Case 0276-21

Advertiser

Grill'd

Product

Food/Bev Venue

Media

TV - Free to Air

Determination date

Wednesday, October 13, 2021

Determination

Upheld - Modified or Discontinued

Issue

Violence
S/S/N - sexualisation of children
portrays frightening / distressing content
b) not overstate claims
c) not imply social acceptance
includes sexual imagery
truthful and honest / not misleading

Case Description

There are two versions of this television advertisement, a 15 second version and a 30 second version. Both versions of the advertisement feature an animated clown in an alleyway standing facing two children and opening his trench coat to reveal toys. A burger superhero appears and throws wooden sticks at the clown pinning him to the wall. He then jumps on a ladder hanging from a helicopter and flies away.

Report File

0276-21.pdf