/04/2018
December 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
354-00 Bayswater Car Rental Pty Ltd
Bayswater Car Rental - Aboriginal boy - 'half the rate'
Upheld - Modified or Discontinued Travel Print 12/12/2000
May 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0208-18 McDonald's Aust Ltd
The 'Man of the match' certificate issued to children following a soccer match includes a $5 voucher for McDonald's. 
Upheld - Modified or Discontinued Food/Bev Venue Print 09/05/2018
April 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
104-07 Alex Perry
Alex Perry - Cosmo Bride - woman in white dress smoking cigarette
Upheld - Modified or Discontinued Clothing Print 10/04/2007
October 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
378-08 Levi Strauss (Aust) Pty Ltd
Levi Strauss - young couple about to have sex, woman strips off jeans showing underwear
Upheld - Modified or Discontinued Clothing TV - Pay 08/10/2008
November 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
390-07 BMW Group Australia Ltd
BMW - M3 Outdoor - "It's not how fast you go. It's how you go fast".
Upheld - Modified or Discontinued Outdoor 13/11/2007
October 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
420-08 Jamba! GmbH
Jamba - Bubblemob - Simulated Lesbian Sex - "Diana fiddling with herself" and other images with explicit detail blocked out
Upheld - Modified or Discontinued TV - Pay 30/10/2008
August 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0252-13 Santa Fe Gold
A woman with a large set of breasts in a very revealing singlet is leaning over exposing a very large cleavage. With the words "I'm Waiting" written next to her.
Upheld - Modified or Discontinued Sex Industry Billboard 14/08/2013
January 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
428-07 Goodyear Tyres
Goodyear Tyres - Dunlop - V8 Supercar footage followed by car weaving across road as in racing laps "what we learn on the track we take to the street"
Upheld - Modified or Discontinued 16/01/2008
June 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0260-10 ZU PTY LTD
A woman is lying on her back on an eneven tarmac surface, her mouth is open and her top has fallen open so she has her arm across her chest to preserve her modesty. She is wearing black hotpants and black high heeled ankle boots. The hand across her chest is holding on to a large black handbag, her other hand is pulling on the hair of another woman who is pulling at the handbag. This other woman is lying face down and you can only see the back of her head and both hands.
Upheld - Modified or Discontinued Clothing Internet 22/06/2010
July 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0306-10 Jim Beam Brands Australia Pty Ltd
The ad is a 30 second radio spot supporting ‘The Pay rise’, a Jim Beam promotion offering the chance to win a ‘pay rise’ via specially marked packs. The ad features a young man who attempts to impress his boss with a series of over the top comments including “love the comb over”; his plan to work harder “staying back late, all year”, and concluding with dating the bosses daughter - 'the bigger one, the one with a limp and a bung eye.'
Upheld - Modified or Discontinued Alcohol Radio 14/07/2010
September 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0364-15 UBD Street Directories
Radio advertisement
Upheld - Modified or Discontinued Other Radio 23/09/2015
February 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
24-01 Plant Liquidators
Plant Liquidators - 'As hot as an Arab armpit'
Upheld - Modified or Discontinued Retail 13/02/2001
July 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0199-19 Sleep Clinics Albury Wodonga
This television advertisement depicts a man who snores and his wife, who elbows him and pushes him out of bed. 
Upheld - Modified or Discontinued Health Products TV - Free to Air 10/07/2019
September 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0303-19 Radio Metro 105.7
This Facebook advertisement features the trailer for the film "Good Boys".
Upheld - Modified or Discontinued Media Internet - Social - Facebook 25/09/2019
October 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0399-14 Unilever Australasia
The advertisement depicts a group of three young children running towards a castle. Subsequently each child begins to eat a Dragon Pop Icy Pole. One of the children then turns into the Paddle Pop lion and he and another animated character (each holding an icy pole) win a battle against a villainous character. Both of these characters are from the Magilika film (see below).The ad is then subtitled with the statement True Heroes Balance Energy Intake and Activity. Enjoy Paddle Pop as a Treat within a Balanced Diet‚¬. This is shown for a total of ** seconds.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Pay 08/10/2014
October 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0411-15 Emerson
The company is selling a insinkeratoer but when the lady says how it saves water, she puts her fingers in the hole of the appliance.
