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Stats - Ad Standards Review of Ops 2013

You can find a range of interesting stats in the Advertising Standards Bureau – Review of Operations 2013 . Stats cover the 2,773 complaints received by Ad Standards in 2013, a decrease from the 3,640 in 2012. This is the lowest amount since 2007 (2,602 complaints). From the complaints received in 2013 the Board considered...

Best practice on an international stage

Representatives from industry, Government and the community joined with international speakers to discuss the different methods used in countries around the world in achieving best practice in advertising self-regulation. The discussions focussed on the experiences in the United Kingdom, New Zealand and Hungary. Guest...

New Ad Standards campaign: People like you

Ad Standards has begun a new public awareness campaign centred around a TV advertisement which aims to show that Ad Standards Board (Board) members are People just like you . The ad, being broadcast on TV and online, highlights that all ad complaints will be given a fair hearing by the Board, which is made up of diverse...

Responding to community concern over gambling advertising

The ASB has been asked to take part in a panel on gambling advertising as part of the eGaming Review (EGR) Australia Power Summit 2014 . The ASB appreciates the opportunity to speak to Australian online betting executives about responsible advertising, and the Codes and regulations around advertising in Australia. Gambling...

People just like you

A new Ad Standards public awareness campaign is due to be released in February 2014 with the aim to raise awareness of the people ( the Board ) who consider complaints received by the Ad Standards Bureau. The new advertisement, which will be broadcast on TV and online, will show how quick and easy it is to use the online...

Exploitative and degrading advertising research

In late 2013, the ASB commissioned research to explore community attitudes on the use of sexual appeal in an exploitative and degrading manner in advertising. The ASB has released a fact sheet detailing the main findings of this research report. This research indicates that Board decisions in relation to the use of sexual...

Most complained about ads in 2013

The ASB has released a report of the 10 most complained about ads this year. The most complained about ad in 2013 was a television ad featuring a mouth detaching itself from its owner resulting in 66 complaints, with the second most complained about ad being a television ad featuring adults with children’s heads at 42...

Advertising and its benefits to APEC economies

Regional Advertising standards about to take an exciting leap forward Advertising is an important influence on economic growth in the APEC region and greater alignment in advertising standards across the APEC region are becoming more likely following important work progressing in APEC . In early October 2013 APEC Leaders...

So, there is a point...

An article by Encore magazine has investigated the role and relevance of the ASB. Industry representatives have shown support in this article for the advertising industry's self-regulatory environment. ASB CEO Fiona Jolly (pictured) said 'self-regulation of advertising is critical for the industry and it's critical that...

Outdoor ad inquiry welcomed

A Queensland Government inquiry into outdoor advertising has heard that the current system of self-regulation is quick, easy to access and that the community is well aware of the place to complain. In responding to Committee questions about the immediacy of actions against advertisers found to breach Codes, Advertising...

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