Ad Standards Board setting high standards for wagering advertising

Companies advertising wagering products or services need to ensure they are familiar with the provisions of the new AANA Code, or risk their campaign being banned. The Advertising Standards Board has upheld complaints about 30% of the advertisements considered under the new AANA Wagering Advertising & Marketing...

Complaints tallied - mid-years stats in

Discrimination and exploitation concerns made up the majority of complaints against the 10 most complained about advertisements for the first half of 2016. It was a busy start to the year, with most of the complaints about the top six advertisements made in January and early February. Of the advertisements in the 10 most...

Ad Standards 2015 stats show low level complaints about food and kids

In 2015 both independent research and complaint numbers indicated a low level of general concern about advertising to children for food or toys. Complaint percentages relating to issues raised under the AANA Codes and AFGC Initiatives relating to advertising to children and food and beverages have historically been low,...

2015 most complained about ads – so far

Language, discrimination and sex, sexuality and nudity are the three main issues in the most complained about ads so far this year. The most complained about ad featured a young boy mimicking his father and using the phrase ‘bloody caravans’. Complainants were concerned about the child swearing, however the Board found...

Ad Standards Review of Operations 2014 - stats

Statistics from the 2014 Review of Operations show that the ASB received 5,735 complaints, almost double the number of complaints (2,773) in 2013 and the highest number of complaints since the establishment of the ASB. The previous highest number of complaints was recorded in 2006, with 4,044. From the 5,735 complaints the...

Most complained about ads in 2014

Preliminary statistics show that around 5600 complaints about advertisements were received in 2014 by the Advertising Standards Bureau. The most complained about ads from this year were: 1. 0307/14 Ashley Madison - Avid Life TV ad featuring married men singing ‘I'm looking for someone other than my wife’. Dismissed. Number...

Most complained about in 2014...so far

Statistics for the most complained about ads so far in 2014 are in stark contrast to last year. In 2013 there were just 65 complaints about the year’s most complained about ad. Already in 2014 there have been five cases which have received well over 65 complaints. The two most complained about ads this year were from the...

Stats - Ad Standards Review of Ops 2013

You can find a range of interesting stats in the Advertising Standards Bureau – Review of Operations 2013 . Stats cover the 2,773 complaints received by Ad Standards in 2013, a decrease from the 3,640 in 2012. This is the lowest amount since 2007 (2,602 complaints). From the complaints received in 2013 the Board considered...

Exploitative and degrading advertising research

In late 2013, the ASB commissioned research to explore community attitudes on the use of sexual appeal in an exploitative and degrading manner in advertising. The ASB has released a fact sheet detailing the main findings of this research report. This research indicates that Board decisions in relation to the use of sexual...

Most complained about ads in 2013

The ASB has released a report of the 10 most complained about ads this year. The most complained about ad in 2013 was a television ad featuring a mouth detaching itself from its owner resulting in 66 complaints, with the second most complained about ad being a television ad featuring adults with children’s heads at 42...