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E.g., 12/04/2021
E.g., 12/04/2021
November 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0449-15 Sportsbet
This ad shows a gambler at the races with what appears to be a very nasty case of sunburn beneath where binoculars would have been. It includes the comment "Don't worry it's only second degree".
Upheld - Modified or Discontinued Gambling TV - Free to Air 11/11/2015
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0350-19 Yum Restaurants International
The advertisement is set in the evening and depicts three women waiting at the front of a queue to get into a venue. They are refused entry and a smaller group of people behind them are let in instead. The women start complaining to the venue’s bouncer. Suddenly, one of the women spots a large billboard depicting a KFC $4.95 Fill Up deal. The woman who spots the billboard then exclaims “shut up and take my money!”. The scene cuts to the three women in a car, driving slowly past the venue whilst enjoying KFC with abandon. The bouncer and those in the queue look at them as they pass by.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 13/11/2019
April 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0142-10 Charcoal Chicken
A woman is dressed in a corset, swim suit bottoms with a skirt attached, black stockings and chicken feet. The camera scrolls down the woman's body. Various words appear on the screen to coincide with the part of the woman being shown. Text states 'succulent wings', 'tender breasts', 'juicy thighs', 'nice legs' . As the camera reaches the woman's feet it reveals that the woman is wearing large costume chicken feet. The text concludes with the name and logo for the company 'Charcoal Chicken'.
Upheld - Modified or Discontinued Food/Bev Groceries 28/04/2010
0164-10 Pharmacare Laboratories
There are four videos which are accessible after download via a person's mobile device. All four videos commence focusing on a woman's chest. The woman is wearing a t-shirt with the word Code and a code number on the shirt. the camera gradually pans back to show the face and torso of the woman and each woman takes off her t-shirt to reveal a bikini top. The camera focuses on the woman's top half and each woman poses then winks. Once the women have removeed their top text appears explaining what the particular Code number means (see below).
Upheld - Modified or Discontinued Toiletries Outdoor 28/04/2010
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0081-20 Brisbane City Council
The 15 second Youtube advertisement features a man riding a bike along a bridge as part of the Brisbetter campaign.
Upheld - Modified or Discontinued Community Awareness Internet - Social - Other 11/03/2020
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
277-08 Mitsubishi Motors Aust Ltd
Mitsubishi - Lancer - defy physics - hammer the straight - scream through the corner
Upheld - Modified or Discontinued Print 13/08/2008
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0162-17 Brand Collective
The online advertising (2 images) at https://www.volley.com.au/campaign.html, shows people riding a motorcycle.
Upheld - Modified or Discontinued Retail Internet 26/04/2017
October 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0295-20 Grill'd
The front of this voucher features the words "you did awesome" and features an illustration of three cows on a podium. The first cow holds a burger, the second is on a surfboard and the third is holding a basketball.
Upheld - Modified or Discontinued Food/Bev Venue Promotional Material 21/10/2020
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0540-17 Warner Village Theme Parks
Cinema advertisement for Movie World Fright Night event prior to 6pm screening of Bladerunner 2049 on 6 October 2017.
Upheld - Modified or Discontinued Entertainment Cinema 06/12/2017
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0192-14 Valvoline (Aust) Pty Ltd
A young man driving a car
Upheld - Modified or Discontinued Automotive TV - Pay 28/05/2014
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0234-17 Sportsbet
Featuring Ben Johnson -Gold medallist 1988 Olympics
Upheld - Modified or Discontinued Gambling TV - Free to Air 24/05/2017
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
408-08 Jamba! GmbH
Jamba - Jamster - Achmed the dead terrorist - "Silence! I am going to kill you"
Upheld - Modified or Discontinued 12/11/2008
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0304-15 Advanced Medical Institute
Premature ejaculation
Upheld - Modified or Discontinued Professional Services Radio 12/08/2015
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
425-09 Nautilus Marine Insurance Agency
Nautilus Marine Insurance Agency - (425/09)image of boat crammed full with illegal immigrants 'there's boat people and ... there's boat people'
Upheld - Modified or Discontinued Insurance 14/10/2009
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0316-11 ILG Little Bottler
Back page of the Little Bottler #7 (Jul/Aug) catalogue featured a Jim Beam White 700ml 2 for $60 offer with two females next to the two bottles. They are wearing shorts and high heels.
