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E.g., 24/01/2021
E.g., 24/01/2021
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0397-14 AAMI
A man sitting in a bath with a big dog.
Dismissed Insurance TV - Free to Air 08/10/2014
November 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
425-06 Diageo Australia Ltd
Diageo - Guinness - "Scarlet Johansson or Angelina Jolie?" or "Silicone - a work of genius or just a brilliant idea?"
Dismissed Alcohol Outdoor 14/11/2006
451-06 Pepsico Australia Holdings Pty Ltd
Pepsico - Pepsi Max - animated toy clown wielding chainsaw is demonstrated at a board meeting, then cuts itself out of Christmas present and begins to cut down Christmas tree singing "be my friend, be my friend"
Dismissed Food/Bev Groceries 14/11/2006
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0401-13 Volkswagen Group Australia Pty Limited
I find the new Volkswagen car ad very stigmatising towards our elderly population, references to hair growing on upper lips, plastic hips, an elderly lady judging her what seems to be gay grandson, and a few other references ... Honestly our elderly population already have to deal with stigma and discrimination on a daily basis, do we really need to see it now on our television ads also?
Dismissed Vehicle 27/11/2013
February 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
43-08 ACP Publishing Pty Ltd
ACP Publishing - Women's Weekly - "Four fabulous crash diets to drop a dress size by Saturday!"
Dismissed Media 13/02/2008
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0076-15 Frucor Beverages Australia
The advertisement was for a sports drink called Maximus. It is bottled in a 1 litre bottle, and the billboard explicitly imply masturbation. They lube up their hands and shake the bottle before the bottle cap pops off.The punchline was something like you need a big grip, can you handle the size?
Dismissed Food/Bev Groceries Billboard 11/03/2015
December 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
436-06 Saab Automobile Australia Pty Ltd
Saab - 9-3 Manual Sports Sedan - "Pilots Wanted - jet fighter aircraft flying and turning quickly before turning into Saab - car is left with tyre/jet skid marks behind it indicating it has been travelling at high speed
Dismissed Internet 12/12/2006
487-06 Australian Showgirls
Australian Showgirls - young blond woman wearing white bra, white g-string and white thigh-high stockings lying on her side facing camera
Dismissed Sex Industry Outdoor 12/12/2006
496-06 Suntory (Aust) Pty Ltd
Suntory - Frangelico Essenza - woman holding a hazelnut nut in her lips as it drips the Frangelico liqueur into a glass with ice and slices of lime
Dismissed Alcohol Outdoor 12/12/2006
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-18 Bras n' Things
It was basically the beginning of a bedroom scene.I was shocked when I glanced over to the shop and was confronted with a large poster in front of the shop of a girl in "sexy" lingerie laying down with a man behind her with his hand across her waist.If people want to think about raunchy bedroom scenes, they can do it on their own time. We don't need it forced on us and our small children while out grocery shopping.I know they've been in trouble for this kind of thing very recently. They only care about sales not the public.
Dismissed Lingerie Poster 07/03/2018
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0409-18 Lion
The Instagram post dated June 28th 2018 (https://www.instagram.com/p/BkjtA0UHMao/?taken-by=brisbanegirlsabroad) depicts two young women holding bottles of XXXX Summer Bright Lager. The post is from Brisbane Girls Abroad’s Instagram page that has 7,399 followers (https://www.instagram.com/brisbanegirlsabroad/) and is captioned: “When you lug a picnic up the mountain only for it to pour rain as soon as you sit down ????????We’ve always wanted to picnic at the top of Ngungun...didn’t quite turn out how we expected ???????
Dismissed Alcohol Internet - Social - Instagram 26/09/2018
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
440-09 Target Australia Pty Ltd
Target - (440/09) TV T-shirt slogans about vegetarians
Dismissed Clothing 14/10/2009
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0084-16 Adam & Eve
The TV advertisement is for “JO” brand personal lubricants and “adam&eve”, a company which sells the products. The advertisement footage consists of 12 consecutive frames. Frame 1 shows a topless woman lying face down on top of a topless man, who is lying on his back. Both the woman and the man are wearing black underpants. The woman’s underpants are revealing. The left-half of the woman’s left breast is exposed.Frame 2 shows footage of a woman’s torso. The woman’s face is not shown. The woman is wearing a bra and underpants. The woman is lying on her back.
Dismissed Sex Industry TV - Free to Air 09/03/2016
0092-16 FOXTEL Management Pty Ltd
Two woman were sitting in a small and sparse kitchen - one was giving another a gift. It was a matryoshka doll. One woman explain how it went - then said it costs $50The voiceover then came in an said 'Australians would prefer to spend their money on this (or something of that nature) and it then advertised Foxtel.
