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Ad Standards Community Panel Cases

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E.g., 23/01/2022
E.g., 23/01/2022
July 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0296-18 Team Penguin Studio
It was a couple of separate clips of young people partying, clearly intoxicated and drinking more alcohol. They all seemed to be in good spirits and enjoying themselves despite one of them almost vomiting. 
Upheld - Not Modified or Discontinued Entertainment Internet - Social - Instagram 11/07/2018
0295-18 Wicked Campers
Wicked Campervan registered in South Australia registration S 239 BPH with the slogan on the back: "Girl sits on a judges lap and gets honourable discharge".
Upheld - Not Modified or Discontinued Travel Transport 11/07/2018
0311-18 Honey Birdette
A woman in white underwear, full frontal but also with mirror reflection showing buttocks exposed.
Upheld - Not Modified or Discontinued Lingerie Poster 11/07/2018
May 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0168-20 Gem Puzzle Dom
This Facebook advertisement features a video of a man about to hit a woman with a chair, before being distracted by a game she is playing on her phone. Footage of the game is then shown. The caption for the advertisement is, "Only 1 % people can get 8000 scores".
Upheld - Not Modified or Discontinued Entertainment Internet - Social - Facebook 27/05/2020
0169-20 Gem Puzzle Dom
This in app advertisement features a video of a man about to hit a woman with a chair, before being distracted by a game she is playing on her phone. Footage of the game is then shown.
Upheld - Not Modified or Discontinued Entertainment App 27/05/2020
March 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0062-21 Suit Supply
This email advertisement features multiple images, including: - an image of a male and female kissing with their tongues visible. In the background parts of other people kissing, embracing and touching each other can be seen. Text over the image states, "The new normal. Get Ready." - An image of a man and woman, the woman is standing with her face close to the male's face, with her head turned and her tongue out with saliva dripping down the man's chin. - An image of a reclining couple kissing, they appear to be lying with other people in underwear.
Upheld - Not Modified or Discontinued Clothing Email 24/03/2021
0063-21 Tom Ford Beauty
This Instagram advertisement appeared on the @rozalia_russian Instagram account and features the woman's hand holding up a bottle of the advertiser's product. The caption states "summer in a bottle @tomfordbeauty".
Upheld - Not Modified or Discontinued Clothing Internet - Social - Instagram 24/03/2021
0069-21 With Jean
This website advertisement features an image of a woman wearing a white top and patterned pants sitting on the floor. Behind her are black and white images of Pamela Anderson topless.
Upheld - Not Modified or Discontinued Clothing Internet 24/03/2021
May 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0124-19 Honey Birdette
Product name: Victoria. Image of woman in 3-piece black lace lingerie (bra, knickers, garter belt). Knickers are sheer and have obviously been photoshopped to blur genitals. Women is posed sexually with legs spread, drawing attention to genital region.
Upheld - Not Modified or Discontinued Lingerie Poster 08/05/2019
0120-19 Wicked Campers
Slogan on van: "The difference between marmalade and jam is you can’t marmalade your cock down your girlfriends throat." VIC registration 1CZ 8N0
Upheld - Not Modified or Discontinued Travel Transport 08/05/2019
0123-19 Honey Birdette
A billboard for the new store in Rundle Mall, featuring a woman in black lingerie.
Upheld - Not Modified or Discontinued Lingerie Billboard 08/05/2019
November 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0486-14 Wicked Campers
I wish I could upload photo but seems there's no provision for that. Hard to describe - you will be well aware of Wicked Campers already. This one didn't make much sense but had the face of a man with the slogan "You're F#ckin' Out! I'm F#ckin' In!" on the right hand side of van. Pro drugs slogan at the back.
Upheld - Not Modified or Discontinued Travel Transport 26/11/2014
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
551-09 Williamson Bros (Ravensthorpe Ridge)
Williamson Bros (Ravensthorpe Ridge) 551/09 TV. Male saying he will give a free firearm if you purchase a block of land
Upheld - Not Modified or Discontinued Real Estate 09/12/2009
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0230-19 Wicked Campers
This transport advertisement is for a moving van and features text on the side and rear of the van and the word "cunt". WA Registration number 1DMW 607.
Upheld - Not Modified or Discontinued Travel Transport 24/07/2019
0231-19 Wicked Campers
This transport advertisement is for a moving van and features text on the side and rear of the van and the word "cunt". Victorian Registration number UMJ530.
Upheld - Not Modified or Discontinued Travel Transport 24/07/2019
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0003-15 Wicked Campers
On the side of the camper van was 2 logo figures simulating a sexual act, on the back of the van was the slogan 'virginity is curable.' I have photos if necessary.
Upheld - Not Modified or Discontinued Travel Transport 28/01/2015
June 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0183-21 DoorDash
This advertisement which appeared on Snapchat depicts a phone sitting on the ledge of a vehicle display screen with no apparent method of attachment.
