Gambling advertisements during live sports – new restrictions in place

Gambling advertisements are back in the spotlight with an increase in gambling apps now available. While the operators have a right to advertise their product or service, there are strict guidelines in place and it is important for consumers to know their rights when making a complaint. From the 30th of March updated rules...

Same sex marriage plebiscite – advertising complaint considerations

Will complaints about advertisements regarding the same sex marriage plebiscite (officially known as the Australian Marriage Law Postal Survey) be subject to consideration by the Advertising Standards Board? In short, most likely no! It is likely that most advertisements discussing or advocating the respective yes or no...

How self-regulation works and why

“Advertising and marketing self-regulation is a system by which the advertising, marketing, agency and media industry set voluntary rules and standards of practice that go beyond their legal obligations. Self-regulatory organizations (SROs) are responsible for enforcing industry's commitment to these rules.” – The...

New rules for wagering advertising

On 1 July 2016 the Advertising Standards Bureau (ASB) will begin accepting complaints under the Australian Association of National Advertisers (AANA) Wagering Advertising & Marketing Communication Code . What does it cover? Advertising or marketing communications on any medium which is undertaken by, or on behalf of a...

Flawed statements made about advertising self-regulation

A recent article published by campaigning website Collective Shout listed flaws with advertising self-regulation in Australia. We always welcome feedback, but also believe it is important to provide the community with information that is not based on a flawed understanding of the self-regulation system. There are no...

Claims Board find in favour of Uber

Claims Board find in favour of Uber Advertising and marketing material from the NSW Taxi Council has been found to be misleading . A complaint about the material was lodged by Uber Australia with the Advertising Claims Board , a competitive complaint resolution service for advertisers administered by the Advertising...

Extraordinary meeting dismisses complaints against lamb ad

The Advertising Standards Board has determined at an extraordinary meeting that the 2016 Australia Day advertisement produced by Meat and Livestock Australia has not breached the AANA Code of Ethics. In its considerations, the Board noted the large number of complaints received about this advertisement, and the range of...

Watch your language!

Australia can be pretty relaxed when it comes to language in advertising. Nearly everyone remembers the iconic ‘ where the bloody hell are you? ’ Tourism Australia ad, or the baby saying ‘ bugger ’ in the Toyota commercial. However, there is a line in the sand about what language is and isn’t appropriate to use in...

Creating effective advertising – ASB engaging with small business

Ad Standards has partnered with the NSW Business Chamber to raise awareness of advertising Codes in the small business community. In the first step of an ongoing project aimed at increasing awareness of advertising self-regulation in the small business community, our CEO, Fiona Jolly, featured in an article in the latest...

Sex in advertising

We’ve all heard the adage ‘sex sells’, but it’s important to be aware of how much is too much when it comes to advertising in Australia. Section 2.4 of the AANA Code of Ethics states that Advertising or marketing communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience. A recent...

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