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Why Ad Standards won't look at the Australian Marriage Forum ad

Recently the Advertising Standards Bureau (ASB) has received a large number of complaints about an advertisement from the Australian Marriage Forum. ASB has decided not to bring this to the Board for adjudication as this advertisement falls under the scope of political advertising, and does not fall within the scope of the...

Most complained about ads in 2014

Preliminary statistics show that around 5600 complaints about advertisements were received in 2014 by the Advertising Standards Bureau. The most complained about ads from this year were: 1. 0307/14 Ashley Madison - Avid Life TV ad featuring married men singing ‘I'm looking for someone other than my wife’. Dismissed. Number...

Understanding digital and social media marketing

One of the major consequences of advertising in the digital and social media sphere is the elevation of the issue surrounding the blurring of advertising and content. The Australian Advertising Standards Bureau (ASB) was one of the first advertising self-regulation complaints handling bodies in the world to clearly...

Long-serving Board members farewelled

Long-serving Board members Barbara David, Khoa Do, Sibylla Budd and John Lee (pictured) were farewelled from the Advertising Standards Board at a recent function. Also retiring from the Board were Jo Tiddy, Nathan Hindmarsh and Jaime Phillips. Khoa, Sibylla, John and Jo had served on the Board since August 2006, while...

Cooperation leads to APEC endorsement

The APEC advertising standards forum and mentoring workshop held as part of the APEC’s SOM3 meeting in Beijing on 8-9 August was successful in bringing participants from 16 APEC Economies together to discuss advertising standards and regulations. The experience and enthusiasm of all participants helped to make the event a...

Most complained about in 2014...so far

Statistics for the most complained about ads so far in 2014 are in stark contrast to last year. In 2013 there were just 65 complaints about the year’s most complained about ad. Already in 2014 there have been five cases which have received well over 65 complaints. The two most complained about ads this year were from the...

Stats - Ad Standards Review of Ops 2013

You can find a range of interesting stats in the Advertising Standards Bureau – Review of Operations 2013 . Stats cover the 2,773 complaints received by Ad Standards in 2013, a decrease from the 3,640 in 2012. This is the lowest amount since 2007 (2,602 complaints). From the complaints received in 2013 the Board considered...

Best practice on an international stage

Representatives from industry, Government and the community joined with international speakers to discuss the different methods used in countries around the world in achieving best practice in advertising self-regulation. The discussions focussed on the experiences in the United Kingdom, New Zealand and Hungary. Guest...

New Ad Standards campaign: People like you

Ad Standards has begun a new public awareness campaign centred around a TV advertisement which aims to show that Ad Standards Board (Board) members are People just like you . The ad, being broadcast on TV and online, highlights that all ad complaints will be given a fair hearing by the Board, which is made up of diverse...

Responding to community concern over gambling advertising

The ASB has been asked to take part in a panel on gambling advertising as part of the eGaming Review (EGR) Australia Power Summit 2014 . The ASB appreciates the opportunity to speak to Australian online betting executives about responsible advertising, and the Codes and regulations around advertising in Australia. Gambling...

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