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E.g., 05/12/2020
E.g., 05/12/2020
October 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0433-17 Sony Pictures Releasing Pty Ltd
The movie trailer for the movie "flatliners" was shown with adult themes.
Upheld - Modified or Discontinued Entertainment TV - On Demand 11/10/2017
0442-17 Honey Birdette
The electronic billboard visible at the shop front contains an image called "Paris" that is highly sexually explicit.The womans nipples are both visible in the photo.
Upheld - Modified or Discontinued Lingerie Poster 11/10/2017
December 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0454-11 Unilever Australasia
Animated advertisement for the Bubble Gum Berry Lava Paddle Pop and the Hero or Villain Choc Orange Paddle Pop. The advertisement is set in a jungle and the voice over describes the products.
Upheld - Modified or Discontinued Food/Bev Groceries 07/12/2011
September 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
336-06 George Gross/Harry Who
George Gross/Harry Who - Summer 2006 catalogue - model appears to be smoking a cigarette and wearing clothing to simulate a cigarette
Upheld - Modified or Discontinued Clothing Print 12/09/2006
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0208-18 McDonald's Aust Ltd
The 'Man of the match' certificate issued to children following a soccer match includes a $5 voucher for McDonald's. 
Upheld - Modified or Discontinued Food/Bev Venue Print 09/05/2018
April 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
104-07 Alex Perry
Alex Perry - Cosmo Bride - woman in white dress smoking cigarette
Upheld - Modified or Discontinued Clothing Print 10/04/2007
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
378-08 Levi Strauss (Aust) Pty Ltd
Levi Strauss - young couple about to have sex, woman strips off jeans showing underwear
Upheld - Modified or Discontinued Clothing TV - Pay 08/10/2008
November 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
390-07 BMW Group Australia Ltd
BMW - M3 Outdoor - "It's not how fast you go. It's how you go fast".
Upheld - Modified or Discontinued Outdoor 13/11/2007
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
420-08 Jamba! GmbH
Jamba - Bubblemob - Simulated Lesbian Sex - "Diana fiddling with herself" and other images with explicit detail blocked out
Upheld - Modified or Discontinued TV - Pay 30/10/2008
August 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0252-13 Santa Fe Gold
A woman with a large set of breasts in a very revealing singlet is leaning over exposing a very large cleavage. With the words "I'm Waiting" written next to her.
Upheld - Modified or Discontinued Sex Industry Billboard 14/08/2013
January 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
428-07 Goodyear Tyres
Goodyear Tyres - Dunlop - V8 Supercar footage followed by car weaving across road as in racing laps "what we learn on the track we take to the street"
Upheld - Modified or Discontinued 16/01/2008
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0260-10 ZU PTY LTD
A woman is lying on her back on an eneven tarmac surface, her mouth is open and her top has fallen open so she has her arm across her chest to preserve her modesty. She is wearing black hotpants and black high heeled ankle boots. The hand across her chest is holding on to a large black handbag, her other hand is pulling on the hair of another woman who is pulling at the handbag. This other woman is lying face down and you can only see the back of her head and both hands.
Upheld - Modified or Discontinued Clothing Internet 22/06/2010
February 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
5-07 Just Fitness
Just Fitness - woman standing on forklift pallet in warehouse
Upheld - Modified or Discontinued 13/02/2007
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0306-10 Jim Beam Brands Australia Pty Ltd
The ad is a 30 second radio spot supporting ‘The Pay rise’, a Jim Beam promotion offering the chance to win a ‘pay rise’ via specially marked packs. The ad features a young man who attempts to impress his boss with a series of over the top comments including “love the comb over”; his plan to work harder “staying back late, all year”, and concluding with dating the bosses daughter - 'the bigger one, the one with a limp and a bung eye.'
Upheld - Modified or Discontinued Alcohol Radio 14/07/2010
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0364-15 UBD Street Directories
Radio advertisement
Upheld - Modified or Discontinued Other Radio 23/09/2015
February 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
24-01 Plant Liquidators
Plant Liquidators - 'As hot as an Arab armpit'
Upheld - Modified or Discontinued Retail 13/02/2001
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0199-19 Sleep Clinics Albury Wodonga
This television advertisement depicts a man who snores and his wife, who elbows him and pushes him out of bed. 
Upheld - Modified or Discontinued Health Products TV - Free to Air 10/07/2019
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0303-19 Radio Metro 105.7
This Facebook advertisement features the trailer for the film "Good Boys".
