The centre piece of the self regulation system is the dedication, composition and independence of the Advertising Standards Board. The Board includes people from a broad range of age groups and backgrounds and is gender balanced – representative of the diversity of Australian society.

Individual Board members do not represent any particular interest group and are individually and collectively clearly independent of the industry. On the rare occasion an individual member has a connection with a party concerned in a particular determination, that Board member absents herself or himself from the meeting.

The Board discharges its responsibilities with fairness, impartiality and with a keen sense of prevailing community values in its broadest sense. Its task is often a difficult one and the outcomes of its determinations will not and cannot please everyone.

Appointment of Advertising Standards Board members

Membership of the Board is on a fixed term basis. New appointments are staggered to ensure the Board retains a mix of corporate knowledge and at the same time introducing people with different experiences, views and skills.

Board appointments are made following a publicly advertised application and interview process. Appointments are made by the Directors of the Board of the Advertising Standards Bureau.

The Advertising Standards Bureau's most recent appointment of new members to the Board was in 2017. The next Board recruitment round is expected to be in mid-2020.

People sought for appointment to the Board ideally have an interest in, and views on, advertising and community standards. They are people who have been involved in their community and who have empathy and can reflect broader community standards in their decisions.

Board members work as part of a diverse team in interpreting Codes, applying reason, commonsense and sensitivity when assessing a wide variety of material.