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A quick guide to motor vehicle advertising.

It's no surprise that motor vehicle companies have created some of the most memorable advertisements ever made. But not all of these ads are memorable for the right reasons and sometimes advertisers can cross the line because they don’t understand what the standards are, or what community sentiment will be. This short...

The Ad Standards Community Panel represents the diversity of the Australian community

The world has turned upside down in 2020 and even the normally dynamic and colourful world of advertising has been affected. Brands today are marketing for mind and market share in new and exciting ways, but sometimes advertising can cross the line and raise the ire of the public - triggering complaints to Ad Standards...

Ad Standards reveals the most complained about ads to 30 June 2020

The 10 most complained about advertisements to 30 June 2020 reflects a high level of community concern about discrimination or vilification and the depiction of people in advertising. The mid-year report on the most complained about ads in Australia also highlights community concerns about sex and nudity, violence, and...

Community awareness advertising and community standards

Recently, we’ve seen a rise in health-related community awareness advertising aiming to educate Australians on being safe and hygienic during the COVID-19 pandemic. These sorts of ads are being created not only by government and not-for-profits, but also businesses who seek to play their part in raising awareness and...

Challenging a competitor’s advertising claims

The Ad Standards’ Industry Jury service is a cost-effective and efficient alternative to litigation. As the Federal Court of Australia decision Unilever Australia Ltd v Beiersdorf Australia Ltd [2018] FCA 2076 makes clear, although litigation is an important part of the justice system, it can often be long, drawn out,...

The top 10 to 30 June 2019

The 2019 Ad Standards’ mid-year report on the top 10 most complained about ads shows a decrease in the total number of complaints since last year, with just over 2,000 complaints processed to 30 June. Two of the top three most complained about were for horror movie trailers on free-to-air TV, with the level of violence and...

Ad Standards guidelines for influencers 2018

With advertisers using social media influencers as an addition to traditional marketing, individuals needs to be aware that the advertising codes apply to these sponsored posts. The Australian Association of National Advertisers (AANA) updated their Code of Ethics in March 2017 to include a section on distinguishable...

Ads must clearly be ads

Product placement and promotion has been part of Australian advertising since the advent of television and consumers have grown up understanding when content in a television programme or magazine is in fact advertising material. Social media platforms such as Instagram and Snapchat, provide a new avenue for brands to...

The law reflects prevailing community standards on health and safety

Advertisers must ensure that there is no ambiguity when showing behaviour that would breach an Australian law. Section 2.6 of the AANA Code of Ethics requires that ‘Advertising or Marketing Communication shall not depict material contrary to Prevailing Community Standards on health and safety’. The issue of what is a '...

Increasing community scrutiny of music in ads

The upward trend in complaints about the background music played during TV ads shows viewers are listening hard and advertisers need to be aware. While some of the ads are causing a bit of a giggle online, it is important for advertisers to choose appropriate music to match their imagery to avoid any embarrassment to their...

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