Upheld - Modified or Discontinued Media Internet - Social - Facebook 25/09/2019
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0399-14 Unilever Australasia
The advertisement depicts a group of three young children running towards a castle. Subsequently each child begins to eat a Dragon Pop Icy Pole. One of the children then turns into the Paddle Pop lion and he and another animated character (each holding an icy pole) win a battle against a villainous character. Both of these characters are from the Magilika film (see below).The ad is then subtitled with the statement True Heroes Balance Energy Intake and Activity. Enjoy Paddle Pop as a Treat within a Balanced Diet‚¬. This is shown for a total of ** seconds.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Pay 08/10/2014
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0082-15 Actron Air
The Advertisement is promoting Actron Air, as an all Australian Brand. It's male actors shot on a white backdrop and portrays an Asian man wearing an Australian hat and depicted as being "fake"
Upheld - Modified or Discontinued House Goods Services TV - Pay 25/03/2015
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0411-15 Emerson
The company is selling a insinkeratoer but when the lady says how it saves water, she puts her fingers in the hole of the appliance.
Upheld - Modified or Discontinued House Goods Services TV - Pay 28/10/2015
October 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0415-12 Hungry Jacks
A male voice is threatening to hit another person for not returning some money. The money is to be used to buy a food product. The male then hits other person and then threatens further violence.
Upheld - Modified or Discontinued Food/Bev Groceries Radio 24/10/2012
April 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0094-13 Brand Developers
The product is called never smoke, it is a rechargeable cigarette that can have tobacco or a mint flavour and when you suck on it you actually exhale a smoke substance, and by the way you can charge it through the USB port on your computer.
Upheld - Modified or Discontinued Retail 10/04/2013
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
278-08 Advanced Medical Institute
AMI - Want Longer Lasting SEX 278/08 - re-examination of 20/07
Upheld - Modified or Discontinued Outdoor 13/08/2008
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0105-18 Nando's Australia Pty Ltd
The advert states to celebrate the relaunch of Nandos Nedlands they are offering free lunch from 11am - 2pm.
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 07/03/2018
July 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0202-20 Australian Gas Networks
This digital billboard advertisement features the words, "Greener than anything you're cooking tonight. Love Cleaner Energy, Love Natural Gas" and a picture of man in kitchen holding a tray of lasagne.
Upheld - Modified or Discontinued House Goods Services Billboard - Digital 08/07/2020
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0113-15 Fonterra Brands (Australia) Pty Ltd
Very misleading telling us ingredients are from the local Valley when actually the fruit (berries) come from China. Berries are placed in the box all nice & fresh at the time they they are telling us of their pride of local products.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 15/04/2015
September 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0263-20 Brand Developers
This television advertisement is two minutes long and promotes a product called "Fish Seeker". The advertisement depicts various scenes of people using the product, and various scenes of fish.
Upheld - Modified or Discontinued Sport and Leisure TV - Free to Air 09/09/2020
October 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0455-17 Ozmosis (Rip Curl Group)
"Pay with Pain" encourages people to upload their scars and injuries to Facebook, Twitter, Instagram and receive a 20% discount coupon for their online store.
Upheld - Modified or Discontinued Clothing Internet 25/10/2017
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0150-11 General Pants Group
Image on the webpage for General Pants which features a topless woman with what looks like masking tape covering her nipples. A pair of male hands are reaching from behind her ready to remove her unzipped jeans. The word SEX is written in large letters behind them.
Upheld - Modified or Discontinued Clothing Internet 11/05/2011
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0191-14 Adult Wonderland
Black and white photographs covering shop front windows
Upheld - Modified or Discontinued Sex Industry Poster 11/06/2014
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
1-99 Officeworks Superstores Pty Ltd
Officeworks Superstores - "Hey Weenie"
Upheld - Modified or Discontinued Radio 09/02/1999
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0210-11 Channel Seven (NSW)
Image of a woman's torso in a bikini holding the bikini up by the strings and the text "100% guidette". Also an image of a man's torso in only shorts with some tatooing on his arms and chest and the text "100% Guido".
Upheld - Modified or Discontinued Entertainment Poster 13/07/2011
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0217-17 Wicked Campers
To ride on their bus a person has to offer fuel, drugs or sex to get on board.
Upheld - Modified or Discontinued Travel Transport 24/05/2017
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
398-05 Bugal Pty Ltd
Bugal - Mobilemojo - 4703170 - "Smack the shit out of your children. They deserve it"
Upheld - Modified or Discontinued Telecommunications Print 14/02/2006
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
418-09 Advanced Medical Institute
AMI - (418/09) TV SMS TRY
Upheld - Modified or Discontinued 23/09/2009
July 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0257-15 Coty Australia Pty Ltd
The ad had a man in underwear taking a selfie and sending it to a woman, who then texted an underwear selfie back. She then appeared at his door in her underwear with a tag line saying something like you will never know if you don't try it, and it then cut to an image of the deodorant product.
