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Promoting self-regulation in Asia-Pacific

Australia has been granted approval to conduct the second APEC Regulatory Cooperation Advancement Mechanism (ARCAM) dialogue on the topic of Advertising Standards–Principles and Practice . The dialogue brings together APEC economies to share information, policies, examples and best practice principles regarding advertising...

The social media conundrum

In recent weeks there has been a good deal of commentary about the use of Facebook and social media as a marketing tool. Determinations at recent meetings of the Advertising Standards Board about Facebook pages used by advertisers to promote their goods or services has raised the issue of who is responsible for content—...

Get behind 'Wall of Hands'

Did you know that only one in five children in remote Indigenous communities can read and write at the minimum standard? This shocking statistic is why the Outdoor Media Association (OMA) and its members in the Out-of-Home (OOH) industry have put their hands up in support of the Australian Literacy and Numeracy Foundation’...

Truth in terminology

In the past few weeks Ad Standards has received comments for and against an ad for a sanitary product - Carefree panty liners. Media and community interest has been constant. The Board considered the ad, the complaints and the response from the advertiser in making its determination to dismiss complaints. The full case...

Community perceptions tested five years on

Community research into the standards applied by the Advertising Standards Board has highlighted language and health and safety issues as areas of difference between community and Board perceptions. Earlier this year, the Advertising Standards Bureau commissioned research to assess current community attitudes and to also...

Community views in the news

AdStandards CEO Fiona Jolly appeared on a recent Today Tonight segment discussing the most complained about ads in 2012. Red Bull's 'walking on water' and Lynx's balls campaign were among the most controversial. Our recent research into community perceptions was highlighted in several articles and raised a variety of views...

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