The Advertising Standards Bureau is secretariat for the Advertising Standards Board and the Advertising Claims Board. The Bureau, based in Canberra, works to promote the work of the Boards and the role of the Advertising Standards Bureau in the system of advertising self-regulation. The Bureau is governed by a Board of Directors.

Our structure

Under the Constitution of the Advertising Standards Bureau, there must be between three and six directors of the company that is the Advertising Standards Bureau (ASB).

The Bureau Board of Directors is responsible for management of the business of the ASB consistent with the objectives of the ASB.

The Bureau Board of Directors places the highest priority on preserving the integrity of the advertising self-regulation system. It insists on absolute separation between the work of the Bureau Board and that of the Advertising Standards Board and the Advertising Claims Board.

The Bureau has eight staff which includes the Chief Executive Officer, an Operations Manager, two Case Managers, a Communications Manager, a Legal Manager, a Project and Communications Assistant and an Administration Manager. 

Board of Directors

Ian Alwill (Chair)
Principal, Alwill Associates

Hayden Hills
CEO, KU Children’s Services

Victoria Marles
Chief Executive Officer – Trust for Nature, Victoria

John McLaren
Managing Director, Black Sheep Advertising

Andrew Caie
General Manager, Marketing, Subaru

David Scribner
Chief Executive, Virgin Mobile Australia