Cooperation leads to APEC endorsement

The APEC advertising standards forum and mentoring workshop held as part of the APEC’s SOM3 meeting in Beijing on 8-9 August was successful in bringing participants from 16 APEC Economies together to discuss advertising standards and regulations. The experience and enthusiasm of all participants helped to make the event a success.

The APEC Action Agenda on advertising standards was approved by both the Committee for Trade and Investment (CTI) and the Senior Officials Meeting (SOM). At SOM the China’s Director General of Trade specifically thanked all economies and private partners for their contribution to this work and the SOM Chair, Vice Minister Li Baodong, also specifically stated this work as being endorsed in his summary of the SOM morning session.

 

5 comment

  • Monalisa Dario - 20 May 2015 - 7:49am

    its Sad, most of this cooperations, just want to exploit one another just for their selfish interest..

    Wish them luck still.

  • Felicity Keith - 25 October 2014 - 2:58pm

    The ASB has always been an ineffective organization, when will they get their acts together?

  • Ad Standards - 11 September 2014 - 5:09pm

    In response to Skip (11 September 2014)
    Ad Standards considers complaints about the content of ads. The frequency of ads in programming is a matter for Free TV. Complaints of this nature should be referred to FreeTV Australia (http://www.freetv.com.au/) or the particular broadcaster.

  • Skip - 11 September 2014 - 2:27pm

    The ASB is an ineffective organisation that likes to get the individual to do the donkey work and approach the separate TV channels with complants. There are so many ads on TV, a 35 minute show now takes an hour!, You can't even get into a film plot or story as there is approx 6 minutes between the next ad break and the ad break is 3 minutes each time. All the major channels are doing this, with so much advertising the channels should be investing in quality Aussie made programs, but what do we get? Re-runs of re-reruns. The ASB should be setting the freqency and duration of ads. Sometimes within the same ad beak I have seen the same ad played twice. Then when the program comes back on we get new animated 'Pop-up' sytle adverts that linger for 30 seconds, so even when I'm watching there are adverts. Disband this organisation or give it effective policing and policy directives. As it is, I'm sure its good money if your an employee on a six figure wage...

  • Edi Giudetti - 7 September 2014 - 12:32pm

    The Advertisement Standards Bureau seems to be a complete waste of time or resources. WHAT STANDARDS????

    You can't even make a complaint with any degree of certitude. I wanted to complain about the most perverse add i have ever yet seen on tv tonight, on 7Mate, encouraging Men to seek an affair and SOMEHOW YOU GUYS THINK THIS IS OK???

    WHAT IS WRONG WITH YOU PEOPLE?

    WHAT "STANDARDS" DO YOU GO BY?

    As if this world is not in such a mess as it is, as if families all over this country aren't already struggling, as if children aren't already ripped apart by divorce and her is the "ADVERTISEMENT STANDARDS BEURAU" AS IF YOU REALLY TRY TO MAKE A DIFFERENCE.

    I am disgusted!

    But even more so by how DIFFICULT you make it to issue a complaint.

    Standards, what a joke!

    My true condolences to the loss of any form of moral value left.

    Edi.

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