Upheld - Modified or Discontinued House Goods Services TV - Pay 28/10/2015
April 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0094-13 Brand Developers
The product is called never smoke, it is a rechargeable cigarette that can have tobacco or a mint flavour and when you suck on it you actually exhale a smoke substance, and by the way you can charge it through the USB port on your computer.
Upheld - Modified or Discontinued Retail 10/04/2013
August 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
278-08 Advanced Medical Institute
AMI - Want Longer Lasting SEX 278/08 - re-examination of 20/07
Upheld - Modified or Discontinued Outdoor 13/08/2008
March 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0105-18 Nando's Australia Pty Ltd
The advert states to celebrate the relaunch of Nandos Nedlands they are offering free lunch from 11am - 2pm.
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 07/03/2018
July 2020
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0202-20 Australian Gas Networks
This digital billboard advertisement features the words, "Greener than anything you're cooking tonight. Love Cleaner Energy, Love Natural Gas" and a picture of man in kitchen holding a tray of lasagne.
Upheld - Modified or Discontinued House Goods Services Billboard - Digital 08/07/2020
April 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0113-15 Fonterra Brands (Australia) Pty Ltd
Very misleading telling us ingredients are from the local Valley when actually the fruit (berries) come from China. Berries are placed in the box all nice & fresh at the time they they are telling us of their pride of local products.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 15/04/2015
September 2020
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0263-20 Brand Developers
This television advertisement is two minutes long and promotes a product called "Fish Seeker". The advertisement depicts various scenes of people using the product, and various scenes of fish.
Upheld - Modified or Discontinued Sport and Leisure TV - Free to Air 09/09/2020
October 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0455-17 Ozmosis (Rip Curl Group)
"Pay with Pain" encourages people to upload their scars and injuries to Facebook, Twitter, Instagram and receive a 20% discount coupon for their online store.
Upheld - Modified or Discontinued Clothing Internet 25/10/2017
May 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0150-11 General Pants Group
Image on the webpage for General Pants which features a topless woman with what looks like masking tape covering her nipples. A pair of male hands are reaching from behind her ready to remove her unzipped jeans. The word SEX is written in large letters behind them.
Upheld - Modified or Discontinued Clothing Internet 11/05/2011
February 1999
Case number Ad Standards description Determinationsort ascending Category Media Determination date
1-99 Officeworks Superstores Pty Ltd
Officeworks Superstores - "Hey Weenie"
Upheld - Modified or Discontinued Radio 09/02/1999
July 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0210-11 Channel Seven (NSW)
Image of a woman's torso in a bikini holding the bikini up by the strings and the text "100% guidette". Also an image of a man's torso in only shorts with some tatooing on his arms and chest and the text "100% Guido".
Upheld - Modified or Discontinued Entertainment Poster 13/07/2011
May 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0217-17 Wicked Campers
To ride on their bus a person has to offer fuel, drugs or sex to get on board.
Upheld - Modified or Discontinued Travel Transport 24/05/2017
February 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
398-05 Bugal Pty Ltd
Bugal - Mobilemojo - 4703170 - "Smack the shit out of your children. They deserve it"
Upheld - Modified or Discontinued Telecommunications Print 14/02/2006
July 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0257-15 Coty Australia Pty Ltd
The ad had a man in underwear taking a selfie and sending it to a woman, who then texted an underwear selfie back. She then appeared at his door in her underwear with a tag line saying something like you will never know if you don't try it, and it then cut to an image of the deodorant product.
Upheld - Modified or Discontinued Toiletries TV - Pay 22/07/2015
June 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
181-07 McDonald's Aust Ltd
McDonald's - Happy Meals - ring/drain - skateboarding children see crying woman who's lost ring down drain - one child goes down drain to retrieve ring from a green monster and the woman, wife of a McD manager gives them Happy Meals for life
Upheld - Modified or Discontinued 12/06/2007
July 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
193-07 Sydney Breast Enlargement & Cosmetic Surgery
Sydney Breast Enlargement & Cosmetic Centre - flabby unsightly floppy stomachs
Upheld - Modified or Discontinued Radio 10/07/2007

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