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Sex in advertising

We’ve all heard the adage ‘sex sells’, but it’s important to be aware of how much is too much when it comes to advertising in Australia. Section 2.4 of the AANA Code of Ethics states that Advertising or marketing communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience. A recent...

Do you like our new website?

Ad Standards have a new website, and we’d love to hear your feedback. The new website features an inbuilt blog , RSS feed , information pages on specific products and issues and link to our Twitter account . Let us know what you think of the new look in the comments below. Is there anything that you don’t think works? We...

2015 most complained about ads – so far

Language, discrimination and sex, sexuality and nudity are the three main issues in the most complained about ads so far this year. The most complained about ad featured a young boy mimicking his father and using the phrase ‘bloody caravans’. Complainants were concerned about the child swearing, however the Board found...

Ad Standards Review of Operations 2014 - stats

Statistics from the 2014 Review of Operations show that the ASB received 5,735 complaints, almost double the number of complaints (2,773) in 2013 and the highest number of complaints since the establishment of the ASB. The previous highest number of complaints was recorded in 2006, with 4,044. From the 5,735 complaints the...

Why Ad Standards won't look at the Australian Marriage Forum ad

Recently the Advertising Standards Bureau (ASB) has received a large number of complaints about an advertisement from the Australian Marriage Forum. ASB has decided not to bring this to the Board for adjudication as this advertisement falls under the scope of political advertising, and does not fall within the scope of the...

Most complained about ads in 2014

Preliminary statistics show that around 5600 complaints about advertisements were received in 2014 by the Advertising Standards Bureau. The most complained about ads from this year were: 1. 0307/14 Ashley Madison - Avid Life TV ad featuring married men singing ‘I'm looking for someone other than my wife’. Dismissed. Number...

Understanding digital and social media marketing

One of the major consequences of advertising in the digital and social media sphere is the elevation of the issue surrounding the blurring of advertising and content. The Australian Advertising Standards Bureau (ASB) was one of the first advertising self-regulation complaints handling bodies in the world to clearly...

Long-serving Board members farewelled

Long-serving Board members Barbara David, Khoa Do, Sibylla Budd and John Lee (pictured) were farewelled from the Advertising Standards Board at a recent function. Also retiring from the Board were Jo Tiddy, Nathan Hindmarsh and Jaime Phillips. Khoa, Sibylla, John and Jo had served on the Board since August 2006, while...

Cooperation leads to APEC endorsement

The APEC advertising standards forum and mentoring workshop held as part of the APEC’s SOM3 meeting in Beijing on 8-9 August was successful in bringing participants from 16 APEC Economies together to discuss advertising standards and regulations. The experience and enthusiasm of all participants helped to make the event a...

Most complained about in 2014...so far

Statistics for the most complained about ads so far in 2014 are in stark contrast to last year. In 2013 there were just 65 complaints about the year’s most complained about ad. Already in 2014 there have been five cases which have received well over 65 complaints. The two most complained about ads this year were from the...

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