Dismissed Entertainment TV - Free to Air 09/03/2016
October 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0413-16 Allaro Homes
TV advert for home builders
Dismissed Real Estate TV - Free to Air 12/10/2016
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
446-09 Rollformers QLD
Rollformers QLD - (446/09) Billboard text "need more length" with scantily clad woman in suggestive pose
Dismissed Hardware/Machinery Outdoor 28/10/2009
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0088-15 Mars Confectionery
The advertisement for Maltesers has two women eating maltesers and then putting their sleeping boyfriends in a sexual/suggestive position and then laughing at them. The advertisement perpetuates the idea that being gay is something to be ridiculed.
Dismissed Food/Bev Groceries TV - Free to Air 25/03/2015
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0417-14 Krystal Adult World
Advertisement covers a purple van with a large (oversize) image of a woman wearing very little and holding a whip.
Dismissed Sex Industry Transport 22/10/2014
0433-14 Brown Forman Australia
Young men drinking. Spurts of alcohol. Edit's to young woman's face being drenched..
Dismissed Alcohol TV - Free to Air 22/10/2014
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0421-15 Ubet
Gambling ad
Dismissed Gambling TV - Free to Air 28/10/2015
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
459-08 Quit Victoria
Quit Victoria - young child left at station - begins to cry - imagine how he'll feel if you die from smoking
Dismissed Community Awareness 12/11/2008
December 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0425-13 Warner Village Theme Parks
An internet ad on the side bar of the smh.com homepage showing youing girls coming down a slide at a water park.
Dismissed Tourist Attractions Internet 11/12/2013
0429-13 Campbell's Australia
Arnotts are currently running a TV campaign for thier product Cruskits. Their assertion in the advert is that there are "60% less carbs in Cruskits than in bread" The very small print then states that this is comparing two Cruskits with two slices of bread. Note this claim is also currently made on the Arnotts/Cruskits website
Dismissed Food/Bev Groceries 11/12/2013
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0100-12 THQ Asia Pacific Pty Ltd
A poster advertising the release of the videogame, UFC Undisputed 3, that was placed on bus and tram panels. The image is of a man kicking another man in the face and the text reads, "UFC 3... Your move."
Dismissed Entertainment Transport 28/03/2012
0104-12 My Dental Team
A voice which sounds like a young boy describes why he likes My Dental Team at Shellharbour with one of the reasons given as because the dental nurse holds his hand and is hot.
Dismissed Professional Services Radio 28/03/2012
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0108-11 How Good Is That
Billboard featuring text which reads, "Abortion. Your taxes at work in the community. www.howgoodisthat.org."
Dismissed Community Awareness Billboard 01/04/2011
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0111-18 Spark Networks Services GmbH
First kiss but in a sexual manner. 
Dismissed Professional Services TV - Free to Air 21/03/2018
0115-18 Yum Restaurants International
Ad for KFC 24 Nuggets for $10 with Honey Mustard Dipping Sauce.
Dismissed Food/Bev Venue Internet 21/03/2018
July 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
176-04 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Vicks Formula 44 Cough Syrup - man coughing in office - woman drops pot plant on his head
Dismissed Health Products 13/07/2004
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
501-08 BUPA Australia Health Pty Ltd
BUPA - HBA insurance - man dressed in green - stereotype of irish man
Dismissed Insurance 10/12/2008
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
179-09 Calvin Klein Underwear
Calvin Klein print double page image of five people partly naked in sexual poses.
Dismissed Clothing Print 14/05/2009
188-09 Simon de Winter
Simon de Winter (188/09) Kayser lingerie Billboard four women wearing lacy underwear covering their breasts/ headless bodies
Dismissed Clothing Outdoor 14/05/2009
November 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0445-10 Tiffany's
Large image of a female sat astride a chair, facing its back. She is visible from the behind and we can see from her mid face downwards (her nose, eyes, and top of head are not visible). She is wearing a pair of lacy black knickers, a red tie which is flung over her shoulder so that it hangs down and obscures any view of her chest, and a pair of red shiny boots. The accompanying text to the left of the woman reads, "Tiffany's. Check out our NEW fully renovated rooms on our NEW website. We love you always... 99 Albion St, Surry Hills, www.tiffanysgirls.com.au, 9211 3804
Dismissed Sex Industry Transport 10/11/2010
March 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
51-99 Australian College of Journalism
Australian College of Journalism - cartoon of woman
Dismissed Education Print 09/03/1999
May 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0119-19 Best & Less
Ad for kids clothes, set to a party/nightclub theme. 
