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Let’s talk – Ad Standards rebrands

With a focus on listening to consumer, industry and government voices, Ad Standards has rebranded and with this change aims to build a clear understanding of its work and that of the complaints handling bodies it manages. Branding consultations during 2017 highlighted the need to take away confusion about what Ad Standards...

It’s now OR, not AND

Changes to the AANA Code of Ethics Section 2.2 take effect from 1 March 2018. The change impacts on advertisers, with Section 2.2 now asking advertisers to make sure their ads do not use sexual appeal in a manner which is exploitative OR degrading. In Ad Standards’ experience most advertisers already take a responsible...

Same sex marriage plebiscite – advertising complaint considerations

Will complaints about advertisements regarding the same sex marriage plebiscite (officially known as the Australian Marriage Law Postal Survey) be subject to consideration by the Advertising Standards Board? In short, most likely no! It is likely that most advertisements discussing or advocating the respective yes or no...

10 most complained about ads - 1 January to 30 June 2017

In a busy first half of the year the Advertising Standards Bureau (ASB) has processed over 2,700 complaints. Discrimination and exploitation concerns made up the majority of complaints against the 10 most complained about advertisements for the first half of 2017, continuing the trend from 2016. All but two of the 10 most...

Stats sneak peek

Here's a snapshot of the stats included in Ad Standards Review of Operations which will be published in full in the coming week.

Ad Standards Board setting high standards for wagering advertising

Companies advertising wagering products or services need to ensure they are familiar with the provisions of the new AANA Code, or risk their campaign being banned. The Advertising Standards Board has upheld complaints about 30% of the advertisements considered under the new AANA Wagering Advertising & Marketing...

How self-regulation works and why

“Advertising and marketing self-regulation is a system by which the advertising, marketing, agency and media industry set voluntary rules and standards of practice that go beyond their legal obligations. Self-regulatory organizations (SROs) are responsible for enforcing industry's commitment to these rules.” – The...

Complaints tallied - mid-years stats in

Discrimination and exploitation concerns made up the majority of complaints against the 10 most complained about advertisements for the first half of 2016. It was a busy start to the year, with most of the complaints about the top six advertisements made in January and early February. Of the advertisements in the 10 most...

New rules for wagering advertising

On 1 July 2016 the Advertising Standards Bureau (ASB) will begin accepting complaints under the Australian Association of National Advertisers (AANA) Wagering Advertising & Marketing Communication Code . What does it cover? Advertising or marketing communications on any medium which is undertaken by, or on behalf of a...

Flawed statements made about advertising self-regulation

A recent article published by campaigning website Collective Shout listed flaws with advertising self-regulation in Australia. We always welcome feedback, but also believe it is important to provide the community with information that is not based on a flawed understanding of the self-regulation system. There are no...

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