Claims Board find in favour of Uber Advertising and marketing material from the NSW Taxi Council has been found to be misleading . A complaint about the material was lodged by Uber Australia with the Advertising Claims Board , a competitive complaint resolution service for advertisers administered by the Advertising...
In 2015 both independent research and complaint numbers indicated a low level of general concern about advertising to children for food or toys. Complaint percentages relating to issues raised under the AANA Codes and AFGC Initiatives relating to advertising to children and food and beverages have historically been low,...
The Advertising Standards Board has determined at an extraordinary meeting that the 2016 Australia Day advertisement produced by Meat and Livestock Australia has not breached the AANA Code of Ethics. In its considerations, the Board noted the large number of complaints received about this advertisement, and the range of...
In 2015 the Advertising Standards Bureau (ASB) commissioned research to explore community perceptions about advertising to children. The research , conducted by Colmar Brunton Social Research, explored the extent to which the Advertising Standards Board’s (the Board’s) decisions were in line with community views about:...
Australia can be pretty relaxed when it comes to language in advertising. Nearly everyone remembers the iconic ‘ where the bloody hell are you? ’ Tourism Australia ad, or the baby saying ‘ bugger ’ in the Toyota commercial. However, there is a line in the sand about what language is and isn’t appropriate to use in...
Ad Standards has partnered with the NSW Business Chamber to raise awareness of advertising Codes in the small business community. In the first step of an ongoing project aimed at increasing awareness of advertising self-regulation in the small business community, our CEO, Fiona Jolly, featured in an article in the latest...
We’ve all heard the adage ‘sex sells’, but it’s important to be aware of how much is too much when it comes to advertising in Australia. Section 2.4 of the AANA Code of Ethics states that Advertising or marketing communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience. A recent...
Ad Standards have a new website, and we’d love to hear your feedback. The new website features an inbuilt blog , RSS feed , information pages on specific products and issues and link to our Twitter account . Let us know what you think of the new look in the comments below. Is there anything that you don’t think works? We...
Language, discrimination and sex, sexuality and nudity are the three main issues in the most complained about ads so far this year. The most complained about ad featured a young boy mimicking his father and using the phrase ‘bloody caravans’. Complainants were concerned about the child swearing, however the Board found...
Statistics from the 2014 Review of Operations show that the ASB received 5,735 complaints, almost double the number of complaints (2,773) in 2013 and the highest number of complaints since the establishment of the ASB. The previous highest number of complaints was recorded in 2006, with 4,044. From the 5,735 complaints the...

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