In 2006 Ad Standards joined the European Advertising Standards Alliance (EASA) to ensure access to an appropriate best practice model for advertising complaint resolution. 

Ad Standards has particularly strong links with self-regulatory bodies in the United KingdomIrelandNew Zealand and Canada and we are developing our relationship within the ASEAN region.

In November 2012, Ad Standards delivered a world-first advertising self-regulation Dialogue with APEC economies and continues to cooperate with international colleagues to progress advertising development and reform throughout the Asia Pacific region. A second APEC forum was held in 2014 and a third in 2017.

Ad Standards has played host to a number of international delegations of advertising self-regulators including from China and Korea. Ad Standards has also provided input on self-regulation in Australia for inclusion in a publication, Advertising Self-Regulation in Asia Pacific, initiated by the International Advertising Association and the Asian Federation of Advertising Associations.


The International Council for Advertising Self-Regulation (ICAS) is a global platform promoting responsible ads through the effective implementation of self-regulatory standards. Ad Standards CEO, Fiona Jolly, is a Vice-President of ICAS.

ICAS was set up in 2008 by the European Advertising Standards Alliance (EASA) to provide a forum for facilitating information exchange and discussion of best practices between advertising Self-Regulatory Organisations (SROs) around the world. Initially, ICAS was an informal network operating under the umbrella of EASA, without any dedicated staff or budget.

In 2016, ICAS members decided to formalise their cooperation and to establish a new, independent platform, with dedicated resources and staff. The formal launch was made at a Constitutive Meeting on 26 October in Lisbon, Portugal. Founding members agreed that the new platform would unite national SROs, regional SRO associations and international industry associations to form a powerful Council with the aim of not only of sharing best practices, but also of  facilitating the establishment of new SROs in emerging markets and of working on solutions to the global challenges faced by the advertising industry.


European Advertising Standards Alliance (EASA) is the key organisation regarding advertising self-regulation in Europe and beyond. It promotes high ethical standards in commercial communications by means of effective self-regulation and provides ongoing support to member self-regulation organisations.

It also coordinates advertising best practice recommendations which self regulatory member organisations are encouraged to implement.

Ad Standards interacts with EASA regularly, utilises the EASA database for research and contacts international counterparts about research and organisational topics of interest. This includes valuable insight and useful information on topics such as Ad Standards Community Panel meeting procedure, violence in advertising, portrayal of gender in advertising, and dealing with complaints that are not forwarded to the Community Panel.

Ad Standards also provides information about the Australian system to other EASA members to inform their research projects and assist in their organisational development. Queries have covered advertising to minors, cinema advertising, environmental matters and complaints management details.

Ad Standards CEO, Fiona Jolly, has attended a number of EASA meetings. Contacts made at these meetings have led to ongoing useful information sharing.

Each year Ad Standards contributes statistical and qualitative information to EASA for inclusion in their annual comparative information outline. We also regularly provide updated information regarding our process and operations for the EASA Blue Book (the authoritative reference for advertising self regulation in Europe and the world).


Ad Standards is committed to the ongoing development, refinement and capacity building of advertising self-regulation both in Australia and beyond.  In November 2012, Ad Standards delivered a world-first advertising self-regulation Dialogue with APEC economies, held in Hanoi, Vietnam.

Following the Hanoi Dialogue, the APEC Policy Support Unit (PSU) released a report in early 2014 which included recommendations that additional dialogues be undertaken to share best practice among economies, and to offer capacity building for APEC self-regulatory organisations. To implement this regulation the APEC Committee on Trade and Investment (CTI) approved a second workshop in Beijing, China in 2014.

Hanoi 2012

With the guidance of the Department of Foreign Affairs and Trade, and assistance from members of the International Council of the European Advertising Standards Alliance and other international colleagues, Ad Standards developed and organised the event, taking an active role in promoting the concepts of advertising self-regulation into the Asia Pacific region. With support from international partners and our other international colleagues, the European Advertising Standards Alliance, the International Chamber of Commerce and the World Federation of Advertisers, Ad Standards helped bring together advertising self-regulation experts and novices from 17 of the 21 APEC economies.

The Dialogue was the second held under APEC’s Regulatory Cooperation Assistance Mechanism (ARCAM).

report on the Dialogue outcomes was presented to APEC with a view to encouraging further progress on the initiative. Ad Standards continues to encourage APEC to support the alignment of regulatory frameworks in acknowledging advertising’s role in economic growth and the role that self-regulation plays in building consumer trust in the market. The report recommendations also reflect the importance of reducing and preventing barriers to trade through the development of SROs on the basis of international best practice.

For more information visit our blog.

Beijing 2014

The APEC Advertising Standards Forum and Mentoring Workshop were held as part of the APEC’s SOM3 meeting in Beijing on 8-9 August 2014 and were successful in bringing participants from 16 APEC Economies together to discuss advertising standards and regulations. 

The event was coordinated by Ad Standards and the Chinese Association of National Advertisers.

The APEC Action Agenda on Advertising Standards was approved by both the Committee for Trade and Investment (CTI) and the Senior Officials Meeting (SOM). 

The report from the Advertising Standards Forum and Mentoring Workshop can be found here.

Ho Chi Minh 2017

The APEC Advertising Standards Conference was held on 23-24 August 2017 as part of the APEC’s SOM3 meeting in Ho Chi Minh City, Vietnam. The meeting was successful in bringing participants from 16 APEC Economies, five years after the initial meeting of APEC SROs in Hanoi, Vietnam 2017.

The meeting focussed on the implementation of the APEC Action Agenda on Advertising Standards and furthering advertising self regulation in the region.