Upheld - Modified or Discontinued Alcohol Print 24/08/2011
June 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
182-08 Hutchison 3G (Australia) Pty Ltd
Hutchison 3 - Madder than diabetic
Upheld - Modified or Discontinued 11/06/2008
202-08 Balfours Pty Ltd
Balfours - describes woman as 'face like the back end of a bus'
Upheld - Modified or Discontinued Food/Bev Groceries Radio 11/06/2008
March 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
55-10 Retail Food Group
Retail Food Group - Donut King 'Ice Age 3 combo' (55/10) Internet. Features scenes and characters on which toys are based.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 10/03/2010
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0053-13 Chrysler Australia Pty Ltd
The ad shows a 'geeky' guy fixated on a very attractive woman, who is bending over in a dress. You see her from the side, but the ad indicates that the man would be able to see her underwear. He watches her, she comes over, speaking Italian and berates him for peering at her. She then whispers in his ear, kisses him, dips her finger in his coffee, drops some on her cleavage and has him lick the remaining froth from her finger. The ad then shows that he was imagining the woman and is shown looking at the Fiat Abarth car.
Upheld - Modified or Discontinued Vehicle 27/02/2013
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0401-16 Brand Collective
*Quote*We're sick of being socially engineered and we shun political correctness.We're young and we're rooting for change.We are children of the sun and are comfortable in our own skin, so don't tell us who to love or how to be.Our campaign is all about the celebration of sexual expression whilst remembering to stay safe.For this reason we've joined arms with Ansell condoms in support of safe sex, as whilst we're all about rooting, we believe in 'safety first'.So stay safe this summer and root for us, root for change, root for VOLLEY.GET BEHIND US#GRASSR
Upheld - Modified or Discontinued Clothing Poster 28/09/2016
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0086-13 Street Strider Australia
The advertisement for Street Strider's shows adults and children riding in groups, spread out across pedestrian paths, and on roads and going downhill into the direction of what would be oncoming traffic (i.e. on the wrong side of the road), swerving from side to side across the road and so as well as in high traffic areas such as the beach.
Upheld - Modified or Discontinued Sport and Leisure 27/03/2013
0090-13 I Am Duckeye
Poster for 'I Am Duckeye' event, seen in Plain Street, Frankston near Braap motorbike store includes an image of a naked man with something covering his genitals and 3 young children are with him in the photograph.
Upheld - Modified or Discontinued Entertainment Poster 27/03/2013
March 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
86-09 Unit
Unit - Print (86/09) - Freerider Magazine - Casino table
Upheld - Modified or Discontinued Other Print 11/03/2009
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0434-18 Sony Pictures Releasing Pty Ltd
There are graphic scary scenes thrust into our faces- of a monster with long sharp teeth about to devour a person and there is another scene where a person is in agony writhing on the ground. 
Upheld - Modified or Discontinued Entertainment TV - Free to Air 10/10/2018
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0302-19 Roadshow Films
This advertisement has two versions. One features a white face with red lines running down over the eyes and covering the mouth. The other features only the eyes.
Upheld - Modified or Discontinued Entertainment Outdoor 25/09/2019
December 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0464-12 Chrysler Australia Pty Ltd
Latest advertisement for the Chrysler 300C.
Upheld - Modified or Discontinued Vehicle 12/12/2012
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0473-17 General Pants Group
The words 'Slippery when wet' superimposed on a photo of three women in swimsuits.
Upheld - Modified or Discontinued Clothing Poster 19/12/2017
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0005-20 AHM Health Insurance
This Pay TV advertisement features former Australian cricketer Andrew Symonds in a television studio filming an advertisement. When a prop behind him falls a television production assistant goes to pick it up and Andrew Symonds knocks him over with his shoulder.
Upheld - Modified or Discontinued Insurance TV - Pay 22/01/2020
November 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0482-16 Dope Lemon
Young girl modelling T-shirt lifting up top to expose breasts.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 23/11/2016
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0153-15 Club Shoop
Club Shoop Adult entertainment in Dandenong.Large billboards of female strippers scantily dressed advertising their strip venue.
Upheld - Modified or Discontinued Sex Industry Transport 29/04/2015
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0535-16 Muzz Buzz
Adult pouring drink on child's hair for his satisfaction.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 07/12/2016
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0185-19 The Firm Gentlemens Club
The screen in the window out the front of the venue plays mainly video, and some static images. The video shows a woman in black lingerie moving her hands over her body and moving her body in sexy ways, including moving her hands from her chest down to and over her groin. It then shows her removing her pantyhose in a provocative and suggestive manner. The next video switches between two women individually dancing provocatively in lingerie (one in red lingerie, one in black lingerie).
