Stats - Ad Standards Review of Ops 2013

You can find a range of interesting stats in the Advertising Standards Bureau – Review of Operations 2013.

Stats cover the 2,773 complaints received by Ad Standards in 2013, a decrease from the 3,640 in 2012. This is the lowest amount since 2007 (2,602 complaints). From the complaints received in 2013 the Board considered 409 advertisements with an additional 17 withdrawn by advertisers before Board consideration. Of the 409 advertisements considered, 61 of these advertisements were found to be in breach of the Code.

Last year was Ad Standards’ 15th year of operation. During the 15 years Ad Standards has received a total of 43,570 complaints. The number of cases dealt with in that time totals 7,042. Of all cases considered since operations began, the Board has found just over seven per cent to breach the Code.

 

 

 

6 comment

  • Ad Standards - 4 August 2014 - 11:37am

    In response to Samantha Peters (3 August 2014):
    Please contact the road traffic authority in your state or territory to discuss your concerns.

  • Samantha Peters - 3 August 2014 - 6:23pm

    I wanted to complain about fast food drive through commercials. Because eating and drinking beverages while driving is against the law. I think it is under Section 45 of the Road Traffic Act. Recently McDonalds started advertising on many TV channels that you can now buy hot drinks using the drive through. According to your website I can not complain about it here. So I do not know where to complain.

  • Ad Standards - 28 May 2014 - 10:16am

    In response to Annie (26 April 2014):
    Like any other industry, gambling operators, have the right to advertise their products. However just like every other industry their advertisements cannot breach the Australian Association of National Advertisers Code of Ethics (AANA) (http://adstandards.com.au/codes-and-cases/codes-and-initiatives) and other regulations. In particular they cannot advertise in a way that breaches section 2.6 of the Code which states that Advertising and marketing communications shall not depict material contrary to prevailing community standards on health and safety.

    This is the section of the AANA Code that the Advertising Standards Board (http://adstandards.com.au/about/standards-board) applies when it considers complaints about gambling advertisements. While the Board cannot look at the placement or frequency of advertisements (http://adstandards.com.au/complaint-process/acceptance-complaints/compla...), they can look at the messages shown in the advertisement. The Board has found that any advertisement that encourages excessive gambling, or that may make gambling attractive to children, will be found to breach the AANA Code on the grounds that it goes against the prevailing community standards around what constitutes safe gambling.

    Ad Standards takes complaints about any gambling advertisement, including online, in an App or on social media (http://adstandards.com.au/products-issues/social-media-advertising). Advertisers need to carefully consider whether the content of an advertisement breaches the AANA Code in all forms of advertising.

    In recent years, growing community concern over gambling advertising, particularly during sporting events, resulted changes to gambling advertisements. In response to this concern, the broadcasting industry changed its Codes of Practice (FreeTV (http://www.freetv.com.au/media/Code_of_Practice/2010_Commercial_Televisi...), The Australian Subscription Television and Radio Association (http://www.astra.org.au/ArticleDocuments/141/ASTRA%20Subscription%20Broa...)and Commercial Radio Australia(http://www.commercialradio.com.au/files/uploaded/file/Commercial%20Radio...)) imposing limitations on discussing gambling odds during commentary. Under these codes gambling advertisements must also be clearly identified as such.

    Responsibility for the regulation and control of gambling is a State/Territory matter.

    Most Australian sports bookmakers are licenced in the Northern Territory (NT). As a condition of their licence they must comply with the NT Code of Practice for Responsible Gambling (http://www.nt.gov.au/justice/licenreg/documents/gaming/fs_gam_responsibl...).

    If you believe that the advertisement may have breached the Code of Practice, please contact the Licensing, Regulation and Alcohol Strategy Section within NT Department of Business on 08 8999 5511.

  • Ad Standards - 22 May 2014 - 12:32pm

    In response to Ruth (20 May 2014):
    Hi Ruth. Thanks for that. We'll fix it.

  • Ruth - 20 May 2014 - 10:22am

    Is it just me, or are the pie charts for the 'What age are complainants?' section way off?

    For example, the percentage of complainants aged <19 is only 1.15%, but the graph makes it look like about 35%.

  • Annie - 26 April 2014 - 8:38pm

    I am really concerned about the bombardment of gambling (Sportbet etc) before 8.30pm at night. My children are watching and are impressionable. I am forced to turn the tv off, rather than enjoy MKR or other lifestyle shows because the large marketing budgets of the multinationals gambling companies.

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