Upheld - Not Modified or Discontinued Professional Service Internet - Social - Other 23/06/2021
August 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0220-21 Stax.
This Instagram Story on the @_lilybrown account features a woman speaking to camera about the breakfast she is making. She then begins speaking about the tights she is wearing and shares the brand (verbally and in text), a discount code and details about them restocking.
Upheld - Not Modified or Discontinued Clothing Internet - Social - Instagram 11/08/2021
October 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0291-21 Honey Birdette
This advertisement depicts a woman in blue bra and underpants. The underpants are strappy and a large portion of her buttocks are visible. Her body is faced away from the viewer however her face is turned towards the viewer. She is posed with her hands on the outside of her upper thighs.
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 27/10/2021
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
334-09 Jamba! GmbH
Jamba TVC 334/09 - Lust Mobile. Women in sexually explicit positions with pink lips covering private parts.
Upheld - Not Modified or Discontinued 22/07/2009
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0515-16 NT Official
The CU in the NT campaign. The way their logo is positioned, clearly spells the word "CUNT." https://www.facebook.com/cuinthent/?fref=ts http://www.therebel.media/_cu_in_the_nt_is_this_the_worst_tourism_campaign_of_all_time
Upheld - Not Modified or Discontinued Tourist Attractions Internet - Social - Facebook 07/12/2016
December 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0536-18 Honey Birdette
Woman in red one piece underwear with the text "Unwrap me" - Chloe Bodysuit
Upheld - Not Modified or Discontinued Lingerie Poster 12/12/2018
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0544-17 NT Official
CU in the NT. The letters CU and NT were in large bold capitols while "in the" was small and insignificant.
Upheld - Not Modified or Discontinued Travel Promotional Material 06/12/2017
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0582-16 TakeClothe
An offensive sexualised image of a man grabbing a women's arse on a shirt. I've screenshot but don't know how to attach to this complaint.
Upheld - Not Modified or Discontinued Clothing Internet - Social - Instagram 18/01/2017
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0295-17 Wicked Campers
Painted on the wicked van is a picture of Snow White smoking a drug pipe with the words 'Crack enjoy' beside it. Rego QLD 812 JLJ.
Upheld - Not Modified or Discontinued Travel Transport 12/07/2017
October 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0301-20 Bang Hero
This in-app advertisement featured an animated video which begins with four women in bikini's standing on scaffolding on a rooftop. A boulder roles down and hits the scaffolding, causing TNT to explode. The women are seen flying through the air.
Upheld - Not Modified or Discontinued Entertainment App 07/10/2020
March 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0049-21 Honey Birdette
This poster advertisement has six versions featuring lingerie in the style 'Madison'. The women in all versions of the advertisement are wearing red lace/sheer lingerie and are posed with motorcycles.
Upheld - Not Modified or Discontinued Lingerie Poster 10/03/2021
0055-21 Runaway The Label
This Instagram advertisement made by Anna Heinrich includes an image of Ms Heinrich in a green dress, and the text "Turning my apartment into a Runway [green heart emoji] Then back to my PJs I go! Wearing: @runawaythelabel".
Upheld - Not Modified or Discontinued Clothing Internet - Social - Instagram 10/03/2021
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0381-18 Wicked Campers
SA registered van, rego S411 BVROn the back of the van is "I GOT A DIG BICK / YOU THAT READ WRONG / YOU READ THAT WRONG TOO.On the side of the van is a picture of a rooster and the words 'MASSIVE COCK'
Upheld - Not Modified or Discontinued Travel Transport 12/09/2018
0385-18 Honey Birdette
A poster for 'Chelsea' showing two women in underwear, one where their breasts are covered in see-through material bodysuit with small flowers covering nipples. The woman is looking salaciously at the other woman with the tag line "let the feast begin". 
Upheld - Not Modified or Discontinued Lingerie Poster 12/09/2018
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0092-14 Wicked Campers
Red Wicked Campers van with a cartoon image of two men and the text, "Shut the f#ck up Donny" on the side panel.
Upheld - Not Modified or Discontinued Travel Transport 09/04/2014
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0158-18 Wicked Campers
Am I Still a Virgin if I take it up the Shitter?
Upheld - Not Modified or Discontinued Travel Transport 11/04/2018
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0218-19 Honey Birdette
Red Alert campaign: series of still images, all with red background featuring woman in various black lingerie pieces. Some feature text “censorship” across woman’s breasts. Displayed on digital screens and played on rotation at various speeds. 
Upheld - Not Modified or Discontinued Lingerie Poster 10/07/2019
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0367-18 Honey Birdette
A woman wearing a purple and gold lingerie set, standing with one hand on her hip. The text 'Prince' is in the bottom right corner of the advertisement.