Upheld - Modified or Discontinued Toiletries TV - Pay 22/07/2015
June 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
181-07 McDonald's Aust Ltd
McDonald's - Happy Meals - ring/drain - skateboarding children see crying woman who's lost ring down drain - one child goes down drain to retrieve ring from a green monster and the woman, wife of a McD manager gives them Happy Meals for life
Upheld - Modified or Discontinued 12/06/2007
July 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
193-07 Sydney Breast Enlargement & Cosmetic Surgery
Sydney Breast Enlargement & Cosmetic Centre - flabby unsightly floppy stomachs
Upheld - Modified or Discontinued Radio 10/07/2007
March 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
56-08 Service Central (Aust) Pty Ltd
Service Central - man and woman pouring chocolate over each other and rolling around while someone cleans carpet
Upheld - Modified or Discontinued 12/03/2008
March 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
66-07 Barloworld Volkswagen
Barloworld Volkswagen - Jetta FSI Turbo - "0 - 100 in just 7.2 seconds"
Upheld - Modified or Discontinued Print 13/03/2007
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0346-14 McDonald's Aust Ltd
The advertising communication complained of is a voucher for McDonalds products, which is printed on certificates handed out to recipients of McDonalds Team Spirit Awards at the University of Sunshine Coast Basketball Club in Queensland (USCBC). The recipients have been participants in the Under 10 and Under 8 competitions. The vouchers are understood to be handed out to multiple children each week. The vouchers entitle the holder to free products. Specifically, they promote free cheeseburger meal or seared snack wrap, apple bag and small orange juice.
Upheld - Modified or Discontinued Food/Bev Venue Promotional Material 24/09/2014
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0350-11 The Edge 96.1 fm
A man asks Norma if he can fiddle with her timing belt and she replies that she will give him a belt and we hear the sound of a slap. A male voice over then talks about Hawkesbury Holden's winter service special.
Upheld - Modified or Discontinued Vehicle Radio 14/09/2011
June 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
222-06 Brands Direct (Aust) Pty Ltd
Brands Direct - Global Rags - none of the clothes are fake labels - references to sales girls having "fake tits" and "Put our balls on the line"
Upheld - Modified or Discontinued Clothing Radio 13/06/2006
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0362-11 Destroy All Lines
The advertisement was a tour poster for a forthcoming tour by the musical acts: The Amity Affliction, Asking Alexandria and Skyway promoted by Destroy All Lines and a number of other partners. The tour is entitled Fuck The Reaper. This name of this tour is derived from lyrics of the headline band, The Amity Affliction and a number of this band’s logos and images are based around this lyric.
Upheld - Modified or Discontinued Entertainment Poster 28/09/2011
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0369-17 Universal Pictures
A group of women on a plane verbally abusing another women and telling her to 'use her mouth' and clearly gesturing fellatio.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 13/09/2017
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0400-15 Suzuki Australia Pty Limited
The vehicle is shown driving with its front fog lights on but the conditions are clear and dry. This is illegal under NSW road rules which state that fog lights may only be used in fog or rain.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 14/10/2015
September 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0409-10 Kraft Foods Ltd
Television advertisement with two boys in a school playground, sitting down eating their lunch and the boys are playing a game with their Oreos by pulling it apart and seeing who gets the side with the icing. One of the boys says that if you get the cream side, you have to marry .... The other boy is displeased and screws his face up. A young girl (one of the girls they have been talking about) runs nearby to collect her basketball, smiles and then runs off with the ball, back to her friends.
Upheld - Modified or Discontinued Food/Bev Groceries 22/09/2010
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0099-16 Fantastic Framing
"We can shoot your wife and frame your mother-in-law, if you want we can hang them too". Vehicle nsw rego: WQZ 819
Upheld - Modified or Discontinued Professional Services Transport 09/03/2016
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0432-14 True Value Solar
The television commercial features two males discussing electrical supply; one of the men is Mark Thompson, coach of the Essendon Football Club, who indicates he has installed solar panels as an electricity saving measure. Towards the end of the commercial, he proceeds to lay full length, face down, in an illuminated sun bed watched by the second man. I believe True Value Solar to be a sponsor of the Essendon Football Club.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 22/10/2014

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