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Ad Standards reveals the most complained about ads to 30 June 2020

The 10 most complained about advertisements to 30 June 2020 reflects a high level of community concern about discrimination or vilification and the depiction of people in advertising. The mid-year report on the most complained about ads in Australia also highlights community concerns about sex and nudity, violence, and...

Community awareness advertising and community standards

Recently, we’ve seen a rise in health-related community awareness advertising aiming to educate Australians on being safe and hygienic during the COVID-19 pandemic. These sorts of ads are being created not only by government and not-for-profits, but also businesses who seek to play their part in raising awareness and...

Challenging a competitor’s advertising claims

The Ad Standards’ Industry Jury service is a cost-effective and efficient alternative to litigation. As the Federal Court of Australia decision Unilever Australia Ltd v Beiersdorf Australia Ltd [2018] FCA 2076 makes clear, although litigation is an important part of the justice system, it can often be long, drawn out,...

The top 10 to 30 June 2019

The 2019 Ad Standards’ mid-year report on the top 10 most complained about ads shows a decrease in the total number of complaints since last year, with just over 2,000 complaints processed to 30 June. Two of the top three most complained about were for horror movie trailers on free-to-air TV, with the level of violence and...

10 most complained about ads - 1 January to 30 June 2018

Community concerns about sexually suggestive content in advertising headlines the top 10 list of most complained about advertisements to 30 June. Concerns about violence are also highlighted. So far this year Ad Standards has processed over 4,000 complaints, an increase of over 1,000 compared to the same period in 2017...

Most complained about ads from 1998-2018

In a record few months, 2018 has produced two of the most complained about advertisements in Ad Standards’ 20-year history reflecting ongoing community concerns about sexuality and nudity, violence, and health and safety in advertising. In the top spot is a TV ad showing a man naked from the waist up with his leg up,...

10 most complained about ads - 1 January to 30 June 2017

In a busy first half of the year the Advertising Standards Bureau (ASB) has processed over 2,700 complaints. Discrimination and exploitation concerns made up the majority of complaints against the 10 most complained about advertisements for the first half of 2017, continuing the trend from 2016. All but two of the 10 most...

Complaints tallied - mid-years stats in

Discrimination and exploitation concerns made up the majority of complaints against the 10 most complained about advertisements for the first half of 2016. It was a busy start to the year, with most of the complaints about the top six advertisements made in January and early February. Of the advertisements in the 10 most...

2015 most complained about ads – so far

Language, discrimination and sex, sexuality and nudity are the three main issues in the most complained about ads so far this year. The most complained about ad featured a young boy mimicking his father and using the phrase ‘bloody caravans’. Complainants were concerned about the child swearing, however the Board found...

Most complained about ads in 2014

Preliminary statistics show that around 5600 complaints about advertisements were received in 2014 by the Advertising Standards Bureau. The most complained about ads from this year were: 1. 0307/14 Ashley Madison - Avid Life TV ad featuring married men singing ‘I'm looking for someone other than my wife’. Dismissed. Number...

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