Dismissed Clothing TV - Free to Air 08/05/2019
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
182-05 Kellogg (Aust) Pty Ltd
Kellogg - Just Right - man throwing a dart at a revolving globe of the world with no regard to where it lands. The dart hits the globe and is propelled towards a lamp and then into space.
Dismissed 12/07/2005
November 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0449-11 McDonald's Aust Ltd
We open on a McDonald’s crewmember putting together a Birthday McMuffin.The voiceover says, "Introducing the new Birthday McMuffin. With a sausage pattie, freshly cracked egg, golden potato rosti, a rasher of bacon and barbeque sauce…"
Dismissed Food/Bev Groceries TV - Pay 23/11/2011
March 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
52-07 Thoroughbred Racing South Australia (SA) Limited
Thoroughbred Racing SA Club - Adelaide Cup 2007 (O/D) - woman holding horseshoes to look like handcuffs
Dismissed Outdoor 13/03/2007
55-07 Skin Ski & Surf
Skin Ski & Surf - children in sexy poses, sexy voices and sexual connotations
Dismissed Clothing 13/03/2007
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0124-11 McCain Australia and New Zealand
The advertisement features Samantha Stouser, a well known Australian Tennis player, who after finishing a tennis match returns home, grabs a McCain Healthy Choice meal from the freezer and places it in the microwave to cook. Whilst it cooks, Samantha reads the ingredients on the back on the pack. Once it’s ready she sits down at the table and begins to eat when at the same time she receives a call from her Dad, she answers and re-assures him that yes she is looking after herself.
Dismissed Food/Bev Groceries 27/04/2011
June 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
185-08 Peugeot Automobiles Australia
Peugeot Automobiles - two lady birds make car bounce
Dismissed 11/06/2008
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
53-03 Colgate Palmolive Pty Ltd
Colgate-Palmolive - Cold Power - torpedoes being fired from submarines.
Dismissed 11/03/2003
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0127-16 Parfums Christian Dior
The ad is for a perfume called Poison. in pink hues and black shadows. A pretty blonde girl looks at camera. The bottle of perfume, pink glass in front of her. The tag line is : I am not a girl. I am Poison.
Dismissed Toiletries Poster 23/03/2016
December 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0458-12 Combe International
The ad begins with three young women, one is standing in front of the other two, and the two at the back are looking slightly disproving. A voiceover, presumably that of the girl in the front, says 'I learned the hard way' then something to the effect that 'regular washing doesn't get rid of all odours'. Then the product is advertised - vagisil feminine wash - and then the end of the ad involves the woman walking away with the two other women and everyone is smiling.
Dismissed Toiletries 12/12/2012
March 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
54-02 Peters & Brownes Group
Peters & Brownes - Connoisseur ice cream - man with naked torso - 'You'll never go back.'
Dismissed Outdoor 12/03/2002
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0131-12 Volkswagen Group Australia Pty Limited
Various models of Volkswagen cars are shown as well as people or animals imitating the different noises the cars make. In the final scene we see a man reverse park his car using Volkswagen technology instead of his hands. A young girl and her grandfather are watching from a nearby cafe table and the girl exclaims, "well beep me". The car horn beeps as she says the word "beep". Her grandfather looks at her and then the words, "The Germans have a word for it" appear on screen followed by the VW logo and the words, "Das Auto".
Dismissed Vehicle 11/04/2012
June 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
190-99 Kellogg (Aust) Pty Ltd
Kellogg - Special K - "99% fat free"
Dismissed Print 08/06/1999
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0462-14 QLD Police Union of Employees
The advert shows a female police officer dropping her daughter off at music lesson.The officer is then involved in a domestic violence job where the female victim is been told she is now safe while the frustrated male aggressor looks on. The advert then implies the female officer attending now becomes a victim of violence as well.
Dismissed Community Awareness TV - Free to Air 10/12/2014
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0134-17 Hungry Jacks
Advertisement Three – ‘Add a NEW Sour Bomb to your Large Frozen Coke for a tongue-twisted sour taste’ Also commencing with the large hand pouring sherbet into a drink, this advertisement then depicts a male cartoon drinking the beverage, pulling a series of faces. The character adds more sherbet to the drink, takes another sip and an a long pink tongue comes shooting out of his mouth, twisting around.
Dismissed Food/Bev Venue Internet 12/04/2017
July 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
194-03 Honda Motorcycle Power Equipment Pty Ltd
Honda - MPE TRX 350/450 - swear words cut off by other words.
Dismissed Radio 08/07/2003

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