Upheld - Modified or Discontinued Sex Industry TV - Out of Home 26/06/2019
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0551-16 Make A Wish Australia
Advert is for make a wish lotto using minors talking about what they 'wish' for if they won.
Upheld - Modified or Discontinued Gambling TV - Free to Air 18/01/2017
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0193-15 Universal Pictures
The poster is of a search bar with only the words "laura", followed by a few possibilities (suicide, passed out are some examples)
Upheld - Modified or Discontinued Entertainment Poster 27/05/2015
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0201-11 Peregrine Corp (Smokemart & Gift Box)
Smokemart Gift Catalogue which features products with the logo HTFU on them, as well as products containing the F word spelled out in full.
Upheld - Modified or Discontinued House Goods Services Mail 22/06/2011
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0216-13 Nude Muse magazine
The company’s car has a photo of a nude model on the side and one across the back of the car. It was a white hatchback. The inappropriate parts of the models seemed to be blurred out.
Upheld - Modified or Discontinued Sex Industry Transport 10/07/2013
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0252-12 Holden Ltd
The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground.
Upheld - Modified or Discontinued Vehicle 11/07/2012
0256-12 Hostage X Nightclub Upheld - Modified or Discontinued Entertainment Internet - Social - Other 11/07/2012
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
386-06 Dendy Twin Sex Cinema
Dendy Twin Sex Cinemas - "Melbourne's most discreet private sex entertainment complex" - woman in short sequinned dress crouching with hand up her dress as if masturbating and mouth sucking finger of other hand
Upheld - Modified or Discontinued Entertainment Outdoor 10/10/2006
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0295-11 Australia Gas and Solar
A cartoon of a woman saying this house is freezing followed by photos of adults and children next to various types of gas heaters. Two of the photos show young babies sat next to and touching gas heaters.
Upheld - Modified or Discontinued House Goods Services 10/08/2011
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
404-09 Australian Hair & Beauty Imports
Australian Hair & Beauty Imports - MUK (404/09) - Petra Hair Care window displays
Upheld - Modified or Discontinued Health Products Outdoor 09/09/2009
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0309-16 Mondelez Australia Pty Ltd
The advertisement was for the Cadbury chocolate bar 'Picnic'.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/07/2016
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0006-16 Liquor Alliance (VIC)
Thirsty camel advertisement for free water.
Upheld - Modified or Discontinued Alcohol Radio 10/02/2016
March 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
49-08 Advanced Medical Institute
AMI - Valentine's Day - women are going to get great sex, "so if your doodle's been jumping the gun make the call to AMI"
Upheld - Modified or Discontinued Radio 12/03/2008
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0026-13 Honey Birdette
The poster is of a giant lingerie model wearing a pink bra and underwear that is extremely low cut and revealing.
Upheld - Modified or Discontinued Clothing Poster 30/01/2013
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
180-05 Australian Distribution Company Pty Ltd
Australian Distribution Co - Speed in a Can - sports energy drink, cans pumping like car pistons
Upheld - Modified or Discontinued Food/Bev Groceries 12/07/2005
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0033-17 Anytime Fitness
Flyer for Anytime Fitness 570 President Avenue Caringbah
Upheld - Modified or Discontinued Sport and Leisure Mail 08/02/2017
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0399-11 Unilever Australasia
The Video starts with the statement “Lynx presents – Rules to the game – Episode #1: Rugby”. A narrator then reads out a number of rugby rules while these rules are played out by a group of young women dressed in sports briefs and short shirts in the national rugby colours of Australia and New Zealand. At the end of the video we see the winning Australian team celebrating and the words “Lynx Know your game” appear. Voiceover: “Go you good thing”
Upheld - Modified or Discontinued Toiletries Internet 26/10/2011
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0407-14 Coles
Curtis Stone was advertising for Coles fresh spring apples
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 22/10/2014
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0411-14 Builders Academy Australia
Advertisement depicts a builder demonstrating his skills after completing a Builders Academy training course. Includes throwing a chisel, jumping off a building and firing a nail gun freely in the open
Upheld - Modified or Discontinued Education TV - Pay 08/10/2014

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