Upheld - Not Modified or Discontinued Lingerie Poster 22/08/2018
July 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0212-21 Tropeaka
This series of stories posted to the @sarah's_Day Instagram account feature: - a woman's hand holding a bottle ladled 'hair complex' moving it from side to side. Text on the screen says, "I feel like my hair has already come such a long way! I've been taking these of over a month now! @tropeaka" - a close up of the bottle with the ingredient list circled, a line of raised hands emoji's and the words "Based off Chinese medicine". - two pictures, one of a woman holding her hair out and the other pushing her hair back to show the hair line.
Upheld - Not Modified or Discontinued Health Products Internet - Social - Instagram 28/07/2021
January 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0486-15 Wicked Campers
Chuck Norris only masturbates with pictures of Chuck Norris
Upheld - Not Modified or Discontinued Travel Transport 20/01/2016
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0527-18 Honey Birdette
A woman wearing a black bodysuit (Luna Bodysuit). Material is very sheer across the pubic region.
Upheld - Not Modified or Discontinued Lingerie Poster 28/11/2018
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0345-18 Honey Birdette
Black lace bodysuit - Renee. You can clearly see nipples, full bottoms to gusset, and can tell these women are sporting brazillians as the sheer fabric or lack of fabric displays to the crotch. 
Upheld - Not Modified or Discontinued Lingerie Poster 08/08/2018
December 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0360-20 Resume Results NQ
This Facebook advertisement is an image of a meme showing the text" "Do you have any talents? Me:" and a man dressed in hard hat and high visibility jacket crouching on the ground. The shadow that he makes on the ground bears similarity to a penis and testicles.
Upheld - Not Modified or Discontinued Professional Service Internet - Social - Facebook 16/12/2020
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0150-19 Honey Birdette
Fonda: woman in black hot pants suit with sheer black top and pasties covering nipples. Woman has hands on hip.
Upheld - Not Modified or Discontinued Lingerie Poster 12/06/2019
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0179-14 Wicked Campers
A slogan "If you love God Burn a Church".(I took photographs of the campervan, and if you wish, I can email them to you)
Upheld - Not Modified or Discontinued Travel Transport 28/05/2014
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0028-14 Wicked Campers
Wicked Camper. Painted a woman on each side. One side had a wonder woman type figure with no bra with the writing "Pussy cat" The other side had a dark skinned woman Labelled "Pussy Wagon" The slogan on the back was "Get out your tits or we'll call it quits"Can supply photo if required with the rego of this particular camper.
Upheld - Not Modified or Discontinued Travel Transport 12/02/2014
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0052-19 Honey Birdette
Not your valentine campaign, “Vienna”. Woman in sheer, black bodysuit straddling motorbike. Image contains side view of model’s fully exposed breast (nipple has been airbrushed).
Upheld - Not Modified or Discontinued Lingerie Poster 20/02/2019
July 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0203-21 Only Chug
This Tiktok advertisement features a man sitting in a bathtub and using a decive to measure how long it takes him to drink an alcohol drink (Cruiser).
Upheld - Not Modified or Discontinued Alcohol Internet - Social - Other 14/07/2021
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0413-15 Wicked Campers
The mural on the side of this camper van depicted the cookie monster holding a gun into the back of his own mouth, with the words 'bad trip' painted alongside this image.
Upheld - Not Modified or Discontinued Travel Transport 28/10/2015
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0444-18 Wicked Campers
Wicked Camper Van with SA registered plates 'S011 BMU'. The back of the van features the words 'Life is like a bowl of soup, you only get blown when you're hot...' and the side of the van features a picture of an alien pointing a finger upwards and the words 'GET iT UP YA'.
Upheld - Not Modified or Discontinued Travel Transport 10/10/2018
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0006-13 Wicked Campers
http://www.wickedcampers.com.au/cheap-ca...ecial.html
Upheld - Not Modified or Discontinued Professional Services Internet 30/01/2013
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0394-16 Wicked Campers
Spray painted on to the rear of the van were the words "your thighs won't touch if my head's in between them...". Registration # 410 VZK
Upheld - Not Modified or Discontinued Travel Transport 28/09/2016
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0078-13 Wicked Campers
The printing on the side of the van said "if you've ever met a woman with crooked teeth, you've met a woman who has given Chuck Norris a blow job".
Upheld - Not Modified or Discontinued Travel Transport 13/03/2013
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0118-20 Sportsbet
This Pay TV advertisement features a scene similar to fencing at the Olympics, except the competitors are flicking towels are each other. The competitors are shown to be from China (C.H.Ting) and Australia (V.Rees). The voice over states: JB: Sudden death now in the Towel Flick. JB: Yesssss. The Aussie's got him a beauty. Nick: Look at that wrist action. The bloke's nearly as whipped as Prince Harry. JB: Another make it look easy moment, from Sportsbet.
Upheld - Modified or Discontinued Gambling TV - Pay 25/03/2020

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