“Advertising and marketing self-regulation is a system by which the advertising, marketing, agency and media industry set voluntary rules and standards of practice that go beyond their legal obligations. Self-regulatory organizations (SROs) are responsible for enforcing industry's commitment to these rules.” – The...
Discrimination and exploitation concerns made up the majority of complaints against the 10 most complained about advertisements for the first half of 2016. It was a busy start to the year, with most of the complaints about the top six advertisements made in January and early February. Of the advertisements in the 10 most...
On 1 July 2016 the Advertising Standards Bureau (ASB) will begin accepting complaints under the Australian Association of National Advertisers (AANA) Wagering Advertising & Marketing Communication Code . What does it cover? Advertising or marketing communications on any medium which is undertaken by, or on behalf of a...
A recent article published by campaigning website Collective Shout listed flaws with advertising self-regulation in Australia. We always welcome feedback, but also believe it is important to provide the community with information that is not based on a flawed understanding of the self-regulation system. There are no...
Claims Board find in favour of Uber Advertising and marketing material from the NSW Taxi Council has been found to be misleading . A complaint about the material was lodged by Uber Australia with the Advertising Claims Board , a competitive complaint resolution service for advertisers administered by the Advertising...
In 2015 both independent research and complaint numbers indicated a low level of general concern about advertising to children for food or toys. Complaint percentages relating to issues raised under the AANA Codes and AFGC Initiatives relating to advertising to children and food and beverages have historically been low,...
The Advertising Standards Board has determined at an extraordinary meeting that the 2016 Australia Day advertisement produced by Meat and Livestock Australia has not breached the AANA Code of Ethics. In its considerations, the Board noted the large number of complaints received about this advertisement, and the range of...
In 2015 the Advertising Standards Bureau (ASB) commissioned research to explore community perceptions about advertising to children. The research , conducted by Colmar Brunton Social Research, explored the extent to which the Advertising Standards Board’s (the Board’s) decisions were in line with community views about:...
Australia can be pretty relaxed when it comes to language in advertising. Nearly everyone remembers the iconic ‘ where the bloody hell are you? ’ Tourism Australia ad, or the baby saying ‘ bugger ’ in the Toyota commercial. However, there is a line in the sand about what language is and isn’t appropriate to use in...
Ad Standards has partnered with the NSW Business Chamber to raise awareness of advertising Codes in the small business community. In the first step of an ongoing project aimed at increasing awareness of advertising self-regulation in the small business community, our CEO, Fiona Jolly, featured in an article in the latest...

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