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New rules for wagering advertising

On 1 July 2016 the Advertising Standards Bureau (ASB) will begin accepting complaints under the Australian Association of National Advertisers (AANA) Wagering Advertising & Marketing Communication Code . What does it cover? Advertising or marketing communications on any medium which is undertaken by, or on behalf of a...

Flawed statements made about advertising self-regulation

A recent article published by campaigning website Collective Shout listed flaws with advertising self-regulation in Australia. We always welcome feedback, but also believe it is important to provide the community with information that is not based on a flawed understanding of the self-regulation system. There are no...

Claims Board find in favour of Uber

Claims Board find in favour of Uber Advertising and marketing material from the NSW Taxi Council has been found to be misleading . A complaint about the material was lodged by Uber Australia with the Advertising Claims Board , a competitive complaint resolution service for advertisers administered by the Advertising...

Ad Standards 2015 stats show low level complaints about food and kids

In 2015 both independent research and complaint numbers indicated a low level of general concern about advertising to children for food or toys. Complaint percentages relating to issues raised under the AANA Codes and AFGC Initiatives relating to advertising to children and food and beverages have historically been low,...

Extraordinary meeting dismisses complaints against lamb ad

The Advertising Standards Board has determined at an extraordinary meeting that the 2016 Australia Day advertisement produced by Meat and Livestock Australia has not breached the AANA Code of Ethics. In its considerations, the Board noted the large number of complaints received about this advertisement, and the range of...

Advertising to children research

In 2015 the Advertising Standards Bureau (ASB) commissioned research to explore community perceptions about advertising to children. The research , conducted by Colmar Brunton Social Research, explored the extent to which the Advertising Standards Board’s (the Board’s) decisions were in line with community views about:...

Watch your language!

Australia can be pretty relaxed when it comes to language in advertising. Nearly everyone remembers the iconic ‘ where the bloody hell are you? ’ Tourism Australia ad, or the baby saying ‘ bugger ’ in the Toyota commercial. However, there is a line in the sand about what language is and isn’t appropriate to use in...

Creating effective advertising – ASB engaging with small business

Ad Standards has partnered with Business Australia to raise awareness of advertising Codes in the small business community. In the first step of an ongoing project aimed at increasing awareness of advertising self-regulation in the small business community, our CEO, Fiona Jolly, featured in an article in the latest issue...

Sex in advertising

We’ve all heard the adage ‘sex sells’, but it’s important to be aware of how much is too much when it comes to advertising in Australia. Section 2.4 of the AANA Code of Ethics states that Advertising or marketing communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience. A recent...

Do you like our new website?

Ad Standards have a new website, and we’d love to hear your feedback. The new website features an inbuilt blog , RSS feed , information pages on specific products and issues and link to our Twitter account . Let us know what you think of the new look in the comments below. Is there anything that you don’t think works? We...

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