Case 0306-10

Advertiser

Jim Beam Brands Australia Pty Ltd

Product

Alcohol

Media

Radio

Determination date

Wednesday, July 14, 2010

Determination

Upheld - Modified or Discontinued

Issue

Disability

Case Description

The ad is a 30 second radio spot supporting ‘The Pay rise’, a Jim Beam promotion offering the chance to win a ‘pay rise’ via specially marked packs. The ad features a young man who attempts to impress his boss with a series of over the top comments including “love the comb over”; his plan to work harder “staying back late, all year”, and concluding with dating the bosses daughter - 'the bigger one, the one with a limp and a bung eye.'

Report File

0306-10.pdf