Will complaints about advertisements regarding the same sex marriage plebiscite (officially known as the Australian Marriage Law Postal Survey) be subject to consideration by the Advertising Standards Board? In short, most likely no! It is likely that most advertisements discussing or advocating the respective yes or no...
In a busy first half of the year the Advertising Standards Bureau (ASB) has processed over 2,700 complaints. Discrimination and exploitation concerns made up the majority of complaints against the 10 most complained about advertisements for the first half of 2017, continuing the trend from 2016. All but two of the 10 most...
Here's a snapshot of the stats included in Ad Standards Review of Operations which will be published in full in the coming week.
Companies advertising wagering products or services need to ensure they are familiar with the provisions of the new AANA Code, or risk their campaign being banned. The Advertising Standards Board has upheld complaints about 30% of the advertisements considered under the new AANA Wagering Advertising & Marketing...
“Advertising and marketing self-regulation is a system by which the advertising, marketing, agency and media industry set voluntary rules and standards of practice that go beyond their legal obligations. Self-regulatory organizations (SROs) are responsible for enforcing industry's commitment to these rules.” – The...
Discrimination and exploitation concerns made up the majority of complaints against the 10 most complained about advertisements for the first half of 2016. It was a busy start to the year, with most of the complaints about the top six advertisements made in January and early February. Of the advertisements in the 10 most...
On 1 July 2016 the Advertising Standards Bureau (ASB) will begin accepting complaints under the Australian Association of National Advertisers (AANA) Wagering Advertising & Marketing Communication Code . What does it cover? Advertising or marketing communications on any medium which is undertaken by, or on behalf of a...
A recent article published by campaigning website Collective Shout listed flaws with advertising self-regulation in Australia. We always welcome feedback, but also believe it is important to provide the community with information that is not based on a flawed understanding of the self-regulation system. There are no...
Claims Board find in favour of Uber Advertising and marketing material from the NSW Taxi Council has been found to be misleading . A complaint about the material was lodged by Uber Australia with the Advertising Claims Board , a competitive complaint resolution service for advertisers administered by the Advertising...
In 2015 both independent research and complaint numbers indicated a low level of general concern about advertising to children for food or toys. Complaint percentages relating to issues raised under the AANA Codes and AFGC Initiatives relating to advertising to children and food and beverages have historically been low,...

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