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A new Ad Standards public awareness campaign is due to be released in February 2014 with the aim to raise awareness of the people ( the Board ) who consider complaints received by the Ad Standards Bureau. The new advertisement, which will be broadcast on TV and online, will show how quick and easy it is to use the online...

Exploitative and degrading advertising research

In late 2013, the ASB commissioned research to explore community attitudes on the use of sexual appeal in an exploitative and degrading manner in advertising. The ASB has released a fact sheet detailing the main findings of this research report. This research indicates that Board decisions in relation to the use of sexual...

Most complained about ads in 2013

The ASB has released a report of the 10 most complained about ads this year. The most complained about ad in 2013 was a television ad featuring a mouth detaching itself from its owner resulting in 66 complaints, with the second most complained about ad being a television ad featuring adults with children’s heads at 42...

Advertising and its benefits to APEC economies

Regional Advertising standards about to take an exciting leap forward Advertising is an important influence on economic growth in the APEC region and greater alignment in advertising standards across the APEC region are becoming more likely following important work progressing in APEC . In early October 2013 APEC Leaders...

So, there is a point...

An article by Encore magazine has investigated the role and relevance of the ASB. Industry representatives have shown support in this article for the advertising industry's self-regulatory environment. ASB CEO Fiona Jolly (pictured) said 'self-regulation of advertising is critical for the industry and it's critical that...

Outdoor ad inquiry welcomed

A Queensland Government inquiry into outdoor advertising has heard that the current system of self-regulation is quick, easy to access and that the community is well aware of the place to complain. In responding to Committee questions about the immediacy of actions against advertisers found to breach Codes, Advertising...

Ad Standards in its 15th year

Since its inception in 1998, the Advertising Standards Bureau has continued to grow and make milestone achievements which highlight the benefits of advertising self-regulation to the community and advertisers. One of the most obvious examples of the growth of self-regulation is the number of Codes and Initiatives now...

Universities drive indigenous educational equality

Ad Standards Board member and CEO of the Australian Indigenous Mentoring Experience ( AIME ) Jack Manning Bancroft features in the media release below. AUSTRALIAN UNIVERSITIES DRIVE INDIGENOUS EDUCATIONAL EQUALITY WITH AIME PROGRAM Sixteen universities across Australia are helping to drive the educational achievement of...

Retirees from Ad Standards Board

JaneMaree Maher and Natasha Stott Despoja have retired from the Ad Standards Board after their five year tenure. Ad Standards values their contribution and continued efforts in maintaining community standards in advertising. JaneMaree Maher is Director of the Centre for Women’s Studies and Gender Research at Monash...

Queensland Government inquiry into sexually explicit outdoor advertising

Submissions are almost due for the Queensland Government’s Health and Community Services Committee inquiry into sexually explicit outdoor advertising and the Outdoor Media Association (OMA) is taking an active approach to illustrate the success of self-regulation in the Out-of-Home (OOH) industry. Outdoor media has a world...

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